SME Export Day 2017

Co-Organisers Platinum Sponsor
Official
Catering
Sponsor
Premium Partner Supporting Partner MEDIA Partner
SILVER Sponsorgold Sponsor

01 WELCOME FROM PANPAGES
02 ABOUT PANPAGES
03 CO-ORGANISERS
07 PROGRAMME
08 PLATINUM SPONSOR
09 GOLD SPONSOR
10 SILVER SPONSOR
11 OFFICIAL CATERING SPONSOR
12 SPEAKER PROFILES
25 PREMIUM PARTNER
26 SUPPORTING PARTNERS
CONTENTS

1

WELCOME FROM PANPAGES
I
would like to welcome you to SME Export Day
2017.
The best time to export was 10 years ago. The second
best time is now.
The greatest advantage of a lower Ringgit is the upper
hand we have to compete in the export market. Our
products and services have become very competitive.
The Internet is a marvel. The Internet breaks down
borders of countries. The Internet makes export activities easy and cheap.
With the combination of the above two factors, you are set to start exporting
now.
We at PanPages, together with MITI, MATRADE and Alibaba.com, bring
you the SME Export Day 2017 to be your launch pad into the export market.
I am sure you will find information, advice and sharing of experiences at
SME Export Day 2017 useful for your endeavour to export.
I thank you for participating in our conference.
Best wishes!
Fong Wai Leong
Group CEO
PanPages Berhad

2
ABOUT SME EXPORT DAY
P
anPages Berhad is proud to announce the third incarnation of the
annual conference, SME Export Day in August 2017. This year, we
are co-organising the SME Export Day with Ministry of International
Trade and Industry (MITI) in conjunction with the ASEAN Week @ MITI,
as well as ASEAN 50th Anniversary celebration. With the objective of
promoting Malaysia’s export, the conference aims to provide a platform to
spur SMEs’ export activities with practical advice from a team of experts.
Exporters, financiers and government representatives will gather for a
series of key addresses and discussions focused on maintaining Malaysia’s
competitiveness within the global trade and export market. This conference
is organised to offer the most complete export guide to aspiring exporters as
well as Malaysian SMEs who are planning to expand their businesses globally.
The exporters will be getting insights from government agencies, established
organisations who are experts in the export sector such as freight forwarding,
law, export consultancy, finance and banking; they will talk about ongoing
trade priorities. We strive to make this conference the best platform for
Malaysian SMEs to be fully prepared and exposed to exporting guides
through talks on various topics covered by experts/ speakers from related
fields.
We are targeting a total number of 1,000 business decision-makers from
select export-ready Malaysian SMEs to attend this large-scale full day
conference. This comprehensive conference with step-to-step export
guidance will be held at MITI Tower on 9th August 2017.

3
PanPages Group
A
bout PanPages Group:
PanPages Group is a group of Southeast Asian companies listed
on the Main Market of Bursa Malaysia. The Group specialises in
developing business platforms, providing business data and marketing
services to small medium enterprises and corporate. PanPages is currently
hosting business portals in Malaysia, Thailand, Cambodia, Indonesia and
Vietnam.
Founded in 1989 and with over 9 million database, PanPages is the largest
business database provider within Southeast Asia region. PanPages has
received many recognition awards as a marketing service provider such
as Alibaba.com GSD Best Growth of Renew Rate, Alibaba.com GSD
Best Monthly Target Completion Rate, Google Maps Business View Best
Marketing / PR Award and Google AdWords SEA Largest Increase in Active
Advertiser Base, Emerging Partner.
No 1, Jalan PJS 11/8, Bandar Sunway, 46150 Petaling Jaya, Selangor Darul Ehsan, Malaysia
03–5636 9999 03–5635 0280 info@panpages.com http://about.panpages.com/
CO-ORGANISER

4
Ministry of International Trade and Industry (MITI)
A
bout Ministry of International Trade
and Industry (MITI):
The Ministry of Commerce and
Industry was established in April 1956 and
situated in Government Office, Jalan Raja.
The Ministry was then renamed the Ministry
of Trade and Industry in February 1972. On
27 October 1990, the Ministry was separated
into two Ministries which are: Ministry of
International Trade and Industry (MITI), and
Ministry of Domestic Trade and Consumer
Affairs (KPDN). The mission of MITI is
to make Malaysia the preferred investment
destination and among the most globally
competitive trading nations by 2020.

