This document describes a promotional campaign process called a "systematic campaign" that provides customers with gifts or prizes for purchases. Key points: - The process guarantees that every customer receives a gift, such as a service, present or advantage. - Budget is set before the campaign and is not dependent on results, ensuring generosity for customers. - Customers buy products and can access a website to receive tickets or access to partner locations like amusement parks in Europe. - The agency has a large network of over 30,000 physical and digital partners for campaigns.