This document reviews production metrics from 2008-2010 and sets goals for 2011. It summarizes listing, pending and closed sales numbers over time and establishes targets to increase the percentage of pending to closed sales to 75% in 2011. Individual agent production goals for 2011 include 200 listings sold and 12 sales per agent. Company goals are set at 533 listings taken with no more than 40% expired and 265 buyer-controlled closed sales with less than 25% fall out. Expectations for agents focus on excellent customer service and meeting production targets, while expectations for the company emphasize support, training and accountability.

1. HAPPY NEW YEAR

3. SALES

4. LIST VS. EXPIRED

5. PENDING VS. CLOSED

7. 2008 New Listings vs. Expired

8. 2009 New listings vs. Expired

10. 2010 New Listings vs. Expired

11. YR TO YR COMPARISON OF LISTING/PENDING/CLOSED

13. PERCENTAGE OF LISTINGS TAKEN vs. EXPIRED 2008 = 45% 2009 = 48% 2010 = 50% GOAL 2011 = 40%

14. RATIO OF PENDING SALES TO CLOSED SALES 2008 - 342 PENDINGS/ 254 CLOSED = 74.2% 2009 - 397 PENDINGS/ 281 CLOSED = 70.1% 2010 - 442 PENDINGS/ 303 CLOSED = 68.5% GOAL FOR 2011 = 75%

15. COMPANYPRODUCTION GOALS FOR 2011 200 LISTINGS SOLD 200 BUYER CONTROLLED SALES 12 SALES PER AGENT

16. COMPANY GOALS FOR 2011 LISTINGS 533 LISTINGS TAKEN NO MORE THAN 40% EXPIRED COMMISSION 6% ON ALL PROPERTIES <$400,000 SELL 65% OF OUR LISTINGS NO MORE THAN 25% FALL OUT RATE Buyers 265 CLOSEDBUYER CONTROLLED SALES NO MORE THAN 25% FALL OUT RATE MINIMUM EM DEPOSIT OF 1% OF PURCHASE PRICE PRE-APPROVE ALL WHO GET IN YOUR CAR

17. EXPECTATIONS FROM THE COMPANY SUPPORT YOU AND HELP YOU SUCCEED EVERY STEP OF THE WAY PROVIDE EXCELLENT TRAINING /RESOURSES/ EXPERT KNOWLEDGE/LATEST INNOVATIONS CUSTUMER SERVICE ORIENTATION FROM STAFF HOLD YOU ACCOUNTABLE

18. EXPECTATIONS FROM YOU THAT YOU GIVE EXCELLENT CUSTOMER SERVICE TO EVERY CLIENT AND CUSTOMER THAT YOU PRODUCE 12 SALES MINIMUM IN 2011 SEEK AFTER NAR DESIGNATIONS (EDUCATE YOURSELF) ATTEND 75% OF ALL SALES MEETINGS AND COMPANY EVENTS THAT YOU HONOR AND RESPECT YOUR COLLEGUES AND STAFF