Business Intelligence at Blackrock By Emmanuella Omeife, Oluwatobi Elugbadebo, Muthu Krishnan Selvam & Rakesh Reddy Agenda Introduction Blackrock Overview Business Intelligence Overview Blackrocks Database Results Next Steps Summary Blackrock Overview Blackrock Overview Organization Overview: Blackrock is a major Asian food chain established in 2001 with over 100+ restaurant locations in the United States Current Challenge: Blackrock’s leadership team is interested in learning how they can harness their data to make better business decisions Research Question: How can Blackrock utilize Microsoft PowerBI to compare the popularity between Soba, Ramen & Pho ? To help blackrock, we helped them to solve on their major challenges which is to compare popularity between soba , etc Business Intelligence Overview Definition: Process by which businesses analyze current and historical data using technological tools in enhancing strategic decision-making and staying ahead of the competition. Purpose: Business intelligence tools have made it easier which process big data sets from many sources and deliver insights in visual representations that are easy to grasp and distribute. Example of BI Tools: Power BI, Tableau, Datephine, Google Studio, Microstrategy, Zoho Analytics Business Intelligence Brand Positioning: Organizations can Identify trends that might enable them make effective decisions on their brand Efficiency: Business Intelligence supports more effective decision making by relying on data-driven strategies and insights Competitive Advantage: Business Intelligence supports knowledge sharing and organizational innovation, which can enable organizations develop a competitive advantage. (Eidizadeh et al., 2017) Business Intelligence Benefits For example, you can look at when your restaurant is busiest, change your staffing plan, and deal with the demand increase. Blackrocks Database Assessment: Blackrock’s current database contains over 100,000 customer and marketing data. Next Steps: To show Blackrock how business intelligence tools can support them, we decided to solve an ongoing problem the team was having in comparing the popularity between Soba, Ramen, and Pho Current Database Assessment For example, you can look at when your restaurant is busiest, change your staffing plan, and deal with the demand increase. Inputs: Google Trends search history on Pho, Ramen, and Soba Tool: Microsoft's Power BI. Benefits of Power BI: Rich features, superior accessibility, user friendly and embeddable attributes Application Results Results and Findings This graphic was extracted from our final Power BI report. It compares the number of times Pho, Ramen, and Soba were searched every year since 2016. Here are some of the findings: Ramen is consistently the most searched category amongst the three categories Soba is the least searched category Ramen and Pho are more popular in the u ...

1. Business Intelligence at Blackrock
By
Emmanuella Omeife, Oluwatobi Elugbadebo,
Muthu Krishnan Selvam & Rakesh Reddy
Agenda
Introduction
Blackrock Overview
Business Intelligence Overview
Blackrocks Database
Results
Next Steps
Summary
Blackrock Overview
Blackrock Overview
Organization Overview: Blackrock is a major Asian food chain
established in 2001 with over 100+ restaurant locations in the
United States

2. Current Challenge: Blackrock’s leadership team is interested in
learning how they can harness their data to make better business
decisions
Research Question:
How can Blackrock utilize Microsoft PowerBI to compare the
popularity between Soba, Ramen & Pho ?
To help blackrock, we helped them to solve on their major
challenges which is to compare popularity between soba , etc
Business Intelligence Overview
Definition: Process by which businesses analyze current and
historical data using technological tools in enhancing strategic
decision-making and staying ahead of the competition.
Purpose: Business intelligence tools have made it easier which
process big data sets from many sources and deliver insights in
visual representations that are easy to grasp and distribute.
Example of BI Tools: Power BI, Tableau, Datephine, Google
Studio, Microstrategy, Zoho Analytics
Business Intelligence
Brand Positioning: Organizations can Identify trends that might
enable them make effective decisions on their brand

3. Efficiency: Business Intelligence supports more effective
decision making by relying on data-driven strategies and
insights
Competitive Advantage: Business Intelligence supports
knowledge sharing and organizational innovation, which can
enable organizations develop a competitive advantage.
(Eidizadeh et al., 2017)
Business Intelligence Benefits
For example, you can look at when your restaurant is busiest,
change your staffing plan, and deal with the demand increase.
Blackrocks Database
Assessment: Blackrock’s current database contains over
100,000 customer and marketing data.
Next Steps: To show Blackrock how business intelligence tools
can support them, we decided to solve an ongoing problem the
team was having in comparing the popularity between Soba,
Ramen, and Pho
Current Database Assessment
For example, you can look at when your restaurant is busiest,
change your staffing plan, and deal with the demand increase.

