This document provides an overview of a proposed ASP service called Auctions411.com that would help small and medium businesses sell products through major online auction sites like eBay. The service would provide hosting, training, consulting, and even virtual warehouse facilities. It outlines the company's experience in e-commerce and Domino applications. Financial projections estimate that the company could generate $330,000 in monthly revenue by the end of 2000 with 250,000 spent on marketing.

1. EXP eCommerce Proposal - Auctions411.com Business Plan Horace Lin EXP

2. Overview An ASP(Application Service Provider) for serious Auction sellers who are doing the auctions at C2C auction sites like eBay, Yahoo, Amazon, Cnet, MSN…. etc. To help samll or middle size companies to do the auction in major C2C auction sites, not only the server hosting service, we do trainings, consultings, even the virtual warehouse.

3. History of Online Auctions Auction has become a very important business model since the booming of the internet. For example, eBay, the biggest C2C internet auction site has more than 10M registered members, 4.2M items on auction everyday(Mar. 2000), 20,000 people are make a living as a power seller in eBay. eBay went public in 1998, now is a 30-billion dollar company.

4. Why Auction? New product marketing testing Clean obsolete inventories Directly deal with end-users - save distribution cost Get money fast - Prepay only Easy to control quantity Advertising

5. Background EXP has been a Lotus Business Partner(Consultant level) since 1998, EXP employees have very strong Lotus Domino experience since we set up our first Notes server in 1994. Currently, we have a CLP, would like to recruit one more CLP(administrator) and train 2 CLS in house. The purpose to upgrade our level to Premium BP.

6. Current Status 1 Currently Domino hosting service for 6 individuals, will increase the number to 10 by end of April. The first two – ezupgrades.com and 1dollarauctions.com are our beta testing sites. The monthly sales is around 50,000, the gross profit margin is around 30%

7. Current Status 2 T1 line in two offices – NY and LA. Domino servers hosting. Dedicated servers for monthly revenue over $50,000. A main server can host up to 20 individuals, Windows 2000 with Dual Pentium/650 CPU, a AS/400 will be considered if host more 50 companies.

8. Beta Sites Ezupgrades.com (Apr. 1999) – Steve(Full time), Helen(1/2), Warehouse(1/2 man power) 1Dollarauctions.com (Jan. 2000) – Peter Eng(Full time), Mindy(1/2), Warehouse(1/2)

9. Services 1 Images hosting, templates design, auto posting, auto closing, auto acknowledge emails, secure payment, sales orders export to accounting system, invoice system, auto feedback, shipping tracking system, database searching, statistic analysis, ezSHOP for people want to buy instead of auction…etc.

10. Services 2 Consulting, Training Virtual Warehouse

11. H/W Facilities T1 line in two offices – NY and LA. Domino servers hosting. Dedicated servers for monthly revenue over $50,000. A main server can host up to 20 individuals, Windows 2000 with Dual Pentium/650 CPU, a AS/400 will be considered if host more 50 companies.

12. Equipments Cost Analysis Advanced W2K server w/20 users + server Domino installed $6,000( lease $60/mon) Dedicated W2K server w/ 1 designer + server Domino installed $3,500 (IBM Netfinity) (lease $35/mon) AS/400 server w/50 users + server Domino installed $15,000 (lease 150/mon)

13. Equipments Cost Analysis Firwall $10,000 Accounting S/W Navision 4 users $35,000 T1 line $1500/mon.

14. Pricing Revenue comes from 6% of the sales including the sales from auction and ezSHOP. 24-hore technical support will be offered to power sellers.

15. Monthly Expenses Analysis (mid-2000) Salary – 3 developers, 2 administrators, 2 sales, 1 web designer, 1 assistant $31,000 Equipments lease(10 dedicated servers + 2 Advanced servers + 10 stations) $900 2 T1 line $3000 office rental $4000 Marketing $20,000 - $50,000 Total 40,000 w/o marketing

16. Monthly Income Forecast (mid-2000) 10 $50,000 monthly sales customers – 30,000 20 average $10,000 customers – 12,000 total $42,000

17. Monthly Income Forecast (end-2000) 30 $50,000 customers – 90,000 100 $10,000 customers – 60,000 Total $150,000

18. Monthly Income Forecast (end-2000) w/250,000 mkt fund 50 $50000 customers – 150,000 300 $10000 customers – 180,000 Total $330,000

19. Human Resource NY: Developer 2(Horace, Steven C.), Administrator 1(Kim), Sales/Administrator 1(new) CA: Developer 1(new), Administrator 1(Tay), Sales/Administrator 1(new), web/graphic designer 1(Andy)

20. Competitors Andale - www.andale.com founded in 1999, charge customers 2.95% of sales, no autopayment and tracking service Auction Rover - www.auctionrover.com