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LOCATION
With more than 1 billion daily active users, Facebook offers up mind-blowing ad targeting options you simply won’t find anywhere else.
With what seems like endless combinations of demographics, interests, behaviors and more, you can get as creative as you need to in
order to reach your target market on Facebook.
Here’s your cheat sheet to all of Facebook’s targeting options in one epic infographic …
DEMOGRAPHICS
Enter one or more countries, counties/regions, cities, ZIP/postal
codes, addresses or designated market areas to show or exclude
your ad to people in those locations. Location targeting is not
available in all countries.
Everyone in
this location
People recently
in this location
People traveling
in this location
Note: You can even drop a pin in a location anywhere
on the map provided.
AGE
Select the minimum and maximum age of the people who will
find your ad relevant.
13 65+
GENDER
Note: Choose "All" unless you only want your ads to be
shown to either men or women.
All Men Women
LANGUAGES
Leave this blank unless the audience you are targeting uses a
language that is not common to the location you have chosen.
Type in any language to get started
RELATIONSHIP
Interested in: Relationship Status:
Men
Women
Men & Women
Unspecified
Single
In a Relationship
Married
Engaged
Civil Union
Complicated
Open Relationship
Domestic Partnership
Separated
Divorced
Widowed
Unspecified
EDUCATION
In high school
High school grad
In college
College grad
Associate degree
In grad school
Master’s degree
Doctorate degree
Education Level
Type in a field to get started
Field of Study
Professional degree
Some college
Unspecified
Type in a school to get started
Schools
Type in a date range to get started
Undergrad years
WORK
Type in an employer to get started
Employers:
Type in a job title to get started
Job Title:
Industries:
Administrative
Architecture & Engineering
Arts, Entertainment, Sports & Media
Business & Financial Operations
Cleaning & Maintenence
Community & Social Services
Computer & Mathematics
Construction & Extraction
Education & Library
Farming, Fishing, & Forestry
Food Preparation & Services
Government Employees
Healthcare & Medical
IT & Technical
Installation & Repair
Legal
Life, Physical, & Social Science
Management
Military
Nurses
Personal Care
Production
Protective Service
Retail
Sales
Temporary & Seasonal
Transportation & Moving
Veterans
Office Type:
Home Office Small Business Small Office
FINANCIAL
$30K $500K+
Income:
Liquid Assets Total Value
Net Worth:
HOME
Home Type:
Apartment
Condo
Multi-Family Home
Single
Square Footage
Year Home Built
Home Value
Property Size
First-Time Home Buyer
Homeowners
Renters
Family-based Households
Grandparents
Housemate-based Households
New Parents
New Teen Drivers
Veterans in Home
Working Women
Young & Hip
Young Adults in Home
Home Ownership: Household Composition:
ETHNIC AFFINITY
African-American Asian-American Hispanic
GENERATION
Baby Boomers Generation X Millennials
PARENTS LIFE EVENTS
New Parents
Parents with Toddlers
Parents with Preschoolers
Parents with Early School-Age Children
Parents with Preteens
Parents with Teenagers
Parents with Adult Children
All Parents: Moms:
Big-City Moms
Corporate Moms
Fit Moms
Green Moms
Moms of Grade School Kids
Moms of High School Kids
Moms of Preschool Kids
New Moms
Soccer Moms
Stay-at-Home Moms
Trendy Moms
POLITICS [U.S.]
Liberal
Very Liberal
Likely to engage in politics: conservative, liberal
Moderate
Self Reported
Conservative
Very Conservative
Anniversary within
30 Days
Away from
Family
Away from
Hometown
Long-Distance
Relationship
New Job New Relationship
Newly Engaged:
3mo, 6mo, 1yr
Newlywed:
3mo, 6mo, 1yr
Recently Moved
Upcoming Birthday Friends of:
[1 of the above]
INTERESTS
Reach specific audiences by looking at their interests, activities, the pages they liked and closely related topics.
Combine interests to expand your ad's reach.
