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SOUTH KOREA
LAND OF THE MORNING CALM
On June 25, 1950, North Korea launched an
unprovoked full-scale invasion of the South,
triggering a three-year war which drew in U.S.,
Chinese, and other foreign forces. The entire
peninsula was devastated by the conflict. A
ceasefire was signed in July 1953.
The republic was proclaimed in
1948 and received UN-backed
support from the US after it
was invaded by the North two
years later.
The Korean War ended in 1953
without a peace agreement,
leaving South Korea technically
at war for more than fifty years
HISTORY OF RULE
Goguryeo Dynasty, 37 bce–668
Baekje Dynasty, 18 bce–660
Silla Dynasty, 57 bce–935.
Parhae Dynasty, 698–926.
Goryeo (Koryŏ) period, 918–1392.
Joseon (Choson or Yi) Dynasty, 1392–1910.
Japanese occupation, 1910–1945
U.S. and U.S.S.R. administration, 1945–1948
PAST PRESENT
GEOGRAPHY
SOUTH KOREA’S PROFILE
Population 51,446,201
Location Eastern Asia, southern half of the
Korean Peninsula
Geographic Coordinates 37 N, 127.3 E
Area total: 99,720 sq km
land: 96,920 sq km
water: 2,800 sq km
Coastline 2,413 kms
Climate temperate, with rainfall heavier in
summer than winter; cold winters
Natural resources coal, tungsten, graphite, molybdenum,
lead, hydropower potential
Terrain mostly hills and mountains; wide
coastal plains in west and south
GOLDEN EAGLE
RED CROWNED CRANE
SIBERIAN MUSK
LYNX
SUNDEW
SIBERIAN GINSENG
KOREAN ARBORVITAE VANDA FALCATA
FOUR DISTINCT
SEASONS
P
TS
E
POLITICAL FACTORS
SOCIAL FACTORS
ECONOMIC FACTORS
TECHNOLOGICAL FACTORS
 Republic government
 Executive branch: Chief of State:
The President
Head: Prime Minister
Legislative branch: The National
Assembly (300 four-year term
members)
Judicial Branch : The Supreme
and Constitutional Court
Moon Jae-In Lee Nak-yeon
 Consists of 3 divisions:
• ROK Army
• ROK Air Forces
• ROK Navy
 Ranked 4th Strongest in Asia
 The army size is maintained
through conscription
Budget $30 Billion
Personnel strength 37,25,000
Troops 5,20,000
Tanks and armored
vehicles
5,850
Artillery Systems 11,337
The economic structure is well supported by government policies in South
Korea. Due to strong economic reforms, the country has continued to
experience steady economic growth. The powerful export sector is the main
reason for economic growth.
TOP INTERNATIONAL TRADE PLAYERS
 Hyundai Motor (car, truck manufacturing)
 Hynix Semiconductor (semiconductors)
 SK Holdings (oil, gas)
 LG Electronics (consumer electronics)
Leading South Korean exporters
 LG Electronics (dryers, washing machines)
 Samsung Electronics (telecommunication equipment,
refrigerators)
 Hankook Tyre (rubber inner tubes, vehicle tires, latex)
• Ranked 11th for GDP
• GDP: $1.46 trillion(2016)
• 15% live below poverty
• Inflation (CPI): 1%
• FDI Inflow: $5.0 billion
• 3.7% Unemployment
• $483 billion per year exports
• $389 billion per year imports
South Korea is a mixed & a free market economy.
WORLD RANKINGS
• Innovation (1st)
• Internet speed (1st)
• ICT Development (1st)
• Value-added manufacturing (1st)
• R&D intensity (1st)
• Patent activity (1st)
• GDP – (11th : Nominal) (14th : PPP)
Sources: Bloomberg, IMF, World Bank
CONSUMER BEHAVIOUR
• High-end luxury shoppers are still spending at elevated rates.
• Consumers are willing to pay for big-name brands and quality
products.
• Brands are considered representative of the consumer, often
indicating the social status of an individual.
MARKETING
STRATEGY
•
•
•
•
•
•
•
TOP STOCKS BY MARKET CAP.
Samsung Electronics
SK Hynix
Hyundai Motors
POSCO
LG
Shinhan Bank
Sole securities exchange operator
Headquartered at Busan
Combined market capitalization : $1.7 trillion
Trading hours : 9AM – 3:30PM (Except weekends)
Number of listings : 2055
Official Index: Korea Composite Stock Price Index (KOSPI)
South Korean Won (KRW)
The Bank of Korea is the only institution with the right
to print banknotes & mint coins.
