Naser Milano

T H E N E W S P I R I T
O F T R A D I T I O N .

WWW.NASEROFFICIAL.COM
1. COMPANY OVERVIEW
2. WHAT IS NASER
3. NASER AS A BRAND
3.1 Mission
3.2 Commited to
3.3 Why Milan
4. BUSINESS MODEL
5. BRAND STRATEGY
5.1 Products and Services
5.2 Places
5.3 Price
5.4 Promotions
5.5 Communication
5.6 Logistics
6. ETHICS
6.1 Sustainability
6.2 Circularity
6.3 Materials
6.4 Creativity
6.5 Trusted Partners
6.6 Future Collaborations
6.7 Ethical Gold
7. BIOLOGY
8. TAILORING
8.1 Styles
8.2 Bespoke
8.3 Made to Measure
8.4 Premium NASER experience
8.5 Denim
8.6 Bespoke technology
9. RETAIL, PRICING & TECHNOLOGY
10. NASER LABELS
11. PRODUCT STRATEGY
12. TEAM
13. MANAGEMENT
14. OPPORTUNITY
14.1 Luxury Market
14.2 Expansion
14.3 Competitors
15. WHY TO INVEST
16. GET IN TOUCH

NASER as a company is to strengthen noble
characters and having an eye of mercy and
compassion with everyone. In the years ahead, our
people will look to us for guidance and inspiration,
they want to know that we care for them and their
families, they will model their behavior on our
integrity and they will get that courage from our
steadfastness. These are the NASER attributes that
will be planted to the next generations.
NASER is a startup international Italian fashion house that designs, manufactures, distributes,
and retails haute couture, ready to wear, leather goods, shoes, watches, jewelry, accessories
and eyewear. NASER brand will market these products under several labels, highly specialized
sub labels. The NASER name is to become synonymous with high-end fashion and couture
worldwide and will be considered one of the most prestigious names in the fashion industry.
NASER headquarter is to be based in Milan city.
Our first flagship stores to be based in Milan, Paris and London as a brand image in the luxury
industry and as a start to booming out to the world. Our expansion plans include opening our
own retail or franchising in order to build a well-recognized brand name.
Our stores will be first nearly six boutiques in main potential cities in Europe as well as Milan,
London, Paris, Munich, Zurich and Moscow. Then to the Asian market as well as China, Japan,
South Korea, Singapore, Malaysia and Hong Kong.
The next venture in parallel with Asia Pacific is going to be North America and South America.
1COMPANY
OVERVIEW

NASER is a rising brand with big passion and vision,
opulent sensuality, excellent quality and
sophisticated style.
NASER is icon of elegance. It is distinguished by its
stylistic originality combined with the superior
sartorial content of its creations.
NASER is also synonymous with the best of
creativity and the Italian manufacturing tradition.
NASER is combination of originality, simplicity, luxury, modernity, sustainability and unique
style. We trademark an aspiration, NASER quality shapes its customers lives and it's just not
the products we produce, it's the art we create, it's the brand vision, the signature, the
MADE IN ITALY, and the brand sustainability.
2WHAT IS
NASER

3NASER AS
A BRAND

MISSION:
To make fashion with passion. To inspire. To do a statement with a smile. To help. To change.
To make it count.
VISION:
To be a leading major sustainable brand in the luxury high end fashion products and most
admired for its people in the world. To be admired for our work and envied for our team.
THE NASER MAN
is authentic, humble, conﬁdent, ambitious, admirer of the traditions, energetic, citizen of the
world, kind, hard worker, with a relaxed sophisticated style, and not too stiff to have a sense
of humor.
THE NASER WOMAN
is independent, authentic, stilish but genuine, conﬁdent, modest, family oriented,
shy and classy.
3.1MISSION
& VISION

Ethical fashion and sustainability are main concerns
and they are the new scope of the future of fashion.
Indeed, working for each other is the way to succeed and that will lead the global understanding
for the true peaceful future. And above all, we have to always serving to lead.
Naser, as a brand and a company, will adopt the
same conduct and ethics (values and principles)
for all directors, officers, and employees.
We believe at NASER that things are changing for the better to a new type of fashion
industry based on ecological and holistic principles of closing the loop on materials that
prioritizes our communities and values and respecting all the people in the supply chain.
We really have to understand the behavior of change and invent it. Sustainability asks us at
NASER as human beings to consider really deep questions about how personal relationships to
nature and the ethics in our actions. We need to encourage on bringing personal values to
work. We always need to come up with creative solutions and preserve innovation.
“NASER
is living the
practical luxury.
Being sustainable
is remaining true
to ourselves.”
VALUES:
Integrity, Excellence, Fairness,
Sense of purpose, Inclusivness
OPERATING PRINCIPLES:
To build common understanding, apply our values,
to be accountable, work as a team and no one should
operate with unethical practices.These are
the NASER attributes
that will be planted to
the next generations.
3.2COMMITED
TO

Although NASER is a company that treasure history
and cultural roots, it wants, at the same time, to be
close to the place where fashion is made.
We believe in individuality, in tradition, in history, in things done well, with patience and
perseverance, but also we want to be contemporary, sharp, modern.
MILAN IS OUR CHOSEN CITY.
If you go beyond the narrow streets and past the house facades; you will discover fantastic
interiors; the small intricate gardens and intimate reﬁned settings are reminiscent of something
exclusive and private. Something from the past, the beauty of the city is in harmony with our
style of work, Milan has changed a lot from the past yet it didn’t lost its atmosphere that can
absorb and protect us while we work. We can participate in the life of the city in whatever way
we feel best for us.
LA DOLCE VITA
Another inspiration of the Milanese culture and the overall Italian culture is “la dolce vita”
which literally translates to “the sweet life” which is that our work and passion needs this in the
whole process for A to Z. In addition, NASER strategy is “MADE IN ITALY” as couture label so
this would be a big push for NASER and its quality thus this is going to be found in ITALY.
Later our sub labels will be made all over the world.
THE BEST PROMISE FASHION CAN MAKE
From the start we knew we want to have the label "Made in Italy" strongly linked with out
name. What more can you say, explain or add other than the fact that this is synonym with
high quality in every detail from the craftmanship to the smallest detail in the materials used.
3.3WHY
MILAN

4BUSINESS
MODEL

NASER will be a prominent brand. NASER will be
dealing with items related to fashion industry.
We are going to carve our name amongst the peers
in the fashion industry by blending craftsmanship
that is handmade with necessary mechanization.
This will result to maximize productivity along with qualitative products. We will be relentless in
our efforts to focus on the quality of all our products. The main competitors of this world are
famous brands.
NASER will build its future iconic popularity amongst the elite of the society and the fashion
literate segment of the market. NASER will be ventured into different product lines, different
segments and ever different markets by extending the brand.
The NASER brand will encompass one corporate brand and many sub-brands, each catering to
different sets of target customers and at different price levels. Our business plan and our
creations have deﬁned our brand identity and our DNA to build upon. There will be established
house codes or signatures that can be re-interpreted and re-imagined each season, core
products that can drive predictable recurring revenues, and stores to sell them in.
NASER demonstrates a level of authenticity by offering products that are in keeping with the
company history and culture. We think this very much coincides with the rise of experience
economy. As life becomes a paid-for experience, people increasingly question what is real and
what is not, which explores the next phase of consumerism after the service economy.
Increasingly consumers don’t want to pay for something fake; they want the real from the
genuine. And so authenticity is really the new consumer sensibility. That is the primary
buying criteria by which people choose who to buy from and what to buy. We give our
customers what we believe they want; we treat every single piece of garment as piece of art,
and each collection on the runway has a story relating to our brand identity.
5BRAND
STRATEGY

5.1PRODUCTS
& SERVICES
The main emphasis of our company is on the
premium quality of the goods. In order to supply
the best imaginable products; our company will
always concentrate on the designs that are
intricately created and artisanship that is traditional
as well as simply exquisite.
Instead of using only machines to increase our production; our company will take both steps by
hiring specialized and expert workers in addition to using machines. This will result in
unique and original merchandises that closely resemble the aspirations and imaginations of the
consumers. In order to tackle the market of counterfeit goods; our company will pay a lot of
effort in the design itself and therefore it is not easy to imitate our products.
All the goods and designs will be registered to counter fake goods. The portfolio of luxury
goods that our company will be dealing in includes items like leather goods that are made from
hundred percent original leather and exclusive ready- to-wear clothes line that are designed
with utmost care and are hundred percent original. Our company will be famous for its
clothing, handbags and beautiful watches.
The buyers will also be coveting the glittering jewelry and designer shoes. NASER will also
offer a range of eyeglasses, briefcases, scarves, belts and wallets. In the years ahead, our
company will hire new, young and talented designers to attract the young generation of buyers.
NASER is keen in recognizing its customers' individuality; the rise in personalization
services speaks to the demand for products that help express one’s individuality.
We will make our customers want to belong to our tribe, in which they feel like this is what
they are about, that’s part of their identity and making them to recognize their own
uniqueness in NASER.