BUSINESS & INDUSTRY
Advertising Agriculture Architecture Aviation Banking Business Construction Design
Economics Engineering Entrepreneurship Healthcare Higher Education Management Marketing Nursing
Online Personal Finance Real Estate Retail Sales Science Small Business
ENTERTAINMENT
Games Live Events Movies Music Reading TV
FAMILY & RELATIONSHIPS
Family Fatherhood Motherhood Friendship Dating Marriage Weddings Parenting
FITNESS & WELLNESS
Bodybuilding Dieting Gyms Meditation Nutrition Physical Exercise
Physical Fitness Running Weight Training Yoga Zumba
FOOD & DRINK
Alcoholic Beverages Beverages Cooking Cuisine Food Restaurants
HOBBIES & ACTIVITIES
Arts & Music Current Events Home & Garden Pets Politics & Social Issues Travel Vehicles
SHOPPING & FASHION
Beauty Clothing Fashion Accessories Shopping Toys
SPORTS & OUTDOORS TECHNOLOGY
Outdoor Recreation Sports Computers Consumer Electronics
BEHAVIORS
Reach people based on purchase behaviors or intent, device usage and more. Some behavior data is available for U.S. audiences only.
BUSINESS-TO-BUSINESSAUTOMOTIVE
Motorcycle
Owners
Purchase Type
New Vehicle Buyers [near market]
New Vehicle Shoppers [in market, max in market]
Used Vehicle Buyers [in market]
Company Size
Industry
Seniority
CHARITABLE DONATIONS
All Charitable Donations
Animal Welfare
Arts & Culture
Political
Religious
VeteransCancer Causes
Environmental & Wildlife
World Relief
Health
Children’s Causes
DIGITAL ACTIVITIES
Operation System Used
Canvas Gaming
Console Gamers
Photo Uploaders
Primary Email Domain
Small Business OwnersEvent Creators
Facebook Page Admins
Technology Adopters [early, late]
Operating System Used
Facebook Payments
Internet Browsers Used
Unity Plugin
EXPATS
Multiple Countries
FINANCIAL
Banking
Investments
Spending Methods [line of credit]
JOB ROLE
Corporate Executives
MEDIA
Radio Television
Farmers
Financial Professionals
MOBILE DEVICE USER
All Mobile Devices by Brand
All Mobile Devices by OS
All Mobile Devices
Smartphone & Tablet Owners
Smartphone Owners
Smartphones & TabletsFeature Phones
Tablet Owners
New Smartphone & Tablet Owners
Network Connection
PURCHASE BEHAVIOR
Business Purchases
Buyer Profiles
Clothing
Food & Drink
Home & Garden
Health & Beauty
Household Products
Kids’ Products
Pet Products
Purchase Habits
Purchase Types
Sports & Outdoors
Subscription Services
Store Types
Technology
TRAVEL
All Frequent Travelers
Business Travelers
Casino Vacations
Frequent Flyers
Leisure Travelers
Frequent International Travelers
RESIDENTIAL PROFILES
Length of Residence
Likely to Move
New Mover
Recent Home Buyer
Recent Mortage Borrower
SEASONAL & EVENTS
Baseball
College Football
Cricket
Fall Football
Professional Football
Rugby
Commuters
Cruises
Currently Traveling
Returned from Trip [1 week, 2 weeks ago]
Timeshares
Personal Travelers
Family Vacations Used Travel App [2 weeks, 1 month]
CONNECTIONS
Reach people who have a specific kind of connection to your page, app or event. This narrows the audience to include
only people with that specific connection who also meet the other targeting categories you select.
People who like your page
Friends of people who like your page
Exclude people who like your page
People who used your app
Friends of people who used your app
Exclude people who used your app
People who are going to your event
Friends of people who are going to your event
Exclude people who are going to your event
REMARKETING
People who visited your website Customer lists of emails Custom lists of phone numbers Custom lists of Facebook user-IDs
WOULD FACEBOOK ADS WORK FOR ME?
Discover the value of Facebook ads for FREE with the Facebook Opportunity Calculator.
TRY IT NOW
ALL OF
FACEBOOK’S
AD TARGETING OPTIONS
If you’re not already advertising on Facebook, I have one question for you: Why not?
