Retail marketing is the process by which retailers promote awareness and interest of their goods and services in an effort to generate sales from consumers. Retailers use various advertising and communication tools to grow awareness and consideration with future customers. The fundamental approach used by modern retailers in marketing their products is the Four Ps of Retail Marketing - Product, Price, Place, and Promotion. Retail advertising is used inside of stores to support national, regional and local advertising campaigns and provide information to shoppers.
THE PPT CONSIST OF A BRIEF DESCRIPTION ABOUT ALL THE ASPECT OF MARKET AND MARKETING helpfull for MBA students to know about a quick over view about marketing management
A PowerPoint presentation of basic concepts in Marketing as a preparation for the more advanced dimensions of the discipline when students proceed to higher years.
This PowePoint presentation is a support visual aid/tool presentation of instructional materials in Marketing Principles intended for basic core subject in the undergraduate courses of Bachelor of Science in Business Administration and other business cluster courses in Marketing Communications.
The first in a series of presentations designed to help entrepreneurs, managers and anyone interested in marketing learn the marketing tools necessary to be successful.
THE PPT CONSIST OF A BRIEF DESCRIPTION ABOUT ALL THE ASPECT OF MARKET AND MARKETING helpfull for MBA students to know about a quick over view about marketing management
A PowerPoint presentation of basic concepts in Marketing as a preparation for the more advanced dimensions of the discipline when students proceed to higher years.
This PowePoint presentation is a support visual aid/tool presentation of instructional materials in Marketing Principles intended for basic core subject in the undergraduate courses of Bachelor of Science in Business Administration and other business cluster courses in Marketing Communications.
The first in a series of presentations designed to help entrepreneurs, managers and anyone interested in marketing learn the marketing tools necessary to be successful.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
3. RETAIL
■ Retail Small BusinessWhat is a Retailer?From brick-and-mortar to online,
the types of retailers can vary. SHARE PIN EMAILBetsie Van Der
Meer/Getty ImagesBy Matthew HudsonUpdated December 21, 2016By
definition, a retailer, or merchant, is an entity that sells goods or
commodities directly to consumers, through various distribution channels
with the goal of earning a profit. That was a very "clinical" definition of a
retailer. So think of it this way, a retailer is a store that provides you with
goods or services you need. This store can be a physical building or
online. In the case of large retailers like Wal-Mart and Target, the items
they sell are purchased from a manufacturer or wholesaler and sold to the
end user at a marked up price
4. MARKETING
The management process through which goods and services move from
concept to the customer. It includes the coordination of four elements called
the 4 P's of marketing:(1) identification, selection and development of a
product,(2) determination of its price,(3) selection of a distribution channel to
reach the customer's place, and(4) development and implementation of a
promotional strategy.For example, new Apple products are developed to
include improved applications and systems, are set at different prices
depending on how much capability the customer desires, and are sold in
places where other Apple products are sold.
5. RETAIL MARKETING
■ Retail is the sale of goods and services from businesses to an end user
(called a customer). Retail marketing is the process by which retailers
promote awareness and interest of their goods and services in an effort to
generate sales from their consumers. There are many different
approaches and strategies retailers can use to market their goods and
services .
6. FOUR P’S OF RETAIL MARKETING
■ Retailers use various advertising and communication tools to grow awareness and considerations with future
customers. Finding the right marketing mix can lead to a profitable growth and a higher return on investment. By
considering the right advertising strategy retailers can persuade consumers to choose to do business with their
retail brand. The fundamental approach used my modern retailers in marketing their products is the Four Ps of
Retail Marketing.Product: There are two primary types of merchandise. Hard or durable goods like appliances,
electronics, and sporting equipment. And soft goods like clothing, household items, cosmetics, and paper
products. Some retailers carry a range of hard and soft items like a supermarket or a major retail chain while many
smaller retailers only carry one category of goods, like a boutique clothing store.Price: Pricing is a key element to
any retail strategy. The retail price needs to cover the cost of goods as well as additional overhead costs. There
are four primary pricing strategies used by retailers:Everyday low pricing: The retailer operates in thin margins and
attracts customers interested in the lowest possible price. This strategy is used by big box retailers like Wal-Mart
and Target.High/low pricing: The retailer starts with a high price and later reduces the price when the item’s
popularity fades. This strategy is mainly used by small to mid-sized retailers.Competitive pricing: The retailer
bases the price on what their competition is charging. This strategy is often used after the retailer has exhausted
the higher pricing strategy (high/low pricing).Psychological pricing: The retailer sets the price of items with odd
numbers that consumers perceive as being lower than they actually are. For example, a list price of $1.95 is
associated with spending $1 rather than $2 in the customers mind. This strategy is also called pricing ending or
charm pricing.Place: The place is where the retailer conducts business with its customers. The place can be a
physical retail location or a non-physical space like a catalog company or an e-store. While most retailers are
small, independently owned operations (over 90%), over 50% of retail sales are generated by major retailers often
called “big box retailers” (see the list of the top 20 big box retailers below).Promotion: Promotion is the final
marketing mix elements. Promotions include personal selling, advertising, sales promotion, direct marketing, and
publicity. A promotional mix specifies how much attention to pay to each tactic, and how much money to budget
for each. A promotion can have a wide range of objectives, including increasing sales, new product acceptance,
creation of brand equity, positioning, competitive retaliations, or the creation of a corporate image.
7. TOP RETAILERS IN THE WORLD
■ Rank Company Numberof Stores 2012 USA Retail Sales
Sales Growth('12 v '11)1 Wal-Mart 4,570 $328,704,000
4.0%2 Kroger 3,538 $92,165,000 6.6%3 Target 1,778
$71,960,000 5.1%4 Costco 435 $71,042,000 10.6%5The
Home Depot 1,965 $66,022,000 6.4%6 Walgreen 7,821
$65,014,000 -1.2%7 CVS Caremark 7,472 $63,688,000 6.7%8
Lowe's 1,715 $49,366,000 0.2%9 Safeway 1,418
$37,532,000 1.6%10McDonalad's 14,146 $35,593,000
8. ROLE OF RETAIL MARKETING
■ Retail advertising is used inside of stores to support national, regional and
local advertising. For example, if a national manufacturer for detergent is
conducting a television commercial campaign offering consumers 20
percent off for a limited time, the role of retail marketing is to provide
support via signage and displays inside of stores when shoppers arrive to
support the effort.