2. NO
.
NAME MATRIC
NUMBER
1 NASIHAH BINTI MOHD ALIAS 1130221
2 MUNIRAH BINTI MOHD RADZI 1130223
3 SITI FATIMAH BINTI YAMAN 1130224
4 NUR HIDAYAH BINTI ROFIEI 1130225
5 NUR AZIMAH BINTI MAD JAIS 1130226
6 SITI FAIRUS BINTI AGUSTI 1130228
7 MOHAMAD NAPIRI BIN HASAN 1130230
8 WAN NAWAWI BIN WAN ROSLI 1130232
9 NURHUDA BINTI MAT SOBERI 1130233
10 NOR LAILI BINTI MOHAMMAD 1130234
3. Company
Name: Faury
Jacket Sdn
Bhd
Jalan Pju 5/20D, The
Strand, Kota
Damansara, 47810
Kuala Lumpur
Malaysia
Our Branch
Set Foot At
Sogo, Kuala
Lumpur
TEL:
03-
2082798/03-
2082789
FAX:
03- 20827998
FACEBOOK:
Fauryjacket
4.
5. CHIEF EXECUTIVE
MOHAMAD NAPIRI BIN HASAN
MARKETING MANAGER
MUNIRAH BT MOHD
RADZI
SITI FATIMAH BT
YAMAN
FINANCIAL MANAGER
NUR AZIMAH BT MD
JAIS
NUR HUDA BT MAT
SOBERI
HUMAN RESOURCE
MANAGER
NOR LAILI BT
MOHAMMAD
NASIHAH BT MOHD
ALIAS
OPERATION MANAGER
SITI FAIRUS BT AGUSTI
NUR HIDAYAH BT
ROFIEI
DEPUTY CHIEF / RISK
MANAGER / EXECUTIVE
OFFICER
WAN NAWAWI BIN WAN ROSLI
6. Company name’s FAURY SDN.BHD that
produce jacket herbs.
Main company located at Kuala Lumpur
while our boutique at SOGO.
Faury’s specialize in designing of cloth which
can give benefit to our consumer based on our
concept that is jacket herbs.
Our total start-up cost RM 350,000
EXECUTIVE SUMMARY
7. Industry that we are focusing is the apparel
industry specifically the jacket.
Jacket has been a must-wear attire in many
reasons such as for protecting us from the
undesirable weather or to be stylish and dazzle.
Instead of that, our company has created the
jackets will a value-added in them in which they
are very unique, special and rare as our jackets
promotes health as well, as they contain 4 types
of herbs and 3 types of flower fragrances.
INDUSTRY ,TARGET CUSTOMER
AND COMPETITOR ANALYSIS
9. Burberry
Offering the modern energy and style jackets. Long lasting and variety
of designs and patterns
Patagonia
Offering the widest selection of outdoor gear and clothing for men,
women, and kids, for Protection from cold and warmth also for comfort
and protection.
Universal Traveller
One-stop travel store for all the travel needs. They have a lot of stock for
thick jacket for winter. Suitable places to go for purchasing jackets if we
want to go to the European country especially in winter.
10. STRENGTHS WEAKNESS
The fabrics are highly quality
and long lasting.
Their prices for one jacket is
more expensive compare to us.
They have many outlet and
store around Malaysia.
They do not have trendy and
colourful design liked us.
They have big capital to create
new designs and product.
They do not accept any
designs that the customer
requires unlike us, we accept it.
Well- known brand in Malaysia
11. COMPANY DESCRIPTION
VISION:
“ High quality
jackets and
customers
satisfaction are our
priority”
MISSION:
1. Provide stylish and
healthy jackets.
2. Offers reasonable
price to our
customers.
12. FINANCIALS GOALS:
To survive and sustain in this apparel industry, our
company targets on obtaining profits around 80% in a
year.
Working hard on getting the return of our capital which
cost RM 350 000.
NON- FINANCIAL GOALS:
In three years ahead, we would struggle to enter the worldwide
markets.
Upgrading our designs and herbs as well as flowers fragrances
that our company provided.
Change the trends of people who just wearing the normal
jackets to our healthy and aromatic jackets.