NASER is very clear in its distribution policies.
Its products are high end and will be sold with the
same mindset of providing inclusivity and
exclusivity.
To purchase a NASER product the customer has to reach our personalized stores or other
channels of our distributions as well as departmental stores or online stores.
In the long term, as our salespersons are highly professional with a keen mindset to tackle the
customers in an intimate and warm environment. NASER will only sell its products in its own
stores so with this marketing strategy will help in the reduction of intermediary costs that our
brand will face while selling through long channels of distribution. This also results in direct
dealings with the customers that lead to efficient and friendly relations.
All NASER stores will be located at very high proﬁle and prime locations.
Products in our stores will be prominently displayed keeping in mind the latest fashions.
NASER will open its outlets in different parts of the globe and we will have at least three
hundred retail outlets. This includes stores in Europe, Asia paciﬁc, North America,
South America and the Middle East. Online purchase of NASER products will be possible in
Asia, Europe and the United States.
5.2PLACES

NASER will be making handsome investments to
maintain the rich quality of its products.
The contemporary designs of the products will help
our company to maintain a premium pricing policy.
NASER will employ a policy of integrity pricing
strategy throughout our distribution network.
Therefore, we will not believe in reducing the actual price of any of our product. We will make
discounts in sales period but only when needed. As the prices are very high, only the elite or
upper middle class of people are able to buy such items.
Our company decided to follow a policy of value based pricing strategy.
As the cost price of the products is actually much higher because of its uniqueness, material and
quality are the value of the product simply results in premium pricing. A NASER product is
actually a style statement and hence, the customer is happy to pay the exorbitant prices.
The perceived value of NASER is very high, so in the case of NASER products; the consumers
feel that they are receiving the value even though the price paid is high.
5.3PRICES

NASER will employ a promotional strategy for its
products with the help of celebrity endorsements.
Famous actors, the elite around the world all will be
our brand ambassadors.
Our global campaigns, which we direct and oversee by ourselves, will give further visibility to the
NASER brand and help to reach a vast consumer base from day one. Name recognition is only as
good as what we produce, just as a logo is as only as valuable as what it is on.
We will be featured in the high proﬁle ad campaigns. NASER will also take an active part in
sponsoring mega sporting events like motorsports and yachting.
These events are attended by mostly the elite society and by associating with these events;
the company will make a direct link with the target audience.
Advertising is the main tool to create awareness about the product and keeping with its illusion
of exclusivity the company that will manage to make ads really individual and fashionable.
Although our company will not advertise on television but we will follow a policy of high proﬁle
advertisement in newspapers and fashion magazines. These ads are all about exclusively
handled images that leave a distinct mark on the public. This demographic strategy will create
waves in the advertisement industry and will help in making the goods popular throughout the
globe.
Most of our advertisements revolve around the celebrities and this is to create an emotional
connection of the consumer. The customers believe that they are also a part of this
exclusive group.
5.4PROMOTIONS

NASER will control a very careful way of
communication strategy.
NASER campaigns are one the most important things in the communication strategy therefore
NASER creative director along with any ads agency will be leaving little room to photograph and
choosing models, locations, colors and merchandising. The corporate communication will be
entirely managed by NASER and its creative directors.
By following this strategy, anyone can easily recognize the distinctive sign of NASER style in its
communication.
5.5COMMUNICATION

We are an ethical company committed to
sustainable manufacturing and outsourcing
overseas yet we are making the transit simple and
the delivery direct to minimize the turnaround time
and avoid unnecessary logistic costs allowing us to
keep our prices competitive.
Our logistics operations will be based in the Switzerland.
Why Switzerland?
NASER can reach an agreement with officials in the southern region of Ticino, where the
logistics center allows us to pay a corporate tax rate of 8 percent, compared with 31 percent
in Italy.
5.6LOGISTICS

NASER as a company is to strengthen noble
characters and having an eye of mercy and
compassion with everyone.
In the years ahead, our people will look to us for
guidance and inspiration, they want to know that
we care for them and their families, they will model
their behavior on our integrity and they will get
that courage from our steadfastness; these are the
NASER attributes that will be planted to the next
generations.
Indeed, working for each other is the way to succeed and that will lead the global understanding
for the true peaceful future. And above all, we have to always serving to lead. Ethical fashion and
sustainability are main concerns and they are the new scope of the future of fashion.
At NASER, Fashion and sustainability both exist. Fashion is sexy, addictive, exclusive and very
fast moving; sustainability on the other hand, it's about slowness, care, ﬂourishing and
responsibility. We believe at NASER that things are changing for the better to a new type of
fashion industry based on ecological and holistic principles of closing the loop on materials
that prioritizes our communities and values and respecting all the people in the supply chain.
nature and the ethics in our actions. We need to encourage on bringing personal values to work.
We always need to come up with creative solutions and preserve innovation.
6ETHICS

NASER as a brand and a company will adopt of
business conduct and ethics (values and principles)
for directors, officers employees of the company:
VALUES:
- Integrity
- Excellence
- Fairness
- Sense of purpose
- Inclusivness
OPERATING PRINCIPLES
TO BUILD COMMON UNDERSTANDING:
- Apply our values
- To be accountable
- To work as a team
- Indivuals must know the details of applicable laws,
rules and regulations.
- Individual private interests may may not interefer with
the interest of the group.
- Individuals cant take for themselves personal oppurtinities
in which theyu could anticipate the group.
- No one should operate with unethical practices.
- NASER group employees must respect their areas
of responsibilty.
- Code violations are determined to exist, apporpriate
coorective and disciplinary actions will be taken
6ETHICS

NASER provides transparency into its business
practices; the modern consumer’s knowledge of
environmental issues and working conditions
means they respond to transparent business
practices. And transparency is now more of an
expectation than an option.
We create sustainable processes and engaging our
customers with it; a demand for more sustainable
materials and production methods is a key hallmark
of new consumerism.
At NASER, Fashion and sustainability both exist. Fashion is sexy, addictive, exclusive and very
fast moving; sustainability on the other hand, it's about slowness, care, ﬂourishing and
responsibility. We believe at NASER that things are changing for the better to a new type of
fashion industry based on ecological and holistic principles of closing the loop on materials that
prioritizes our communities and values and respecting all the people in the supply chain.
nature and the ethics in our actions. We need to encourage on bringing personal values to
work. We always need to come up with creative solutions and preserve innovation.
6.1SUSTAINABILITY

In fact, textile manufacturing has a big environmental footprint, it polluted around 200 tons of
water per ton of fabric using many harmful chemicals and consuming enormous amount of
energy steam and hot water. We can reduce the percentage use of water and the use of energy.
Our textiles don't necessarily need to be 100% organic to use organic label. A more general
term is organic textiles, which includes apparel. The technical requirements in terms of
certification and origin generally remain same for organic clothing and organic textiles.
Resourcing is the key in our company's vision and its business model especially being able to
support our company at initiating agreements in the developing countries especially if we find
ways to manufacture over there.
NASER will be dealing with entrepreneurs who
their interest is to help fabric and garment suppliers
share their leftover information with fashion brands
online and in real-time to make leftover fabrics
available for remanufacturing in a scalable and
profitable way.
We see remanufacturing as a great win-win
business case to promote both circular economy
as well as supply chain transparency.
6.1SUSTAINABILITY

NASER SUSTAINABILITY
IS DISTINGUISHED BY IT'S
STYLISTIC ORIGINALITY.
NASER trend on the runway
is just another solution out of
both sustainability and
creativity.
The NASER trendy piece of garment
is inspired from recycling, ethical fashion
and most importantly understanding
for the poor people.
The NASER artistic handmade garment
is a garment that we can make
as an example to pass it into many
applications on a wider level in the
manufacturing process and the supply
chain as well as recollecting the scraps
and making a marvelous innovation
in mills where the machines reuse those
fabric scraps into new raw materials
and into a new look.
At NASER we create a garment
out of many layers of fabrics,
the inspiration is the handstitching
as a way of repairing.

We believe that the future of fashion is circular –
it will be restorative and regenerative by design and
the clothes we love never end up as waste.
As we continue to push boundaries and challenge the status quo we want to evolve from just
reducing our impact to making a positive impact. We want to completely reimagine the fashion
industry as we know it and move to a new circular economy.
The systems we rely on to make, sell and dispose of clothing are broken.
Operated in an almost completely linear way, large amounts of
non-renewable resources are continually extracted to produce the products
we love, which largely end up going to landﬁll or incineration.
We need to change the system by making fashion circular and eliminating
the concept of waste. Changing this linear system demands radical
transformation. It means everyone in the fashion industry working together
with unprecedented levels of commit ment and innovation.
We see this as an exciting opportunity to unleash the creative potential of
fashion and it is an opportunity we are proud to be part of.
CIRCULAR INITIATIVES AND PARTNERSHIPS
The transition to a circular economy will require exceptional levels of
collaboration across the value chain and the implementation of new
business models.
6.2CIRCULARITY

The Circular Economy.
A circular economy looks beyond the current
take-make-dispose extractive business model and
aims to redefine growth, focusing on positive
society-wide benefits.
IT IS BASED ON THREE PRINCIPLES:
1) design out waste and pollution;
2) keep products and materials in use;
3) regenerate natural systems.
A circular economy requires that we move away from the consumption of finite (non-renewable)
resources and that we design waste out of the system.
FACTS & FIGURES
• A new textiles economy (i.e. the circular economy) presents a $500 billion opportunity to
the fashion industry.
• There is a staggering amount of textile waste being produced – the equivalent of 1 dump
truck of textiles gets landfilled or burned every second.
• Less than 1% of clothing are recycled into new clothes.
• The clothing waste accumulated between today and 2025 will weigh as much as today’s
world population.
CIRCULAR INITIATIVES AND PARTNERSHIPS
The transition to a circular economy will require exceptional levels of collaboration across
the value chain and the implementation of new business models.
“We need to
change the
system by making
fashion circular
and eliminating
the concept of
waste.”
6.2CIRCULARITY

Imagine a future without waste a world without
resource scarcity.
Imagine every single product around us could be recycled to same quality again. We could
eliminate the concept of waste and the need for virgin resources. The circular fashion system
enables that products of today become the resources of tomorrow.
The circular fashion system
The circular fashion system is an industry connecting platform for all stakeholders to
collaboratively realize a cradle to cradle inspired circular economy for textiles.
The Circular Design Platform supports fashion brands to design circular and sustainable
products in a lean and efficient process. Through a unique circularfashion.ID the Product
Circulation Platform provides customers information of how to increase the useful life of
products by circular retail models and orchestrates a partner network to enable material
specific recovery for fiber to fiber recycling.
The NASER brand
Designing fashion that is completely circular used to be complicated and time-consuming.
With our partners in the circular fashion systems, we enable our fashion label to create garments
which are not only sustainably produced but also allow textile to textile recycling after use.
The Tool can be purchased and used as Software as a Service (SaaS) and supports the whole
product development process, from providing circular design solutions to the creation of a tech
pack with a circularity check.
6.2CIRCULARITY

Why fashion must change
Currently, the economy follows a linear way of production and consumption with little regard for
the environmental consequences it imposes through used and discarded resources and without
focussing on quality preserving solutions for discarded materials.
Each year over 80 billion pieces of clothing are produced worldwide. A doubling in the number
of consumers and an 84% increase in demand for textile ﬁbres over the next 20 years will
stretch resources to their breaking limit. With this outlook in view, it is even worse that in 8 out
of 10 cases these pieces are simply discarded in the waste without being reused or recycled.
As such, there is an urgent need for the industry to transform into more sustainable practices;
socially, economically and environmentally. Circular fashion, based on the main principles of
sustainability and circular economy, is a term for fashion that occurs in cycles, aiming to let no
material go to waste.
Why conventional recycling is not enough
The output from conventional mechanical recycling is a typical case of downcycling. The output
alone cannot be used for new textiles. This loss of value is ecologically and economically tremen-
dous and unnecessary.
6.2CIRCULARITY

