This presentation discusses the purposes of sales organization structures. The key purposes are to: 1) Allow specialists to develop by facilitating the assignment of responsibility and delegation of authority. 2) Achieve coordination and balance between individuals of varying competence and effectiveness. 3) Define the types of authority (line, staff, functional) that sales executives have. 4) Economize executive time by adding subordinates to allow executives to delegate more authority as operations increase in complexity. 5) Ensure all necessary activities are performed as specialization increases and jobs become more specialized.