Presentation - Brand Simulation Strategy Results
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This document summarizes the business strategies and financial performance of a pharmaceutical company over multiple rounds. The company deployed many salespeople, maintained a large market share lead, and individual salesperson performance increased. Promotions like coupons were effective in boosting sales. Advertising focused on specific demographics and product benefits. The company focused on large retail channels and saw the most growth in grocery stores and chain drugstores. Prices remained stable over time. Disciplined strategies led to strong financial results, suggesting this would be a good company to invest in.
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Hi,
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- Only 16% of advertising is both remembered and correctly attributed to brands, meaning 84% of ad spending may be wasted.
- Communicating a single clear message is most effective, as recall decreases with additional messages.
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Hi,
This case is really interesting and i hope you like it.. sorry for not keepin it open download..
Credits for TAPMI -
Mr. Pramod Khandelwal and Mr. Syed Reza Salis
Naqvi (PGP2) have won the 1st prize in the
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Rgds,
Tushar
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Price is perhaps the most crucial aspect of the marketing mix to determine whether customers make the purchase. If priced too low, you lose profitability. Priced too high, customers will choose a competitor.
This article discusses several pricing strategies that businesses can use to get it right.
Price is based on research, experience, and understanding of the market, to calculate a price expected to be profitable and sell enough volume to be sustainable as a business.
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- 85% of the population in Vietnam's four largest cities purchase goods under promotion each year, with gifted purchases being the most popular promotion type at 58% of promotion value.
- Modern trade channels offer more promotions than traditional grocers and attract 34% of consumers who dedicate about 10% of their shopping basket to promoted items.
- Promotions are most common during the lead-up to Tet, with spending under promotion increasing 50% during the Tet period and 30% in the preceding four weeks compared to normal months. However, promotions have limited impact on brand trial and show no significant positive effect on brand share after the promotion period ends.
2006 IM Sales Presentation
Point-of-purchase (POP) advertising occurs where consumers make purchase decisions and has greater influence than other forms of advertising. Studies show that 74% of purchases in stores and 88% of daily decisions are made between 7am and 7pm when consumers are away from home. However, less than 50% of planned POP displays are actually set up. The LAMA POP display stands out for its ease of setup and ability to increase execution and sales for campaigns compared to alternatives like corrugated cardboard.
Are Big Brands Dying?
This document analyzes claims that big brands are declining while small brands are growing. Through analyzing sales data from various consumer goods categories in the US, the document finds:
1) While some big brands have lost market share, most have done so in growing categories where their sales revenue is still increasing. Small brands also frequently fail or lose share.
2) Claims of declining brand loyalty and increased distrust of big brands are not supported by evidence. Studies show brand loyalty and rejection rates have remained stable.
3) Younger consumers are not broadly rejecting big brands. Analysis of brand purchase data finds only minor differences in shares between younger and older consumers, which also vary year-to-year. The notion that big
Natureview
Natureview Farm produces yogurt and has seen revenue grow from $100,000 to $13 million in 10 years. It must now choose how to increase revenues by at least 50% to $20 million by the end of 2001. Three options are presented: 1) Expanding the popular 8 oz cups into supermarkets, requiring substantial marketing spending; 2) Expanding the 32 oz size nationally with lower costs; or 3) Introducing a children's multipack into natural food stores to build relations without extra expenses. Each option is analyzed in terms of expenses, potential revenues, and strategy to determine the best approach to significant growth.
Results
This document summarizes key points from the book "Results-Driven Marketing: A Guide to Growth and Profits" which advocates for a more rigorous, data-driven approach to marketing. It notes that traditional marketing approaches are often inefficient and do not reliably generate returns. The document argues that marketing must embrace quantitative analysis and metrics like ROI to optimize spending and prove its value. It provides several examples of industries like CPG, automotive and financial services that would benefit from making marketing more disciplined and focused on measurable outcomes.