FOREIGN RELATIONS
Trade Organisations:
UNESCO
IMF
APEC
ILO
WHO
• Maintains relations with 190 countries
• China is its largest trading partner
• It joined the UN in 1991
FREE TRADE AGREEMENTS
1. Korea-ASEAN
2. Korea-EU
3. Korea-India
4. Korea-China
5. Korea-United States of America
STANDARD OF LIVING
• South Koreans are paid well and enjoy a high standard of
living.
• Housing is a major reason for the high cost of living.
• The infrastructure is advanced. Schools are outstanding.
Health care is excellent, and cultural opportunities abound.
It is the Central bank of Korea
GOVERNMENT BANKS
Woori Bank
Korea Development Bank
Industrial Bank of Korea
Korea Eximbank
It is a not-for-profit, public interest
organisation established to
develop a single set of enforceable
and globally accepted accounting
standards
KOREAN CULTURE
HEALTH AND PERSONAL CARE
Universal healthcare system
Life expectancy: 83 years
4th most effective healthcare system
World’s 2nd highest suicide rate
Koreans spend more money on cosmetics than
those in any other Asian country.
In 2016, they exported more than $3 billion worth
of cosmetic goods.
South Korea has the most plastic surgeries per
capita, with over 1 million recorded operations in
2016.
EDUCATION
National education budget : $11 billion
Literacy rate : 97.9%
South Korea is one of the top-performing countries in reading
literacy, mathematics and sciences
COLLEGES
 Korea University
 KAIST - Korea Advanced Institute of Science
and Technology
 Yonsei University
 Seoul National University
 Sogang University
POPULAR COURSES
Humanities and International Cultures
Social Sciences
communication
Economies
Business Administration
Natural Sciences
Engineering
MARTIAL ARTS
• Taekwondo
• Hapkido
• Taekkyeon
• Kumdo
• Ssireum
• Hankido
The Traditional Suwon Dance
It is a traditional Korean dance that was performed during the planting
and harvesting seasons. It is performed during festivals and special
village holidays. It is also known as The Farmer’s Dance.
ART
Graphic Arts
• Traditional brush paintings include
realistic landscapes; genre paintings
of flowers, birds, and the daily lives
of ordinary people.
Performance
Arts
• Chong'ak
• P'ansori
POPULAR SPORTS
 Baseball
 eSports
 Soccer
 Golf
 Homeland of Taekwondo
2016 Summer Olympics
Tally (8th ranked)
Golds 9
Silvers 3
Bronzes 21
TRADITIONAL CLOTHING
Seollal - Korean New Year
 It is a holiday and celebration which marks the first day of the Korean Lunar Calendar, which
usually lasts for three days.
 Traditionally, families gather from all over Korea at the house of their oldest male relative to
pay their respects to both ancestors and elders. During Seollal, Koreans usually wear hanbok
(traditional clothes), perform ancestral rites, play folk games, eat traditional foods, listen to
stories and talk well into the night.
CHUSEOK
It is a major harvest festival in South Korea celebrated on the
15th day of the 8th month of the lunar calendar on the full
moon.
As a celebration of the good harvest, Koreans visit their
ancestral hometowns and share a feast of Korean traditional
food.
It is the largest and most
renowned of Korea's film
festivals held annually in
Haeundae-gu, Busan.
 The Boryeong Mud Festival is an annual festival which takes place during the
summer in Boryeong.
 Held on the muddy beaches of Daecheon every July, this is basically organized
mud play.
For the period of the festival several large
attractions are erected in the seafront area of
Daecheon.
Tourism
Gyeongbokgung Palace Changdeokgung Palace
Namsangol Hanok Village Deoksugung Palace
Haeundae Beach is often considered one of Korea's most
famous and beautiful beaches. It is 1.5km long & located
in the Haeundae District of Busan - considered as one of
the most expensive areas in Korea. The beach is busy
year-round, and holds numerous festivals.
It is commonly known as the Namsan Tower or Seoul
Tower.
At 236m, it marks the second highest point in Seoul.
It is located on Namsan Mountain in central Seoul.
The tower broadcasts signals for Korean media outlets, such
as KBS, MBC and SBS.
Everland is South Korea's largest theme park, it receives 7.3
million visitors. Along with its main attractions, Everland
includes a zoo and water park known as Caribbean Bay.
Everland is operated by Samsung C&T Corporation, which is a
subsidiary of the Samsung Group
Traditional Houses Modern Houses
Being the fastest developing country in the world, their
architecture has modernized a long way
Architecture
KIMCHI
KIMBAP
TTEOKBOKKI
Heavily based on seafood
Tea is used as part of traditional
herbal medicine
250 varieties of kimchi
Staple food: rice
For ceremonies and rituals rice cakes are vital
Soju accounts for 97% of the country’s spirits
market.