Ministry of International Trade and Industry, Menara MITI, No. 7,
Jalan Sultan Haji Ahmad Shah, 50480 Kuala Lumpur, Malaysia.
03–8000 8000 03-6202 3446 webmiti@miti.gov.my http://www.miti.gov.my/
CO-ORGANISER

5
Malaysia External Trade Development Corporation
(MATRADE)
A
bout Malaysia External Trade
Development Corporation
(MATRADE):
Malaysia External Trade Development
Corporation (MATRADE) was
established on March 1, 1993 as the
external trade promotion arm of
Malaysia’s Ministry of International
Trade and Industry (MITI). Its
functions are to promote, assist and
develop Malaysia’s external trade with particular emphasis on the export of
manufactured and semi-manufactured products and services, formulate and
implement export marketing strategies and trade promotion activities to
promote Malaysia’s export, to organise training programmes, and to improve
the international marketing skills of Malaysian exporters, etc.
Menara MATRADE, Jalan Sultan Haji Ahmad Shah, 50480 Kuala Lumpur, MALAYSIA
03-6207 7077 03-6203 7037 info@matrade.gov.my http://www.matrade.gov.my
CO-ORGANISER

6
Alibaba.com
A
bout Alibaba.com:
Launched in 1999, Alibaba.com is the leading platform for global
wholesale trade. They serve millions of buyers and suppliers around
the world. As part of the Alibaba Group, their mission is to make it easy to
do business anywhere. Alibaba.com does this by giving suppliers the tools
necessary to reach a global audience for their products, and by helping
buyers find products and suppliers quickly and efficiently.
Alibaba.com brings its customers and users hundreds of millions of products
in over 40 different major categories, including consumer electronics,
machinery and apparel. As a platform, they continue to develop services to
help businesses do more and discover new opportunities.
Jalan PJS 11/8, Bandar Sunway, 46150 Petaling Jaya, Selangor, Malaysia
(Official Reseller of Alibaba.com)
03–5636 9999 03-5635 0280 info@panpages.com http://www.Alibaba.com
CO-ORGANISER

7
PROGRAMME
0900 - 0930 Registration and Exhibition Visits
0930 - 0940 Welcoming Address by PanPages Group
0940 - 1010 Export : Leveraging Channel Partners
by CK Lim, PanPages Online Sdn Bhd
1010 - 1040 Cross-border Successful e-Business Case Study
by Eason Liu, Alibaba.com
1040 - 1110 Intellectual Property (IP) Rights and Protections
by Anthony Thay, NBS Intellectual Sdn Bhd
1110 - 1140 E-Commerce Export from Logistics Perspective
by CC Ng, Logistics Worldwide Express
1140 - 1210 EXIM Bank: Cross Border Financing
by Hayati Binti Ahmad, EXIM Bank
1210 - 1240 Digital Free Trade Zone
by Song Hock Koon, MDEC
1240 - 1430 Lunch and Exhibition Visits
1430 - 1445 Keynote Address
by Y.Bhg. Dato’ Sri Mustapha Mohamed
1445 - 1545 Consolidation of Export Knowledge:
How to Make The Entry to ASEAN Countries
Panel Discussion
1545 - 1615 Business Opportunities in ASEAN
by Mastura Ahmad Mustafa, MITI
1615 - 1645 Export Assistance by MATRADE
by Y.Bhg. Dato’ Wan Latiff Wan Musa, MATRADE
1645 - 1715 Incentives from Government
by Muhammad Mubarak Ishak, SME Corp
1715 - 1800 Networking Session