6.3
MATERIALS
SUSTAINABLE

CASHMERE
NASER as a luxury high end fashion, we are still eager to make our high end luxurious products at a very
sustainable level protecting the planet. Cashmere is a particularly rare and precious fiber. Also Cashmere is
one of the most valuable natural materials in fashion and NASER as a sustainable brand, we will be
attempting to rescue the environment of such a valuable material, we will not use virgin cashmere, and
redefining waste is the future.
INNOVATION
NASER uses many materials but out of all, cashmere as a virgin cashmere has a big environmental damage
on the planet, triple impacts of wool, this coincides with our sustainable strategy of not using the virgin
cashmere on the long term, so we will use regenerated cashmere made from post factory cashmere waste
in Italy.
Our research shows Re.Verso™ is a unique platform for re-engineering cashmere materials for fashion, using
this material demonstrates our commitment to making fashion circular, which means an industry that is
restorative and regenerative by design. Cashmere waste from factories is sorted by hand, which requires a
skilled touch to identify the difference between varieties of different fibres. As the majority of Re.Verso™
yarns are not re-dyed, the materials are sorted by colour and fiber, before being sent for testing to ensure
fiber content and chemical safety. Re.Verso™ is also GRS (Global Recycling Standard) certified which ensure
that all of the recycling steps are traceable and verified.
A creation of NASER masterpieces as pieces of garments from reengineered cashmere, we will be making a
blueprint in making a redefinition of waste and demonstrating a distinguished strategy that nothing is
impossible.
PROTECTING THE FUTURE OF CASHMERE
It takes four goats to produce enough fiber to make a single cashmere sweater, whereas one sheep
produces enough fiber to make five wool sweaters. That’s why cashmere has traditionally been considered
a luxury material. But today, cashmere has become ubiquitous.
To meet the demand for accessible cashmere products, farmers have increased the number of goats in
their herds, which has led to negative environmental impacts, particularly in Mongolia.
Goats graze on the grasses and their hooves pierce the soil surface, which can prevent grass from
re-growing. Where grasslands were once rich and thriving, they are now victim to desertification.
According to the United Nations Development Programme, 90% of Mongolia is fragile dry-land, under
increasing threat of desertification. We will be working on the ground through big groups with the Wildlife
Conservation Society to restore the Mongolian grasslands.
Together, we will be working to create a more sustainable system for cashmere production where herders
are paid fairly, and where there is an incentive for better quality materials whilst reversing the
desertification that has already taken place.
6.3SUSTAINABLE
MATERIALS

WOOL
OUR STRATEGY IS HAVING A GROUP OF HAND-SELECTED FARMS THAT WILL BE CHOSEN ON A VERY
STRICT STANDARDS BASED ON THEIR COMMITMENT TO ANIMAL WELFARE AND ENVIRONMENTAL
STEWARDSHIP.
We will use wool because it is one of the most naturally technical materials in the world. It keeps you warm
but it also breathes. It has antibacterial properties so it does not require frequent washing. It is naturally
water repellent, fire resistant and is long-lasting.
CRADLE TO CRADLE PRODUCTS INNOVATION INSTITUTE
We believe that wool can only be truly sustainable if it does no damage to the planet, animals or humans.
This is the reason that makes us pursuing it, Gold-Level Cradle to Cradle Certification for one of our most
used wool yarns. To do this, we will work with one of the key knitwear suppliers who make more than 79%
of our wool knitwear yarns. The certification looks at five categories – material health, material reutilization,
renewable energy and carbon management, water stewardship and social fairness.
To achieve the certification, we will work closely with an independent assessor. Together, we can focus on
optimizing our entire wool process, from avoiding the use of pesticides around sheep, to changing the
chemistry of dyes, and improving the health, safety and sustainability of the materials.
The Cradle to Cradle Certified Standard drives innovation and positive change for both our brand, and the
industry as a whole.
ACHIEVING GOLD LEVEL CERTIFICATION:
One of the requirements for Gold level standard is ensuring that a biological material can be returned safely
to the environment through the use of safe chemicals. Our biggest challenge will be certifying the yarn
after the wool that will be arriving at the mill in Italy. The chemicals that mills uses to treat wool will not fit
Cradle to Cradle Certification standards. We will have to to work very closely with the mills to ensure them
that using safer chemicals is a beneficial change for everyone.
Our ambition for Gold level standard will radically change the way we will produce and care for our wool.
From avoiding pesticides at farms, to the detergents, processing chemicals and the dyes we use, the
chemistry we will use to treat our wool yarn will be changed by over 70%.
Wool is a naturally biodegradable fiber, but dyes and finishing chemicals contaminate it. When the wool will
be used in our products, it will decompose; it will contain absolutely no materials that will pollute the
environment.
Water usage in the area of Italy where mills are located high. As our chemistry will be improved, so will our
water usage. Wastewater treatment is in place to degrade molecules that are hazardous to the
environment. Remaining non-renewable energy is crucial for our sustainable future.
6.3SUSTAINABLE
MATERIALS

FUR FREE
OUR MISSION IS THAT CLOTHING CAN BE LUXURIOUS WITHOUT USING LEATHER OR FUR.
THERE WILL BE NO CHOICE EXCEPT FUR-FREE-FUR. TWO OF OUR PILLARS ARE ORIGINALITY AND
MODERNITY WHICH WILL BE RESULTING IN A UNIQUE BRAND MIXTURE. THIS IS THE FUTURE OF
FASHION.
Why we will be using and promoting Fur-Free-Fur? Due to one of the NASER pillars is modernity means
evolving and discovering new ways of using alternative materials. Because we want to promote a
cruelty-free and ethical philosophy. Because it means moving away from the old and creating the new.
Indeed, Fur is the most unnecessary thing in the world. Those animals are not eaten, if they try to pretend
that the fur industry products are by-products they are not. Those animals are bred to be turned into coats.
WHY WE WILL ONLY USE FUR-FREE-FUR
There is no denying it, fur is cruel. 85% of the fur industry’s skins come from animals living in captivity in fur
factory farms. These are farms that hold thousands of animals, in most often very poor conditions. Like
most intensive-confinement animal farms, the welfare of the animals is not always the first though, profit is.
As well as being cruel to animals, fur requires numerous toxic chemicals for preservation and dyeing, which
can be extremely harmful for the natural environment and workers.
HOW WE WILL BE MAKING A STATEMENT
We have to stand by our commitment to never use real fur. The decision to include faux fur in our creations
was primary. We will be proud to create a product that looks and feels like real fur without any of the
cruelty factor, but remain equally aware that we do not want to promote fur because of our product’s great
likeness to it. we will conclude that by offering a luxury Fur-Free-Fur product that is such a good
alternative to real fur we are demonstrating no animal needs to be harmed for fashion and that is an
important message for us. Our labels ‘Fur-Free-Fur’ will be on the outside of each garment for awareness
The journey to fur-free fashion does come with challenges. We will work with a few select mills that
produce our materials in an environmentally sound way. We will also be conscious that the product itself is
non-biodegradable, made from acrylic, polyester, wool or mohair. We therefore encourage customers to
care for their items and be responsible with their garments, never throwing them away. Luxury does not
mean landfill – it means forever.
6.3SUSTAINABLE
MATERIALS

SILK
TRADITIONAL SILK SOURCES ARE IN COMO IN ITALY. YET WITH THE NGOS OF CREATIVE PIONEERS
AND THEIR TECHNOLOGY, WE WILL COME UP WITH MORE EXPLORATIONS OF THE CREATION OF
SILK.
Como’s fabric mills have been around since the early 1900s. Today in Como, there are over 500 companies
engaged in the silk and textile trade, through manufacturing, printing, dyeing, designing and selling.
we will use a mix of traditional silk and Peace Silk. Peace Silk is essentially made the same way as
commercial silk, but in this case the silkworms are able to turn into moths and emerge naturally from their
cocoons. The silk is then gathered from the forests after the moths have flown away.
Although Peace Silk causes no harm to silkworms. The method results in broken silk thread that must be
woven back together. We have found it difficult to source the quality and quantity of Peace Silk we need to
produce our products.
THE FUTURE OF SILK
NASER is focusing on innovation means we will be always looking for new ways of bringing sustainability
into our design methods while also creating the most beautiful product possible. A partnership with
technology innovator Bolt Threads will be allowing us to do exactly that with silk.
Bolt Threads a biotechnology company located in California, is creating the next generation of advanced
materials, and changing the future of silk as we know it. And it all starts with nature.
Partnering with Bolt Threads is a big move, because it will feel like everything is finally coming together and
the dots are being connected between fashion, sustainability and tech innovation.
By studying the silk that spiders make, Bolt Threads are able to understand the relationship between spider
DNA and the characteristics of the fibres they make.
Their technology allows Bolt Threads to replicate these processes, at scale, and create silk with remarkable
properties, including high tensile strength, elasticity, durability and softness.
Not only is this method revolutionary, it creates cleaner, closed-loop processes for manufacturing, using
green chemistry practices. It also produces less pollution, creates long-term sustainability and it is vegan
friendly, because it is entirely made from yeast, sugar and DNA.
This partnership will represent a huge step-change, not only for our brand, but for the future of fashion
where our ideas, our resources and our methods of manufacturing are unlimited.
6.3SUSTAINABLE
MATERIALS

