2.  On 7th October 2010, a professional talk was
being held in Al-Ghazali Hall,FSKM from 4 – 6
pm.
 The speakers are the people from Petronas
Dagangan Berhad (PDB), Malaysia consist of :
 Encik Abdul Hadi B Abdul Wahab from the human
resource department
 Encik Zakwan B Ahmad Nawawi and Encik Mohd
Juzaili B Abdul Rashid from the business technology
department
 The audiences are consist from 26 students
from Degree of Business Computing part three
and 40 Computer Science Diploma students
from UiTM Jengka.

3.  To expose the students of the business
computing about the uses of computer
and information technology in every
aspects of work in business.
 People from Petronas Dagangan Berhad
shared with us on how computer and
information technology being used by
PDB.

4.  PDB was corporate in 1982.
 The headquarter is located in Petronas
Twin Tower,KL.
 PDB a subsidiary of PETRONAS by 69.9%.
 It was listed on Bursa Malaysia Securities
Berhad on 8 March 1994.

5.  PDB’s core business is selling the motor
gasoline, aviation fuel, kerosene, diesel,
fuel oil, bunker fuel, lubricants, LPG and
asphalt
 But they also engages in several other
business.

6. Petroleum
products
Kedai Mesra , a
convience store
Operation
fuelling in
KLIA,Sepang

7.  To supplying basic needs in people’s life
for example fuel and LPG gas.
 They also provide the fuel for flight’s
company and marine company.

8.  Retailing.

9.  All kind of peoples and company.

10.  Shell
 ESSO
 BHP Petrol
 Mobil
 Caltex

11.  Better pricing
 Better quality
 Malaysia products
 Offer many types of payments for
example SmartPay,PETRONAS Credit
Card.
 Provide NGV (Natural Gas Vehicle)
service

12.  Promote their products through many
mediums of advertisement for example
television and newspaper.
 Organize contest that provide interesting
prizes to attract more customer
 Give free gift upon purchasing Petronas
products; Syntium oil.

14. INBOUND LOGISTIC
 PDB receives raw material (like fuel and
LPS gas) from PETRONAS.
 Stores them in warehouse.
 In the products are needed, they will be
taken out.

15. OPERATIONS
 Process of selling and distributing the
products to the customer.
 Involves controlling the quality and
maintenance.

16. OUTBOUND LOGISTIC
 PDB sells goods and products at Kedai Mesra.
 Among the products are
› Motor gasoline
› Aviation fuel
› Kerosene
› Diesel
› Fuel oil
› Bunker fuel
› Lubricants
› LPG
› Asphalt

17. SALES AND MARKETING
 Customer management
 Order taking
 Promotion
 Sales analysis
 Market research
 Increasing product value by creating
demand for the company by inventing
oil which have specialties.

18. SERVICING
 Conduct intensive training, coaching
 Giving motivational efforts to dealers
 Organize safety campaign for
community, example Street Smart
campaign.

19. ADMINISTRATIVE COORDINATION AND SUPPORT
SEERVICES
 PDB’s leader is Encik Amir Hamzah Azizan as
the Chief Executive Officer.
 Under him,there are 7 departments which are:
› The retail business division
› The commercial business division
› The LPG business division
› The lube business division
› The supply and distribution division
› The finance services division
› The corporate division.

21. HUMAN RESOURCES MANAGEMENT
 Human resource management is lead by
Puan Hamidah Alias.
 It provides intensive training, coaching
and motivational efforts to dealers.

22. TECHNOLOGY DEVELOPMENT
 PDB implements many electronics
payment solutions.
 For example:
› Over The Air (OTA)
› Near Field Communications (NFC)
› Radio Frequency Identifications (RFID)

23. PROCUREMENT RESOURCES
 PDB gets resources from PETRONAS
 They also got the groceries from
suppliers.
 PDB made a deal with multiple partners
such as CIMB Bank, Maybank, IBM,
Perintis and Maxis.

24.  IT is widely used in PDB’s business growth.
 The department which handles the IT
management is business technology
department.
 Among the latest technologies used are:
› Electronic Payment Capability
› Card Management System
› Loyalty Management System
› Cash System (POS)

26.  The ISO 8583 compliant messages are
securely transmitted via satellite link to a
switching system which routes them to
the appropriate acquirers

27.  SmartPay transaction messages are
securely transmitted via satellite link to a
swtiching system which routes them to
the CardPro CMS.

28.  Cash is accepted at the Point of Sales (POS).
 The transaction records are transmitted via
satellite link to the Centralized Information
System (CIS).

29. Petronas Dagangan Berhad has the
system that the total message
turnaround time from card reading to
response is 5 seconds for pre-
authorization

30. Petronas Dagangan Berhad also provide
fast receipt printing which complete 8
seconds from the moment customer
replace the nozzle

31.  PDB provides contact-less payment
facilities that are more convience and
faster.
 OTA = Over The Air
 NFC = Near Field Communications
 RFID = Radio Frequency Identifications

32.  PDB has High-Availability and Disaster
Recovery site implementation to ensure
optimum service uptime as back up

33.  PDB invested so much into technology and
automation which result 12 million annually,
25% percentage of cards sales,RM250
million card Sales per month and 3.5 million
number of approved transactions per
month.
 They had operated 939 service stations, 606
Mesra Store nationwide.
 PDB had over 800 million in profits while
having largest network of petrol and diesel
retail in Malaysia.

34.  We as Malaysian should support
Malaysia brand.
 In business we need to have high target
and vision to success.
 Having the knowledge in marketing and
sales is important so that company can
attract more customers.
 A good leadership and management
will lead to the successful of the business
company.