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BootCamp - Technical Session 1
Mobile Apps Life-Cycle and
Ecosystem
Presented by
Amit Seal Ami
Lecturer
Institute of Information Technology
University of Dhaka
19-Dec-14 2
Uh… what exactly is this about?
19-Dec-14 3
Eco-System
19-Dec-14 4
Mobile Eco System
19-Dec-14 5
Seriously..
19-Dec-14 6Shamelessly stolen from Samsung Mobile Potfolio Presentation
Why Mobile Apps
• Provides mobility
• Takes less time
• Offers specific features
19-Dec-14 7
Total Apps Downloaded – July 14
19-Dec-14 8
27,000,000,000
29,000,000,000
2,400,000,000
4,100,000,000
0
5,000,000,000
10,000,000,000
15,000,000,000
20,000,000,000
25,000,000,000
30,000,000,000
35,000,000,000
iPhone Android Blackberry Windows
Total app downloads July '14
19-Dec-14 9
19%
10%
9%
8%
7%
5%
42%
Most popular Apple App Store categories in September 2014
Games
Education
Business
Lifestyle
Entertainment
Utilities
Others
Average Number of Apps in Device
2013
Average number of Downloaded Apps
19-Dec-14 11
88
68
49
57
0 10 20 30 40 50 60 70 80 90 100
iPhone
Android
Blackberry
Windows
Average number of downloaded apps per
phone
19-Dec-14 12
3 hours
per day in apps in average
Some more statistics
• Over 500,000 Android devices are activated
per day – Google
19-Dec-14 13
Things to be concerned about
• One quarter of all downloaded apps are used
just once
• Games and widgets dominate
19-Dec-14 14
So, where are we?
• LOTS of Competitors
• Easy Exposure
19-Dec-14 15
Points to keep in mind
• Uniqueness
• Good User Experience
• Sustainability and ROI
19-Dec-14 16
So.. How do we start?
“Every problem is an
opportunity in disguise.”
- Benjamin Franklin
19-Dec-14 17
And then..
• Do market analysis
• Analyze existing products
• Add value
19-Dec-14 18
The usual to-do then
• Analyze requirements
• Design and Develop
• Do testing – lots of testing!
• Maintain!
19-Dec-14 19
Product Lifecycle
19-Dec-14 20
Back to Eco-system
19-Dec-14 21
It’s your turn!
19-Dec-14 22
Best of Luck!
19-Dec-14 23

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Keynote Presentation Mobile App Lifecycle and Ecosystem