8
GINTELL (M) Sdn Bhd
About GINTELL (M) Sdn Bhd:
GINTELL was founded in 1996 by Dato’
Goh Cheh Yak & today it has become one
of the leading healthcare chain stores in Malaysia,
offering comprehensive healthcare products
such as massage chair, massage bed, fitness and
slimming equipment.
The company believes in investing in quality
products to focus on enriching people’s life
with innovative features besides providing the
convenience of healthcare right at their own home
with the most affordable pricing.
GINTELL’s main priority in customer satisfaction is through the philosophy of
integrity and honesty. GINTELL’s continuous efforts in brand building, marketing
strategies combined with extensive market research are the key factors behind the
success of the company. In just 20 years, GINTELL has expanded to more than 111
showrooms and 500 employees throughout the country.
No.27, Jalan Persiaran Industri, Bandar Sri Damansara, 52200 Kuala Lumpur
1800-88-6332 03-6277 9222 enquiries@gintell.com http://www.gintell.com/
PLATINUM SPONSOR

9
Export-Import Bank of Malaysia Berhad
(EXIM Bank)
A
bout Export-Import Bank of Malaysia
Berhad (EXIM Bank):
EXIM Bank was incorporated on 29
August 1995 as a government-owned development
financial institution through a wholly owned
subsidiaryoftheMinisterofFinanceIncorporated.
The Bank was established to promote reverse
investment and export of strategic sectors such as
capital goods, infrastructure projects, shipping, value added manufactured
products and to facilitate the entry of Malaysian companies to new markets,
particularly to the non-traditional markets.
The bank is an agency under the purview of the Ministry of Finance, EXIM
Bank’s mandated role as specified by the Government to provide credit
facilities to finance and support exports and imports of goods, services and
overseas projects with emphasis on non-traditional markets as well as the
provision of export credit insurance services, export financing insurance,
overseas investments insurance and guarantee facilities. The Bank’s clientele
consists of large corporations, SMEs, foreign governments and foreign
companies and cover all sectors ranging from trading, manufacturing and
infrastructure.
Level 1, Exim Bank, Jalan Sultan Ismail, 50250 Kuala Lumpur
03-2601 2000 03-2601 2100 communications@exim.com.my http://www.exim.com.my/
GOLD SPONSOR

10
SILVER SPONSOR
NBS Intellectual Sdn Bhd
A
bout NBS Intellectual Sdn Bhd:
Established in 2000, NBS Intellectual
Sdn Bhd is now one of the leading
international intellectual property companies
that specialises in trademark, patent, industrial
design & copyright registration and protection
services.
They offer a host of intellectual property (IP) services to local clients and
those from abroad; as well as intellectual property (IP) protection services for
overseas clients in Malaysia. They work alongside a network of partners and
counterparts, including IP agents and legal firms located worldwide. Hence,
they also provide intellectual property (IP) services to a host of clienteles
from different industries, including many small and medium enterprises.
They are registered intellectual property (IP) agent under the Intellectual
Property Corporation of Malaysia (Perbadanan Harta Intelek Malaysia).
They also own their affiliated website - Malaysia-Trademark.com (www.
malaysia-trademark.com) Singapore Trademark.com (www.singapore-
trademark.com).
I-3-3, Block I, Setiawalk, Persiaran Wawasan, Pusat Bandar Puchong,
47160 Puchong, Selangor, Malaysia.
03-5891 4846 03-5879 9908 nbs@nbs.com.my http://www.nbs.com.my/

11
OFFICIAL CATERING SPONSOR
Big Onion Food Caterer Sdn Bhd
A
bout Big Onion Food Caterer
Sdn Bhd:
Big Onion is one of the premier
caterers in Malaysia with excellence in quality
of food, offering new and exciting standards
within the catering industry. Big Onion
is a trusted partner in offering complete
event management services for every occasion needs. They are equally
adept at organising boardroom lunches, cocktail receptions, gala dinners,
conferences, and weddings with timely delivery completed with artful
nuances in decoration.
A successful occasion is made of a few key components that are often
overlooked. Not just delicious food alone, but the seamless catering
coordination and effortless presentation coupled with attentive servers, are
recipes for a truly unforgettable & memorable event at your lovely venue.
Theyaimtomakeyourcelebrationauniqueandmemorableonebydelighting
your guests with their quality catering services, planned and professionally
delivered by a team of well-trained and courteous staff.
No. 14 & 16, Jalan Balam Off Jalan Sultan Azlan Shah (Jalan Ipoh), Batu 3, 51100 Kuala Lumpur
03-40414488 03-40424482 bigonion@bigonioncaterer.com.my http://www.bigonioncaterer.com.my/

