HDFC Bank is one of the largest private sector banks in India, founded in 1994. It has over 2544 branches, 8913 ATMs, and serves over 25.9 million customers across 1399 cities in India. HDFC Bank focuses on understanding customer needs, leveraging technology, creating quality over quantity of customers, and providing an enabling environment for employee growth. Its vision includes increasing market share, leveraging its technology platform, maintaining asset quality standards, and focusing on high earnings growth with low volatility. HDFC Bank aims to be a world-class Indian bank through benchmarking against international standards and focusing on products, technology, service levels, risk management and audit/compliance.

1. bank
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2. Type : Public
Founded : 1994
Founder : Hashmukh Bhai Pareekh
Present MD : Mr.Aditya Puri
Heaquarter : Mumbai, INDIA
Listed : BSE, NSE, & NYSE(HDB)
Total Branches : 2544
ATMs : 8913
Cities : 1399
T.O.2012 : Rs.17540.5 from 14878.3 cr.
Total Customers : 25.9 Million
Total Employees : 66076

3. HDFC Focuses On
‡ Understanding the needs of customers and offering them superior product
and service.
‡ Leveraging technology to service customers quickly and conveniently.
‡ To create quality of consumers and not quantity of consumers.
‡ Providing and enabling environment to foster growth and learning for the
employees

4. VISION
Increase market share in India‟s banking sector
‡ Leverage technology platform
‡
Maintain standards for asset quality
‡
Focus on high earnings growth with low volatility
‡
Develop innovative products and services

5. MISSION
 Mission is to be “A World Class Indian Bank”
‡
 Benchmarking ourselves against International standards
 Best practices in terms of product offerings, technology, service
levels risk management and audit &compliance.
 To build Strong Customer Franchises across distinct businesses.
 Continue to develop products and services that reduce its
cost of funds, and
 Focus on healthy earnings growth and low volatility

6. VALUES
Our business philosophy is based on four core values -
‡
Customer Focus
‡
Operational Excellence
‡
Product Leadership
‡
People

7. PRODUCTS OF HDFC BANK
Savings Account
Fixed Deposit Account
Current Account
Demat Account
Super Saver Account
HDFC Mutual fund
HDFC Bank Plus
HDFC Standard Life Insurance
Salary Account

8. BUSINESS STRATEGY
Focus On Quality
More Product To More Customers
Credit Risk Management
Develop Innovative Products
Focus On High Earning Growth

9. INNOVATIVE SERVICES
HDFC Phone Banking
HDFC ATM
HDFC Net Banking
HDFC Mobile Banking
HDFC Bill Pay
HDFC Inter city/ Inter Branch Banking
HDFC Debit Card/ Credit Card

10. BANK LOANS
HDFC Personal Loan
HDFC New Vehicle Loan/Used Vehicle Loan
HDFC Home Loan
HDFC Education Loan
HDFC Gold LOAN

11. CORPORATE SOCIAL RESPONSIBILITY
Bank has a defined guiding principle for all its social initiatives:
„Changing Lives by empowering individuals through Finance, Education and
Training‟.
HDFC Bank Fellowship
Blood Donation
Make a difference day
Rural Initiatives
Financial Inclusion
No Frills Savings Account
Gold Loans
SMEs
Promoting Financial Awareness
Agricultural & Allied activities

12. ACHIEVEMENTS
It is a path breaker in Indian Banking Sector
In 2007 HDFC acquired Centurion Bank of punjab
Taking its no. of branches to2544 at the end of Mar.2012
Over one decade of operation HDFC bank has been recognised
Rated and Awarded by no. of institution

13. AWARDS
“Best Bank In India” by
EURO Money Awards For Exellence,2011
Finance Asia Country Awards, 2011
Business World Best Bank Awards, 2011
CNBC TV 18
“Best Private Sector Bank-SME financing” by
Don & Bradstreet Banking Awards, 2011
“Excellence Financial Reporting” by
ICAI Awards 2011
“Security In Bank” by
DSCI Excellent Awards, 2011
“Best In Strength & soundness” by
Financial Express Best Bank Survey 2011

14. Success in banking is not just about producing
great financial product
and services its about making a difference…..
and empowering lives.