Apsca Forum Presentation, Seoul 11 Oct 2010

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  • $26 USD
  • All these items are available on-line at the Snapper store
  • Retailers are a critical part of the Snapper network Initially a top-up network, they are now benefitting from the speed and convenience of Snapper for all sorts of transactions
  • Evolved it into an online application for top-ups and a website that is a full blown e-commerce store, fully integrated customer data, retailer maps etc etc Information is richer MySnapper is now compatible with a full range of OS - Mac, Windows, Linux and there’s no need to interact with the browser
  • Devices picture
  • Transaction graph (no labels)
  • 1. More products offered - Parking 2. More coverage - other sectors in NZ 3. Channel development -more channel partners
  • Apsca Forum Presentation, Seoul 11 Oct 2010

    1. 2. Snapper New Zealand Case Study New Zealand Case Study <ul><li>Miki Szikszai </li></ul><ul><li>CEO </li></ul><ul><li>Snapper </li></ul>
    2. 3. <ul><li>Low value payments make the world go round </li></ul>
    3. 4. <ul><li>Transaction < $NZ 35 is 18 % of the New Zealand economy </li></ul>
    4. 5. Private sector Govt sector Public Transport Only Retail, Public Transport, Online Retail Payments
    5. 6. <ul><li>Private ownership </li></ul>
    6. 7. NZX 10 Company Owns NZ’s largest bus company NZBus
    7. 9. <ul><li>Western Context </li></ul>
    8. 10. <ul><li>4,000,000 people </li></ul>
    9. 11. <ul><li>10% of the population and </li></ul><ul><li>2.5 x area of Korea </li></ul>
    10. 13. <ul><li>High use of EFTPOS </li></ul><ul><li>90% EFTPOS penetration </li></ul><ul><li>150 EFTPOS transactions per annum per person </li></ul>
    11. 14. <ul><li>Emerging standards for interoperability </li></ul><ul><li>Support for different fare media </li></ul>
    12. 15. What do customers want?
    13. 16. Speed
    14. 17. Convenience
    15. 18. Transparency
    16. 19. Ubiquity
    17. 21. Wellington, NZ
    18. 22. 30 m annual transactions
    19. 23. 500 buses, 4 operators
    20. 24. <ul><li>Open platforms are key </li></ul>
    21. 25. <ul><li>Anyone can make a payment </li></ul><ul><li>Anyone can accept a payment </li></ul><ul><li>Anyone can integrate the system </li></ul>
    22. 27. <ul><li>KSCC partnership </li></ul>
    23. 28. <ul><li>Technical expertise </li></ul><ul><li>Business expertise </li></ul><ul><li>Hosted clearing house </li></ul><ul><li>Smartcards, applications and readers </li></ul><ul><li>Focus on open-systems </li></ul><ul><li>Velocity </li></ul>
    24. 29. <ul><li>Technology </li></ul>
    25. 31. <ul><li>Java platform with MiFare Emulator </li></ul><ul><ul><li>JCOP 31- certified for PayPass and PayWave </li></ul></ul><ul><ul><li>Contactless only </li></ul></ul><ul><li>Java Applet </li></ul><ul><ul><li>Mobile and Payment card compatibility </li></ul></ul><ul><li>Distribution Platform </li></ul>
    26. 32. <ul><li>Form Factors </li></ul>
    27. 33. <ul><li>Instant contactless payment </li></ul><ul><li>Top Ups at retailers and kiosks </li></ul><ul><li>Registration </li></ul><ul><ul><li>Security </li></ul></ul><ul><ul><li>Transaction history </li></ul></ul><ul><li>Concessions </li></ul><ul><li>Adult or child </li></ul><ul><li>RRP $10 </li></ul>Snapper Classic
    28. 34. <ul><li>Regular Snapper features </li></ul><ul><li>Mini Card form factor </li></ul><ul><li>Keyring hanger </li></ul><ul><li>Adult or child </li></ul><ul><li>RRP $15 </li></ul>Snapper Mini
    29. 35. <ul><li>Regular Snapper Features </li></ul><ul><li>Keytag form factor </li></ul><ul><li>Durable polycarbonate </li></ul><ul><li>Keyring hanger </li></ul><ul><li>RRP $20 </li></ul>Snapper Sprat
    30. 36. <ul><li>Regular Snapper features </li></ul><ul><li>USB form factor </li></ul><ul><li>Online top-ups and balance </li></ul><ul><li>Protective cover </li></ul><ul><li>$40 </li></ul>Snapper USB
    31. 37. Classic Mini Sprat USB $10 $15 $20 $40
    32. 38. Holder Lanyard Feeder Protect Convenient Top Up and Balance $3.50 $4.50 $40
    33. 39. Convenience stores and food
    34. 40. <ul><li>Generic contactless readers </li></ul><ul><ul><li>GHL </li></ul></ul><ul><li>Standard terminals </li></ul><ul><ul><li>Verifone </li></ul></ul>
    35. 42. <ul><li>Payment switch integration </li></ul><ul><li>Directly integrated into existing POS switches </li></ul>
    36. 44. <ul><li>Online channels </li></ul>
    37. 45. www.snapper.co.nz Online Balance Transaction history Information Store Blog MySnapper Online Top-Ups Card Balance (direct)
    38. 46. Website
    39. 47. MySnapper
    40. 48. Wellington, NZ
    41. 49. <ul><li>Transport case study </li></ul>
    42. 50. <ul><li>Timeline </li></ul><ul><ul><li>Signed with KSCC Nov 2007 </li></ul></ul><ul><ul><li>First operator in pilot April 2008 </li></ul></ul><ul><ul><li>First operator live July 2008 </li></ul></ul>
    43. 52. 135,000 1 in 3 Wellingtonians
    44. 53. 30,000,000 40 per minute
    45. 54. 60% +
    46. 55. <ul><li>Retail case study </li></ul>
    47. 56. <ul><li>On Chip and PIN cards </li></ul><ul><li>&quot;It's quite frustrating for the staff and as a customer I reckon it's very laboursome.&quot; </li></ul><ul><li>NZHerald 4th Sept 2010 </li></ul>
    48. 57. Customer transaction speed Chip and PIN 25-30 seconds Snapper < 4 seconds
    49. 58. <ul><li>8 x faster </li></ul>
    50. 59. <ul><li>Events case study </li></ul>
    51. 61. <ul><li>2,600 fans </li></ul><ul><li>Cash queue </li></ul><ul><ul><li>20+ mins </li></ul></ul><ul><li>Snapper queue </li></ul><ul><ul><li>4 mins </li></ul></ul>
    52. 62. <ul><li>Taxis case study </li></ul>
    53. 63. 2,500,000 trips 1250 taxis
    54. 64. <ul><li>Start and end </li></ul><ul><li>Fare calculation </li></ul><ul><li>Tap and go </li></ul><ul><li>Balance </li></ul><ul><li>Receipt if requested </li></ul>
    55. 65. <ul><li>Speed </li></ul><ul><ul><li>< 10 seconds </li></ul></ul><ul><li>Expense control </li></ul><ul><li>Integrated Terminal </li></ul><ul><li>Paperless </li></ul>
    56. 66. <ul><li>An alternative approach to fixing customer issues </li></ul><ul><li>http://www.youtube.com/user/TeamSnapperVideo#p/u/7/VoVtU6YmgYg </li></ul>
    57. 67. <ul><li>Future developments </li></ul>

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