4. Inputs: Google Trends search history on Pho, Ramen, and Soba
Tool: Microsoft's Power BI.
Benefits of Power BI: Rich features, superior accessibility,
user friendly and embeddable attributes
Application
Results
Results and Findings
This graphic was extracted from our final Power BI report. It
compares the number of times Pho, Ramen, and Soba were
searched every year since 2016.
Here are some of the findings:
Ramen is consistently the most searched category amongst the
three categories
Soba is the least searched category
Ramen and Pho are more popular in the united states than Soba

5. Results and Findings
This graphic was also extracted from our final Power BI report.
It compares the number of times Pho, Ramen, and Soba were
searched since 2016.
Its findings are consistent with our first graphic. It shows that;
Ramen is consistently the most searched category amongst the
three categories
Soba is the least searched category.
Ramen and Pho are more popular in the united states than Soba.
Next Steps & Summary
Next Steps
Integrate Power BI to Blackrock’s database
Provide change management training to managers to encourage
adoption of this tool

6. Summary
Blackrock’s leadership was interested in comparing the
popularity between Pho, Soba, and Ramen
Power BI, a business intelligence tool, was used to determine
the popularity of these meal categories
The findings revealed that Ramen was the most popular
category, followed by Pho
By incorporating BI tools such as Power BI, Blackrock can
easily understand trends and make more effective business
decisions
Thank you
References
Eidizadeh, R., Salehzadeh, R., & Esfahani, A. C. (2017).
Analysing the role of business intelligence, knowledge sharing
and organisational innovation on gaining competitive
advantage. Journal of Workplace Learning.

7. Lab 6
Wix Website Creator
Outline
• Introducing HTML
• Intuitive features of Wix
• Process of creating a company website
• Developing features unique to your company
• Summary
Learning Objectives
• Wix grants you the ability to successfully
communicate your business to your audience
of choice
• Wix uses HTML 5 and CSS to transform ideas
into creative websites
• You will learn how to harness the power of
HTML and CSS to develop a coherent website
for your pet service company

8. Features
HTML 5
5th HTML standard
Defines the properties
and behaviors of a
webpage by
implementing a markup
based pattern to the
page
4
Setup
Go to
https://www.wix.com/
Create a free account
The website will ask for
more information about
yourself, however, skip
this process
5
Pet Service Company
• Let’s imagine a scenario where

9. you, as a business owner and
veterinarian, wish to create a
website for your newly founded
pet care company. To fully
maximize your outreach to
potential customers, you have
decided to utilize Wix because it is
free, and you have little to no
coding experience.
6
Process
7
Selecting the appropriate theme for
this situation
Further cultivating the template to
match your personal business
model
Handling and maintaining the site
for ongoing usage

10. Beginning the Project
• Wix will ask you
“Which website do
you want to
create?”
• Select “Business
Website”
• Select “Create
website of your
own”
8
Selecting a Pet Care Template
• Search for ‘pet’
• Select the “Pet
Care” page
• Click “edit”

11. 9
The Basic Template
• Now, you can already see a
pristine web page present, and
you didn’t even have to code
anything! However, I am sure that
your name isn’t Dr. Mark, so let’s
go ahead and change that.
• Simply click on this textbox, and
click “Edit text.” Notice how a large
box appears with several different
text settings. Once you have
changed the text to say, “Dr. [Your
last name],” try changing the
Heading 6 to Heading 1. Also,
change the font size to 44 px.
10

12. Business Phone
• Next, there is a button in the
top right corner that says “Call
xxx-xxx-xxxx”. Click on this
button and it will give you the
option to update the text to
your phone number. Make
sure to update both the text
and the actual link to your
phone number.
• Click anywhere outside the
box.
• The site will now look like this:
11
Changing the background (strip)
• Next, click inside the box that
says “Strip.”
• This will give you the option to

