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Stop selling Drupal, start selling solutions to business problems.
The document discusses the evolution and potential of Drupal, emphasizing its flexibility and rapid adoption of Drupal 7, particularly through the commerce module. It highlights the significance of content-driven e-commerce strategies in a multi-channel environment, along with the need to sell solutions to real business problems rather than just promoting Drupal itself. Additionally, it notes the growing global e-commerce market and suggests that Drupal can effectively meet the challenges of attracting diverse customers through its integrated services and features.
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Stop selling Drupal, start selling solutions to business problems.
- 1. D rupal How cts can p ro du the the t ake t to j ec pro level & n ex t is is hy th for w ne ws gr ea t o u. A. “jam” McGuire yJeffrey Acquia Manager of Community Affairs
- 2. How Drupal products aregood news for us all.
- 3.
- 4. Drupal is changingbusiness and the This has happened before in other open source projects.
- 5. “Linux is atransformational technology. Jim Whitehurst, CEO of Red Hat - http://techcrunch.com/2011/08/17/red-hat-ceo-at-linuxcon-i-have-no-idea-whats-next/
- 6. “The technology ofLinux empowers advancements and innovations that have nothing to do with the technology of Linux. That is to say ...
- 7. “Linux supports thedevelopment of new business models, as well as new technologies.”
- 8.
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- 11.
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- 13.
- 14.
- 15. Describe Drupal inone word
- 18. Flexibility has resulted inproducts
- 19. Intranet E-Commerce Social Business Publishing Online Site-Builder Hosted Drupal
- 20. Don’t sell Drupal. Sellsolutions to real business problems.
- 21.
- 23.
- 24. Drupal 7 isbeing adopted more rapidly than any other version of Drupal before. DrupalCon London Keynote, August 2011
- 25. The Commerce module isa great example of leveraging Drupal 7. I think it's going to expose Drupal to a new world. DrupalCon London Keynote, August 2011
- 26. Drupal Commerce went1.0 August 30th, 2011 at DrupalCon London
- 27. Commerce Guys + Drupal +E-Commerce expertise
- 28. On August 21st,2011, 2934 websites were already using Drupal Commerce. http://drupal.org/project/usage/commerce
- 29. As of October9th, 2011 ... 4725! http://drupal.org/project/usage/commerce
- 30. And on April8th, 2012 ... 12,583. http://drupal.org/project/usage/commerce
- 31.
- 32. Where are wecoming from?
- 33. 1980s: Early experiments son Ho li days, UK 1981: Tho m B online shopping B2 2: Minitel , France 198 1985: N issan UK
- 34. ot co m!!! D 1990s: The web era ebpage ordering 1994: Pi zza Hut w , Dell, eB ay - .co m 1995: Amazon ba Gro u p & ATG 19 98: Aliba
- 35. 2000s:All-out expansion Amazon’s 1s t profit 20 03 20 0 6 Shopify 20 08 Magento
- 36. 2010s: Where arewe going?
- 37. Content-Driven, Open, SaaS, Mobile,Context-Aware ...
- 38. The challenges ofe- commerce:
- 39. You need toattract and help many kinds of customers:
- 40.
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- 43.
- 44.
- 45. on many devices Multiple Places to Buy Multiples Sources of Information
- 46. with many sourcesof information. Multiple Places to Buy Multiple Devices
- 48. Can you handleit so far?
- 49. Can you handleit so far? It gets better ...
- 50. How things usedto work:
- 51. How it worksnow:
- 52. How do youaddress the new reality?
- 53. Option 1: Playthe game Go multichannel
- 54. Option 2: Beatthe game Content-driven conversion & customer visitor experience
- 55. Drupal Commerce is gettingtraction because does all of this and more.
