Presentation of 'Fashinating' at MeetUatReload 27.01.2013
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Presentation of 'Fashinating' at MeetUatReload 27.01.2013
- 13. Co-Branding
- 14. Media
Editor's Notes
- Hi, I am Alex. The founder of Fashinating.comFashinating is a fashion service that allows you to see over 60 large product pictures, selected just for you, in under 5 minutes.--------------------------------I have a question..How many of you do you know what pinterest is? It is probably one of the most talked about start-ups of 2012.Pinterest shows you lots of little pictures of products, so many actually that you will probably get lost.. Well, we do the exact the opposite. We display few large pictures selected just for you, making sure you do not get information overload.We are the first Greek company to have received accelerator funding back in 2009 and one of the first in Europe.(Fashinating is a fashion service that allows you to see over 60 large product pictures, selected just for you, in under 60 minutes.)
- My partners are Petros an award winning programmer and Marylou an ex-chief editor at a fashion magazine.The idea for the project was inspired from my research on crowd sourcing while studying at the LSE.So what do you do if you want to start a company?You start looking for the right partners! As my previous start-up had taught me, you cannot do everything on your own..After speaking with severalppl, the team was complete with
- Now what problem do we solve?Let’s say you are buying a t-shirt on Amazon UK that gives you a choice of over one million t-shirts! One million is a lot of t-shirts! Can you see them all? No way.. Do you want see the best out the 1 million? Of course you do.
- The Amazon’s interface is definitely NOT going to help you, users with no previous purchases get 0 personalization. That is a big waste!Why Amazon cannot help you? It cannot help you because it does not know anything about you..So how can we solve this problem
- If computers could talk we would just tell them our taste and they would give us recommendationsIf computers could read minds… it would be even easier…But we are not really there yet.. So the first step should be the invention of a new form of communication between us and our beloved devices.
- Communication is about giving and taking..And that is exactly what we do! So when you come to Fashinating..You give us your taste and we immediately reward you withrecommendations in return!
- This is our interface! We display 3 large pictures and we ask you to tell us what you like.If you are a new user, you will see trending t-shirts, If an existing user you will see personalized recommendations.
- It is important to stress here, that we do not do just t-shirts, but anything that you can wear.If you do not like them you just click not my style!
- The system suggests you another triplet of products, always using large pictures.Now let’s say that you like the middle one.
- You click on it; the item is added to your favorites; we build your profile and our algorithm …
- presents you with more t-shirts based on your taste.So give taste and receive recommendations!The fashion discovery process you just saw is actually patented in the US.
- Now if you visit our site, you will see that we feature products from 250 online stores and we have had up to 200,000 products available on our system.
- In order to promote our service wehave 7 co-branding deals with publishers like Microsoft,Men's Health and Star channel.
- Plus we were lucky to have had very good coverage from local and international the press..So what is where we are today..
- About the same time, Openfund was announcedOpenfund is an accelerator program. An accelerator is a company that gives you money and advice in return for shares in your start-up company.This model started in the US and actually the Greek Openfund was one of the first accelerator programs in Europe. Not bad ee?So, we applied and we were selected! After many rounds of screeningThis basically made us the first Greek company to get accelerator funding and one of the first in Europe.
- Today not just in Greece but all over the world technology funds are appearing like mushrooms… All the logos behind me are companies focusing in helping Greek based technology start-upsAnd as a matter of fact in the following three years, it is estimated that about 80 million euros will be invested in Greek start-up companies.That is a lot of money..
- Just this month Techcrunch, the world’s most famous technology blog made a very successful event in Athens.So the money is there, the hype is there… it is up to us to take advantage of the momentum, help each other and make it happen!