This marketing pitch summarizes a film about two teenage sisters who are very close but become torn apart when one sister suddenly disappears without explanation. The remaining sister, Kate, is left without any clues as to her sister Sophie's whereabouts. As the police prove unhelpful, Kate takes it upon herself to search for her sister and determine why she vanished. The pitch discusses generating interest and publicity for the film through posters, trailers, and viral marketing that play on people's fears around the topic of missing loved ones.

1. Marketing Pitch

2. Synopsis
What would you do if someone close to you just disappeared, without reason? Two
teenage sisters who shared everything with one another, and were well known for
their close friendship are torn apart when one of them strangely goes missing. The
protagonist (Kate) is left behind with no clues to the whereabouts of her sister
(Sophie). The police have proved to be disinterested and of no help, so Kate
decides to set out on a quest to find her sister and discover why she disappeared
so unexpectedly.

3. Similar film teasers
The Changeling:
http://www.youtube.com/watch?v=G0i9vHYi
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The Lovely
Boneshttp://www.youtube.com/watch?v=ikUWKi0
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Flight plan
http://www.youtube.com/watch?v=gsGLpV0i
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4. As a group we like the idea of this poster
and therefore want to create our poster
with a similar theme

5. Other posters that we created…

6. Where will our posters go?
• On the internet
• On film websites and social networking sites
• Magazine Adverts
• In towns
• Cardboard billboards

7. Publicity campaign
• Previews
• Teaser Trailer
• Poster on front page of Empire Magazine
• Previews at film festivals
• Press junkets
• Posters - Put ‘missing’ film posters on trees
and posts in the style of missing people
posters

8. How will we generate word of mouth?
• Viral Marketing e.g. like emails sent round for
Shifty
• Social networking Pages
• Sneak previews
• Put ‘missing’ film posters on trees and posts in
the style of missing people posters

9. Iconography
• In our trailer, we are particularly interested in
showing the emotions on the characters faces.
This will be predominately showing
unhappiness and fear. And this therefore
follows the typical elements of a thriller genre.

10. Target Audience
• Main target audience will be ages 15-24,
however we feel that it will also appeal to an
older audience and therefore caters for a
wider range of people.

11. Characters
• The main characters (Kate and Sophie) will be
aged between 15 and 24 as the films target
audience is aimed at the same age group. This
is to attract the audience as they can relate to
the characters better if they are the same age.

12. Research into missing people –
statistics to include in trailer
http://www.youtube.com/watch?v=MEAzIZ2ys8
Parents & Abducted Children Together (PACT) have estimated
that at least 100,000 children go missing every year, or “one
every five minutes”.
Children under the age of 18 account for 58,081 (53.03%) of the records and
11,868 (10.84%) were for young adults between the ages of 18 and 20
http://www.guardian.co.uk/flash/missing_people.swf
http://www.youtube.com/watch?v=sb-ZkKbY7WY

13. What it was last year What it could be