As you can see, with all these killer targeting options, you can reach a local or global audience like never before.
www.wordstream.com/facebook-advertising](https://image.slidesharecdn.com/digitalwarrior-190515060806/85/Digital-warrior-69-320.jpg)
Uploaded byCOBUS VISSER
Digital warrior
The document discusses the shift in marketing budgets from traditional to digital advertising. It notes that consumers now spend significantly more time with digital media like social media compared to traditional channels like television and print. As a result, marketer's budgets have followed suit, with digital advertising now receiving a larger share than traditional media in many countries. The document provides an extensive list of the powerful targeting and analytics capabilities available for digital advertising, particularly on Facebook, to help marketers effectively reach audiences.
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- 23. HTTPS://WWW.POPIMEDIA.COM/ MAJOR INCREASE BROADCAST TV Inrecent years, marketers have been shifting more and more of their efforts (and budgets) away from traditional marketing channels and towards digital advertising. We explore the reasons for this and the value of digital in this infographic. GLOBAL MEDIA CONSUMPTION The platforms on which consumers spend their time has moved notably towards digital, creating more opportunities for brands to communicate with them online. The most recent global average time spent on each platform for personal consumption daily illustrates this: VS TRADITIONAL MEDIA DIGITAL MARKETING PRINT MEDIA BROADCAST RADIO INTERNET 2 36MINS Consumer behaviour is no different in SA - we’re seeing a consistent increase in social media adoption, while circulation size of print media continues to decline. THE IMPACT ON MARKETING BUDGETS BENEFITS OF DIGITAL ADVERTISING Online marketing offers benefits traditional media has not been able provide. As a result, marketers who have made the move to digital are reaping the benefits of a more informed, agile and results-driven marketing strategy. SOCIAL MEDIA SPEND BY SA’S MARKETERS DETAILED AUDIENCE TARGETING 1 MILLION CONTINUOUS DECLINE HOURS A DAY PERDAY 50MINS 6.5HOURS PER DAY DUAL SCREENS ARE NOW THE NORM 85% OF PEOPLE USE ANOTHER DEVICE WHILE THEY WATCH TV MOST OFTEN THEY ARE USING A MOBILE PHONE FOR SOCIAL MEDIA & INSTANT MESSAGING SOUTH AFRICAN AUDIENCE SIZES 8.3MILLION 6.8MILLION 22MILLION VS DOWN BY 4% FROM LAST YEAR INCREASED BY 9% THIS YEAR CIRCULATION OF DAILY NEWSPAPERS = 38% OF POPULATION Global marketing budgets are now weighted more towards digital advertising than traditional media. And South Africa’s big brands are investing heavily in social media, with Facebook considered the most effective of these channels. DIGITAL SPEND HAS SURPASSED MARKETING BUDGETS FOR TRADITIONAL MEDIA BUDGET DISTRIBUTION IN THE UNITED STATES PROPORTION OF SOCIAL MEDIA MARKETING BUDGET 61% 8% 2% 11% 13% LOCAL MARKETERS CONSIDER FACEBOOK THE MOST EFFECTIVE CHANNEL FOR PAID SOCIAL MEDIA 52% DIGITAL CHANNELS 30% - TV 7% - PRINT 7% - RADIO 4% - OTHER (E.G. CINEMA) 35thCONSECUTIVE QUARTER IN WHICH UNITED KINGDOM MARKETERS HAVE ALSO BEEN INCREASING THEIR BUDGETS FOR ONLINE 2% 3% FACEBOOK GOOGLE+ INSTAGRAM LINKEDIN TWITTER WHATSAPP YOUTUBE AND AN ACCURATE INDICATION OF ITS SIZE, ALONG WITH THE ABILITY TO REMARKET TO POTENTIAL CUSTOMERS IMMEDIACY OF CAMPAIGN LAUNCH WITHOUT LENGTHY PREBOOKING PROCESSES, CAMPAIGNS CAN BE LAUNCHED AND PAUSED IN REAL-TIME, ALLOWING FOR TIMEOUS CRISIS MANAGEMENT AND AGILE COMMUNICATION. INSIGHTFUL, REAL-TIME ANALYTICS DETAILED ANALYTICS ARE INSTANTLY AVAILABLE, ALLOWING FOR WELL-INFORMED INSIGHTS AND FAST LEARNINGS. A/B TESTING & BUDGET REALLOCATION WITH REAL TIME ANALYTICS AND QUICK PAUSE/START FUNCTIONALITY, CAMPAIGNS CAN EASILY BE TESTED AND BUDGETS REALLOCATED TO BEST PERFORMING ADVERTS, PERFECT FOR RETAILERS. Brought to you by References: Global Web Index 2018 | Social Media Landscape Report SA 2019 | ABC Newspaper Circulation 2018 Q3 | Magna Global Ads Revenue Report 2018/2019 | IPA Bellwater Marketing Report 2018 BREAKDOWN OF ONLINE ACTIVITIES 35% 25% 15% 14% 11% SOCIAL MEDIA IS THE PREDOMINANT USE