Korean is spoken by about 63 million people. 70% of its
vocabulary comes from Chinese.
PSY is a South Korean
singer, rapper,
songwriter, and record
producer
As of November 2017, it is the third most viewed video on
YouTube, with over 2.96 billion views
Superstitious Beliefs
• The number 4 is a symbol of bad luck.
• Sleeping with the fan turned on is incorrectly believed to bring
possible death.
• If one eats sea mustard soup on the day of an exam, one will fail the
test.
• It is bad luck to cut one's nails or toenails at night.
• When crows cry, it is believed that bad luck will follow.
The industrialization, urbanization and westernization of South Korea,
especially Seoul, have brought many changes to the way Korean
people live. This led to the expansion to South Korean cotemporary
culture.
Journalism
Noraebang
Korean animation
Webtoons
TECHNOLOGY
South Korea is among the world's most technologically advanced
and digitally-connected countries. It has the fifth most broadband
Internet users and is a global leader in electronics, digital displays,
semiconductor devices, and mobile phones.
 MP3 Player (MPMan)
 MP3 & TV Phone (Samsung SCH-M220)
 Touchscreen phone (LG Prada)
 LTE Smartphone (Samsung Galaxy Indulge)
 Curved display Smartphone
 3D Nanoprinting Pen
 Offline Cryptocurrency Exchange
ROBOTS
It has beaten countries like Singapore, Japan, Germany, and the
US in robot development
The government will spend $450 million in the field over the next
five years.
Video games are considered to be a major social
activity
eSports (Electronic Sports) is becoming popular
all over the world
PC bang is a type of LAN gaming center, where
patrons can play multiplayer computer games
South Korea has been known for their pre-eminent
infrastructure in video gaming, and their
dominance in ESports scenes
Incheon Airport Maglev
South Korean airlines serve 297
international routes
IMG: Korean Air
Ports and harbours
•
•
•
•
•
•
BEST PUBLIC TRANSPORT IN THE WORLD
ELECTRIC CAR BULLET TRAIN AROUND KOREA
ELECTRIC BUSSUBWAY TRAIN
Samsung is one of Korea’s most
noticeable brands, and accounts for over
one fifth of their total exports, and its
revenues are larger than some country’s
GDP.
Samsung Everland is the oldest theme
park in South Korea.
PRODUCTS

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South Korea Presentation - Various Topics

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  • 3. SOUTH KOREA LAND OF THE MORNING CALM
  • 4. On June 25, 1950, North Korea launched an unprovoked full-scale invasion of the South, triggering a three-year war which drew in U.S., Chinese, and other foreign forces. The entire peninsula was devastated by the conflict. A ceasefire was signed in July 1953.
  • 5. The republic was proclaimed in 1948 and received UN-backed support from the US after it was invaded by the North two years later. The Korean War ended in 1953 without a peace agreement, leaving South Korea technically at war for more than fifty years
  • 6. HISTORY OF RULE Goguryeo Dynasty, 37 bce–668 Baekje Dynasty, 18 bce–660 Silla Dynasty, 57 bce–935. Parhae Dynasty, 698–926. Goryeo (Koryŏ) period, 918–1392. Joseon (Choson or Yi) Dynasty, 1392–1910. Japanese occupation, 1910–1945 U.S. and U.S.S.R. administration, 1945–1948
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  • 9. GEOGRAPHY SOUTH KOREA’S PROFILE Population 51,446,201 Location Eastern Asia, southern half of the Korean Peninsula Geographic Coordinates 37 N, 127.3 E Area total: 99,720 sq km land: 96,920 sq km water: 2,800 sq km Coastline 2,413 kms Climate temperate, with rainfall heavier in summer than winter; cold winters Natural resources coal, tungsten, graphite, molybdenum, lead, hydropower potential Terrain mostly hills and mountains; wide coastal plains in west and south
  • 10. GOLDEN EAGLE RED CROWNED CRANE SIBERIAN MUSK LYNX SUNDEW SIBERIAN GINSENG KOREAN ARBORVITAE VANDA FALCATA
  • 12. P TS E POLITICAL FACTORS SOCIAL FACTORS ECONOMIC FACTORS TECHNOLOGICAL FACTORS
  • 13.  Republic government  Executive branch: Chief of State: The President Head: Prime Minister Legislative branch: The National Assembly (300 four-year term members) Judicial Branch : The Supreme and Constitutional Court
  • 14. Moon Jae-In Lee Nak-yeon
  • 15.  Consists of 3 divisions: • ROK Army • ROK Air Forces • ROK Navy  Ranked 4th Strongest in Asia  The army size is maintained through conscription Budget $30 Billion Personnel strength 37,25,000 Troops 5,20,000 Tanks and armored vehicles 5,850 Artillery Systems 11,337
  • 16. The economic structure is well supported by government policies in South Korea. Due to strong economic reforms, the country has continued to experience steady economic growth. The powerful export sector is the main reason for economic growth. TOP INTERNATIONAL TRADE PLAYERS  Hyundai Motor (car, truck manufacturing)  Hynix Semiconductor (semiconductors)  SK Holdings (oil, gas)  LG Electronics (consumer electronics) Leading South Korean exporters  LG Electronics (dryers, washing machines)  Samsung Electronics (telecommunication equipment, refrigerators)  Hankook Tyre (rubber inner tubes, vehicle tires, latex)
  • 17. • Ranked 11th for GDP • GDP: $1.46 trillion(2016) • 15% live below poverty • Inflation (CPI): 1% • FDI Inflow: $5.0 billion • 3.7% Unemployment • $483 billion per year exports • $389 billion per year imports South Korea is a mixed & a free market economy.
