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The presentation provides an overview of marketing research, including why it is important, the typical process, and classifications. Specifically, it discusses how market research improves decision making and helps companies understand customers and markets. It outlines the standard research process of defining a problem, planning primary data collection and analysis, and presenting findings. Finally, it categorizes marketing research into problem identification, which explores market potential and characteristics, and problem solving, like segment, product, pricing, promotion, and distribution research.
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The document provides an overview of market research, including definitions, processes, types of research, methods, and considerations. It discusses how market research involves systematically identifying, collecting, analyzing, and communicating market information to address issues and make business decisions. Both qualitative and quantitative primary and secondary research methods are covered. The objectives, stakeholders, and ethical implications of market research projects are also outlined.
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Marketing research involves systematically collecting, recording, and analyzing data to solve marketing problems. It has two main components - marketing and research. Marketing refers to creating value for customers, while research refers to a scientific study of a problem. There are three main steps to the marketing research process: 1) defining the problem, 2) designing the research, and 3) collecting and analyzing data. Problem definition involves understanding the client's needs, environment, and objectives. Research design specifies the methodology, including what data is needed and how it will be collected and analyzed. Overall, marketing research links customers and markets to organizations through insights gleaned from a systematic process.
Lecture one
Marketing research is the systematic and objective identification, collection, analysis, and reporting of data to improve marketing decision-making. It involves defining problems and opportunities, collecting relevant information, analyzing results, and communicating findings. The goal is to understand and solve marketing problems and capitalize on opportunities to help managers make effective decisions around segmentation, products, pricing, promotion, and distribution.
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International marketing research faces many challenges due to differences in cultures, languages, and business environments across countries. It involves systematically defining problems, collecting and analyzing both secondary and primary data, and interpreting the findings to make informed marketing decisions for international operations. Primary data collection has higher costs overseas and requires consideration of translation issues, instrument reliability, and reluctance of some respondents. Both qualitative and quantitative research approaches can be used, with their own constraints to address.
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5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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- 2. Flow of the Presentation • Introduction • Why Market Research • Market Research Process • Classification of Marketing Research
- 3. Introduction • Links the customer, Consumer and Public to the marketer through information
- 4. Why Market Research ? • Improve quality in decision making • Trace Problem • Focus on keeping existing customer • Understand the ever changing market place
- 5. Market Research Process Specify Define Plan Design/ Sampling Problem Primary Data Procedure Collect Data Prepare/ Analyze Follow Up Present Data Report
- 6. Classification of Marketing Research Marketing Research Problem Identification Research Problem Solving Research • Market Potential Research • Segment Research • Market Share Research • Image Research • Product Research • Market characteristics • Pricing Research Research • Promotion Research • Sales Analysis Research • Forecasting Research • Distribution Research • Business trends Research