Bentley Motors Limited is a British manufacturer and marketer of luxury cars and SUVs—and a subsidiary of the Volkswagen Group since 1998.

2. Name id
s.m summon
(GROUP LEADER)
259
MD. mahfuzur rahman 297
Md.Towfiqul islam 0250
asha 0298
Freedom fighter

4. Company Type Subsidiary
Industry Engineering
Manufacturing
Distribution
Founded 18 January 1919;
99 years ago
Founder H. M. Bentley
W. O. Bentley
Headquarters Crewe, England,
United Kingdom
Area served Worldwide

5. Introductuion

6.  Raw Materials
 Design
 Components
 Chassis
 Body
 Paint
 Quality Control

7. Raw Materials
Glass
Plastic
Rubber
Steel
Motor
Paint

8. DESIGN CHASSIS

9. BODY PAINT

11.  Special edition car
models
1999: Hunaudieres
Concept
2002: State Limousine
 Car models in current
production
2010–present:
Mulsanne
2005–present: Flying
Spur
2016–present: Bentayga
2018–present:
Continental GT

12.  1999: Hunaudieres
Concept
 2002: State Limousine
Special edition car modes

13. Continental Flying
Spur
Manufacturer
Bentley Motors Ltd.
Production
2005–present
Model years
2006–present
Assembly
Bentley Crewe, England,
United Kingdom
Designer
Dirk van Braeckel

14. Mulsanne
Manufacturer
Bentley Motors Ltd
Production
2010–present
Model years
2011–present
Assembly
Crewe, England, United
Kingdom
Designer
Dirk van Braeckel

15. PRODUCTION
2017 2016
Units
Bentayga 5,586 96
Continental
GT Coupé
2,272 3,997
Flying Spur 1,731 3,660
Continental
GT
Convertible
1,600 2,216
Mulsanne 628 919
Total 11,817 10,888

16. Market Study- USA Americans come second on the global
level when it comes to spending on luxurious goods. But for
Bentley America was the largest market in 2014, with about
3000 cars delivered to customers followed by china with 2,500
cars delivered. UK came in third. Focusing on US market the
overall auto sector saw a weakened growth after economic crisis
of 2008 but its demand for luxury cars is improving following
improvements in macroeconomics. Segmentation of auto sector
shows, sports and luxury car industry together comprises 17 %
of the American auto industry. 5% 12% 41% 43% 0% 5% 10%
15% 20% 25% 30% 35% 40% 45% Sports Cars Luxury Cars
Compact and Subcompact Cars Midsize and Full-Size Sedans
Auto Segments USA-2015

17. Segmentation strategy
Distribution strategy
Brand equity strategy
Competitive analysis strategy
Market analysis strategy
Customer analysis strategy

20. Corrproret social
responsibility(CSR)
Our core CSR principles are designed to ensure we
maintain our position as the world’s leading
manufacturer of luxury cars for the long term. At
Bentley we strive to ensure that our actions have
positive impacts within the communities in which
we operate.

21. HUMAN RIGHTS STATEMENT
 Justice
 Prosperity
 Rule of law
 Dignity
 Hope
 Peace
 Freedom
 Equality

22. School engagement
Bentley offers more than 150
work experience placements
to students from schools in
the Crewe area every year – as
well as reaching out to
schools with visits. The
company’s school liaison
programme also works to
raise interest in STEM
subjects at schools, and offers
foreign language sessions and
careers advice. Currently 23
schools in the area participate

25.  We have a vision for the future. A vision that has driven
us from the moment Bentley was created. Our future is
about creating the kind of excellence that results from the
unique tension between uncompromising luxury and
outstanding performance.
 Strive to achieve these extremes and the unexpected
happens: limits are pushed; expectations are exceeded;
myths are shattered and new legends are born. With each
new model, we stretch the boundaries of possibility.
 We like to think of the result of all this as a modern-day
Grand Tour: an eye-opening, horizon-broadening trip
across the world in search of knowledge and new
experiences.The future awaits, with new cars, new
challenges and no limits.