ORGANIC COTTON
ORGANIC COTTON IS ONE OF OUR KEY FABRICS WHICH WE WILL CREATE PRODUCTS IN A WAY THAT
ENRICHES THE ENVIRONMENT AND IMPROVES CONDITIONS FOR FARMERS. ORGANIC FARMING
WORKS WITH NATURE, INSTEAD OF AGAINST IT.
Organic cotton farming was developed by social entrepreneurs, farmers and NGOs who did not like the
overuse of pesticides, or the social problems caused by production practice, including farmer debt and
sickness caused by chemicals.
Organic cotton eliminates the use of toxic and persistent chemicals, improves soil health and increases
water conservation. All of which is better for environment and for farmers and their communities.
These benefits explain why we want to increase the amount of certified organic cotton we use in our future
collections. We aim to make the usage of the certified organic cotton around 50%. We will use organic
cotton across all of our collections and products – such as kidswear, denim, jersey, knitwear, shirting,
dresses, shoes and bags.
THE BENEFITS OF ORGANIC COTTON
Conventional cotton farming has a significant environmental impact. It requires toxic pesticides and
fertilizers, which causes biodiversity loss and can damage farmers’ health. Cotton crops are also highly
water-intensive. It can take more than 20,000 liters of water to produce 1kg of cotton; equivalent to a
single T-shirt and pair of jeans.
Organic cotton farming offers a solution. It is a more balanced way of producing cotton that considers the
whole ecosystem.
ORGANIC COTTON FARMING ALSO SUPPORTS BIODIVERSITY AND HEALTHY ECOSYSTEMS, AND
HELPS TO MITIGATE CLIMATE CHANGE BY INCREASING THE ABILITY OF SOILS TO SEQUESTER
CARBON.
Organic farming techniques use significantly less water as the crops are mainly rain-fed instead of irrigated.
And because there are no toxic chemicals used in organic farming, there are no unnecessary toxins going
into the ground. That enriches the soil and helps biodiversity flourish. Organic cotton farming is also
beneficial to farmers. Under the right conditions, organic farming offers better livelihoods because farmers
do not have to rely on expensive chemicals. Also, the premium prices paid for organic products helps
farmers to increase their incomes. And not using hazardous pesticides and chemical fertilizers is better for
farmers’ health.
6.3SUSTAINABLE
MATERIALS

ORGANIC COTTON
It takes four goats to produce enough fiber to make a single cashmere sweater, whereas one sheep
produces enough fiber to make five wool sweaters. That’s why cashmere has traditionally been
considered a luxury material. But today, cashmere has become ubiquitous.
ORGANIC COTTON IS GROWN WITHOUT THE USE OF TOXIC AND PERSISTENT PESTICIDES AND
SYNTHETIC FERTILIZERS.
- Organic farming requires crop rotation and composting, which promotes soil health and help lock
CO2 into the soil, helping mitigate climate change.
- Organic cotton does not use genetically modified seeds
CONVENTIONAL COTTON
- Cotton alone accounts for almost 7% of all employment in some low-income countries.
- Conventionally grown cotton uses more insecticides than any other single crop, nearly $2.6 billion
worth of pesticides are sprayed on cotton fields each year.
- Cotton production uses 2.5% of the world’s arable land, but accounts for 16% of all pesticides
used; in India 50% of all pesticides are used for cotton production with negative impacts on
farmers’ health.
ORGANIC CERTIFICATIONS
- We believe that standards and certifications when used correctly can be one of the most powerful
tools in the industry. They support the integrity of product claims by providing verification from an
independent third-party.
- We will only use organic cotton that has been certified to the GOTS or OCS standard.
COTTON IN THE EP&L WITH KERING
- In terms of volumes, cotton is one of our most used raw materials.
- Using EP&L tool, we will able to compare the average environmental impacts of conventional vs.
organic cotton farming per kilogram of cotton.
- The environmental impacts of conventional cotton production are driven by the large quantities of
water required to cultivate the crop, the conversion of land for agricultural use, and the heavy use of
toxic pesticides and fertilizers.
- Organic farming has a much lower environmental impact as it uses significantly less water from local
water resources and does not allow the use of toxic chemicals, which improves soil health and reduces
water pollution impacts.
6.3SUSTAINABLE
MATERIALS

VISCOSE
SOURCING VISCOSE IS A METHOD TO KEEP FORESTS HEALTHY AND ITS SPICES TO FLOURISH. WE
WILL ALSO ABLE TO TRACE ALL OF OUR VISCOSE RIGHT BACK TO ITS FOREST OF ORIGIN, ENSURING
THAT IT COMES FROM SUSTAINABLY MANAGED FORESTS.
Viscose, also known as rayon, starts its life as a tree. As it is one of our key materials, we are committed to
making sure that the places we source from are protected and enriched. Because forests provide us with
clean water and air, give us food, medicine, resources like timber, as well as being a habitat for the majority
of the worlds’ birds and animals and every year, 150 million trees are cut down to create fabric. For such
reasons we will make our ready-to-wear viscose comes from sustainably managed and certified forests in
Sweden.
PROTECTING FORESTS AND BIODIVERSITY
Healthy forests play a critical role in slowing down climate change because they soak up carbon dioxide,
however on the other hand, their destruction (i.e. deforestation) is one of the key drivers of climate change,
and accounting for nearly 20% of global greenhouse gas emissions.3 Deforestation is also the cause of
habitat loss for millions of species. More than 80% of species that live on land (animals, plants and insects)
reside in forests4 and once they have lost their home, most species do not survive.
That is why we will be committed to meeting strict forestry standards. Our primary viscose supply chain
will be fully traceable, transparent and entirely European. We carefully source pulp from trees that come
from an FSC-certified forest in Sweden, which is neither ancient nor endangered. The pulp is then turned
into a viscose filament in Germany and then made into fabric in Italy. This gives us a level of traceability that
is unprecedented and ensures we are not directly or indirectly contributing to the destruction of forests.
DEFORESTATION
Simply put; deforestation is the destruction of forests by humans. Deforestation comes in many forms,
including fires, clear-cutting for agriculture, ranching and development and unsustainable logging for
timber, however the biggest driver of deforestation is agriculture. In the Amazon, roughly 17% of the
rainforest has been lost in the last 50 years, mostly due to forest conversion for cattle ranching.
Forests and tree have the greatest potential to reduce carbon emissions. Reforestation, avoided forest loss
and better forestry practices, could cost-effectively remove 7 billion tonnes of carbon dioxide from the
atmosphere annually by 2030.
ANCIENT AND ENDANGERED FORESTS
Ancient and endangered forests are defined as intact forest landscape mosaics, naturally rare forest types,
forest types that have been made rare due to human activity, and/or other forests that are ecologically
critical for the protection of biological diversity. Key endangered forests globally include the Canadian and
Russian Boreal Forests; Coastal Temperate Rainforests of British Columbia, Alaska and Chile; Tropical
forests and peat lands of Indonesia, the Amazon and West Africa.
SUSTAINABLE FORESTRY
Managing forests sustainably means using forests in a way and at that maintains their productivity,
biodiversity, and regeneration capacity as well as ensuring that they can meet society’s needs now and in
the future. Good sustainably forestry practices mimic nature’s patterns of disturbance and regeneration –
balancing the needs of the environment, wildlife, and forest communities, supporting decent livelihoods
while conserving our forests for generations to come.
6.3SUSTAINABLE
MATERIALS

VEGETERIAN LEATHER
AS A SUSTAINABLE BRAND, WE WILL NOT USE LEATHER, SKIN, FUR OR FEATHERS. BY TAKING THIS
STANCE WE ARE PROVING IT IS POSSIBLE TO CREATE BEAUTIFUL, LUXURIOUS PRODUCTS THAT ARE
BETTER FOR EVERYONE – ANIMALS, PEOPLE AND THE ENVIRONMENT.
When we established our brand, there were no intentions to do sustainable moves since in this industry it
would not be possible to create a luxury fashion brand without using leather or fur. But we changed our
strategy to be healthy and working for each other as a brand and care about the planet and our research
proved that it could be and there some competitors started already
By choosing vegetarian leather, we are demonstrating how a luxury fashion brand can push the boundaries
to make products that are beautiful, sustainable and cruelty-free. No compromises.
A BETTER ENVIRONMENTAL IMPACT
Such leather' alternatives do not just look good, they are also better to the environment. Using recycled
polyester instead of Brazilian calf leather, for example, creates 24 times less of an environmental impact, as
calculated through the Environmental Proﬁt and Loss.
ANIMAL AGRICULTURE & LEATHER
Leather impacts are driven by land use and greenhouse gas emissions associated with animal agriculture,
as well as the energy use and water consumption requirements of tanneries. The FAO estimates that
animal agriculture is responsible for between 14.5% and 18% of global Green House Gas (GHG) emissions,
and 65% of this is from cattle (compared to other animal species).
In the Amazon, around 17% of the forest has been lost in the last 50 years, mostly due to forest conversion
for cattle ranching. The livestock sector is the world’s largest user of agricultural land, through grazing and
the use of feed crops.
6.3SUSTAINABLE
MATERIALS

VEGETERIAN LEATHER
AS A SUSTAINABLE BRAND, WE WILL NOT USE LEATHER, SKIN, FUR OR FEATHERS. BY TAKING THIS
STANCE WE ARE PROVING IT IS POSSIBLE TO CREATE BEAUTIFUL, LUXURIOUS PRODUCTS THAT ARE
BETTER FOR EVERYONE – ANIMALS, PEOPLE AND THE ENVIRONMENT.
VEGETARIAN LEATHER VS. REAL LEATHER
One of the most significant drivers of impact is the land use and greenhouse gas emissions associated with
animal rearing. Other important impacts are energy use and water requirements of tanneries as well as
water pollution resulting from chemicals used in the tanning process.
In Brazil, the cattle industry has been a big driver of deforestation and land conversion, which results in the
loss of important ecosystem services. As a result, Brazilian calf leather has a high environmental impact of
around €17 per kg compared to polyester which has an average impact of €1 per kg of material.
The comparison between Brazilian calf leather vs. polyester as it clearly highlights how high the impact of
leather can be, however even when comparing a low impact source of leather such as leather from France a
synthetic alterative has 1/4th of the impact per kg of material.
Although our decision to avoid leather enables us to have a lower environmental impact than those that do
choose to use leather, we openly acknowledge that the synthetic alternatives are not without concern.
The most damaging impact of polyester production is the extraction and processing of oil into yarn.
However, the shedding and environmental impact of microfibers from synthetic materials has been
significantly undervalued in LCA datasets that the fashion industry relies on.
INNOVATIVE MATERIALS AND SAFER CHEMICALS
We intend to use alter-nappa for our shoes and bags. This breakthrough material is made from polyester
and polyurethane and has a recycled polyester backing. This reduces the amount of petroleum we use in
our products. And the alter-nappa coating is made with over 50% vegetable oil, a renewable, natural
resource. Switching our polyurethanes to water-borne and solvent-free polyurethanes.
As well as being less energy and water intensive, they are made without solvents and therefore much safer
for people to work with. Our decision to not use leather has enabled us to will help reducing our
environmental impact. However, we do acknowledge that the synthetic alternatives we use are not without
environmental concerns. The majority of the impact associated with synthetic fibres is due to processing oil
into yarn. We will be working to reduce the impact of our alternative materials by using recycled and
bio-based materials.
6.3SUSTAINABLE
MATERIALS

