The document outlines 10 mistakes made and lessons learned from developing a business and product. The mistakes included: developing an app that was not used often, relying too heavily on expensive consultants, being afraid to share business ideas, trying to do everything alone, lacking structure and deadlines, adding new features too frequently, relying too heavily on oneself, underestimating the work required for funding, not checking references for employees, and refusing to remove unproductive ideas. The lessons learned emphasize building engaging daily products, controlling costs, idea sharing, focus, planning, quality over quantity, shared responsibility, treating fundraising as a full-time job, and removing ideas if they hinder progress.

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2. 10
Mistakes & lessons learned
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3. MISTAKE #1
Developing an app that
could not be used very
often.
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4. LESSON LEARNED
Build something that
engages the users every day.
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5. MISTAKE #2
Developing the product
through a web consultant.
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6. LESSON LEARNED
Consultant hours are
expensive, especially when
you develop your product
month after month.
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7. MISTAKE #3
Not speaking about the
business idea, afraid that
someone should steal it.
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8. LESSON LEARNED
A business idea is nothing.
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9. MISTAKE #4
Trying to do everything
- just to secure
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10. LESSON LEARNED
Don’t be anxious!
Do your thing, and only your
thing, and do it best!
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11. MISTAKE #5
Designing and developing
without structure or
deadlines.
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12. LESSON LEARNED
It’s tricky to run without
roads.
Use deadlines and a project
management tool.
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13. MISTAKE #6
Doing new features
- every week.
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14. LESSON LEARNED
Slow down, analyze and try
to achieve high quality
instead.
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15. MISTAKE #7
”The company will not
survive without me”
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16. LESSON LEARNED
Yes, it will.
Divide tasks and
responsibilities between you
and your partner.
Your Co-founder can for
sure handle things without
you.
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17. MISTAKE #8
Misjudging the time and
effort needed for working
with funding.
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18. LESSON LEARNED
To get funding is a full-time
job!
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19. MISTAKE #9
Not taking references on
employees.
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20. LESSON LEARNED
First impression could be
wrong.
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21. MISTAKE #10
Not killing your darlings.
Even if they are killing the
mojo.
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22. LESSON LEARNED
Don’t keep things just
because you have invested a
lot of time.
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23. Our keys to success
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24. OUR KEYS TO SUCCESS
Super motivated team - We
all love what we are doing.
Running fast - We will never
stop running.
A good product with a super
easy business model.
Curiosity and humility.
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25. Thank you!
Alexandra Bylund
Twitter: alexandrabylund
Linkedin: alexandrabylund
Foap: alexandrabylund
Instagram: alexandrabylund
Mail: alexandra@foap.com
Phone: +46-733-300205
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