2. Snapper
New Zealand Case
Study
Miki Szikszai
CEO
Snapper

3. Low value payments
make the world go
round

4. Transaction < $NZ 35 is
18 % of the New Zealand
economy

5. Govt sector
Retail, Public Transport,
Public Transport Only
Online
Retail Payments
Private sector

6. Private ownership

7. NZX 10 Company
Owns NZ’s largest bus company NZBus

9. Western Context

10. 4,000,000 people

11. 10% of the
population and
2.5 x area of
Korea

13. High use of EFTPOS
•90% EFTPOS penetration
•150 EFTPOS
transactions per annum
per person

14. Emerging
standards for
interoperability
Support for
different fare media

15. What do customers want?

16. Speed

17. Convenience

18. Transparency

19. Ubiquity

21. Wellington, NZ

22. 30 m annual transactions

23. 500 buses, 4 operators

24. Open platforms are key

25. Anyone can make a payment
Anyone can accept a payment
Anyone can integrate the system

27. KSCC partnership

28. Technical expertise
Business expertise
Hosted clearing house
Smartcards, applications and
readers
Focus on open-systems
Velocity

29. Technology

31. Java platform with MiFare Emulator
JCOP 31- certified for PayPass and
PayWave
Contactless only
Java Applet
Mobile and Payment card compatibility
Distribution Platform

32. Form Factors

33. Snapper Classic
Instant contactless
payment
Top Ups at retailers
and kiosks
Registration
Security
Transaction history
Concessions
Adult or child
RRP $10

34. Snapper Mini
Regular Snapper
features
Mini Card form
factor
Keyring hanger
Adult or child
RRP $15

35. Snapper Sprat
Regular Snapper
Features
Keytag form
factor
Durable
polycarbonate
Keyring hanger
RRP $20

36. Snapper USB
Regular Snapper
features
USB form factor
Online top-ups
and balance
Protective cover
$40

37. Classic Mini Sprat USB
$10 $15 $20 $40

38. Holder Lanyard Feeder
Top Up and
Protect Convenient
Balance
$3.50 $4.50 $40

39. Convenience stores
and food

40. Generic contactless readers
GHL
Standard terminals
Verifone

42. Payment switch integration
Directly integrated into existing POS
switches

44. Online channels

45. www.snapper.co.nz
Online Balance MySnapper
Transaction history Online Top-Ups
Information Card Balance (direct)
Store
Blog

46. Website

47. MySnapper

48. Wellington, NZ

49. Transport case study

50. •Timeline
•Signed with KSCC Nov 2007
•First operator in pilot April 2008
•First operator live July 2008

52. 135,000
1 in 3 Wellingtonians

53. 30,000,000
40 per minute
Mar-09 Dec-09 Sep-10

54. 60% +

55. Retail case study

56. On Chip and PIN cards
"It's quite frustrating for the staff
and as a customer I reckon it's
very laboursome."
NZHerald 4th Sept 2010

57. Customer transaction
speed
Chip and PIN 25-30 seconds
Snapper < 4 seconds

58. 8 x faster

59. Events case study

61. 2,600 fans
Cash queue
20+ mins
Snapper queue
4 mins

62. Taxis case study

63. 2,500,000 trips
1250 taxis

64. •Start and end
•Fare calculation
•Tap and go
•Balance
•Receipt if
requested

65. •Speed
•< 10 seconds
•Expense control
•Integrated
Terminal
•Paperless

66. An alternative approach
to fixing customer
issues
http://www.youtube.com/user/
TeamSnapperVideo#p/u/7/VoVtU6YmgYg

67. Future developments