RECYCLED NYLON AND POLYESTER
OUR GOAL IS TO CREATE A BUSINESS THAT IS RESTORATIVE AND REGENERATIVE BY DESIGN,
STRIVING TO INCORPORATE AS MANY CIRCULAR MATERIALS AS POSSIBLE INTO OUR COLLECTIONS.
Synthetic materials, such as nylon and polyester, can – and should – be recycled and come from recycled
sources. As a global population, we will be using the equivalent of 1.5 planets worth of natural resources
(WWF) .
We will extract new raw materials to create products that most likely end up in landfill, where they take
centuries to decompose. The world is full of raw material that is already in use, or on its way to landfill,
where it will take centuries to decompose. The most logical, and exciting, next step is to reuse what we
already have. To turn ‘waste’ materials into something more luxurious to create a truly a truly circular,
restorative system.
REGENERATED NYLON
Our goal is to stop using virgin nylon. To do this, we will be switching the current nylon to ECONYL®
regenerated nylon. ECONYL® takes recycled materials to a whole exciting new level by turning waste into
resource. To make ECONYL®, waste such as industrial plastic, waste fabric and fishing nets from oceans is
recycled and regenerated into a new nylon yarn that is exactly the same quality as virgin nylon.
Currently, the polyester we use is made out of recycled plastic water bottles, which is what the vast majori-
ty of the recycled polyester around the world is made from. To date this has been the only commercial
option available to us, however we will be seeking and supporting new technologies that will enable us, and
the fashion industry, to recycle polyester fabrics back into fabrics. Only 1% of textiles are currently recycled
back into textiles and we believe that it is time for the fashion industry to deal with its own waste.
It is our goal to only use recycled polyester– but our plan period is longer than our projection for recycled
nylon simply because the technology we need to reach this point is not yet available to us in a sustainable
and circular way.
Our planet has a waste and overconsumption problem, wreaking havoc on our environment. Single-use and
disposable items, particularly from plastic, are ending up in landfills, with over 300 million tons of plastic
produced every year. we must take actions.
FASHION FROM THE OCEAN
We depend on oceans every single day with every breath we take and every drop of water we drink.
Oceans cover 72% of the Earth, supply 70% of the oxygen we breathe, holds 97% of the planet’s water, and
lock away 30% of carbon emissions. But our ocean is under threat.
Every year, approximately 8 million metric tons of plastic waste enters our oceans. This is not only a great
threat to marine wildlife, but to human health. And, if this continues, the oceans will contain more plastic
than fish by 2050.
We will be partnering with Parley for the Oceans to raise awareness for ocean conservation and to fight
marine plastic pollution. As part of our mission to combat marine plastics, we will later create new products
made from Parley Ocean Plastic™
6.3SUSTAINABLE
MATERIALS

METAL
WE ARE WORKING TO REDUCE THE ENVIRONMENTAL IMPACTS OF OUR METAL CONSUMPTION
BY INVESTING IN LOW-IMPACT, RECYCLED OR RECYCLABLE METALS.
13% of our total environmental impact was a result of our use of metals, and 97% of all our metal impacts
were due to brass.
One of the biggest environmental impacts associated with brass comes from the mining of copper.
Copper does not break down in the environment, and high levels of it can sometimes be found in the
ground and water sources surrounding mines. The biggest impact of metal extraction is water pollution and
the levels of copper within local water sources leads to
However, we will develop a stainless-steel and an aluminium alternative that we will use for some of our
chains. These chains have a lower environmental footprint as there is no copper mining involved and they
use more sustainable coating processes.
6.3SUSTAINABLE
MATERIALS

When NASER is looking to expand its team, we are
giving people the oportunity to grow more than
their current skill level, what they will be capable of
doing tomorrow is more important than what they
can do today. We will always love people who are
smarter than us, always taking a chance on better,
even if it seems like a potential threat.
If there are people in NASER who feel they are not free to suggest ideas, we lose we don't
discount ideas from unexpected sources. Inspiration can, and does, come from anywhere. It is
not enough merely to be open to ideas from others. Engaging the collective brainpower of the
people we work with is an active, ongoing process and constantly pushing them to contribute.
In general, people are hesitant to say things might rock the boat. Brain trust meetings, dailies,
postmortems and notes day are all NASER efforts to reinforce the idea that it is okay to express
ourselves, all are mechanisms of self assessment that seek to uncover what's real.
NASER shares its problems as an act of inclusion that makes our people feel invest in the larger
enterprise.
Change and uncertainty are part of our life. NASER job is to resist them but to build the
capability to recover when unexpected events occur. If we don’t always try to uncover what is
unseen and understand its nature, we will be ill prepared to lead.
6.4CREATIVITY

NASER trust doesn’t mean that we trust that
someone won't have a failure, it means we trust
them even if they fail.
NASER people are ultimately responsible for implementing a plan must be empowered to make
decisions when things go wrong, even before getting approval. Finding and ﬁxing problems is
everybody's job. Anyone should be able to stop the production line.
NASER communication structure will not mirror organizational structure. Everybody should be
able to talk to anybody. NASER will be imposing limits which can encourage a creative
response. Excellent work can emerge from uncomfortable circumstance.
Each NASER department's agendas differ but NASER as a whole organization has a one goal.
Our job at NASER in creative environment is to protect new ideas from those who don’t
understand that in order for greatness to emerge, we will protect the future and learning
from the past.
NASER will not confuse the process with the goal. Working on our processes to make them
better, easier and more efficient is a dispensable activity and not something we should
continually work on, but it is not the goal. Making the product great and sustainable is the goal.
6.4CREATIVITY

Trust is what makes us partners.
THE ZEGNA WOOL MILL
Our Suppliers Wool Mill founded in 1910, has been the backbone of the company’s success and is
renowned internationally for the world’s finest textiles. Four generations have led the success in
textiles, through innovation, carefully balancing science with nature and craftsmanship with
technology.
The complete production process is carried out by our suppliers – from raw material selection to
finishing. Commitment to quality and the use of modern technology to back up artisan
craftsmanship is the living tradition linking past, present and future. Over the last hundred years,
they has pioneered sophisticated men’s fabrics to become lighter, softer, more refined and with
an improved performance and functionality.
Consequently, new fabric standards have been set and new construction methods have emerged
in the luxury men’s tailoring and casual industries.
6.5TRUSTED
PARTNERS

Our future partners and collaborators are integral
to helping us fulfill our mission.
Here are the NGOs and industry organizations that
we will work with to create beautiful, modern
fashion that’s fit for the future.
NASER seeks to be more organic and using renewable energy. NASER sustainability is always
considering crucial key points that have an impact on our planet such as deforestation, water
use, soil erosion, and energy use.
In fact, textile manufacturing has a big environmental footprint, it polluted around 200 tons of
water per ton of fabric using many harmful chemicals and consuming enormous amount of
energy steam and hot water. We can reduce the percentage use of water and the use of energy.
Our textiles don't necessarily need to be 100% organic to use organic label. A more general
term is organic textiles, which includes apparel. The technical requirements in terms of
certification and origin generally remain same for organic clothing and organic textiles.
Resourcing is the key in our company's vision and its business model especially being able to
support our company at initiating agreements in the developing countries especially if we find
ways to manufacture over there.
6.5TRUSTED
PARTNERS

At the moment, we are in contact with the world's
best fabric suppliers and garment manufacturers.
Omar Naser is the creative director and fashion designer to assemble the annual collections
attending fairs and making special orders as samples, inspirations, fashion shows and trade fairs.
Our promotions come before the products. Finally, acquiring deals with the sourcing and the
supply chain from A to Z according to the orders required for our retail stores and our
wholesale.
NASER will be collaborating with young leaders groups that are ecosystem partners of G,
Green Living NGO committed primarily to provide effective solutions for businesses and
organizations to promote a healthier environment, a cleaner earth and a more sustainable
future. These eco system partners have a multinational team which consists of a wide range of
environmental consulting professionals, certified civil, electrical and mechanical engineers,
landscape and urban architects. What makes NASER collaborating with such groups is that
they have deep commitments in fighting climate change.
COLLABORATIONS
Our future partners and collaborators are integral to helping us fulfill our mission. Here are the
NGOs and industry organizations that we will work with to create beautiful, modern fashion
that’s fit for the future.
- Canopy
- Centre for Sustainable Fashion (CSF)
- Ethical Trading Initiative (ETI)
- Fashion Positive – Cradle to Cradle Products
Innovation Institute
- Natural Resources Defense Council (NRDC)
- Parley for the Oceans
- The RealReal
- Sustainable Apparel Coalition (SAC)
- Textile Exchange
- Wildlife Friendly Enterprise Network (WFEN)
- Wildlife Works
- Bolt Threads
- KERING
- LVMH
6.6FUTURE
COLLABORATIONS

Canopy
Canopy is an award-winning environmental not-for-profit organization dedicated to protecting
the world’s forests, species and climate. We work with Canopy to create traceability in our
viscose supply chain and ensure that all of our cellulose-based fibers are not coming from the
world’s remaining ancient and endangered forests.
Centre for Sustainable Fashion (CSF)
CSF is a University of the Arts London research centre, based in the London College of Fashion.
Ethical Trading Initiative (ETI)
The ETI is a leading alliance of companies, trade unions and NGOs that promotes respect for
worker’s rights around the globe. We have been a member of the ETI since 2012 and we report
to ETI annually on our activities and progress in this area.
Fashion Positive – Cradle to Cradle Products Innovation Institute
Fashion Positive is a community of pioneering brands, designers, and suppliers working together
to bring systemic change to the fashion industry, one material at a time. We are the first brand to
have Cradle to Cradle Gold-level wool yarn.
Natural Resources Defense Council (NRDC)
The NRDC works to safeguard the earth – its people, plants and animals, and the natural systems
on which all life depends. Since 2009, we have been an advisor of the Clean by Design (CbD)
programme, offering simple ways to reduce pollution, cut water and chemical use, and energy
use in our textile mills.
Parley for the Oceans
Parley for the Oceans brings together creative industries to raise awareness about the oceans
and collaborate on projects that will save them. The Parley Ocean Plastic Program combats
marine plastic pollution; one of the biggest threats to the ocean today.
6.6FUTURE
COLLABORATIONS