  • 18. WORLD RANKINGS • Innovation (1st) • Internet speed (1st) • ICT Development (1st) • Value-added manufacturing (1st) • R&D intensity (1st) • Patent activity (1st) • GDP – (11th : Nominal) (14th : PPP) Sources: Bloomberg, IMF, World Bank
  • 19. CONSUMER BEHAVIOUR • High-end luxury shoppers are still spending at elevated rates. • Consumers are willing to pay for big-name brands and quality products. • Brands are considered representative of the consumer, often indicating the social status of an individual.
  • 21. TOP STOCKS BY MARKET CAP. Samsung Electronics SK Hynix Hyundai Motors POSCO LG Shinhan Bank Sole securities exchange operator Headquartered at Busan Combined market capitalization : $1.7 trillion Trading hours : 9AM – 3:30PM (Except weekends) Number of listings : 2055 Official Index: Korea Composite Stock Price Index (KOSPI) South Korean Won (KRW) The Bank of Korea is the only institution with the right to print banknotes & mint coins.
  • 22. FOREIGN RELATIONS Trade Organisations: UNESCO IMF APEC ILO WHO • Maintains relations with 190 countries • China is its largest trading partner • It joined the UN in 1991 FREE TRADE AGREEMENTS 1. Korea-ASEAN 2. Korea-EU 3. Korea-India 4. Korea-China 5. Korea-United States of America
  • 23. STANDARD OF LIVING • South Koreans are paid well and enjoy a high standard of living. • Housing is a major reason for the high cost of living. • The infrastructure is advanced. Schools are outstanding. Health care is excellent, and cultural opportunities abound.
  • 24. It is the Central bank of Korea GOVERNMENT BANKS Woori Bank Korea Development Bank Industrial Bank of Korea Korea Eximbank It is a not-for-profit, public interest organisation established to develop a single set of enforceable and globally accepted accounting standards
  • 26. HEALTH AND PERSONAL CARE Universal healthcare system Life expectancy: 83 years 4th most effective healthcare system World’s 2nd highest suicide rate Koreans spend more money on cosmetics than those in any other Asian country. In 2016, they exported more than $3 billion worth of cosmetic goods. South Korea has the most plastic surgeries per capita, with over 1 million recorded operations in 2016.
  • 27. EDUCATION National education budget : $11 billion Literacy rate : 97.9% South Korea is one of the top-performing countries in reading literacy, mathematics and sciences COLLEGES  Korea University  KAIST - Korea Advanced Institute of Science and Technology  Yonsei University  Seoul National University  Sogang University POPULAR COURSES Humanities and International Cultures Social Sciences communication Economies Business Administration Natural Sciences Engineering
  • 28. MARTIAL ARTS • Taekwondo • Hapkido • Taekkyeon • Kumdo • Ssireum • Hankido
  • 29. The Traditional Suwon Dance It is a traditional Korean dance that was performed during the planting and harvesting seasons. It is performed during festivals and special village holidays. It is also known as The Farmer’s Dance.
