Beyond the wall of the museum - Amsterdam Museum @ CTM16 Berlin
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This document discusses how museums can bring their history and stories to the public outside of the museum walls using open platforms and audio tours/apps. It emphasizes that audio tours need to be engaging stories rather than just facts to persuade people to use them. Creating good stories focuses on understanding the audience and including elements like themes, characters with goals, conflicts, and emotion. The document advocates experimenting with audio tour prototypes, collaborating with others, and sharing content on open platforms to reach wider audiences. It encourages questions and working together to create great audio tour content.
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Beyond the wall of the museum - Amsterdam Museum @ CTM16 Berlin
- 1. CITY HISTORY, BEYOND THE WALLS OF THE MUSEUM How to connect the public to the city and bring its history to life with Open Platforms, such as izi.TRAVEL?
- 2. WHY USE TOURS / APPS?
- 3. GOING OUTSIDE THE WALLS OF THE MUSEUM
- 4. TEARING DOWN WALLS BETWEEN AUDIENCES
- 5. WE HAVE AMPLE EXPERIENCE Museum App, Amsterdam DNA tours Flinck #Golden Age izi.TRAVEL Amsterdam DNA tours Ontdek Amsterdam Oost (Discover the east of Amsterdam), iProvo Publieke werken (Public works) Wraak van Vondel (Vondels revenge) Queering the collection
- 7. GETTING PEOPLE TO DOWNLOAD AND USE APPS IS A CHALLENGE
- 8. CONTENT CREATION IS A CRAFT
- 10. EASY TO USE, FREE AND OPEN PLATFORM
- 11. KNOWLEDGE SHARING AND GREAT SUPPORT
- 12. APPS FOR ALL PLATFORMS, INTERNATIONAL PRESENCE AND PROMOTION see SUMMER 2016 CAMPAIGN
- 13. WHO DO WE NEED TO CREATE GREAT STORIES?
- 14. AUDIO TOURS AS PAGE TURNERS #STORY HACK
- 15. WHY AUDIO TOURS AS STORIES? Many audio resemble spoken brochures; factually correct but boring We don’t persuade visitors to (continue to) use an audio tour Example Historic Congressional Cemetery: The Dead Tell the Best Stories Good stories keep the audience engaged from start to finish There is a lot of knowledge on storytelling available, let’s use it!
- 16. WHAT MAKES A GOOD STORY? Everything is focused on the audience Understandable language It should be worthwhile to follow the story It should be appealing to the rational, emotional and aesthetic People want to invent things themselves People want to anticipate what's coming A clear theme from the beginning to the end The theme is comprehensible (palpable) for the target group A story has a moral It's about people and the way they change in order to reach their goal The characters each have an (unconscious) goal that drives them A universal structure Beginning, middle, ending
- 17. Start stop Stop 2 Stop 3 Final stop Stop n Title, image Beginning Middle Ending Transition Seduce, convince: - appealing picture (emotional) - catchy title - universal theme Introduction of the story and characters Introduction of the narrator Practical information: - length tour, starting point - app usage Overall story via the stops: - conflicts, - surprising twists, - cliffhangers Means per stop: - personal tone narrator - emotions (including humor) - sounds (music, soundscapes, quotes) - photos, video (limited) - questions, game elements Unraveling story Relevance to public Parting Incentive to want to go to the next stop Practical issues Limited time between stops Storytelling using Audio tours
- 18. THE MAKING OF... See The making of video
- 19. THE RESULT: FIRST PROTOTYPE
- 20. WHATS NEXT?
- 21. IF WE CREATE APPEALING STORIES, WE CAN BRING HISTORY OUTSIDE THE MUSEUM WALLS
- 22. LET’S EXPERIMENT, COLLABORATE AND SHARE TO CREATE GREAT CONTENT FOR TOURS AND APPS! LET’S PUBLISH ON (OPEN) PLATFORMS, CONVENIENT FOR OUR AUDIENCE!
- 23. QUESTIONS What would you do differently? What would you do next? Is this relevant for your organisation?