12
CK LIM
Business Community Director
PanPages Online Sdn Bhd
Export : Leveraging Channel Partners
CK Lim has more than 10 years of experience in the ASEAN market and he
keeps a close eye on the ASEAN business movements. After venturing in
e-Commerce, CK strived to achieve higher by helping and supporting small
and medium enterprises (SMEs) to further expand their businesses. He has
led a team of more than 40 people in Malaysia, Cambodia and Indonesia
and is currently the Business Community Director of PanPages Group. He
has formed a community - ASEAN Business Community (ABC) for aspiring
SMEs and has led more than 20 companies to venture into ASEAN through
Trade Missions and seminars held by ABC.
Through his network and experience, CK and his team have established
a platform both online and offline for SMEs to connect, communicate
and conduct businesses in the ASEAN region. He has also represented
PanPages Group in many events including seminars and workshops to
share his experiences with SMEs in order to help equip them with necessary
knowledge on business expenditures and to build their networks and expand
their businesses across ASEAN.
cklim@aseanbusinesscommunity.com 03-5636 9999

13
Eason Liu is currently the Alibaba.com-GSD Country Manager for Malaysia.
He graduated from Southeast University in year 2012, mastering in Software
Engineering. He also received a certificate on Council of Supply Chain
Management Professionals (CSCMP) in the same year. He then started to
involve in various industries during his career life such as semi-conductor
industry, mechanical and internet industry.
Not only that, he led a project team building an electronic business platform
using Alibaba International Station, trying on the ability to sell sales machine,
spare parts online. He joined Alibaba.com in 2016 as the Manager of Indian
in B2B Overseas Business Unit. He established cooperation relationships
with Indian local banks, logistics companies, schools and other training
institutions, organised exhibitions, cooperated with the Indian local industry
for deeper development, and promoted the establishment of e-Commerce in
India.
(Official Reseller of Alibaba.com)
info@panpages.com 03-5636 9999
EASON LIU
Country Manager of Malaysia
Alibaba.com
Cross-border Successful e-Business Case
Study

14
ANTHONY THAY
Legal Advisor
NBS Intellectual Sdn Bhd
Intellectual Property (IP) Rights and
Protection
AnthonyisresponsibleforalllegalmattersspecificallyinrelationtoIntellectual
Property Laws. He holds a Bachelor of Law Honours Degree from Bristol,
United Kingdom since 2012. In 2014, he was accredited by ADR Group based
in London as a qualified Civil & Commercial Mediator. Anthony represents
NBS at forums and talk shows, providing insights and experience on how IP
works on a global aspect specifically towards trademark registration process,
enforcement and how a trademark is protected in Malaysia as well China and
other ASEAN countries.
Anthony attended seminars and workshops held by the Malaysia Intellectual
Property Corporation (MyIPO) and Malaysia Intellectual Property
Association (MIPA), gaining new knowledge and latest updates on IP
globally. He had published numerous articles on NBS Blog (http://nbs.com.
my/blog/), was interviewed by the Malaysia Wholesalers Association and
contributed a Chinese article for publication in the 2nd issue of Wholesale
Insight (批发瞭望) magazine in 2016.
NBS Intellectual Sdn Bhd, I-3-3, Block I, Setiawalk, Persiaran Wawasan,
Pusat Bandar Puchong, 47160 Puchong, Selangor, Malaysia.
nbs@nbs.com.my 03-5891 4846

