The document discusses the evolving landscape of cloud computing and big data, emphasizing the transition to private and hybrid clouds. It highlights significant growth in the digital universe, with projections of increasing data volumes and the challenges of managing unstructured data. Additionally, it addresses the need for new skills in IT and security management as organizations adapt to these changes.

1. © Copyright 2010 EMC Corporation. All rights reserved. 1
Chuck Hollis
VP – Global Marketing CTO
EMC Corporation
http://chucksblog.emc.com
@chuckhollis

2. © Copyright 2010 EMC Corporation. All rights reserved. 2
EMC WORLD 2010
THE JOURNEY
TO THE
PRIVATE
CLOUD
STARTS NOW

3. © Copyright 2010 EMC Corporation. All rights reserved. 3
CLOUD MEETS
BIG DATA
EMC WORLD 2011

4. © Copyright 2010 EMC Corporation. All rights reserved. 4
73%
Maintain
27%
Invest
I.T. BUDGET
DILEMMA
Source: Forrester Research, Inc., IT Budget Allocations: Planning For 2011, December 3, 2010

5. © Copyright 2010 EMC Corporation. All rights reserved. 5
IN 2010 THE DIGITAL UNIVERSE WAS
1.2 ZETTABYTES
1,200,000,000,000,000,000,000

6. © Copyright 2010 EMC Corporation. All rights reserved. 6
IN A DECADE THE DIGITAL UNIVERSE WILL BE
35 ZETTABYTES35,000,000,000,000,000,000,000

7. © Copyright 2010 EMC Corporation. All rights reserved. 7
90% OF THE
DIGITAL UNIVERSE IS
UNSTRUCTURED

8. © Copyright 2010 EMC Corporation. All rights reserved. 8
The Digital Universe
IN 2011 THE DIGITAL UNIVERSE IS
300 QUADRILLION FILES
300,000,000,000,000,000

9. © Copyright 2010 EMC Corporation. All rights reserved. 9
In This Decade…
WILL INCREASE
1000%
Server Volume Increase Source: 2011 IDC Digital Universe Study
19M
190M
2010 2020
SERVER VOLUMES

10. © Copyright 2010 EMC Corporation. All rights reserved. 10
In This Decade…
WORLDWIDE IT STAFFING
WILL INCREASE
LESS THAN 50%
Source : 2011 IDC Digital Universe Study
15M
22M
2010 2020

11. © Copyright 2010 EMC Corporation. All rights reserved. 11
In 2010…
88% OF FORTUNE 500 HAD
BOTNET ACTIVITY
ASSOCIATED WITH THEIR DOMAINS
Source : Panda Labs Research

12. © Copyright 2010 EMC Corporation. All rights reserved. 12
In 2010…
HAD EMAIL ADDRESSES
60% OF FORTUNE 500
COMPROMISED BY MALWARE
Source : RSA Security Brief, February 2011

13. © Copyright 2010 EMC Corporation. All rights reserved. 13
In 2010…
OF MALWARE IN EXISTENCE TODAY
ONE-THIRDWERE CREATED LAST YEAR ALONE
OF THE 60 MILLION VARIANTS
Source : RSA Security Brief, February 2011

14. © Copyright 2010 EMC Corporation. All rights reserved. 14
Enter The Cloud.

15. © Copyright 2010 EMC Corporation. All rights reserved. 15
AGILITY
CHOICE
CONTROL
EFFICIENCY
It’s about being prepared for the future …

16. © Copyright 2010 EMC Corporation. All rights reserved. 16
Infrastructure
Transformation
Private Cloud
What Makes This Wave So Disruptive ?
35% Implementing A Private Cloud in 2010
30% More Will In 2011
GARTNER DATA CENTER CONFERENCE 2010
Enterprise IT
31 2

17. © Copyright 2010 EMC Corporation. All rights reserved. 17
Private CloudEnterprise IT Public Cloud
Service Providers Create New Options
Infrastructure
Transformation
Service
Provider

18. © Copyright 2010 EMC Corporation. All rights reserved. 18
Hybrid Cloud = Private Cloud + Public Cloud
Infrastructure
Transformation
Private
Automated Hybrid
Cloud Infrastructure
Public

19. © Copyright 2010 EMC Corporation. All rights reserved. 19
Virtualize Mission Critical Applications
Application
Transformation
Infrastructure
Transformation
Private
Automated Hybrid
Cloud Infrastructure
Public

20. © Copyright 2010 EMC Corporation. All rights reserved. 20
Build New Applications
Application
Transformation
New Application Platform
Infrastructure
Transformation
Private
Automated Hybrid
Cloud Infrastructure
Public

21. © Copyright 2010 EMC Corporation. All rights reserved. 21
Access Application From Any Device
End User Provisioning
Transformation
Application
Transformation
New Application Platform
Infrastructure
Transformation
Private
Automated Hybrid
Cloud Infrastructure
Public

22. © Copyright 2010 EMC Corporation. All rights reserved. 22
End User Provisioning
Transformation
Application
Transformation
A New Layering Of IT
New Application Platform
New End User Computing
Infrastructure
Transformation
Private
Automated Hybrid
Cloud Infrastructure
Public