The RealReal
The RealReal is a leader in luxury consignment, creating a sustainable and easy way to extend
the life of preloved goods with their #NeverThrowAway campaign. Consignment and
recommerce can play a significant part in reducing the amount of raw materials we extract from
our planet and is key in securing a more circular economy.
Sustainable Apparel Coalition (SAC)
The SAC is an industry group working to reduce the environmental and social impacts of
products. The multi-stakeholder engagement shares a vision of sustainability built upon a
common approach for measuring and evaluating apparel and footwear product sustainability
performance. In 2011, the SAC launched the ground-breaking Higg Index suite of tools.
Textile Exchange
Textile Exchange is a global non-profit organization working closely with all sectors of the textile
supply chain. It finds the best ways to minimize and even reverse the negative impacts on water,
soil, air, animals and the human populations, created by the fashion industry.
Wildlife Friendly Enterprise Network (WFEN)
The WFEN is dedicated to the conservation of threatened wildlife, while contributing to the
economic vitality of rural communities. Their mission is to protect wildlife in wild places and on
agricultural lands in-between, by certifying enterprises that assure people and nature coexist
and thrive.
Wildlife Works
Wildlife Works protects threatened forests and the animals that inhabit them, through the
introduction of economic alternatives to local people that are more favorable to them, than the
destructive reasons why their forests are disappearing. The success of the Kasigau Corridor
project results in many women earning an income for the first time, with over 100 women
becoming employed as seamstresses in our eco-factory, rangers, nursery staff, administrative
personnel and teachers.
6.6FUTURE
COLLABORATIONS

Bolt Threads
A biotechnology company located in California, is creating the next generation of advanced
materials, and changing the future of silk as we know it. And it all starts with nature.
KERING
Is an international luxury group based in Paris, France. It owns various luxury goods brands,
including Gucci, Yves Saint Laurent, Balenciaga, Alexander McQueen, Bottega Veneta,
Boucheron and Brioni, as well as Puma and Volcom in its Sport & Lifestyle portfolio.
Kering is a leading luxury group towards sustainability, our most exciting and powerful work with
Kering will be the Environmental Proﬁt and Loss (EP&L) account. It measures and monetizes our
environmental impacts to help us to better manage our impact on society. Also with Kering
Eyewear we can increase our sustainability, over 50% of their materials used to create the
plastics in our eyewear come from natural sources.
LVMH
Is a French multinational luxury goods conglomerate headquartered in Paris. The company was
formed in 1987 under the merger of fashion house Louis Vuitton, LVMH is leading conglomerate
group is very much into sustainability and the future of fashion where also LVMH Eyewear
recently open an eyewear manufacturing in ITALY. This can increase our sustainability, over 50%
of their materials also used to create the plastics in our eyewear come from natural sources.
6.6FUTURE
COLLABORATIONS

NASER COMMITS TO 100% ETHICAL GOLD
NASER defines “ethical gold” as gold acquired from responsible sources, verified as having met
international best practice environmental and social standards.
OUR GOLD WILL BE RESPONSIBLY SOURCED FROM ONE OF TWO TRACEABLE ROUTES:
1. Artisanal freshly mined gold from small-scale mines participating in the Swiss Better Gold
Association (SBGA), Fairmined and Fairtrade schemes.
2. RJC Chain of Custody gold, through Chopard’s partnership with RJC-certified refineries.
100% OF OUR GOLD FROM RESPONSIBLE SOURCES
We will be committed to demonstrating industry leadership in the responsible sourcing of gold
for our collections. This means forging long-term partnerships with artisanal small-scale miners
(ASM), taking part in industry working groups such as the Swiss Better Gold Association and the
Responsible Jewellery Council (RJC) and purchasing 100% of our gold from responsible sources,
verified as having met international best practice environmental and social standards.
6.7ETHICAL
GOLD

B I O L O G Y
7BIOLOGY
I S T H E F U T U R E O F FA S H I O N
We will be developing biomaterials from the most renewable organisms Earth.
NASER is to be connected with entrepreneurs who developed unique biodegradable formulas. In this way, we will be connected through shine,
consideration, and respect for nature. We believe environmental consciousness drives self-decor! Our mission is to knock down boundaries,
preconceived notions of normality, and fuel acceptance with a dash of color.

KELP
RAPIDLY RENEWABLE
Kelp is one of the fastest growing organisms on earth - up to 10 times faster than bamboo.
When it comes to rapidly renewable resources, Laminaria digitata is as good as it gets.
FARMED WORLDWIDE
Kelp is grown in aquatic farms around the world in coastal communities, often by ﬁsher-men and
women, providing income during the ﬁshing off-season.
IMPROVES ENVIRONMENTS
Kelp in coastal waters absorbs nutrients from agricultural and sewer run-off that can alter
coastal environments. This recaptures nutrients for the next generation of biomaterials.
7BIOLOGY

KAPOK
NASER will cooperate with a revolutionary textile brand producing yarn blends and filling
made with Kapok. Kapok is the most sustainable fiber in the market leaving no human
footprint behind. Nature has given Kapok numerous properties like its silky soft and dry touch
of the fiber itself, antimoth and antimite properties as well as insulation properties comparable
to down, and many others.
With the most advanced technology in the market, NASER can spin the highest kapok, offer
yarns in the thinnest counts with the possibility of low minimum order quantity per blend.
Utilizing Kapok, Offering products which can reduce the presence of animal and synthetic
products in the market, utilizing a completely natural alternative without abandoning
functionality.
Our partners who are involved in the Kapok fibers are 100% sustainable ‘open’ source textile
concept in which our buyers can tailor blend NASER needs for our sustainable collections.
7BIOLOGY

ORANGE FIBER
NASER partners are the world’s ﬁrst and only to produce a patented material from citrus juice
byproducts, repurposing them to create beautiful, sensorial fabrics that reshape our sartorial
experience.
NASER fabrics are formed from a silk-like cellulose yarn
that can be blended with other
materials. In its purest form, the 100% citrus textile is
super light-weight, features a soft and silky hand-feel,
and can be opaque or iridescent according to
production needs.
FROM NATURE…
Our exclusive fabric is produced from hundreds of
thousands of tons of citrus juice byproduct, the
so-called “pastazzo,” that otherwise would be wasted.
7BIOLOGY

BIOGLITZ - BIODEGRADABLE
HOLOGRAPHIC GLITZ
Regular glitter is made from polyester which is harmful for our bodies and the environment.
These microplastics NEVER degrade. Shine responsibly, choose BioGlitz.
BIODEGRADABLE. COMPOSTABLE. NO GMO INGREDIENTS.
RENEWABLY SOURCED INGREDIENTS. NO ANIMAL TESTING.
7BIOLOGY

APPLE LEATHER,
finally a real alternative to animal
leather!
Hannes Parth, the CEO of Frumat, is not vegan. When he started to show interest in apple peel
to produce a substitute for leather, it was not for the animals’ sake. No, his thing was the recy-
cling of industrial waste from food processing. He wanted to find an outlet for tons of waste
thrown out by the fruit juice and compote industry.
The adventure started in 2004 among orchards in northern Italy. Cartamela, literally apple-paper.
The project really succeeded a few years later when Alberto joined Frumat, a start-up
specializing in the disposal of industrial biological waste. The research and development
laboratory settled in the premises of the start-up in Bolzano where tests were finalized. That
brought the project to an industrial level without any other external funding. The paper was the
first application to recycling apple waste. In the next two years, Frumat expanded its paper
range and developed craft paper, then tissues, toilet paper and kitchen rolls.
I also saw gorgeous notebooks and planners specially designed for the 2015 Milan Expo.
The pages and the cover are made from paper and apple leather. Since, the Lediberg group,
B-to-B distributor specializing in paper and leather goods, launched its Appeel collection, a
beautiful range of notebooks and planners made from apple paper.
Finally, apple leather is also used in apparel. In 2017, at the Green Carpet Fashion Awards in
Milan, young designer Matea Benedetti exhibited several models made from apple leather.
This new apple-based fabric makes me dream. It is a beautiful material and a perfect alternative
to leather. It reconciles animal rights with the environment and the circular economy, and it
promotes local agriculture. A large number of countries grow apple trees in very large quantities.
There is no need to import the raw material because apple trees are the most common fruit tree
type in the EU. In 2016, Europe produced over 12 million tonnes of apples.
7BIOLOGY

PROVENANCE,
a new era for materials
Our cruelty-free materials will be biodegradable, resource efficient and high quality, with
programmable strength, thickness, size and surface textures.
THE ARCHITECTURE OF TEXTURE
At the most basic level, leather is cross-linked collagen from skin. The team of experts in the
programming of collagen are completely reproducing this crosslink—the internal architecture
of skin. Provenance uses mechanical actuators to recreate the stresses and strains that occur in
natural animal development resulting in distinct features and surface textures.
THE IMPACT OF LEATHER
Leather is our oldest textile. From its form, thickness, ﬂexibility, durability, and strength, to its
unique textures and feel, the characteristics of leather make it a material like none other.
Selected for use in countless products for its form and function over millennia, leather brings
great value to the products crafted from it, and for this reason it remains vital to fashion at large.
Not one leather alternative has been able to compare to the skin-like qualities that make this
covetable material the cornerstone of the luxury industry.
Awareness of animal agriculture's environmental burden foretells the coming of a shift in how we
harness all of our animal products. Provenance wants to see the emotional connection to leather
maintained for generations to come. In an era when the solutions to our biggest problems are so
close at hand, we are dedicated to rebuilding leather—retaining all of its unique properties and
beauty—but doing so in a more sustainable and mindful manner. We can realize new ideas, new
methods of production and new materials that redeﬁne how we relate to the world around us.
A sustainable and transparent future
Provenance believes in a better, more sustainable and innovative future. We are building on our
partnerships in the fashion community, from labels to designers, ushering in a new era of
sustainability and transparency for the luxury industry.
7BIOLOGY

PAPTIC®
a revolutionary, environmental new
material replacing paper and plastic
All PAPTIC products are extremely environmentally friendly and safe to use in everyday
operations. They are committed to reducing our environmental footprint through an active and
responsible approach to the design and manufacture of our products, and the operation of our
facilities.
PAPTIC bags are associated with high-class brands. The appearance combined with the
material's properties gives a feeling which doesn’t exemplify disposable culture.
PAPTIC's material also promotes an image of high-quality products. When a brand chooses to
use PAPTIC carrier bags, delivery sacks, or other packaging materials, the consumer sees it as an
essential sustainability action. It is a natural and visible way for a brand to express their
environmental values.
The beauty of PAPTIC is that it can easily be produced with an existing production line, no
matter if the line is designed for paper or plastic. PAPTIC is ﬂexible, and it can be produced as
reels which enables it to be delivered with existing mills. PAPTIC is also an ideal base material for
many applications as it is robust and ﬂexible. It indeed combines the qualities of paper and
plastic.
7BIOLOGY