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- 69. IN 1 EPICINFOGRAPHIC LOCATION With more than 1 billion daily active users, Facebook offers up mind-blowing ad targeting options you simply won’t find anywhere else. With what seems like endless combinations of demographics, interests, behaviors and more, you can get as creative as you need to in order to reach your target market on Facebook. Here’s your cheat sheet to all of Facebook’s targeting options in one epic infographic … DEMOGRAPHICS Enter one or more countries, counties/regions, cities, ZIP/postal codes, addresses or designated market areas to show or exclude your ad to people in those locations. Location targeting is not available in all countries. Everyone in this location People recently in this location People traveling in this location Note: You can even drop a pin in a location anywhere on the map provided. AGE Select the minimum and maximum age of the people who will find your ad relevant. 13 65+ GENDER Note: Choose "All" unless you only want your ads to be shown to either men or women. All Men Women LANGUAGES Leave this blank unless the audience you are targeting uses a language that is not common to the location you have chosen. Type in any language to get started RELATIONSHIP Interested in: Relationship Status: Men Women Men & Women Unspecified Single In a Relationship Married Engaged Civil Union Complicated Open Relationship Domestic Partnership Separated Divorced Widowed Unspecified EDUCATION In high school High school grad In college College grad Associate degree In grad school Master’s degree Doctorate degree Education Level Type in a field to get started Field of Study Professional degree Some college Unspecified Type in a school to get started Schools Type in a date range to get started Undergrad years WORK Type in an employer to get started Employers: Type in a job title to get started Job Title: Industries: Administrative Architecture & Engineering Arts, Entertainment, Sports & Media Business & Financial Operations Cleaning & Maintenence Community & Social Services Computer & Mathematics Construction & Extraction Education & Library Farming, Fishing, & Forestry Food Preparation & Services Government Employees Healthcare & Medical IT & Technical Installation & Repair Legal Life, Physical, & Social Science Management Military Nurses Personal Care Production Protective Service Retail Sales Temporary & Seasonal Transportation & Moving Veterans Office Type: Home Office Small Business Small Office FINANCIAL $30K $500K+ Income: Liquid Assets Total Value Net Worth: HOME Home Type: Apartment Condo Multi-Family Home Single Square Footage Year Home Built Home Value Property Size First-Time Home Buyer Homeowners Renters Family-based Households Grandparents Housemate-based Households New Parents New Teen Drivers Veterans in Home Working Women Young & Hip Young Adults in Home Home Ownership: Household Composition: ETHNIC AFFINITY African-American Asian-American Hispanic GENERATION Baby Boomers Generation X Millennials PARENTS LIFE EVENTS New Parents Parents with Toddlers Parents with Preschoolers Parents with Early School-Age Children Parents with Preteens Parents with Teenagers Parents with Adult Children All Parents: Moms: Big-City Moms Corporate Moms Fit Moms Green Moms Moms of Grade School Kids Moms of High School Kids Moms of Preschool Kids New Moms Soccer Moms Stay-at-Home Moms Trendy Moms POLITICS [U.S.] Liberal Very Liberal Likely to engage in politics: conservative, liberal Moderate Self Reported Conservative Very Conservative Anniversary within 30 Days Away from Family Away from Hometown Long-Distance Relationship New Job New Relationship Newly Engaged: 3mo, 6mo, 1yr Newlywed: 3mo, 6mo, 1yr Recently Moved Upcoming Birthday Friends of: [1 of the above] INTERESTS Reach specific audiences by looking at their interests, activities, the pages they liked and closely related