15
Mr. Ng Chet Chiang started a tax services and consulting firm in his early
years, which today, is part of his family business. He helped pioneer courier
services in Malaysia by establishing and partnering City-Link Express.
In 2000, he took up an executive position in the company to help its growth
in becoming a dominant domestic courier. He resigned from his position
as Deputy CEO in 2010 after having successfully guided the company to
network in all the branches and onto a business expansion plan. In the same
year, he pursued his passion in international logistics that led to setting up
Logistics Worldwide Express (HK) Ltd. He nurtured LWE into a major cross-
border logistics service provider.
No 7,Level 3A, Tower 3 (3-03A-07), UOA Business Park,
No.1, Jalan Pengaturcara U1/51A, Seksyen U1,
40150 Shah Alam, Selangor Darul Eshan, Malaysia
www.lwe.com.hk 03-8800 8838
NG CHET CHIANG
Chief Executive Officer
Logistics Worldwide Express (LWE)
E-Commerce Export from Logistics
Perspective

16
Hayati is currently attached to Corporate Banking under Business Division
in EXIM Bank. Leading a team of five, she is responsible for the development
of SMEs & corporate loan assets and financing portfolios to support EXIM
Bank’s business growth, apart from managing the existing portfolios of SME
& corporate banking clients.
She holds a Bachelor of Science Degree in Finance from Indiana University,
Bloomington, USA. She carries approximately 20 years of banking experience
from various commercial banks; among others are HSBC Bank and CIMB
Bank. In her banking career, she has been exposed to many aspects of
Commercial Banking and Corporate Banking functions.
She has been with EXIM Bank for 10 years and has handled various aspects of
credit assessment from SME to Corporate clients, covering for cross border
financing, structured trade and commodity financing.
Level 1, Exim Bank, Jalan Sultan Ismail, 50250 Kuala Lumpur, MALAYSIA
communications@exim.com.my 03-2601 2000
HAYATI BINTI AHMAD
Head, Corporate Banking 3
Export-Import Bank of Malaysia Berhad
(EXIM Bank)
EXIM Bank: Cross Border Financing

17
SONG HOCK KOON
Director, eCommerce & DFTZ
Malaysia Digital Economy Corporation
(MDEC)
Digital Free Trade Zone
Mr. Song currently heads the MDEC eCommerce & DFTZ Division where
he is responsible to galvanise eCommerce as a critical enabler to accelerate
the growth of the Malaysian Digital Economy via the formulation and
implementation of the National eCommerce Strategic Roadmap.
For the past 30 years, he worked in companies that serve small and medium
enterprises (SME). He works on various aspects of SME’s business processes
, which include improving their productivity (Factory automation, logistic
& warehousing) and growing their business via marketing campaign
(Traditional print media and digital marketing).
Mr. Song graduated with a Bachelor’s Degree (Hons.) in Engineering from
University of Malaya majoring in Electrical and Electronical Engineering.
2360 Persiaran APEC, 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia.
clic@mdec.com.my 1-800-88-8338

18
Datuk P. Ravidran Palaniappan is the Senior Director of ASEAN Economic
Integration Division, Ministry of International Trade and Industry. He has
been with the Ministry since 1983, serving in various positions, except
for a brief period of 1 year at the Ministry of Agriculture in 1996. He also
served as MITI Economic Counselor in Thailand and as Alternate Deputy
Permanent Representative to UNESCAP in Bangkok from 2000-2004. He
has been actively involved in the implementation of the ASEAN Economic
Community Blueprint initiatives since 2008, and in the formulation of
the ASEAN Economic Community Blueprint 2025. He has been involved
directly in the negotiations of free trade agreements involving Malaysia and
ASEAN.
He is currently the Chair of the Working Group on Trade in Services for
the Regional Comprehensive Economic Partnership (RCEP) Agreement.
He holds a Bachelor of Arts Degree from Universiti Malaya and Masters in
International Business from the University of Birmingham, United Kingdom.
Ministry of International Trade and Industry, Menara MITI, No. 7,
Jalan Sultan Haji Ahmad Shah, 50480 Kuala Lumpur, Malaysia.
webmiti@miti.gov.my 03 – 8000 8000
DATUK P. RAVIDRAN
PALANIAPPAN
Senior Director of ASEAN Economic
Integration Division
Ministry of International Trade and
Industry (MITI)
How to Make The Entry to ASEAN
Countries