NASER will be dealing with items related to fashion
industry. We are going to carve our name amongst
the peers in the fashion industry by blending
craftsmanship that is handmade with necessary
mechanization.
This will result to maximize productivity along with qualitative products. We will be relentless in
our efforts to focus on the quality of all our products. The main competitors of this world are
high end brands.
Sadly, around the world, the beauty and cultural wisdom of age-old craftsmanship is on the
verge of extinction so we need to be asking and answering ourselves on how traditional
craftsmanship may survive in this modern world?! NASER as a brand will protect the
craftsmanship.
NASER is icon for excellent craftsmanship products where we must establish ways to protect
this, and on the long term, we will be teaching our next generations on such art as we call it. We
can have that through institutions and universities. Education is a drive change for all of us.
8TAILORING

Naser as a brand will protect the craftsmanship.
Sadly, around the world, the beauty and cultural wisdom of age-old craftsmanship is on the
verge of extinction so we need to be asking and answering ourselves on how traditional
craftsmanship may survive in this modern world.
Education is a drive change for all of us.
NASER is icon for excellent craftsmanship products where we must establish ways to protect
this, and on the long term, we will be teaching our next generations on such art as we call it.
We can have that through institutions and universities.
8.1STYLES

8.1STYLES

Personalizing a NASER bespoke suit is all about
adapting the garment to your specific taste, so that
every detail is chosen to your exact specifications.
Our bespoke suits are MADE IN ITALY, it is a
garment fully handcrafted with years of experience
and knowledge in order to achieve an exceptional
and incomparable finish to the exact specifications
of our client.
The exclusive service we offer is the quintessence of refinement allowing our customers to turn
their sartorial fantasy into reality. The bespoke process starts with a unique consultation with our
tailor laying out the foundations of trust between cutter and customer. They will then, after
discussing your tastes and style guide you through selecting a fabric from our vast luxury
collection.
Our tailors will then measure the client, taking notes on build, stance and posture in order to
achieve the strongest of silhouettes. We will then create a unique pattern on paper from which
the three-dimensional product will be constructed. The paper pattern is then carefully laid onto
the chosen cloth ensuring ultimate precision to ensure perfection from the garment.
Our tailors then use heavy shears to hand cut the cloth before fully canvassing and basting the
garment within house. A fitting will then follow in order to allow our tailor to make any
alterations required. Once perfection has been reached the garment is then exquisitely hand
finished including fine buttonholes, ready for collection. The bespoke process requires at least 3
fittings to achieve the pinnacle of sartorial precision. Through each step the suit evolves defining
silhouette, structure and ultimate shape of your garment.
8.2BESPOKE

NASER BESPOKE STRATEGY
TECHNOLOGY
We will be developing 3D design and knit simulation software so that garments can be virtually
designed and digitally prototype. Our innovative knitting machine will allow one-off production
of seamless double knit garments, made on-demand and just-in-time. With a new approach to
knitting technology, we are developing innovative intellectual property that will revolutionize
how clothing is made.
SUSTAINABILITY
in the Bespoke Making the apparel industry more sustainable and more proﬁtable is an
important goal of ours. The future of manufacturing is on-demand, and this creates dramatically
less waste in the form of unsold clothing. Our innovative technology will allow personalized
clothing to be produced quickly, affordably and sustainably.
8.2BESPOKE

Our MTM is meant to be more of an efficient
checklist. NASER MTM takes its original sizes
patterns and modifies them. Our master tailor will
modify standardized patterns to take the client
body shape differences into account, like jacket
length and shoulder width. We pay so much
attention to the modification. A good rough gauge
is to see how many measurements we take.
In general, no fittings are required during the creation process. An initial fitting to take
measurements and draft a design, then a final fitting after it's fully created. Depending on
measurement accuracy and the preferences of the customer, there will be alterations to the final
product, adding one last fitting at the end. Usually a curated selection is offered from different
mills.
A list of options that are available and a list of options that are not. Always on the list numbers
of buttons on jacket, pocket style, vent options, pant pleats, cuffs. Sometimes we offer interior
lining, lapel width, button-stance, gorge height.
8.3MADE TO
MEASURE

Get the premium NASER bespoke suit experience.
A suit is not just a piece of clothing that you pick
from the store rack and expect it to hug you and
provide you an image with wich you capture
everyone's attention and trust. A suit is a piece of
you that has to have it's birth celebrated in the best
way possible.
Making a suit is like synesthesia. At NASER we want to offer not only our most experienced
italian taylors and the best materials and accesories, we want to offer an all sensorial process.
We want customers to remember everytime they put on our suit to attend a business meeting or
a romantic dinner, that this suit was born by their own ideas and they was present all the way.
Because we are specialised in small bathces of product to be sure we deliver everytime the
best possible, this time it's all about you, because if we break it down, everything starts from
one thing - you.
We will pick you up from the airport or hotel with a luxurious car. You have the chance to meet
at brunch our founder, omar naser and learn more about the soul of our company.
Next, both of you will meet out taylors at our workshop and discuss about the style you like,
choose the fabric, buttons and other elements that will be the starting point of your new
premium suit. Don't worry if you think you are not very good at deciding what's what, we are
there to guide you and discuss based on our wide experince of dealing with one of a kind suits
made for a specific customer.
With your meassures taken, while our taylor creates the pattern and makes a initial frame sewn
by hand, over expresso and tiramisu you will have more time to see how, after so many years,
new generations respect the craft that they learned from their predecesors.
After you will try and feel the suit on your body, surely you will feel blessed. Minor changes will
be made so it will be 100% fitted for your body. To complete the day we will fix the dates to
come and verify that that during the tailoring process the suit is as espected, perfect that is.
8.4PREMIUM NASER
EXPERIENCE

Like for all things in our lineup, for the NASER
JEANS we are using the most sophisticated and
luxurious sustainable materials, so the end product
has premium quality.
The importance of selecting the best natural ﬁbres directly from the markets of origin, has been
the cornerstone of Naser’s pre-eminence in the luxury fabric market. A positive and fair
relationship with the communities, regions and countries was essential for the success and for
the constant improvement of ﬁbres.
WE OFFER SOPHISTICATED FABRICS LIKE:
CASHMERE
JEANS
COTTON
JEANS
MIXITURE OF CASHMERE,
COTTON AND SILK
WOOL AND COTTON
FOR WINTER
8.5SUSTAINABLE
DENIM
WHY WE BELIEVE
DENIM REMAINS A
GOOD SUSTEINABLE
CHOICE:
Since it's birth, denim represented a fabric
that over all others, lives a long life near the
user and gets to have a nice worn aspect
that is unique with every pair of jeans.
Because we aim for sustainability, we relate
to Denim as a material lasts so people buy
once and keep and use it for
a long period of time, instead of buying
often because of the pour quality, and in this
way, not feeling original and high-end.

We will have prototype hardware and software that
is capable of designing and knitting small swatches.
We will be further developing 3D design and knit
simulation software so that garments can be
virtually designed and digitally prototype.
Our innovative knitting machine will allow one-off
production of seamless double knit garments, made
on-demand and just-in-time. With a new approach
to knitting technology, we are developing
innovative intellectual property that will
revolutionize how clothing is made.
SUSTAINABILITY IN THE BESPOKE
Making the apparel industry more sustainable and more proﬁtable is an important goal of ours.
The future of manufacturing is on-demand, and this creates dramatically less waste in the form
of unsold clothing. Our innovative technology will allow personalized clothing to be produced
quickly, affordably and sustainably.
8.6BESPOKE
TECHNOLOGY

R E T A I L , P R I C I N G
& T E C H N O L O G Y

NASER invests in retail technology;
rapid developments in technology have raised
consumers’ expectations online. A shopper now
demands a high level of service, speed and a
unique experience with just a swipe of a ﬁnger.
People expect our brand to be there at the touch
of their ﬁngers. Which we really care about yet our
brand wants a strong relationship with those
people who are the ones that are basically in our
queue.
In fact, the ultimate luxury now is to not have to wait at all. NASER provides efficient services,
the modern consumer is faced with endless choices, so products and services that help save
them time have become more appealing. Buying time is increasingly an option for today’s
consumers. This is about more than just convenience, but increasingly about outsourcing tasks.
Time has become a luxury in today’s connected world.
9RETAIL, PRICING
& TECHNOLOGY

9RETAIL, PRICING
& TECHNOLOGY
TOTAL =
NASER initial investmenet 2020 - 2025
According to our business plan the following amount will make us begin a successful venture.
For NASER to take off, we require 100 millions euros as an investment for the next ﬁve years.
18.000.000 EUR
15.000.000 EUR
70.000.000 EUR
1.000.000 EUR
100.000.000 EUR
- STORES INVESTMENT
- WHOLESALE
- PROMOTIONS/R&D/SERVICES
- STARTUP COSTS/PAYROLLS/REGISTRATIONS/
LEGISLATIONS/OTHER COSTS

9RETAIL, PRICING
& TECHNOLOGY
TOTAL =
NASER retail sales and pricing strategy for
Europe branding in High-end places 200sqm
A premium store of 100sqm sells in one year 3.500.000 euros.
That means 35.000 euros per sqm.
Our suggested HIGH PREMIUM FLAGSHIP STORES will have 200SQM, so we consider
at least 3.500.000 euros/store in the first year of activity.
The second year we expect an increase in sales of at least 20%.
In order to sell goods for 3.500.000 euros - considering discount, assortments and final
stocks, the store has to be filled for a sales amount of 5.500.000 euros.
This means that if we consider an avg. mark up of 7.0 we have to buy from NASER goods for
800.000 euros/year that means 400.000 euros/season.
Some products will have a mark up of 10.0 such as jeans and some leather and accessories.
We will cash 4.000.000 euros the first year/each store and we have to pay goods for
800.000 euros/store, for our costs (rent and salaries and taxes) it will not exceed 20% of the
total sales.

