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PresentationPhase 1IO3010 - CMID
AnalysisexistingCMiDsolutions
1. Digital book ATTRACT: internet, word-to-mouth, and advertising on TV INTEREST: “Learning should be fun” DESIRE: show model ACT: sale
2. Pownews ATTRACT: internet, twitter, TV INTEREST: controversial topics, provocative interviews DESIRE: sharp interviews, twitter, announcements on site ACT: follow topics on twitter, curiosity by open ending
3. Geocaching ATTRACT: online advertising INTEREST: site DESIRE: adventure ACT: participate
Analysis Spoorzone Area
Spoorzonearea – past, present & future Past ,[object Object]
Viaduct in Delft was built
Viaduct became a problem, because of growingtraffic
1988-1992: search foralternative
1993: plan forrailway tunnel was made
1999: Joan Busquets comes withhisproposalfor the area ,[object Object]
2004: minister is prepared to finance the project, afterprotest group ‘Spoortunnel Delft NU’ ,[object Object],[object Object]
Future ,[object Object]
New building for station and town office
Parking place beneathcanal, whichseperatesPhoenixstraatfrom Spoorsingel
Safe, green environment with water

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Presentation Phase 1 - CMiD 2011