The document outlines a redesign of a furniture category page to improve the user experience when navigating furniture options. Key goals of the redesign are to increase conversion rates and Net Promoter Score by displaying the most relevant information upfront, reducing duplicate or unnecessary options, and making it easier for users to find desired products without confusion. User testing of the new design will evaluate metrics like time on task, task success rates, and user satisfaction to validate that the redesign achieves its goals.

1. FURNITURE CATEGORY PAGE REDESIGN

2. § Improve
user
experience
naviga1ng
furniture
category
§ Increase
conversion
rate
§ Increase
NPS
(Net
Promoter
Score)
BUSINESS OBJECTIVES
Furniture
Category
Page
Redesign
2

3. MY PROCESS
Furniture
Category
Page
Redesign
3

4. I
got
a
65”
4K
Ultra
TV
for
my
living
room,
want
to
buy
some
home
theatre
furniture
at
Bestbuy.ca
to
improve
my
living
room
seOng
and
invite
a
couple
of
friends
over.
USER STORY
Furniture
Category
Page
Redesign
4

5. USER PERSONA
Furniture
Category
Page
Redesign
5

6. § Improve
living
room
seOng
for
accommoda1ng
user’s
friends
during
movie
night
§ Find
the
product
without
difficul1es
at
Bestbuy.ca
§ Buy
the
home
theatre
furniture
USER GOALS
Furniture
Category
Page
Redesign
6

7. USER EXPERIENCE MAP
Furniture
Category
Page
Redesign
7
Needs
to
scroll
down
the
page
to
find
what’s
relevant
to
him
When
trying
to
decide
what
to
click
on
next
shown
too
many
choices:
departments,
addi1onal
categories,
shop
by
room,
add
to
your
home,
list
of
product
more
to
explore
Doesn’t
see
right
away
what’s
he
is
looking
for

8. USER FLOW
Furniture
Category
Page
Redesign
8

9. PROBLEM AND SOLUTION
§ Display
most
relevant
informa1on
to
furniture
search
first
§ Remove
categories
duplicates,
and
reduce
an
amount
of
op1ons/informa1on
to
display
Furniture
Category
Page
Redesign
9
§ User
isn’t
able
to
locate
a
sec1on
relevant
to
his
product
search
without
confusion

10. USER FLOW
Furniture
Category
Page
Redesign
10

11. USER FLOW
Furniture
Category
Page
Redesign
11

12. WIREFRAME
Furniture
Category
Page
Redesign
12

13. Hypothesis
I
assume
the
new
redesign
will
lead
to
decrease
of
1me
spent
on
task,
increase
of
task
success
rate,
make
it
easier
to
use
and
navigate,
and
increase
customer
sa1sfac1on.
TESTING
Furniture
Category
Page
Redesign
13

14. User
scenario
You
recently
bought
a
65”
4K
Ultra
TV
for
your
living
room,
and
want
to
improve
your
living
room
seOng
before
invi1ng
a
couple
of
friends
over.
You
decided
to
buy
some
home
theatre
furniture
at
Bestbuy.ca
You
landed
on
furniture
page.
You
need
to
find
and
add
to
cart
the
home
theatre
furniture
product.
TESTING
Furniture
Category
Page
Redesign
14
In-­‐person
user
tes3ng.

15. Tools:
For
qualita1ve
data:
usertes1ng.com
For
quan1ta1ve
data:
Mixpanel.com,
Google
analy1cs,
op1mizely.com
A/B
tes(ng
will
be
in
direct
comparison
to
the
older
furniture
category
version,
and
based
on
running
the
test
tasks
on
the
two
versions,
newer
and
older.
TESTING
Furniture
Category
Page
Redesign
15
Remote
user
tes3ng.
A/B
tes3ng.

16. § 1me
on
task
§ #
of
clicks
to
complete
a
purchase
§ task
success
rate
§ Use
of
search
or
naviga1on
§ Back-­‐budon
usage
§ ease-­‐of-­‐use
ra1ng
(post-­‐task
survey)
§ sa1sfac1on
with
experience
(post-­‐task
survey)
KPIS
Furniture
Category
Page
Redesign
16