- 57. CONTENT MANAGEMENT SECURITY ANDSCALABILITY CHANNEL MANAGEMENT PAYMENT PROCESSING PRODUCT MANAGEMENT PRODUCT SEARCH CUSTOMER MANAGEMENT E-COMMERCE EXTENSIONS ORDER MANAGEMENT PERSONALIZATION INTEGRATION
- 58. CONTENT MANAGEMENT SECURITY ANDSCALABILITY CHANNEL MANAGEMENT PAYMENT PROCESSING PRODUCT MANAGEMENT PRODUCT SEARCH CUSTOMER MANAGEMENT E-COMMERCE EXTENSIONS ORDER MANAGEMENT PERSONALIZATION INTEGRATION
- 60. Content-Driven Conversion: PERSONALIZATION ARTICLES OPINION FORUMS BLOGS VIDEO OPINION SOCIAL WEB INTEGRATION
- 61.
- 63. Drupal Services & relatedproducts in 2011 600 million € (best guess, but w00t!)
- 64. Global E-Commerce Retail Sales2011: +19% 2010 2011 2009 2008 2007 http://techcrunch.com/2011/01/03/j-p-morgan-global-e-commerce-revenue-to-grow-by-19-percent-in-2011- to-680b/ http://seekingalpha.com/article/244604-j-p-morgan-global-e-commerce-revenue-to-grow-by-19-in-2011 http://www.internetretailer.com/2011/01/04/global-e-commerce-sales-head-1-trillion-mark
- 65. Global E-Commerce Retail Sales2011: +19% 2010 2011 2009 2008 2007 492B € http://techcrunch.com/2011/01/03/j-p-morgan-global-e-commerce-revenue-to-grow-by-19-percent-in-2011- to-680b/ http://seekingalpha.com/article/244604-j-p-morgan-global-e-commerce-revenue-to-grow-by-19-in-2011 http://www.internetretailer.com/2011/01/04/global-e-commerce-sales-head-1-trillion-mark
- 66. Global E-Commerce Technology Market 2011 36.4B€ E- Commerce Global Technology E- 492B€ Market Commerce Market Based on Gartner, Forrester and Internet Retailer
- 67. Global E-Commerce Drupal – Services Technology & related Market products 36.4B€ 0.6B€ E-Commerce Software 3.3B€
- 68. But we need toget our act together.
- 69.
- 70. Business-driven Developer-driven Open Source? Open Source! Now In a few months Buy Develop and Contribute E-Commerce Culture Web culture Products, Revenues Content, Community Roadmap mandatory Roadmap optional Site down: lose Site down: lose traffic revenues B2C B2B/B2C Moving slowly into Moving fast into Mobile Mobile No religion Love Web standards
- 71. What does thisteach us?
- 72. Back in 2001someone else decided to focus on solutions ...
- 74. Don’t sell Drupal. Sellsolutions to real business problems.
- 75.
- 76. Thank you! Jeffrey A.“jam” McGuire Acquia Manager of Community Affairs jam@acquia.com Twitter: @horncologne
Editor's Notes
- #2 Take your business (and the Drupal project itself) to the next level with Drupal products.\n
- #3 \n
- #4 How many of you are new to Drupal?\nHow many of you are assessing or using Drupal for clients?\nHow many for your own projects, businesses, or ideas?\n\n
- #5 I am going to do this a couple of time today: when you hear one word, I’ll ask you to think of another.\nWhen you see and hear “Linux” now, think “Drupal”.\n
- #6 \n
- #7 \n
- #8 \n
- #9 What is the next watershed moment for Drupal?\n\n
- #10 Deanspace - Howard Dean, US presidential candidate.\n
- #11 mtv.co.uk, first Drupal version in D4.7 (?)\n
- #12 Commercial support.\n\n
- #13 whitehouse.gov\n\n
- #14 Al Jazeera, Warner Bros, Sony, Examiner.com, economist.com ...\n\n
- #15 What is the next watershed moment for Drupal?\n\n
- #16 More than 3000 people took the “State of Drupal 2011” survey.\n\n
- #17 \n
- #18 \n
- #19 This flexibility allowed the emergence of Drupal software companies\nwith innovative products built with Drupal - I think these are the next watershed moment for Drupal\nDrupal's flexibility has resulted in Drupal products\nProducts are the key to the project's future:\n- as demo and pitch tools - lego tub and picture on lego set box\n- as work-reduction and efficiency aids\n- as solutions to commons problems\n- to grow the project, create more Drupal jobs, make more money ... I'll come back to this ...\n
- #20 Listen to your customers, give them the flexibility to solve problems\nthat you haven’t thought of or that don’t exist yet.\nRemember: Drupal is to our clients as PHP is to us ...\na too, a means to an end.\n
- #21 \n
