Presentation of 'Ergon' at MeetUatReload 27.01.2013
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Ergon began in 2007 as an idea to market traditional Greek products. In 2008, they launched their first product, a honey called "Melissas ERGON". By 2009, they had expanded to 20 products under 3 sub-brands. By 2010, they had grown to 70 products, 300 customers, and some international exports. They had won several prizes. By 2011, they had opened their first deli and expanded their product line to 300 items. They continued expanding their deli locations and product offerings in subsequent years, growing to become a major brand representing Greek gastronomy.
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Presentation of 'Ergon' at MeetUatReload 27.01.2013
- 2. OUR STORY 2007 Ergon was an idea: A selection of traditional Greek products. 2008 Our first product launched! A honey called “Melissas ERGON”. In 6 months we created, 20 products under 3 sub brands: Elias / Melissas / Gis ERGON and we were very happy 2009 - 2010 On September 2009 two more products were added to the Ghis Ergon series, the Wild Porcini mushrooms and the Wild Truffle from Pindos Mountains, described as products of the year by the Greek newspaper “TO VIMA” and the magazine TROFIMA kai POTA (FOOD and BEVERAGES).On January 2010 the new category with sea spreads was launched as well as the famous Tuna from Alonissos, under the name Thalassas (sea’s) Ergon.At the same time the ERGON products were placed at the Duty Free Shops and the cracked wheat Sitou ERGON was awarded a prize at the gourmet prizes of newspaper “Eleftherotypia”. So after 70 products, 300 customers, few exports and many prizes and we were very happy, exhausted but nobody was aware of our brand.... 2011 Ergon Deli / Ergon Deli + Cuisine / 300 Products 2012 2Ergon Deli / 2Ergon Deli + Cuisine / Franchising / 400 Products 2013 6 Ergon Deli + Cuisine (in 3 countries) / Ergon Culinary Experience
- 3. 2x 6x ® 2x ® ΕΛΛΗΝΙΚΟ ΠΑΝΤΟΠΩΛΕΙΟ ΕΛΛΗΝΙΚΟ ΠΑΝΤΟΠΩΛΕΙΟ 300 Προϊόντα 70 Προϊόντα 20 Προϊόντα ελιάς γης 1 Προϊόν! μέλισσας ® ΠΡΟΪΟΝΤΑ ΕΞΑΙΡΕΤΙΚΗΣ ΠΟΙΟΤΗΤΑΣ μέλισσας 40 Προϊόντα σίτου ελιάς γης ® μέλισσας ® ΠΡΟΪΟΝΤΑ ΕΞΑΙΡΕΤΙΚΗΣ ΠΟΙΟΤΗΤΑΣ ΠΡΟΪΟΝΤΑ ΕΞΑΙΡΕΤΙΚΗΣ ΠΟΙΟΤΗΤΑΣ 2007 2008 2009 Ελλάδας Θάλασσας Θάλασσας αμπέλου σίτου ελιάς γης μέλισσας σίτου ελιάς γης ® ΠΡΟΪΟΝΤΑ ΕΞΑΙΡΕΤΙΚΗΣ ΠΟΙΟΤΗΤΑΣ 2010 αμπέλου μέλισσας 400 Προϊόντα Ελλάδας αμπέλου Θάλασσας σίτου ελιάς γης ® μέλισσας 600 Προϊόντα Ελλάδας αμπέλου Θάλασσας σίτου ελιάς γης ® μέλισσας ® ΠΡΟΪΟΝΤΑ ΕΞΑΙΡΕΤΙΚΗΣ ΠΟΙΟΤΗΤΑΣ ΠΡΟΪΟΝΤΑ ΕΞΑΙΡΕΤΙΚΗΣ ΠΟΙΟΤΗΤΑΣ ΠΡΟΪΟΝΤΑ ΕΞΑΙΡΕΤΙΚΗΣ ΠΟΙΟΤΗΤΑΣ 2011 2012 2013
- 5. NOW; FUTURE; PRODUCT RANGE GROCERIES / DELIS RESTAURANTS CULINARY TOURISM A BRAND FOR GREEK GASTRONOMY
- 11. Traditional yellow cheese (Graviera) from Naxos island ® ΕRGΟ
- 12. ® ®
- 14. RETROSPECTIVE KEY POINTS IN ERGON’S BUSINESS DEVELOPMENT Risk Ignorance! Hands on operations. And I mean all the operations! We really love our kid, we want to be with it all day! Lack of “plan b”. We had to succeed, otherwise what? Flexible business models / Strict business strategies Share of our ideas with some investors (we didn’t know that they were!) After all it is business! You need profit!