The document provides an overview of Korea, including key facts about the country, its culture, and tips for international travel. It summarizes Korea's capital as Seoul, population as 48.5 million, and president as Lee Myung-bak. Notable aspects of Korean culture discussed include hanbok (traditional clothing), kimchi (pickled vegetables), taekwondo (martial art), and Hangeul (the Korean alphabet). The document also provides travel tips and highlights popular tourist destinations such as Seoul, Jeju Island, and the Demilitarized Zone.

1. HANOI UNIVERSITY
Faculty of Management and Tourism
Tutor: Ms. Khong Yen Giang
Presenters: Nguyen Huy Canh
Mai Duc Ha
Nguyen Thi Huong
International travel

3. OVERVIEW
Korea in brief
Exploring Korea
Travel & Cultural tips
Q & A

6. • State name: The Republic of Korea (South Korea)
• State brand: Dynamic Korea
• Capital: Seoul
• Population: 48.5 million (2007)
• Area: 99,313 sq km
• Language: Korean
• President: Lee Myung-bak
• UN secretary general: Ban Ki Moon
• Mountains cover: 70% total land mass
• Economic status: 18,372 USD per capita
• Climate: dry cold winter & hot humid summers
Key facts

7. President Lee Myung-bak
UN Secretary-General
Ban Ki Moon

8. • Yin and yang principle
• Red half: proactive forces
of the yang
• Blue half: responsive
forces of the yin
• Continual movement,
balance and harmony
• Trigram four universal
elements heaven, earth,
fire, water
FLAG

9. • Name: Mugunghwa
(Rose of Sharon)
• Stems from Mugung
immortality
• Withstands both blight and
insects
• Blossom: July - October
• Enduring nature of Korean
culture determination
preservation
National flower

11. • Traditional Korean room multiple functionsTraditional Korean room multiple functions
• Tables and mats are brought as neededTables and mats are brought as needed
• Most people sit and sleep on the floor usingMost people sit and sleep on the floor using

12. HanbokHanbok
 Pride of the Korean PeoplePride of the Korean People
An abbreviation of the term
Han-guk boksik (Korean attire).
Characterized by its simple
lines and the fact that it has no
pockets
 Women's hanbok: comprises
a wrap-around skirt and a
bolero-like jacket
Men's hanbok: consists of a
short jacket and pants

15. >100 different types
A national dish
A dinner without kimchi is
unthinkable
Other famous dishes: Bulgogi
(beef dishes), Bibimbap
(rice mixed with seasoned
vegetables ), etc.
Kimchi

17. Bulgogi (beef
dishes)
Pibimpap
(rice mixed with
seasoned vegetables )

18. • A free-fighting combat sport using bare handsA free-fighting combat sport using bare hands
and feet to repel an opponentand feet to repel an opponent
• Patience and self-disciplinePatience and self-discipline
• Goals: Achieve harmony between mind and bodyGoals: Achieve harmony between mind and body
with other people, nature and, ultimately, thewith other people, nature and, ultimately, the
universeuniverse

20. Gains success around the world
Korean films' earnings $644
million in 2005
Two main themes: romantic love
story & ancient dynasty
Key success factors: big
investment & beautiful actors and
actress
 Video clip: Korea, something
more!
Film Industry
Bae Yong Joon

23. Daejanggeum – Lee Young Ae

24. Korea – Vietnam relations
• 1992: Two countries officially established
diplomatic relationship
• 2006: 1st
Korean Cultural Center in S E
Asia inaugurated

25. Former First lady Kwon Yang-suk
at Korean Cultural Center in Hanoi

26. Technology
• Well-known all over
the world
• Popular IT products
are “made in Korea”
• Giants: Samsung,
LG, etc.
 Video clip for illustration
(BBC News)
• Invented by King
Sejong the Great in
1443
• Alphabet: Hangeul
(simple  increase
the literacy rate)
• A pride of Korean
people
Language

27. Hangeul (Korean Alphabet)
Vowels
Consonants

28. SEOUL
JEJU
ISLAND
Themed
tours Festivals

29. Tourism at a glance
• Recognized as a national industry
• Tourist reason: year-round
• Major tourism markets: Japan,
U.S., Hong Kong, etc.
• Hallyu (the Korean wave) boosts
the tourism industry
• Tourism brand: Korea Sparkling

31. “Korea, Sparkling”
Korea, Sparkling
symbolizes the lively
energy of the Korean
people and culture,
which you will no
doubt experience
while traveling in
Korea

32. How was the Korea, Sparkling
emblem created?
The emblem of Korea, Sparkling:
• Represents an open window through which
one can visualize the lively image of Korea’s
tradition and future

33. What is the difference between
“Dynamic Korea” & “Korea,
Sparkling”?
 “Dynamic Korea” maintains its present role as
the national brand
 “Korea, Sparkling” focuses on the tourism
industry only

34. What is the key message of
Korea, Sparkling?
• Sparkling People: passionate and
warmhearted Koreans
• Sparkling Culture: 5,000 years of creative
and unique culture
• Sparkling Nature: changing faces of Korean
landscapes to the tune of the peninsula’s four
seasons

36. Introduction to Seoul
Largest city in Korea
Hub of political,
economic, cultural &
educational activities
The Han River runs
through the heart of the
city
Hosted many
international events
 Surrounded by
mountains
History
o Has been the
capital of Korea for
about 600 years
o Referred to as “Han
Yang” during the
Joseon Dynasty
(1392-1910)
o Officially named
Seoul in 1945
Its past & present coexist in a facinating way!