23. © Copyright 2010 EMC Corporation. All rights reserved. 23
Security
Management
Visibility
Intelligence
Governance,
Risk & Compliance
The New Security Stack
Virtual Data Center
VM VM VM
Logical Application
Virtualization Platform
Policy
Cloud
Trust Authority
Infrastructure
Anti-Virus
Firewall
Information
DLP
Anti-Spam
Identity
VPN
Access
Information
Anti-Spam
DLP
Identity
VPN
SecurID
Security
Management
NetWitness
EnVision
Archer eGRC
Cloud
Trust Authority

24. © Copyright 2010 EMC Corporation. All rights reserved. 24
ACCELERATE
THE JOURNEY TO YOUR
CLOUD

25. © Copyright 2010 EMC Corporation. All rights reserved. 25
All
Workloads
Workloads
Cheaper On
Private / Public
Cloud
Workloads More
Expensive On
Public Cloud
Economic Evaluation Functional Assessment
Workloads
Can Be Moved To
Public Cloud Without
Functionality Loss
Workloads Can’t Be
Moved To Cloud
Due To
Functionality Loss
Workloads
Can Be Moved To
Public Cloud
Because They Meet
Trust Requirements
Workloads Can’t Be
Moved To Cloud
Due To Trust
Concerns
Trust Assessment
Must Satisfy Economic, Trust & Functionality Requirements
The Cloud Workload Filter

26. © Copyright 2010 EMC Corporation. All rights reserved. 26
Consider The New Skills Portfolio
Cloud
Infrastructure
Admins
Cloud Process
Engineers
Cloud Architects Cloud Capacity
Planners
Cloud Service
Managers
Cloud Business Solution
Consultants
Cloud Security
Architects
Cloud GRC
Managers
GovernRunConsumeBuild

27. © Copyright 2010 EMC Corporation. All rights reserved. 27
Accelerates The Journey.
VBLOCK

28. © Copyright 2010 EMC Corporation. All rights reserved. 28
AN INTERSECTION OF
ENORMOUS
OPPORTUNITY

29. © Copyright 2010 EMC Corporation. All rights reserved. 29
BIG DATAIS CHANGING THE WORLD

30. © Copyright 2010 EMC Corporation. All rights reserved. 30
REDUCING
THE IMPACT OF
CLIMATE
CHANGE

31. © Copyright 2010 EMC Corporation. All rights reserved. 31
MANAGING
INDUSTRIALIZATION

32. © Copyright 2010 EMC Corporation. All rights reserved. 32
SLOWING THE
SPREAD OF
DIABETES

33. © Copyright 2010 EMC Corporation. All rights reserved. 33
“All The Data” Driving Better Results
Before
 Massive amounts of data movement
in and out of the Teradata system
– Cost and scale limits
 Decisions limited to a
subset of the data
– Could not look across
enough data
After
 Access to 10x the amount of data for complex and
complete answers
– No longer handicapped by existing Teradata limits
 Coordination with Teradata EDW
– Complementary system, not a rip and replace
 Enabled database as a service
– Deployment of data marts in the cloud
Technical/Operational Impact
 Scaled the data cloud from 100TBs to over 1PB
– Extracted data from EDW and others source systems to quickly
assemble new analytic mart
Financial Impact
 Identified a $100 Million Query in first two weeks
– Uncovered behavior where subscribers were 7x more likely to
change providers
– This data was not available in Teradata-only system
KPIs
Better
Answers
Less
Management
FTE
Improvement
Bigger
Data
"We will be able to do more analysis on increasing data volumes at a lower cost
with Greenplum”
Rob Strickland, Senior VP and CIO

34. © Copyright 2010 EMC Corporation. All rights reserved. 34
Big Data Applications
Structured Data
Hybrid
Cloud
Telco Billing Retail POSSocial Media Clickstream Productivity
Semi-Structured Data
Gene Sequencing
Unstructured DataMovie
Editing
Seismic
Study
Web Content
Storage
Services
Sales
Forecast
Social Media Clickstream Productivity

35. © Copyright 2010 EMC Corporation. All rights reserved. 35
THE WORLDS FIRST
DATA SCIENTIST
SUMMITMAY 11-12 EMC WORLD LAS VEGAS

36. © Copyright 2010 EMC Corporation. All rights reserved. 36
Act
Documentum xCP
The EMC Big Data “Stack”
Analyze
Greenplum, Hadoop
?
Store
VMAX, Isilon, Atmos
Petabyte
Scale1
Structured &
Unstructured2
Real Time
3
Collaborative
4

37. © Copyright 2010 EMC Corporation. All rights reserved. 37
Isilon
IonixVPLEX
Our Comprehensive Portfolio
Enterprise Applications Big Data Applications
VNX
Primary
Storage
VMAX Atmos
Data Domain, Avamar, Networker
Backup
And
Archive
Greenplum
VMware VMware

38. © Copyright 2010 EMC Corporation. All rights reserved. 38
THANK YOU
HAVE A GREAT CONFERENCE!
EMC INFORM 2011