RE:THINKING
AUDIENCE ENGAGEMENT

MCN 2013 | Montréal, CA
@NutsBold | www.nutsandbold.ca
We

You.
The Lab at Belmar &
MCA Denver’s

« Mixed Taste »

http://belmarlab.org/past-mixed.php
National Museum of Scotland

Tales of Things +
Ghost objects

http://www.omnimuseum.org/id21.html
Centre d’Histoire de Montréal

Vous faites partie de l’histoire !

http://ville.montreal.qc.ca/pls/portal/docs/PA
GE/CENTRE_HIST_MTL_FR/MEDIA/DOCU
MENTS/CHM_VFPH_PROMO_2013.PDF
Stockholm Education

A museum without walls

http://stockholmsutbildningen.se/english.htm
l
WHAT’S THAT ?

Cyberexhibition
Crowdsourced
Based on how people
interact online
Experimental
And….
FACTS !

FACTS

0 experience
1 simple idea
2 websites
3 months
5 grad students
75 $
269 submissions
PHASE 1 CROWDSOURCING
PHASE 1: :
CROWDSOURCING
1 Call to participation
2 Weeks
3 triggers
I’m not here right now…
It’s not important…
It reminds me of someone…
Goal : scaffold creativity without prescribing results
PHASE 1 CROWDSOURCING
PHASE 1: :
CROWDSOURCING
269 submissions from 59 contributors
HALL OF FAME 

Good idea /
good project
Submission Samples: PHOTOS
Submission Samples: SERIES
Submission Samples: TEXT
Submission Samples: OTHER
(painting, drawing, collage, mixed media…)
PHASE 2: CYBEREXHIBITION
PRODUCTION : 6 weeks, fully bilingual
1 collection
4 curatorial ‘rereadings’
Behind the scenes: process, logbook, and
message board
Visitor mashups
WANT TO SEE IT?

http://www.flickr.com/photos/lescommissairesglaneurs
http://commissairesglaneurs.wix.com
Common thread
COMMON THREAD

ENGAGING
AUDIENCES
OUR Our current research
CURRENT RESEARCH
CONCEPTUALIZING THE
PARTICIPATORY MUSEUM

PARTICIPATION AND AUDIENCE
INVOLMENT IN MUSEUMS

INTERCULTURAL DIALOGUE IN CITY
MUSEUMS (CAN / EUR)
Thanks to
Alice Jarry & Isabelle Guimond
Université de Montréal
Université du Québec à Montréal
Collège Salette
And all our precious contributors

Re:Thinking Audience Engagement with an online exhibit