13. Partnership as an association of ten persons who
function as owners of a business in aiming
multiple profits.
Involves a complete sharing in both the
management and the liability of the business.
Each of us invest RM 10,000 to build up this
Faury Jackets Sdn. Bhd.
14. JACKETS WITH
HERBS AND
FLOWER
FRAGRANCES
There are four types of herbs which are
Fennel, Fenu Greek, Thyme and cinnamon
while the three flowers fragrances are
lily, plumeria and lavender.
15.
16. Types of our jacket 1:Sport Jacket
2:Unisex Varsity Jacket
3:Sleeve Jacket
4:Utility Jacket
Each jacket we put variety of fragrance and herbs.
The fragrance that we used in our jacket :
Lavender,Lily and Plumeria.
For the herbs we used :
Thyme,Cinnamon,Fenu Greek and Fennel
PRODUCT AND SERVICE
DESCRIPTION
17. ADVANTAGES OF OUR
CHOOSEN HERBS
ADVANTAGES OF OUR
CHOOSEN FRANGRANCES
-Help flush out
harmful toxins.
-Can reduce bad
breath and body
odor
-Relaxes
repiratory muscle
-Helps lower
blood pressure
-Keep calm and
release stress.
-Long lasting.
-Able to raise-up
our enthusiasm.
22. THE MATERIAL ARE VERY GOOD AND
HAVE HIGH QUALITY.
CONSISTS OF VARITIES OF COLORS
AND DESIGNS
PROMOTES HEALTH AND STYLISH
SUITABLE TO WEAR AT ANY
OCCASIONS.
THE PRICES ARE VERY AFFORDABLE
28. PENETRATION PRICING PSYLOGICAL
PRICING
- Our jacket is new product
in market.
- This specialtyis it has herbs
with aroma therapy that suitable
for our health.
- The price RM150 – RM200,
compare to other regular
jacket in market that cost
RM250 and above.
- We prove a detergent to
wash the jacket without
damage the fabric
- The detergent only
provide from our
company.
- We set the price of the
detergent is RM49.99
without the jacket.
29. For jacket only, the price is RM150.00, and the
detergent is RM49.99
We provide the package to our customer that
buy our jacket with detergent just RM180.00
We give discount to our customer to attract
them.
30. Our premise at Sogo shopping mall at Kuala
Lumpur.
SOGO KL DEPARTMENT STORE
SDN. BHD., 190 JALAN TUNKU
ABDUL RAHMAN, 50100 KUALA
LUMPUR, WILAYAH
PERSEKUTUAN, KUALA LUMPUR
31. Sogo is one of the favorite shopping mall
among Malaysian and tourist.
location is very strategic places for all people.
apartment, flat, and many houses also situated
around this area.
- we choose a rainbow colour as the team
colour of our premise that makes it look very
attractive to people
32.
33. - NEWSPAPER:
we promote our goodness product, and also
tell about our premise location
make people easier to find out about our
product
provide our premise number to make people
easy to contact us for order
put our testimony comment to tell about the
advantages of our product
34. BANNER RADIO
make a banner to
promote and
advertise our
product
provide the image of
the jacket, the
contains, price,
places and also
phone number at the
banner to all people.
some radio
broadcasting such as
SABAH FM and
HOT FM every
Saturday and
Sunday.
tell about our
product and also
give the number of
our premise and
listen to our
testimony in radio.
35. We promote our product using facebook
http://www.facebook/fauryjacket.
our official website
www.fauryjacket.com.
search at this website to know detail and can see
the example of our jacket.
36.
37. 1. Demographic
Our target market is university students and
middle- class people from the range age of 20-
55 years old that always go to mall.
Middle class people who are fully working are
a big part of our
majority of the population around Sogo area
are middle-class income
38. 2. Behavioural Segmentation
most common population in Sogo are
students, business people and tourist
STUDENTS
* buy our product because they like to spend
their money on buying clothes.
* easy to get influenced
BUSINESS PEOPLE
* always travelled
* buy our jacket as their major necessity while
travelling abroad
* do not bother about the price because they
prefer quality rather than price.