37. National Assembly in Seoul

38. City brand

39. Han river (Hangang)
Sight seeing & Bird watching

40. Ancient royal palaces
• Gyeongbokgung, Deoksungung,
Changdeokgung and Changgyeonggung
• Built under Joseon dynasty (1392-1910)

41. Gyeongbokgung Palace
commonly referred to as the “Northern Palace”

42. Changdeokgung Palace
designated as the World Cultural Heritage
in December, 1997

43. National Museum of Korea
over 150,000 artifacts on display

44. Dongdaemun
The only original gate to the city

45. Namdaemun
before and after the blaze

46. Insa-dong
 Located in the heart of Seoul city
 Especially popular with foreign tourists
 An ideal place for visitors to experience
Korean traditions:
art galleries, paintings, ceramics, paper
crafts, antique furniture, tea houses,
restaurants, etc.
 Traditional performances and exhibits are
often organized

48. Seoul World Cup Stadium
The largest stadium for soccer in Asia (64,000 seats)

49. Night life
 Fantastic city view at
night
• Seoul bus tour
• Han river ferry cruise
• Seoul tower
(Mt.Namsan)
 Itaewon (special tourism
zone)
• 2,000 shops
• Night clubs & ethnic
restaurants
Cheongdam-dong
one of the best
places to see Korea
stars in the flesh
(boutiques, elegant
cafes & beauty
salons)
Bars, movie
theaters, cafes, etc.
Cheonggyecheon
stream

50. Cheonggyecheon stream
- Was once buried for decades
- Flows through downtown Seoul & regarded as “Festival
of lights”
- Lenghth: 5 km & 22 bridges

53. JEJU ISLAND (Jejudo)
• Regarded as "Little Hawaii”
• Receives about 4 million tourists/year
• Perfect for a driving tour with an efficient road
network and beautiful scenery
• Blessed with optimal climatic and topographical
conditions for producing green tea
• A favorite filming location for numerous Korean
TV mini-series
• Has Mt. Hallasan (Korea’s tallest mountain)

54. Mt. Hallasan
• 1,950 meters above
sea level
• well known for its
vertical ecosystem,
ranging from
temperate- to cold-
climate areas
• 1,800 kinds of plants
and 4,000 species of
animals.

55. Spring Fall
Summer Winter

56. Jungmun Resort
Complex
Green tea farm

57. Geumneung Beach
Filming location of Jewel in the Palace
(Daejanggeum)

58. Oedolgae coastal cliffs
Jeju Folk Village

59. Festivals
• Bring unique features of Korean traditional
culture
• Diverse, year-round and held annually
• Promote everything from cuisine to arts
and crafts
• Significant in terms of scale and the
number of participants
• Foreign visitors are welcomed to join in

60. Busan Internation Film Festival

61. Boryeong Mud Festival

62. Kimchi festival

64. Templestay
• To help people
understand Korean
Buddhism better
• Participants can find
their 'true self'
amongst the harmony
of nature while
staying at a temple
• Activities: meditation,
tea making and
drinking, folk games,
etc.
Buddist Temple in
Seoraksan

66. DMZ (demilitarized zone)

67. Filming Locations
• Received worldwide attention for artistic,
beautiful and romantic scenery, especially
Asian countries
• Increasing number of tourists travel to Korea
as faithful fans of Korean stars
• Numerous activities (sightseeing, cooking
tours, putting on Korean clothes, etc.)
• A window into diverse aspects of Korean life

68. Actual spots where the drama was
filmed in Namiseom Island

72. Lotte world

74. Lotte World
• A recreation complex in Seoul
• One of the several spots used for filming the
Korean drama “Stairway to Heaven”
• Consists of a large indoor theme park, an
outdoor amusement park, an island linked by
monorail, shopping malls, a hotel, a Korean folk
museum, sports facilities and movie theatres in
one area.
• The largest indoor amusement park in the world

75. The Indoor Section of Lotte World

76. The Indoor Section of Lotte World

77. The Outdoor Section of Lotte World

79. Flight to Korea
• Airlines: Vietnam Airlines, Korean Air &
Asiana
• Return ticket (from Hanoi): approximately
USD 700 (including taxes)
• Use modern and efficient system of public
transportation (subway trains & buses)
• Take free brochures, leaflets, maps, etc. at
tourism information kiosks

80. Travel tips
• Basic unit of currency: Won (W) / USD
• Emergencies: call 112 for Police & 119 for fire
department
• Dial 1330 for Travel Information Service
(24/24)
• Food: spicy  prepare instant food

81. Cultural tips
DOs in Korea
• Greet in Korean manner: slight bow &
handshake
• Use both hand when receiving something
• Be prepared to use chopsticks
• Pour drinks for others
• Keep currency exchange receipts
• Take a small gift when being invited to a
Korean home

82. DON’Ts in Korea
• Don’t write a Korean name in red link
• Don’t forget to remove shoes
• Don’t leave your camera or anything on the
floor
• Don’t blow your nose in public
• Don’t wear shorts
• Don’t call a person with your palm up
• Don’t touch on arm, shoulder or back unless
intimate relationships
• Bare feet are considered rude

83. Useful information
• Korean Embassy:
4th
floor, Deaha commercial center, 360 Kim
Ma, Hanoi (beside Daewoo hotel)
Website: www.hanquocngaynay.com
• Gateway to Korea: www.korea.net
• www.tour2korea.com
• Korea Tourism Organization:
english.visitkorea.or.kr