Міжнародний GR форум – це комунікаційний майданчик для обговорення сучасних бізнес-тенденцій, питань ефективної взаємодії бізнесу та влади, лобіювання інтересів української бізнес-спільноти на вітчизняному та міжнародному ринках. Учасники матимуть змогу отримати професійну консультацію експертів, почути готові рішення, підвищити власний професійний рівень, налагодити ділові контакти з партнерами, представниками влади найвищих рівнів, ключовими практиками галузі. Для обговорення проблем та актуальних питань, що виникають в процесі взаємодії бізнесу та влади на форумі зустрінуться провідні українські та зарубіжні експерти у сфері GR та Public Affairs, керівники компаній, представники органів державної влади, спеціалісти у сфері PR та маркетингу, представники наукового та експертного середовища.

1. THE IMPORTANCE OF IMPLEMENTATION OFTHE IMPORTANCE OF IMPLEMENTATION OF
‘FOREIGN’ GR PRACTICE IN UKRAINIAN REALITY‘FOREIGN’ GR PRACTICE IN UKRAINIAN REALITY
KIEV PRESENTATIONKIEV PRESENTATION
05 JUNE 201505 JUNE 2015

3. OVERVIEWOVERVIEW
 Active GR is an essential element of a well functioningActive GR is an essential element of a well functioning
and mature democracyand mature democracy
 Purpose of GR: To inform government as to differentPurpose of GR: To inform government as to different
societal and sectoral perspectives on policy matters andsocietal and sectoral perspectives on policy matters and
to seek to influence decisions taken at political andto seek to influence decisions taken at political and
administrative level.administrative level.
 Aim of implementing GR practice: To bring significantlyAim of implementing GR practice: To bring significantly
greater transparency about the process and establishgreater transparency about the process and establish
fundamental lobbying principlesfundamental lobbying principles
 Transparency helps to ensure that any attempt to seekTransparency helps to ensure that any attempt to seek
to exert undue or improper influence is discouraged andto exert undue or improper influence is discouraged and
brought under the public gaze.brought under the public gaze.

4. REASONS FOR IMPLEMENTATION OFREASONS FOR IMPLEMENTATION OF
GR PRACTICEGR PRACTICE
 Public confidence in the provision of GR servicesPublic confidence in the provision of GR services
 Promotion of high standards of GR practice (RobustPromotion of high standards of GR practice (Robust
industry code)industry code)
 Protect, promote and advance the interests of GRProtect, promote and advance the interests of GR
professionals on all issues affecting the Ukrainianprofessionals on all issues affecting the Ukrainian
Professional GR industryProfessional GR industry
 Provide a basis for regular dialogue betweenProvide a basis for regular dialogue between
Government and the professionGovernment and the profession
 Contribute to a greater understanding of professional GRContribute to a greater understanding of professional GR
in Ukrainein Ukraine
 Legitimate and important role played by the sector in aLegitimate and important role played by the sector in a
vibrant democratic systemvibrant democratic system

5. THREE REQUIREMENTSTHREE REQUIREMENTS
1.1. NormativeNormative
2.2. InstitutionalInstitutional
3.3. EducationalEducational

6. NORMATIVE REQUIREMENTSNORMATIVE REQUIREMENTS
Two approaches to bring in more transparency andTwo approaches to bring in more transparency and
AccountabilityAccountability
1.1. Self-regulationSelf-regulation
2.2. Regulatory frameworkRegulatory framework
 Adoption of a GR law would not be immediateAdoption of a GR law would not be immediate
 Could give impetus for ethical GRCould give impetus for ethical GR
 As Ukrainian GR industry matures, companies willAs Ukrainian GR industry matures, companies will
want to work with ethical and transparent GRwant to work with ethical and transparent GR
consultancies. Gradually changes could affect publicconsultancies. Gradually changes could affect public
officials as well.officials as well.

7. INSTITUTIONAL FRAMEWORKINSTITUTIONAL FRAMEWORK
Fundamental activities performed by GR practitioners areFundamental activities performed by GR practitioners are
universal but the process for achieving these depends onuniversal but the process for achieving these depends on
cultural norms, values and institutional structure.cultural norms, values and institutional structure.
 Policy making structurePolicy making structure
 Relationship of Executive to LegislatureRelationship of Executive to Legislature
 Role of elected officials/party systemRole of elected officials/party system
 Legislative processLegislative process
 Mechanisms for lobbying and degree of openness toMechanisms for lobbying and degree of openness to
influence from the outsideinfluence from the outside
 Legislative timetableLegislative timetable
 Public support and the role of media relationsPublic support and the role of media relations