topics. Combine interests to expand your ad's reach. BUSINESS & INDUSTRY Advertising Agriculture Architecture Aviation Banking Business Construction Design Economics Engineering Entrepreneurship Healthcare Higher Education Management Marketing Nursing Online Personal Finance Real Estate Retail Sales Science Small Business ENTERTAINMENT Games Live Events Movies Music Reading TV FAMILY & RELATIONSHIPS Family Fatherhood Motherhood Friendship Dating Marriage Weddings Parenting FITNESS & WELLNESS Bodybuilding Dieting Gyms Meditation Nutrition Physical Exercise Physical Fitness Running Weight Training Yoga Zumba FOOD & DRINK Alcoholic Beverages Beverages Cooking Cuisine Food Restaurants HOBBIES & ACTIVITIES Arts & Music Current Events Home & Garden Pets Politics & Social Issues Travel Vehicles SHOPPING & FASHION Beauty Clothing Fashion Accessories Shopping Toys SPORTS & OUTDOORS TECHNOLOGY Outdoor Recreation Sports Computers Consumer Electronics BEHAVIORS Reach people based on purchase behaviors or intent, device usage and more. Some behavior data is available for U.S. audiences only. BUSINESS-TO-BUSINESSAUTOMOTIVE Motorcycle Owners Purchase Type New Vehicle Buyers [near market] New Vehicle Shoppers [in market, max in market] Used Vehicle Buyers [in market] Company Size Industry Seniority CHARITABLE DONATIONS All Charitable Donations Animal Welfare Arts & Culture Political Religious VeteransCancer Causes Environmental & Wildlife World Relief Health Children’s Causes DIGITAL ACTIVITIES Operation System Used Canvas Gaming Console Gamers Photo Uploaders Primary Email Domain Small Business OwnersEvent Creators Facebook Page Admins Technology Adopters [early, late] Operating System Used Facebook Payments Internet Browsers Used Unity Plugin EXPATS Multiple Countries FINANCIAL Banking Investments Spending Methods [line of credit] JOB ROLE Corporate Executives MEDIA Radio Television Farmers Financial Professionals MOBILE DEVICE USER All Mobile Devices by Brand All Mobile Devices by OS All Mobile Devices Smartphone & Tablet Owners Smartphone Owners Smartphones & TabletsFeature Phones Tablet Owners New Smartphone & Tablet Owners Network Connection PURCHASE BEHAVIOR Business Purchases Buyer Profiles Clothing Food & Drink Home & Garden Health & Beauty Household Products Kids’ Products Pet Products Purchase Habits Purchase Types Sports & Outdoors Subscription Services Store Types Technology TRAVEL All Frequent Travelers Business Travelers Casino Vacations Frequent Flyers Leisure Travelers Frequent International Travelers RESIDENTIAL PROFILES Length of Residence Likely to Move New Mover Recent Home Buyer Recent Mortage Borrower SEASONAL & EVENTS Baseball College Football Cricket Fall Football Professional Football Rugby Commuters Cruises Currently Traveling Returned from Trip [1 week, 2 weeks ago] Timeshares Personal Travelers Family Vacations Used Travel App [2 weeks, 1 month] CONNECTIONS Reach people who have a specific kind of connection to your page, app or event. This narrows the audience to include only people with that specific connection who also meet the other targeting categories you select. People who like your page Friends of people who like your page Exclude people who like your page People who used your app Friends of people who used your app Exclude people who used your app People who are going to your event Friends of people who are going to your event Exclude people who are going to your event REMARKETING People who visited your website Customer lists of emails Custom lists of phone numbers Custom lists of Facebook user-IDs WOULD FACEBOOK ADS WORK FOR ME? Discover the value of Facebook ads for FREE with the Facebook Opportunity Calculator. TRY IT NOW ALL OF FACEBOOK’S AD TARGETING OPTIONS If you’re not already advertising on Facebook, I have one question for you: Why not? As you can see, with all these killer targeting options, you can reach a local or global audience like never before. www.wordstream.com/facebook-advertising
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