Mimir is an AI-powered lead generation tool that uses open source data to suggest qualified leads, simplify due diligence processes, and keep networks of contacts up to date. It brings qualified leads quickly and easily to users and helps companies be found by the right people. Targeted towards startups and SMEs as an alternative to expensive CRMs and consultants, Mimir provides an intuitive search function and automatically generated company profiles to help users efficiently research and connect with potential business partners.

1. AI driven lead generation business tool
Using open source data, qualified leads are
suggested, due diligence is simplified and your
network of contacts is always up to date
Brings qualified leads quickly and easily to the user
and help them manage them
Allows for companies to be found by the right
people
Targeted at start-ups and SMEs as an alternative to
large, expensive CRMs and expensive consultants
MIMIR

2. Mimir ‘s solution targets Micro to
SME sized companies globally.
660,000 start-ups launched in the UK
in 2017 alone.
5.5m Businesses in the UK, the
majority Micro to SME size. This is
Mimir’s initial target market.
Mimir’s AI driven solution will allow
resource-lite companies cost effective
business development and marketing.
Mimir provides the platform for large
organisations to find the latest innovative
solutions to allow their business
development teams to work more
efficiently
MARKET Solution

3. Mimir’s smart search function scans
the internet for the latest facts and
figures on the companies you are
looking for and brings together in a
intuitive, easy to use company
profiles.
Listings are presented in clear and easy to view
sections on instantly generated company profiles
‘financials’
‘people’
‘media’
‘additional’
SEARCH Smarter

4. Save Time
Save Money
Be Found
• Mimir’s search function is intuitive and allows
for a focussed search to your specifications.
• The AI feedback loop learns from you
• Everyone is instantly digital
• If you are searching, qualified leads are brought
to you and stored in Mimir’s living CRM system
• By having an account you can make your profile
even more data rich
Why use MIMIR

5. User JourneyUSER JOURNEY

6. Notification Service
WebApis like: CompaniesHouse, DueDil
LinkedIn, BBC
Database / CRM
Android / IOS
Technology stack and architecture
NodeJS server
Profileregistration
Companies
+
Opportunities
Companies
updates and
opportunities
matches
Mimir

7. Technology stack
● Backend is implemented as a Nodejs server
● Deployed on AWS in a cluster with load balancing
● Equipped with auto-scaling and disaster recovery
● For persistence data is stored in a relational format in an Oracle or PostgreSql server
cluster
● Notifications are sent via Google’s Firebased Cloud Messaging
● App authentication is done via OAuth which takes care of the session management
as well
● The app implements a refresh service to check for new notifications from the server
● As the number of users increase the data becomes richer with more opportunities
● Backend refreshes its data once every 24 hours
and architecture

8. Individual licences - £9.99 pcm
App and basic dashboard only
Enterprise licences - tbc
App and advanced multi-user
dashboard for large business
development teams
PRICING
1st year target - £139,880
1000 UK start-ups
2 corporate clients
2nd year target - £1,398,800
10,000 global start-ups
20 corporate clients
Model

9. Government development agencies
and departments
VCs
Accelerators
Incubators
Meet-up groups
Co-working spaces
Banks
Universities
MARKET Adoption

10. MAP OF UK INCUBATORS
& ACCELERATORS
Incubators Accelerators

11. Full time software developer
Desk space
Phd students x2 / software
house
INVESTMENT Required
£300,000~ For first 12 months

12. BUSINESS LEAD
GENERATION
SOCIAL
FREEPAID
COMPETITION

13. PROGRESS
Funding raised
Link with university/software house
Three months development and testing
One month pre-launch marketing
Launch
Revenue generating from launch
Next Steps
Working model under construction
Testing about to commence

14. Feb19
Beta
Launch May 19
500
Users
Route to Market
Users
recruited
through
incubator
network/tech
hubs
Organic growth
via tech start up
community
Jul 19
Revenue earning
product launch
Dec 19
1000 paid
users
£139k revenue
April 21
10,000 paid
users
£1.39m revenue
May 23
Looking to
exit

15. TEAM
pic
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ANDREW COCKBURN
CHRIS WELCH
• International business development experience
• Built and ran UK Government’s award winning
Technology and Smart Cities export team
• International speaker on lead generation and
procurement.
• and procurement
• International business development and
strategic planning
• International event producer
• Pre-sales expert

16. ADVISORY Board
PETER JACO
DR TRISTAN FLETCHER
JOHN GRIFFITHS
https://www.linkedin.com/in/peterjaco/
Chairman of CyberOwl, co-founder of Becrypt and
Angel Investor
https://www.linkedin.com/in/tristanfletcher/
MD TSBF Advisory – AI consultancy
Lecturer UCL
https://www.linkedin.com/in/john-griffiths-bb243313/
CEO Care Systems Integrated