Introduction to Retail Marketing
A brief introduction of Retail Marketing is described with practicals implementation of examples in Eastern and Asian perspective
Detailed Retail Management Strategy PowerPoint Presentation Slides
Presenting this set of slides with name - Detailed Retail Management Strategy Powerpoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with sixty one slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Detailed Retail Management Strategy Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization
marketing_powerpoint.ppt
This document provides an overview of marketing concepts for business plans. It begins with the presenter's background and qualifications. It then tests the audience's marketing knowledge with true/false questions. Several key marketing concepts are defined, including market segmentation, SWOT analysis, and the marketing mix (product, price, promotion, placement). Costs and considerations for different promotional vehicles like advertising, direct mail, trade shows and personal selling are also reviewed. The goal is to equip attendees with essential marketing knowledge for developing business plans and budgets.
Target Corporation - Brand Management
A brand management project presentation on Target corporations positioning and communication vis-a-vis its competitors Walmart, Kmart etc.
Launching Krispy Natural
Pemberton acquired Krispy Inc., a regional cracker brand, in 2008. However, sales fell short of projections due to unsatisfying flavors and a limited product line. Pemberton relaunched the product as "Krispy Natural" after improving taste and expanding the product line. Test markets showed promising results, doubling and exceeding share targets. However, industry experts felt taste preference claims may have been inflated and results driven by temporary discounts and sampling not sustainable nationally. Key issues for national rollout included deciding the strategy based on tests, maintaining positioning when promotions taper off, and addressing competitive responses.
Launching krispy natural case study.
An analysis of Launching Krispy Natural: Cracking the Product Management Code, during an internship by Prof Sameer Mathur
IIM Lucknow.
Natureview Farm Case Analysis
Natureview Farm produces refrigerated cup yogurt using natural ingredients. It sells its products through natural food stores. The company is seeking new investors as its current VC firm wants to cash out. Management is considering 3 options to grow revenue to $20 million by 2001: 1) Expand 6 SKU's of 8oz cups into northeast and west supermarkets, 2) Expand 4 SKU's of 32oz cups nationally, 3) Introduce 2 SKU's of a children's multi-pack into natural food stores. Option 1 has the highest revenue potential but risks channel conflicts. Option 2 has lower promotional costs but risks from ambitious national expansion. Option 3 has the lowest risks but also the lowest revenue potential.
The New Buffettology
Summary of How Warren Buffet Select Great Companies with with competitive Advantage. And give hint on when to buy these amazing businesses & when to sell.
Kinyatti maina strategic_management_case (1)
Kroger is a large supermarket chain with a mission to be a leader in food distribution and related products. It operates in a highly competitive industry with few major players and thousands of rivals. Kroger has grown through acquisitions of smaller chains. It faces intense competition from major retailers like Walmart. Kroger has a large consumer base and remains attractive as population grows. However, it has low profit margins, high debt levels, and unionized workforce that increase costs. Kroger should remain diversified across its store formats and private label products to maintain its competitive position in the grocery industry.
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KSS Retail: Challenging Historical Pricing Practices
KSS Retail: Challenging Historical Pricing Practices
Detailed Retail Management Strategy PowerPoint Presentation Slides
Detailed Retail Management Strategy PowerPoint Presentation Slides
Presentation - Brand Simulation Strategy Results
- 1. A Puzzle Called PharmaSim Team 02 Kevin Albright Nikita Handa Henry Jenkins Senh Lam Clark Li
- 4. Maintained at least 20% lead in primary channels.
- 5. Average Sales / Salesperson:
- 6. Round 4: $3.2 million
- 8. Coupon programs generally paid for themselves in about 2-3 rounds.
- 10. Tailored the message for the appropriate demographic and product benefits.
- 12. Groceries and chain drugstores were biggest winners.
- 13. Mass merchandisers never grew bigger than independent drugstores.
- 15. Overlay of prices: Rounds 4, 7, 10
- 16. Overlay of prices: Rounds 4, 7, 10
- 22. Discipline
- 23. Financial Results Would you invest in this company? We would!