- #22 This flexibility allowed the emergence of Drupal software companies\nwith innovative products built with Drupal - I think these are the next watershed moment for Drupal\nI’m going to talk about Drupal Commerce today, but it is only one example of many possibilities.\nThere are many verticals, many opportunities for Drupal PRODUCTS to make a difference: to the world, to your business, to the Drupal project, and so on\nDrupal Rooms, Open Public, etc. ...\n\n
- #23 \n
- #24 D7 is being adopted more rapidly than any other version of Drupal before. 100,000 live sites in 6 months. Drupal 6 took 1 year to reach this milestone.\n\n
- #25 Thanks to the innovations in Drupal 7, we’re starting to see great things happen:\nThe Commerce module is a great example of leveraging Drupal 7. I think it is going to expose Drupal to a new world.\n
- #26 \n
- #27 \n
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- #29 \n
- #30 \n
- #31 Let’s talk about the history of e-commerce and define the problem space a little better that Drupal Commerce is solving.\n
- #32 \n
- #33 • Mostly B2B\n• Online (not web!) - “MODEM COMMERCE”\n• No full transaction support\n• Completely custom\n
- #34 • Large players and large B2C markets\n• Pure e-commerce players\n• Focused on early adopters\n• Mostly custom platforms\n
- #35 • Profitability (!)\n• Channels & players multiply\n• Traditional retailers arrive\n• Multiple software platforms\n• Online shopping is a game for customers\n
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- #52 Provide and/or leverage multiple channels around and/or via your e-commerce platform:\n► Implement Product Content Management // ► Web, Mobile\n► Point of Sales // ► Blogs // ► Print, Videos, TV\n► Social Networks // ► B2B, B2C, C2C\n
- #53 Use rich content to recruit visitors, then provide an innovative experience to retain them:\n► Online Catalogs, not just shops // ► “Media Commerce”\n► Flash / Private Sales // ► Quality customer communities\n► Customization // ► Personalization //\n► Multichannel when it make sense\n
- #54 \n
- #55 After all this detail, we get back to my main point:\nDrupal Commerce is not a system within a system, it IS DRUPAL as a product.\n•❑e-commerce is very complex and requires lots of flexibility\n•❑variation in approach and technology in e-commerce are radically different from each other\n▼❑require integration of\n•❑catalog systems, physical systems, CRM, ERP (enterprise resource planning), etc.\n•❑With Drupal's flexibility and ability to integrate, it is our biggest trump card.\n\n
- #56 After all this detail, we get back to my main point:\nDrupal Commerce is not a system within a system, it IS DRUPAL as a product.\n•❑e-commerce is very complex and requires lots of flexibility\n•❑variation in approach and technology in e-commerce are radically different from each other\n▼❑require integration of\n•❑catalog systems, physical systems, CRM, ERP (enterprise resource planning), etc.\n•❑With Drupal's flexibility and ability to integrate, it is our biggest trump card.\n\n
- #57 After all this detail, we get back to my main point:\nDrupal Commerce is not a system within a system, it IS DRUPAL as a product.\n•❑e-commerce is very complex and requires lots of flexibility\n•❑variation in approach and technology in e-commerce are radically different from each other\n▼❑require integration of\n•❑catalog systems, physical systems, CRM, ERP (enterprise resource planning), etc.\n•❑With Drupal's flexibility and ability to integrate, it is our biggest trump card.\n\n
- #58 After all this detail, we get back to my main point:\nDrupal Commerce is not a system within a system, it IS DRUPAL as a product.\n•❑e-commerce is very complex and requires lots of flexibility\n•❑variation in approach and technology in e-commerce are radically different from each other\n▼❑require integration of\n•❑catalog systems, physical systems, CRM, ERP (enterprise resource planning), etc.\n•❑With Drupal's flexibility and ability to integrate, it is our biggest trump card.\n\n
- #59 After all this detail, we get back to my main point:\nDrupal Commerce is not a system within a system, it IS DRUPAL as a product.\n•❑e-commerce is very complex and requires lots of flexibility\n•❑variation in approach and technology in e-commerce are radically different from each other\n▼❑require integration of\n•❑catalog systems, physical systems, CRM, ERP (enterprise resource planning), etc.\n•❑With Drupal's flexibility and ability to integrate, it is our biggest trump card.\n\n
