This document outlines an advertising campaign for a charity shop focusing on fashion for children. The campaign will feature 3 photos - two portraits for magazines/newspapers/bus stops and one landscape for billboards. The message is "High quality clothes almost for free" with the slogan "Help us help children." The target audience is 16-19 year olds living in poorer areas who need affordable clothing. The campaign will launch on June 21, 2017 with a schedule of poster placements through September 11th. Legal and ethical considerations include obtaining copyrights and avoiding defamation, obscenity, or misleading advertising.

1. Presentation of ideas
Weronika Dul

2. Production
Product: Ad campaign for a charity shop with a focus on fashion.
There will be 3 photos used for campaign: two portraits which will be
used on magazines, newspapers, and bus stops and one landscape
which will be used on billboards.
Campaign message: High quality clothes almost for free.
Slogan for my campaign : Help us help children.
Typography: The typography that I will use is cash for kids.
Coloufull font will attract audience attention and make them
think more about children.
colour scheme
colours for my campaign will be: blue
red and green
Logo

3. Target audience
Target audience is 16-19 because parents of 16 years old may not be able to buy expensive
clothes and 19 years old may start living on their own, they will need to pay bills and may
not have money for better clothes because of the low rate pay for under 24. They will be
interested in this shop because they will can buy high quality clothes for good prices. Charity
shops will be for women and men because as the shop will be for both gender, charity shop
will have more customer and by that shop will raise more money for the children.
working class and lower class
Shop will be placed in poor area where are council estates, this will be gain more customer
to the shop because, more people will be interested

4. Launch date
Summer 21 June 2017
Launch date will be at summer as this is new
season more people will be interested.
Schedule of Advertisements
1st poster- 5 June
2nd Poster- 21 June
3rd -17 July
All posters- 7th August
Close of campaign- 11 September

5. Images
First
The first image will be portrait. It will go in magazines, posters, newspapers and bus stops.
Image. On this photo there will be a model wearing clothes from the Cash for kids.
Model will be at island wearing a dress.
Second
On second image there will also be a portrait but with a men also at island wearing clothes
from the charity shop.
Third
The third photo will be landscape. Image will go on billbords, because of the large size of
the landscape it will attracts more people. On photo there will be two models : men and
women. They will be wearing clothes from charity shop.

6. Legal and Ethical
Legal and Ethical
Legal
copyright use your own work credit any who copyright of Logos
Defamation
no content that harm someone’s live hood of reputation
Obscenity
Etchninicty
sexual orientation
religion
age
gender
disability
Code of practice
Privacy
Misleading Advertising
Ethical
Ethical Representation (obscentity law)
Intellectual copyright
No stealing of other work or recreating