19
Mr.KMTanisanapprovedCPA&auditorunderlicenseissuedbytheMinistry
of Economy and Finance of Cambodia. He joined KPMG Cambodia in year
2000 and served as team leader for various audit and special due diligence
assignments in Cambodia and later joined a multinational engineering
company in year 2003 as Country CFO in Cambodia. He acted as an adviser
and a team leader for numerous merger and acquisition exercises in
Cambodia with combined project value of approximately US$500 million
during 2004-2013). He was also acting Finance Director of the conglomerate
in Cambodia during the Post- acquisition period (2007-2008) after a success
take over by the foreign investor.
Today, Mr. KM Tan owns and operates Baker Tilly Cambodia (member
firm of Baker Tilly International), Tricor Securities Services PLC (the only
Foreign-owned share issuing house and registrar licenses by the Securities
andExchangeCommissionofCambodia)andKMTan&Associates(licensed
tax agent and CPA firm in Cambodia).
No.87, Street 294, Boeng Keng Kong 1 Phnom Penh, Kingdom of Cambodia.
mbcc.secretariat@gmail.com +855 16 836222
TAN KHEE MENG
Treasurer
Malaysian Business Council of
Cambodia (MBCC)
Countries

20
YEAP SWEE CHUAN
Chairman
Malaysian Thai Chamber of Commerce
(MTCC)
Countries
Mr Yeap Swee Chuan, founder of AAPICO Hitech, has more than three
decades of experience in the automotive industry with strong regional and
global networking with the international car manufacturers. He has been
the President and CEO of AAPICO Group since 1996. The company’s
main business started off with the design and manufacture of assembly jigs,
stamping dies, and OEM press parts. Later it added plastic, forging, and pick-
up chassis frame components to its manufacturing portfolio. The company
also invested in other businesses associated with automotive industry
including car dealerships and car navigation systems.
AAPICO Hitech PCL was listed on the Stock Exchange of Thailand in 2002.
The company has a workforce of over 4,000 people in Thailand, China
and Malaysia and generating annual sales of over US$ 450 million (Baht
15 billion) in 2016. In addition, the Group has associated companies with
revenues of US$ 600 million (Baht 9.2 billion) and over 5,000 employees. As
at July 12th 2017, the market capitalization of AAPICO is Baht 8.6 billion or
RM 11 billion.
401-402, 4th Floor, Sathorn Square, Tower, 98 North Sathorn Road,
Silom, Bangrak, Bangkok 10500, Thailand
admin@mtcc.or.th +66(0)2 108 1842

21
DATO’ THENG BEE HAN
President
Malaysia Business Chamber Vietnam
(MBC Vietnam)
Countries
Dato’ Bee Han is an accountant by profession and has been with
PricewaterhouseCoopers (PwC) for 19 years. He has been involved in
assignments for a diverse range of clients in various industries.
As being the President of MBC, he also plays the role of a bridging the gap
of investors from Vietnam and Malaysia. He provides resourceful knowledge
and experience to share with business people from both countries.
Block G, Unit 0215, The Manor 2, 91 Nguyen Huu Canh,
Binh Thanh District, HCMC, Vietnam
info@mbc.vn +84 (8) 6258 6316