- #60 After all this detail, we get back to my main point:\nDrupal Commerce is not a system within a system, it IS DRUPAL as a product.\n•❑e-commerce is very complex and requires lots of flexibility\n•❑variation in approach and technology in e-commerce are radically different from each other\n▼❑require integration of\n•❑catalog systems, physical systems, CRM, ERP (enterprise resource planning), etc.\n•❑With Drupal's flexibility and ability to integrate, it is our biggest trump card.\n\n
- #61 After all this detail, we get back to my main point:\nDrupal Commerce is not a system within a system, it IS DRUPAL as a product.\n•❑e-commerce is very complex and requires lots of flexibility\n•❑variation in approach and technology in e-commerce are radically different from each other\n▼❑require integration of\n•❑catalog systems, physical systems, CRM, ERP (enterprise resource planning), etc.\n•❑With Drupal's flexibility and ability to integrate, it is our biggest trump card.\n\n
- #62 After all this detail, we get back to my main point:\nDrupal Commerce is not a system within a system, it IS DRUPAL as a product.\n•❑e-commerce is very complex and requires lots of flexibility\n•❑variation in approach and technology in e-commerce are radically different from each other\n▼❑require integration of\n•❑catalog systems, physical systems, CRM, ERP (enterprise resource planning), etc.\n•❑With Drupal's flexibility and ability to integrate, it is our biggest trump card.\n\n
- #63 After all this detail, we get back to my main point:\nDrupal Commerce is not a system within a system, it IS DRUPAL as a product.\n•❑e-commerce is very complex and requires lots of flexibility\n•❑variation in approach and technology in e-commerce are radically different from each other\n▼❑require integration of\n•❑catalog systems, physical systems, CRM, ERP (enterprise resource planning), etc.\n•❑With Drupal's flexibility and ability to integrate, it is our biggest trump card.\n\n
- #64 After all this detail, we get back to my main point:\nDrupal Commerce is not a system within a system, it IS DRUPAL as a product.\n•❑e-commerce is very complex and requires lots of flexibility\n•❑variation in approach and technology in e-commerce are radically different from each other\n▼❑require integration of\n•❑catalog systems, physical systems, CRM, ERP (enterprise resource planning), etc.\n•❑With Drupal's flexibility and ability to integrate, it is our biggest trump card.\n\n
- #65 After all this detail, we get back to my main point:\nDrupal Commerce is not a system within a system, it IS DRUPAL as a product.\n•❑e-commerce is very complex and requires lots of flexibility\n•❑variation in approach and technology in e-commerce are radically different from each other\n▼❑require integration of\n•❑catalog systems, physical systems, CRM, ERP (enterprise resource planning), etc.\n•❑With Drupal's flexibility and ability to integrate, it is our biggest trump card.\n\n
- #66 After all this detail, we get back to my main point:\nDrupal Commerce is not a system within a system, it IS DRUPAL as a product.\n•❑e-commerce is very complex and requires lots of flexibility\n•❑variation in approach and technology in e-commerce are radically different from each other\n▼❑require integration of\n•❑catalog systems, physical systems, CRM, ERP (enterprise resource planning), etc.\n•❑With Drupal's flexibility and ability to integrate, it is our biggest trump card.\n\n
- #67 After all this detail, we get back to my main point:\nDrupal Commerce is not a system within a system, it IS DRUPAL as a product.\n•❑e-commerce is very complex and requires lots of flexibility\n•❑variation in approach and technology in e-commerce are radically different from each other\n▼❑require integration of\n•❑catalog systems, physical systems, CRM, ERP (enterprise resource planning), etc.\n•❑With Drupal's flexibility and ability to integrate, it is our biggest trump card.\n\n
- #68 Focus on rich content experience (which Drupal does so well: Sony, Warner, etc.) before or alongside the commerce aspect.\nNo other system can do content-driven conversion like Drupal w/Drupal Commerce.\n
