Invitalia, Italy's government agency for investment promotion, has focused on supporting innovative start-ups through various incentives since its inception over 20 years ago. The 'Smart&Start Italia' initiative offers interest-free loans and mentoring for early-stage innovative start-ups with high-tech ideas and aims to foster entrepreneurship in the digital economy, particularly in southern Italy. Between 2013 and 2016, the program reported significant results including thousands of new firms created and substantial investments in innovative sectors.