8. EDUCATIONEDUCATION
 GR serves to preclude corruption risks and this must beGR serves to preclude corruption risks and this must be
explained to citizensexplained to citizens
 Public awareness about GR: What a GR professional isPublic awareness about GR: What a GR professional is
and does? What role a GR professional play in theand does? What role a GR professional play in the
legislative process? In the political process? In thelegislative process? In the political process? In the
community?community?
 Promote the integrity of the GR profession and publicPromote the integrity of the GR profession and public
understanding of the GR process.understanding of the GR process.
 Responsibility for education mission rests in part with GRResponsibility for education mission rests in part with GR
professionals themselvesprofessionals themselves

9. EDUCATION (CTD)EDUCATION (CTD)
 Possibly Ukraine could establish the GR practice as anPossibly Ukraine could establish the GR practice as an
accredited subject, part of higher education curriculaaccredited subject, part of higher education curricula
 GR practice should be openly discussed, analysed andGR practice should be openly discussed, analysed and
criticised: what can and cannot be donecriticised: what can and cannot be done
 No one can become a GR professional overnight. BesideNo one can become a GR professional overnight. Beside
work experience, moral grounds and ethics are thework experience, moral grounds and ethics are the
essence of the professionessence of the profession

10. RECOMMENDATIONS FOR UKRAINERECOMMENDATIONS FOR UKRAINE
1.1. Ukraine should provide a level playing field for grantingUkraine should provide a level playing field for granting
all stakeholders fair and equitable access for theall stakeholders fair and equitable access for the
development of public policiesdevelopment of public policies
2.2. Rules and guidelines on GR should address theRules and guidelines on GR should address the
governance concerns related to GR practices andgovernance concerns related to GR practices and
respect the Ukrainian socio-political and administrativerespect the Ukrainian socio-political and administrative
contextscontexts
3.3. Rules and guidelines on GR should be consistent withRules and guidelines on GR should be consistent with
the wider policy and regulatory frameworkthe wider policy and regulatory framework
4.4. Ukraine should define the terms ‘GR’ and ‘GRUkraine should define the terms ‘GR’ and ‘GR
professionals when it considers the development ofprofessionals when it considers the development of
rules and guidelines on GRrules and guidelines on GR

11. RECOMMENDATIONS FOR UKRAINERECOMMENDATIONS FOR UKRAINE
5. Ukraine should provide an adequate degree of5. Ukraine should provide an adequate degree of
transparency to ensure that public officials, citizens andtransparency to ensure that public officials, citizens and
businesses can obtain sufficient information on GRbusinesses can obtain sufficient information on GR
activitiesactivities
6. Ukraine should enable stakeholders- including CSOs,6. Ukraine should enable stakeholders- including CSOs,
businesses, the media and the general public tobusinesses, the media and the general public to
scrutinise GR activitiesscrutinise GR activities
7. Ukraine should foster a culture of integrity in public7. Ukraine should foster a culture of integrity in public
organisations and decision making by providing clearorganisations and decision making by providing clear
rules and guidelines of conduct of public officials.rules and guidelines of conduct of public officials.
8. GR professionals should comply with standards of8. GR professionals should comply with standards of
professionalism and transparency.professionalism and transparency.

12. RECOMMENDATIONSRECOMMENDATIONS
 Ukraine should involve key actors in implementing aUkraine should involve key actors in implementing a
coherent spectrum of strategies and practices to achievecoherent spectrum of strategies and practices to achieve
compliancecompliance
 Ukraine should review the functioning of its rules andUkraine should review the functioning of its rules and
guidelines related to GR on a periodic basis and makesguidelines related to GR on a periodic basis and makes
necessary adjustments in light of experiencenecessary adjustments in light of experience

13. CONSTRAINTS FOR THE ADOPTION OFCONSTRAINTS FOR THE ADOPTION OF
A LAW ON LOBBYING IN UKRAINEA LAW ON LOBBYING IN UKRAINE
 Law may not be effective because there is a lack of capacity toLaw may not be effective because there is a lack of capacity to
implement its provisions in practiceimplement its provisions in practice
 Effective control and sanctions in cases of breach of the law mayEffective control and sanctions in cases of breach of the law may
not be possible under the current state of public services andnot be possible under the current state of public services and
judicial systemsjudicial systems
 Currently, Ukrainian laws do not provide for a number of effectiveCurrently, Ukrainian laws do not provide for a number of effective
ways to influence the authorities and existing provisions are notways to influence the authorities and existing provisions are not
properly implemented (e.g. involvement of interest groups in theproperly implemented (e.g. involvement of interest groups in the
adoption of legislation)adoption of legislation)
 Activities of some authorities are not sufficiently transparent due to aActivities of some authorities are not sufficiently transparent due to a
lack of detailed requirements for transparency and non-compliancelack of detailed requirements for transparency and non-compliance
 There is no special procedure for consideration, analysis andThere is no special procedure for consideration, analysis and
systematisation of appeals with the the proposals for legislativesystematisation of appeals with the the proposals for legislative
changes and collective appealschanges and collective appeals