22
MASTURA AHMAD MUSTAFA
Senior Director of ASEAN Economic
Integration Division
Ministry of International Trade and
Industry (MITI)
Business Opportunities in ASEAN
Mastura was appointed Senior Director of ASEAN Economic Integration
Division of the Ministry of International Trade and Industry on 5 December
2016.ShehasbeenwiththeMinistrysince1996servinginvariouspositionsin
both the Trade and Industry Wing of the Ministry. She was Malaysia’s Deputy
Permanent Representative to the World Trade Organisation (WTO) from
2013-2016. She has been actively involved in WTO negotiations, especially
in the areas of agriculture, services, trade facilitation and trade remedies. In
addition to the core responsibilities, over the years she was actively involved
in the negotiations of bilateral and regional free trade agreements involving
Malaysia and ASEAN with their trading partners.
Among others, she was the Lead Negotiator for Rules of Origin negotiations
under ASEAN-Korea FTA, Services negotiations under ASEAN-India
FTA, Goods and Rules of Origin negotiations under Malaysia-India
Comprehensive Economic Cooperation Agreement and Goods Chapter
under the Trans Pacific Partnership Agreement.
7, Jalan Sultan Haji Ahmad Shah, 50480 Kuala Lumpur, Malaysia
webmiti@miti.gov.my 03-6200 0371

23
DATO’ WAN LATIFF WAN MUSA
Deputy Chief Executive Officer
Malaysia External Trade Development
Corporation (MATRADE)
Export Assistance by MATRADE
Dato’ Wan Latiff has a wide range of experience in international trade.
He started his career with Tourism Malaysia in 1984 before joining
MATRADE, the National Trade Promotion Agency, under the Ministry
of International Trade and Industry in 1997. Currently, he is the Deputy
Chief Executive Officer of MATRADE. He also performed various other
functions including in export promotion, finance, HR and procurement.
He obtained a Bachelor Degree in Economics from UKM and Master
in Business Administration from UiTM. He also attended a two-year
Intensive Education Programme on Tourism at the Rikkyo University,
Tokyo and the 5th ASEAN Senior Management Development Program
at Harvard Business School.
Dato’ Wan Latiff has been actively involved in various committees for the
trade and export development in relation to the economic advancement
for Malaysia.
Menara MATRADE, Jalan Sultan Haji Ahmad Shah,
50480 Kuala Lumpur, Malaysia.
info@matrade.gov.my 03-6207 7077

24
Mr Muhammad Mubarak Ishak is the Senior Manager in Business Advisory
& Support of SME Corporation Malaysia with 11 years of experience in
several positions in Finance and Development programmes. He is currently
responsible for implementing and monitoring the Business Accelerator
Programme (BAP) where the programme supports a wide range of capacity
building initiatives to assist SMEs to grow their businesses locally and abroad.
SME 1, Block B, Lot E, Jalan Sentral 2, Kuala Lumpur Sentral,
50470, Kuala Lumpur, Malaysia
info@smecorp.gov.my 03-2775 6000
MUHAMMAD MUBARAK ISHAK
Senior Manager in Business Advisory &
Support
SME Corporation Malaysia
Incentives from Government

25
Malaysia Retail Chain Association (MRCA)
A
bout Malaysia Retail Chain
Association (MRCA):
Malaysia Retail Chain
Association was founded in year
1992, strongly believing that by
pooling all the resources together,
Malaysian chain retailers could
harnessnetworkingpowertoexpand
their business and facilitate the
enhancement of chain stores management through education and training.
MRCA aims to create a highly supportive environment to build retail
businesses and pool ideas, experiences and efforts to tap on various
opportunities in and out of Malaysia. Its vision is to be recognised as one of
the most influential retail bodies in Malaysia, supporting the development
and globalisation of the retail industry. MRCA comprises of more than 290
leading chain store operators and franchisors, space covering more than
20,000 outlets outlets throughout Malaysia.
A-5-2,3,3A , Level 5 , Block A, Skypark OneCity, Jalan USJ 25/1,
47650, Subang Jaya, Selangor Darul Ehsan, Malaysia
03–5882 4333 1-700810950 mrca.secretariat@gmail.com http://www.mrca.org.my/
PREMIUM PARTNER