25STORES
AFTER5YEARS
AFTER10YEARS
AFTER20YEARS
AFTER15YEARS
200STORES
55STORES
500STORES
NASER label only ALL labels
ALL labelsALL labels
9RETAIL, PRICING
& TECHNOLOGY
NASER expansion plan

E u r o p e , 2 0 1 9 - 2 0 2 2
A s i a P a c i ﬁ c , 2 0 2 2 - 2 0 2 6
North & South America, Canada, 2025
P H A S E 1
P H A S E 2
P H A S E 3
M I L A N PA R I S
L O N D O N M U N I C H
LUXEMBURG M O S C O W
C H I N A J A PA N
HONG KONG I N D I A
S KOREA SINGAPORE
U S C A N A D A
BRAZIL M E X I C O
9RETAIL, PRICING
& TECHNOLOGY
NASER expansion plan

9RETAIL, PRICING
& TECHNOLOGY
TOTAL =
NASER whosale
15.000.000 euros goods investment
37.500.000 euros expected revenues
An averege mark up of 1.8 to 2.5
- Our distribution will be to multi brand stores and mono brand stores.
- Distribution will be mainly in Europe, Asia, North America and the Middle East.
- Building a well recognized name on the long term helps our business to grow fast.
Future strategy
We will also create a NASER Premium Perfume label that will be sold at all beauty stores
worldwide.
NASER is to launch products at more accessible price points, run by trusted partners and
requiring little to no cash investment from us, only our time, taste and sensibility.
It is a highly unusual, contrarian move. But in hindsight, it will be a masterstroke. Deals like
these come with multi-million dollar budgetary commitments by the licensee to advertise the
product lines.

9RETAIL, PRICING
& TECHNOLOGY
TOTAL =
NASER Business Design
Retail pricing
ITEMS DESCRIPTION RANGE SELLING PRICES
(EUROS)
COATS
SUITS
SHIRTS
PANTS
OUTWEAR
EVENINGS
JEANS
JACKETS
SHOES
BAGS
EYEWEAR
ACCESSORIES
Multiplied by 5.9 to 8
Multiplied by 5.9 to 12.0
Multiplied by 8 to 10.0 (depends)
2000 - 10000
3000 - 6000
400 - 1000
1100 - 1890
2000 - 9980
3600 - 5500
500 - 680
3500 - 6500
490 - 16000
1300 - 41000
300 - 999
150 - 7000

9RETAIL, PRICING
& TECHNOLOGY
TOTAL =
NASER Online presence and partnerships
with online fashion stores
We understand the power of selling online so, our customers will
have the opportunity to buy our goods, beside from our website,
from the biggest online shops. We well be partners with online
shops where people are always looking for the most fresh designs
and brands.
Part of the initial investment sum, will be also allocated to the development of expanding our
website to a shop online store, not only with the best user experience and usabillity but with
what is most important - with the highest security level for online payment and personal data
protection.
Part of our future online stores partners:
Outnet
Barneys
Adela Mei
FWD by Elise Walker
AMAZON
FARFETCH
YOOX
COS
REALREAL
SSENSE
MRPORTER
NET A PORTER
STYLEBOP
Barneys Warehouse
Need Supply Co.
LN-CC
SAKS AVENUE
SHOPBOP

NASER
OMAR N
O NASER
NASER DENIM
NASER JUNIOR
NSR
High end and couture
More classic
More fashionable-semi classic
Casual
Kids wear
Sportwear
NASER will be ventured into different product lines,
different segments and ever different markets by
extending the brand.
The NASER brand will encompass one corporate brand and many sub-brands, each catering to
different sets of target customers and at different price levels.
10NASER
LABELS

11PRODUCT
STRATEGY

Teamwork makes the goal works so we need to
create a team that is very conﬁdent, loyal and
thinks of NASER as it's their brand, their home and
their family. Educating them on sustainability and
creativity, in addition to how we think as brand to
be a positive part of protecting the planet.
Our team needs to acquire the mindset to be able to say that: tomorrow I’m going to design this
new prototype, the next day I’m going to create this new model, the day after I’m going to do
that thing. We have to be original. We look for people who have their own point of view. That’s
the most important thing.
We want to be having a creative team; we can do that, that’s what a creative director should do
with his team. Even if they join and they’ve never worked on designing something outside the
box, we put them onto it. Because we believe they can do it. If they have an opinion, they
should have an opinion on that too. It’s scary for people, but they manage. It’s trial and error, at
the start they don’t know what to do, but they learn.
A creative mind should be a maker and that's what our creative director also tries to express, a
creative director is a person that has an opinion on everything, and has very precise point of
view that can apply to different mediums. NASER founder and creative director is Omar Naser, a
person who is living with a goal as he sees it every day. Beyond his personal and his professional
growth, Omar's decision to expand his skill set reﬂects how much the role of a creative director
has changed.
12TEAM

Omar Naser the founder and creative director and
the CEO of NASER in cooperating with the whole
team in the headquarter starting from the design
department, product development department, the
marketing department, the retail department and
finally the finance department.
Omar Naser and the CEO of NASER will collaborate to work together following our ten and
twenty year plan to execute the right vision for our heritage, history, brand's DNA, brand image,
retail, wholesale, sales, financial planning, expansion and products.
Omar is ready now to focus on this brand as a passion not only as a business which will result in
a big success. Omar is a person who is living with a goal as he sees it every day.
Beyond his personal and his professional growth, Omar's decision to expand his skill set reflects
how much the role of a creative director has changed. Omar is holding a BA from Germany and
Jordan in business administration and also acquired fashion courses in Italian schools as he also
worked in the garments sector in China as well. Omar's experience lies in the fashion industry.
He's worked with designers, wholesalers and retailers for roughly ten years.
Our CEO will be chosen according to a fine record after starting this venture.
13MANAGEMENT

Recruiting will be done with high proﬁle
recruiting agencies at ﬁrst to form our
organisation hierarchy as the chart shows
SHAREHOLDERS
BOARD MEMBERS AUDITS
CREATIVE DIRECTOR
OMAR NASER
EXECUTIVE DIRECTOR
(CEO)
SUSTAINABILITY
-- Research &
Development
-- Resourcing
-- NGOs Collaboration
MARKET CENTER
-- Technology
-- Research &
Development
-- Planning
-- Sourcing
PRODUCTION
& SUPPLY
-- Sourcing
-- Production
-- Merchendising
-- Quality
Assurance
-- Technical
Development
-- Packing
-- Logistics
-- Inventory
HEAD OF DESIGN
-- Menswear Design
-- Womenswear Design
-- Kidswear Design
-- Texile Design
-- Print & Embroidery
Design
-- Knitwear Design
-- Footwear Design
-- Accessory &
Jewellery Design
-- Eyewear Design
-- Pattern Makers &
Product Developers
MARKETING
-- Public Relations
-- Tele Marketing
-- Promotions
-- PR Office
-- Digital Marketing
-- Vip Relations
-- Guest Relations
OPERATIONS
-- Retail
-- Wholesale
-- Exports
-- Distribution
-- Customer service
HR
-- Recruiting
-- Training
-- Incentives
FINANCE
-- Planning
-- Accounting managers
-- Audits
ADMINISTRATION LEGAL AFFAIRS AQUISITION
& LICENSING
13MANAGEMENT

The luxury goods market is expected to return to
growth this year, driven by domestic spending in
China and tourism in Europe. While luxury goods
sales fell last year to €249 billion ($280 billion),
from €251 billion in 2015, spending is expected to
grow by 2-4 percent this year.
Predictions according to a market research shows that millennials and Gen-Z will boost the
value of the luxury goods market to €290 billion ($324 billion), with the generations
accounting for 45 percent of the market by 2025. This presents a challenge for our band.
Our brand must consider the values of younger generations, for whom community, authenticity
and transparency play an important part in how they purchase luxury goods.
The key success factor will be the clear; differentiating strategies that our brand can put in
place.
And millennial behavior is changing how older generations spend their disposable income too.
This generation is strongly inﬂuencing how the other generations are approaching fashion and
luxury consumption.
There is a different kind of attitude, transparency and experience that older generations are
expecting from luxury because now they are exposed to different experiences and propositions
that technology players are offering.
Indeed, online and mono-brand stores are set to become the two largest sales channels,
putting pressure on brands with wholesale models to adapt fast. Product for a customer now is
taken for granted; there is a whole other set of expectations like the online experience, the
in-store experience, living the story of the brand. It’s why the experience needs to be
immersive.
Our customers want to live the brand in the store. We need to give a good reason to the
customer to come to the store. Otherwise, there are many other channels that are more
convenient where the customer can buy the product.
Millennials are more focused on experiences which inherently incorporate what they value:
sharing time together, transparency or realness, and perhaps learning something or doing well
along the way. These values also extend to product, in so much that there is a personal
connection to it that becomes an extension of themselves or a conversation piece
Our brand is going to be the best success within the millennial economy as we have a strong
and distinct point of view that is deep inside our business to resonate and show up across our
entire brand experience.
14OPPORTUNITY

Europe is the region most dependent
on touristic spending.
In the Americas tourists are also increasingly relevant.
American and European are the most local shoppers
enjoying a broad offer at good price.
Chinese spend abroad over 3 times what they
spend locally.
Personal luxury goods spending by
local consumers vs tourists, by region (%),
2016E (billion euros)
SOURCE: Bain & Company
Where consumers shop for personal luxury goods,
by their geographical origin, 2016E (%)
EUROPE AMERICAS JAPAN MAINLAND
CHINA
EUROPEAN
CONSUMERS
AMERICAN
CONSUMERS
JAPANESE
CONSUMERS
CHINESE
CONSUMERS
LOCAL CUSTOMERS
REGIONAL TOURISTS
EXTRA REGIONAL TOURISTS
EUROPE
CHINA
REST OF ASIA
AMERICAS
JAPAN
REST OF THE WORLD
14.1LUXURY
MARKET
100
80
60
40
20
0
100
80
60
40
20
0
82 82 22 17 47 47 47 74

14.1LUXURY
MARKET
EUROPE
ASIA
AMERICAS
JAPAN
REST OF THE WORLD
2008 2009 2010 2011 2012 2013 2014 2015 2016
167
153
173
192
212
218
224
251
249
SOURCE: Bain & Company
Personal luxury goods market by region
2008 - 2016E (billion euros)

New York is found on the #1 place with a total spending
of 22.3 billion euros.
Paris is the second largest luxury goods market, with
11.3 billion euros.
London is found on the third place,
with 10.1 billion euros.
NEW YORK 22.3B
PARIS 11.38B
LONDON 10.1B
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Naser Milano

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