14. CONSTRAINTS FOR THE ADOPTION OFCONSTRAINTS FOR THE ADOPTION OF
A LAW ON LOBBYING IN UKRAINEA LAW ON LOBBYING IN UKRAINE
 Persons and organisations have no means to influencePersons and organisations have no means to influence
the part of the legislative process that takes place inthe part of the legislative process that takes place in
parliamentary committees. Mechanisms for theirparliamentary committees. Mechanisms for their
involvement are not established in sufficient details in theinvolvement are not established in sufficient details in the
law. Work in committees is not transparent.law. Work in committees is not transparent.
 MPs often serve the interests of business financing theirMPs often serve the interests of business financing their
parties. MPs depend on private businessparties. MPs depend on private business
 Anti-corruption legislation is not properly applied inAnti-corruption legislation is not properly applied in
practice, laws on integrity of officials are not approved,practice, laws on integrity of officials are not approved,
codes of conduct are not effective due to their optionalcodes of conduct are not effective due to their optional
nature and general provisions do not clarify how to act innature and general provisions do not clarify how to act in
specific situations.specific situations.

15. POSSIBLE REMEDYPOSSIBLE REMEDY
1.1. Increase the capacity of the public to influenceIncrease the capacity of the public to influence
governmentgovernment
2.2. Reduce opportunities for certain groups to exert undulyReduce opportunities for certain groups to exert unduly
strong influencestrong influence
3.3. Restrict possibilities for government officials to actRestrict possibilities for government officials to act
contrary to the general public interestcontrary to the general public interest
4.4. Improve significantly the existing methods ofImprove significantly the existing methods of
interaction between the public and the authorities andinteraction between the public and the authorities and
establish mechanisms that are currently lacking toestablish mechanisms that are currently lacking to
adopt legislative changes with a clear separationadopt legislative changes with a clear separation
between government and businesses and the properbetween government and businesses and the proper
application of anti-corruption lawsapplication of anti-corruption laws

16. POSSIBLE REMEDYPOSSIBLE REMEDY
5. Introduce to start with soft lobbying regulations which5. Introduce to start with soft lobbying regulations which
would allow the control of certain lobbying activities e.g.would allow the control of certain lobbying activities e.g.
registration of persons and groups attempting toregistration of persons and groups attempting to
influence the authorities’ decisionsinfluence the authorities’ decisions
6. Tighter control of lobbying should only be introduced6. Tighter control of lobbying should only be introduced
when it is possible to ensure its effectiveness i.e.when it is possible to ensure its effectiveness i.e.
conformity of relevant provisions to relations in societyconformity of relevant provisions to relations in society
and capacity to ensure compliance with the rules.and capacity to ensure compliance with the rules.

17. FINAL THOUGHTFINAL THOUGHT
The introduction of a stricter GR regulatory frameworkThe introduction of a stricter GR regulatory framework
should occur only after having undertaken the reform of theshould occur only after having undertaken the reform of the
interaction of the public with the authorities.interaction of the public with the authorities.
This is viewed as a prerequisite for the effectiveness of aThis is viewed as a prerequisite for the effectiveness of a
law on lobbyinglaw on lobbying
The establishment of soft regulations to start with would beThe establishment of soft regulations to start with would be
helpful among others to determine how some provisions onhelpful among others to determine how some provisions on
lobbying actually work in practice.lobbying actually work in practice.

18. Thank YouThank You

20. SINGLE ONE-STOP RESOURCESINGLE ONE-STOP RESOURCE
 438 Pages- Hard Cover438 Pages- Hard Cover
 1,100 entries1,100 entries
 Up-to-date meanings and clear concise definitions ofUp-to-date meanings and clear concise definitions of
how GR workshow GR works
 Description of the underlying concepts, processes andDescription of the underlying concepts, processes and
techniques usedtechniques used
 Portable, useful study aidPortable, useful study aid
• Among the groups that will find this dictionary helpfulAmong the groups that will find this dictionary helpful
are: Professional lobbyists, Beginning Lobbyists andare: Professional lobbyists, Beginning Lobbyists and
Students, Government Affairs Managers, AssociationStudents, Government Affairs Managers, Association
Executives, Consumers of Lobbying Services, PublicExecutives, Consumers of Lobbying Services, Public
Interest Activists, Corporate Executives, Academics,Interest Activists, Corporate Executives, Academics,
Lawmakers and Legislative Staff, NationalLawmakers and Legislative Staff, National
Organizations.Organizations.