26
Malaysia Digital Economy Corporation (MDEC)
A
bout Malaysia Digital Economy Corporation (MDEC):
MalaysiaDigitalEconomyCorporation(MDEC)istheleadagencyin
driving the digital economy in Malaysia with the vision for Malaysia
to attract talents and companies that are shaping the global digital industry.
MDEC’s implementations and efforts are centred on building awareness on
digital economy, creating credible talents for the industry, and encouraging
digital technology adoption among the people and businesses.
MDEC is also the agency entrusted to nurture the growth of the technology
industry in Malaysia including the Small and Medium Enterprises (SMEs).
On the global front, MDEC is responsible to ensure that Malaysia plays
an integral part in digital revolution around the world, while attracting
participation from global ICT companies to invest and develop cutting edge
digital and creative solutions in the country.
Malaysia Digital Economy Corporation (MDEC) Sdn. Bhd,
2360 Persiaran APEC, 63000 Cyberjaya, Selangor Darul Ehsan
1800-88-8338 03-8315 3115 clic@mdec.com.my https://www.mdec.my/
SUPPORTING PARTNER

27
Malaysian Gifts & Premium Association (MGPA)
A
bout Malaysian Gifts & Premium Association (MGPA):
MGPA is Malaysia’s largest Gifts & Premium entrepreneur
community, representing manufacturers, designers, specialty
services providers, wholesalers, importers, exporters, retailers from the gifts
and premium industry. MGPA is dedicated to the progressive development
of the gifts and premium industry by undertaking industrial benchmarking
and market exploring initiatives, collectively.
No. 67-2, 2nd Floor, Block F, Jalan SS7/26, Zenith Corporation Park,
47301 Petaling Jaya, Selangor Darul Ehsan, Malaysia
03–7887 3338 03–7880 2228 enquiry@mgpa.org.my https://www.mgpa.org.my//
Malaysia International Chamber of
Commerce and Industry (MICCI)
A
bout Malaysia International Chamber of Commerce and Industry
(MICCI):
Founded in 1837, MICCI is the oldest chamber in Malaysia
representing close to 1,000 corporate members in over 30 different countries.
MICCI supports its members in their goal to successfully elevate their
business through an array of well-crafted endeavours and on occasions,
off-the-cuff initiatives that enable businesses to leverage on and overcome
barriers in doing business.
C-08-08, Plaza Mont’ Kiara, 2 Jalan Kiara, Mont’ Kiara, 50480 Kuala Lumpur, Malaysia.
03–6201 7708 03–6201 7705 micci@micci.com http://www.micci.com/
SUPPORTING PARTNER
SUPPORTING PARTNER

28
Malaysia-China Chamber of Commerce (MCCC)
A
bout Malaysia-China Chamber of Commerce (MCCC):
Founded in 1990, Malaysia-China Chamber of Commerce (MCCC)
is a non-government, non-profit, multi-ethnic and independent
business association aiming to promote interaction, cooperation and
development in trade, investment and other industrial and commercial
fields between Malaysia and China as well as protecting the interests of their
members. MCCC has 9 branches in different states and over 1,800 corporate
members, covering various industries such as trade, manufacturing, etc.
No.8-2, Jalan Metro Pudu, Fraser Business Park, Off Jalan Yew, 55100 Kuala Lumpur
03-9223 1188 03-9222 1548 sec@mccc.my http://www.mccc.my/
SUPPORTING PARTNER
SUPPORTING PARTNER
Malaysia Mould and Die Association (MMADA)
A
bout Malaysia Mould and Die Association (MMADA):
MMADA is the national association representing Manufacturer,
Supplier and Trade of Tooling, Mould and Die and their
products, as well as in the machining sector, the engineering
supporting industry or its related sectors throughout Malaysia.
MMADA objectives are to promote and protect the general interest of all its
members by providing the means of mutual co-operation in exchanging and
utilisingtechnicalknowledgeandbusinessdevelopmentinandoutofMalaysia.
21-3, Jalan 1/116B, Kuchai Entrepreneurs Park, Off Jalan Kuchai Lama,
58200 Kuala Lumpur, Malaysia
03-7980 1415 03-7980 1442 info@mmada.org.my http://www.mmada.org.my/

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