- #69 Focus on rich content experience (which Drupal does so well: Sony, Warner, etc.) before or alongside the commerce aspect.\nNo other system can do content-driven conversion like Drupal w/Drupal Commerce.\n
- #70 Focus on rich content experience (which Drupal does so well: Sony, Warner, etc.) before or alongside the commerce aspect.\nNo other system can do content-driven conversion like Drupal w/Drupal Commerce.\n
- #71 Focus on rich content experience (which Drupal does so well: Sony, Warner, etc.) before or alongside the commerce aspect.\nNo other system can do content-driven conversion like Drupal w/Drupal Commerce.\n
- #72 Focus on rich content experience (which Drupal does so well: Sony, Warner, etc.) before or alongside the commerce aspect.\nNo other system can do content-driven conversion like Drupal w/Drupal Commerce.\n
- #73 Focus on rich content experience (which Drupal does so well: Sony, Warner, etc.) before or alongside the commerce aspect.\nNo other system can do content-driven conversion like Drupal w/Drupal Commerce.\n
- #74 Focus on rich content experience (which Drupal does so well: Sony, Warner, etc.) before or alongside the commerce aspect.\nNo other system can do content-driven conversion like Drupal w/Drupal Commerce.\n
- #75 Focus on rich content experience (which Drupal does so well: Sony, Warner, etc.) before or alongside the commerce aspect.\nNo other system can do content-driven conversion like Drupal w/Drupal Commerce.\n
- #76 Focus on rich content experience (which Drupal does so well: Sony, Warner, etc.) before or alongside the commerce aspect.\nNo other system can do content-driven conversion like Drupal w/Drupal Commerce.\n
- #77 Focus on rich content experience (which Drupal does so well: Sony, Warner, etc.) before or alongside the commerce aspect.\nNo other system can do content-driven conversion like Drupal w/Drupal Commerce.\n
- #78 I just went through a lot of details about e-commerce and Drupal Commerce.\nWhy does any of this matter?\n(And keep in mind, this doesn’t just apply to e-commerce, it’s only one of many potential verticals and examples.)\n\n
- #79 - E-Commerce Expo London is not the biggest E-Commerce event: in\nEurope, E-Commerce Paris is bigger, in the US, IRCE is the biggest.\nThere is also a lot of smaller events that are bigger than EE London.\n
- #80 \n
- #81 \n
- #82 The average E-retailer spends 7.4% of its revenues on technologies\n(including software, services, hardware and specific facilities).\nThe top of e-commerce pyramid spends 20% of its revenues on technologies,\nthe bottom spends down to 0.05% of its revenues on technologies.\n\n
- #83 Drupal is a small market compared to\nthe E-Commerce technology market as a whole\n
- #84 \n
- #85 E-Commerce != Drupal\n\nWe went to the biggest E-Commerce conferences and tradeshows in the world, only to realize huge differences between what customers and integrators expect from technologies in the e-commerce market and the Drupal market\n
- #86 E-Commerce != Drupal\n\nWe went to the biggest E-Commerce conferences and tradeshows in the world, only to realize huge differences between what customers and integrators expect from technologies in the e-commerce market and the Drupal market\n
- #87 Drupal is to our clients as PHP is to us ... a too, a means to an end.\nThe next slide is from 2001. I want you to imagine you hear the word “CMS” when you hear “personal computers” and ... this is important, “clients” when you hear the word “kids”. When you hear “educational software”, think “Drupal products.”\n
- #88 Drupal is to our clients as PHP is to us ... a too, a means to an end.\nThe next slide is from 2001. I want you to imagine you hear the word “CMS” when you hear “personal computers” and ... this is important, “clients” when you hear the word “kids”. When you hear “educational software”, think “Drupal products.”\n
- #89 Drupal is to our clients as PHP is to us ...\na too, a means to an end.\n
- #90 Listen to your customers, give them the flexibility to solve problems\nthat you haven’t thought of or that don’t exist yet.\n
- #91 \n
- #92 \n