  • 30. ART Graphic Arts • Traditional brush paintings include realistic landscapes; genre paintings of flowers, birds, and the daily lives of ordinary people. Performance Arts • Chong'ak • P'ansori
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  • 33. POPULAR SPORTS  Baseball  eSports  Soccer  Golf  Homeland of Taekwondo 2016 Summer Olympics Tally (8th ranked) Golds 9 Silvers 3 Bronzes 21
  • 35. Seollal - Korean New Year  It is a holiday and celebration which marks the first day of the Korean Lunar Calendar, which usually lasts for three days.  Traditionally, families gather from all over Korea at the house of their oldest male relative to pay their respects to both ancestors and elders. During Seollal, Koreans usually wear hanbok (traditional clothes), perform ancestral rites, play folk games, eat traditional foods, listen to stories and talk well into the night.
  • 36. CHUSEOK It is a major harvest festival in South Korea celebrated on the 15th day of the 8th month of the lunar calendar on the full moon. As a celebration of the good harvest, Koreans visit their ancestral hometowns and share a feast of Korean traditional food.
  • 37. It is the largest and most renowned of Korea's film festivals held annually in Haeundae-gu, Busan.
  • 38.  The Boryeong Mud Festival is an annual festival which takes place during the summer in Boryeong.  Held on the muddy beaches of Daecheon every July, this is basically organized mud play. For the period of the festival several large attractions are erected in the seafront area of Daecheon.
  • 40. Gyeongbokgung Palace Changdeokgung Palace Namsangol Hanok Village Deoksugung Palace
  • 41. Haeundae Beach is often considered one of Korea's most famous and beautiful beaches. It is 1.5km long & located in the Haeundae District of Busan - considered as one of the most expensive areas in Korea. The beach is busy year-round, and holds numerous festivals. It is commonly known as the Namsan Tower or Seoul Tower. At 236m, it marks the second highest point in Seoul. It is located on Namsan Mountain in central Seoul. The tower broadcasts signals for Korean media outlets, such as KBS, MBC and SBS. Everland is South Korea's largest theme park, it receives 7.3 million visitors. Along with its main attractions, Everland includes a zoo and water park known as Caribbean Bay. Everland is operated by Samsung C&T Corporation, which is a subsidiary of the Samsung Group
  • 42. Traditional Houses Modern Houses Being the fastest developing country in the world, their architecture has modernized a long way Architecture
  • 43. KIMCHI KIMBAP TTEOKBOKKI Heavily based on seafood Tea is used as part of traditional herbal medicine 250 varieties of kimchi Staple food: rice For ceremonies and rituals rice cakes are vital Soju accounts for 97% of the country’s spirits market.
  • 44. Korean is spoken by about 63 million people. 70% of its vocabulary comes from Chinese.
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  • 47. PSY is a South Korean singer, rapper, songwriter, and record producer As of November 2017, it is the third most viewed video on YouTube, with over 2.96 billion views
  • 48. Superstitious Beliefs • The number 4 is a symbol of bad luck. • Sleeping with the fan turned on is incorrectly believed to bring possible death. • If one eats sea mustard soup on the day of an exam, one will fail the test. • It is bad luck to cut one's nails or toenails at night. • When crows cry, it is believed that bad luck will follow.
  • 49. The industrialization, urbanization and westernization of South Korea, especially Seoul, have brought many changes to the way Korean people live. This led to the expansion to South Korean cotemporary culture. Journalism Noraebang Korean animation Webtoons
  • 50. TECHNOLOGY South Korea is among the world's most technologically advanced and digitally-connected countries. It has the fifth most broadband Internet users and is a global leader in electronics, digital displays, semiconductor devices, and mobile phones.  MP3 Player (MPMan)  MP3 & TV Phone (Samsung SCH-M220)  Touchscreen phone (LG Prada)  LTE Smartphone (Samsung Galaxy Indulge)  Curved display Smartphone  3D Nanoprinting Pen  Offline Cryptocurrency Exchange
  • 51. ROBOTS It has beaten countries like Singapore, Japan, Germany, and the US in robot development The government will spend $450 million in the field over the next five years.
  • 52. Video games are considered to be a major social activity eSports (Electronic Sports) is becoming popular all over the world PC bang is a type of LAN gaming center, where patrons can play multiplayer computer games South Korea has been known for their pre-eminent infrastructure in video gaming, and their dominance in ESports scenes
  • 53. Incheon Airport Maglev South Korean airlines serve 297 international routes IMG: Korean Air Ports and harbours • • • • • •
  • 54. BEST PUBLIC TRANSPORT IN THE WORLD ELECTRIC CAR BULLET TRAIN AROUND KOREA ELECTRIC BUSSUBWAY TRAIN
  • 55. Samsung is one of Korea’s most noticeable brands, and accounts for over one fifth of their total exports, and its revenues are larger than some country’s GDP. Samsung Everland is the oldest theme park in South Korea.