Ppt on laptops.top brands ,marketing stratergy, 4ps about laptop, permotion stratergy of different brand in market.

1. PRESENTATION
ON
LAPTOPS
SUBMITTED TO: DR. GAUTAM BANSAL
SUBMITTED BY: VISHAL CHITKARA
AASHINA JAIN

2. ABOUT LAPTOP
• A LAPTOP IS A PORTABLE COMPUTER SMALL ENOUGH TO FIT
IN YOUR LAP

3. TRENDS
• ULTRATHINNER.
• LIGHTWEIGHT.
• TOUCH DISPLAY
• TOUCH ID .

4. FACTORS AFFECTING
MARKET
• POLITICAL FACTORS
• ECONOMICAL FACTOR
• SOCIAL FACTOR
• TECHNOLOGICAL FACTOR

5. TOP 5 BRANDS IN MARKET
• APPLE
• DELL
• ASUS
• HP
• LENOVO

7. MODELS
BRAND MODEL CPU RAM STORAGE
Apple
MacBook
Pro
Intel Core i5 8 GB 256 GB SSD PRI
Dell XPS 13 Intel Core i7 8 GB 256 GB SSD
Asus
Zenbook
UX330
Intel Core i5 8 GB 256 GB SSD PRIC
HP
Spectre
X360
Intel Core i7 8 GB 256 GB SSD
Lenovo
ThinkPad
x1 Yoga
Intel Core i7 8 GB 512 GB SSD PRIC

8. PRODUCT APPLE
MACBOOK PRO,
AIR, MAC MINI
DELL
XPS13, INSPIRON
15 ,NEW
ALIENWARE.
ASUS
ZENBOOK UX330
,ASUS R558UQ,
ASUS X SERIES
HP
SPECTRE X360,
HP PENTIUM
QUAD.
PRICE PREMIUM PRICE
STRATEGY
DIFFERENT SET
OF PRICES BASED
ON CONSUMER
SEGMENTATION
PENETRATION
PRICING
PRICES
COMPARED TO
TOP BRANDS
PLACE Apple Stores
Online Apple Store
and App Store
Authorized retailers
Telecom companies
Fulfillment services
ONLINE,
SHOPS , STORES
ECOMMERCE,
STORES
SHOWROOMS
PROMOTION Advertising
Personal Selling
Sales Promotion
Public Relations
360 branding
through TV, print
media, online ads
etc
DISCOUNTS
ADS ON TV
WEBSITES
ATL AND BTL
MEDIUM

9. MARKETING STRATEGIES
• APPLE
TARGETING MUSIC LOVER
PROFESSIONAL
TEENANGERS
WHO ALL CAN USE THEIR PRODUCT

10. • DELL
TARGETING SMALL AND MEDIUM BUSINESS TOWNS
• ASUS
SPECIAL IN GRAPHIC CARDS FOR THE GAMERS .
BIG PROCESSOR AND MOTHER BOARD
• HP
SMALL BUSINESSES AND CORPORATE INNSTITUTION
‘TOUCH SMART PC’ AND HP MINI NOTEBOOK SPECIALLY
DESIGNED FOR EDUCATION SECTOR .

11. THANK YOU