13. change the background so
click on “change strip
background.”
• There will be several
backgrounds to select from,
select any of the options listed.
• The site will now look like this
(with your selected
background):
12
Next page (The about page)
• We should feel pretty
happy about how our
landing page looks now.
Next up, we want to
customize our about page
and give people the ability
to put a face to our name.
• Scroll down to the next
page, which looks like this:

14. 13
About You
• Click on the image of the man with
the dog. This will bring up a button
called “change image.” Select this
and a box will popup. In the top left
corner of this box, select “upload
media.” From there you can upload a
file from your computer. Select a
picture of yourself. Once you have
selected the file, and clicked forward
on the bottom right, you will show up
on the page.
• Go ahead and edit the text in the
about me section to describe what
your major is, if you own any pets
and if so, what their names are. Also
include what your favorite food is.
• Your site should now look like this:
• Additionally, change the background
to the background you selected for
your home page.
14
Using Additional Features of Wix

15. • Wix has several different
ways to maximize the usage
of your website. For
instance, there will be a
navigation bar to the left of
your screen. Click the top
option, called “Menus and
Pages.”
• Delete the “Blog” page by
clicking on the “…” icon to
the right.
• After this, please click on
the “Services” page. 15
Handling Staggering Success
• Business has been going very well for your company and
now too many people have been scheduling checkups for
your pet care service to handle. To match demand, you must
raise the price of your checkups to $200.

16. • To do so, click on the image of the cat and then click
“Manage services.”
• Find the checkup tab and click on it.
• Scroll down to the price section and edit the price to be $200
USD.
• Click save in the bottom right and ignore the option to
upgrade to premium.
• This price page is on the next slide.
16
Pricing for Checkup Image
17
Booking Calendar
• A red exclamation point will now appear next to the booking
calendar tab. Please click on this page.
• Change the view from weekly view to daily view.
• Add a new 1-on-1 session for a checkup with staff member #1
for

17. Monday, November 20 at 3:00 PM that will go until 3:30 PM.
• For the client name, choose your favorite actor, musician, or
athete. Then, fill in the rest of your client’s info with your
personal
info.
• Additional images are given on the next two slides.
• Notice how an email has been sent to your inbox confirming
the
booking! Take a screenshot of this email.
• Exit out of this popup.
18
Booking Calendar Page
19
Booking Appointment Screenshots
20
Services Page Revisited
• When you go

18. back to the
services page,
the checkup will
be updated to
$200 and will look
like this:
21
Demonstration of Additional Features
• We have additional
features that can
demonstrate the true
power of Wix.
• Create a new site
page named
“Additional Features”
22

19. Help Customers Find You
• Once you are on the
page we just created.
Open the “apps” section
and search for Google
Maps
• Place the map anywhere
on the page and change
the address to the
SFEBB address
23
Form Handling via Job Applications
• Along with the success of
your company, more
workers are required to
handle the extra work.
We need a form that can

20. allow people to send in a
quick application.
• Click the “Add” button
and navigate to “Contact.”
Drag and drop a job
application form into the
page. 24
Lightboxes
• Lightboxes are a great
way to grab website
visitors’ attention by
creating a popup after
they have entered the
page.
• Add one to your page
by clicking the “Add”
button and navigating
to “Lightboxes.” Choose

21. any of the options and
add it to the “Additional
Features” page. 25
Lab Motivational Page
• Once this is
complete, click on
the “menus and
pages” button on the
left side navigation
bar once again. This
time, on the bottom,
click “add page.”
Name the page “lab
motivation.”
26
Creating a Page from scratch

22. • Below the menus
and pages button
is a page
background.
Select any
background of
your choosing.
27
“Add” Feature
• Scroll down to video,
and drag and drop a
Youtube link on your
page. Wix will
automatically have one
of their videos by default,
but click the “change
video” button. Now, for

23. fun, find a funny animal
video on youtube, and
copy/paste the link into
the URL. Click out of the
popup. 28
Publishing your website
• Finally, in the top right
corner, press publish.
You will be given the
URL to your webpage.
Make sure to save this
link. Now, you can view
your website!
• Notice you have a tab
called “lab motivation.”
Click on this and ensure
that your youtube video

24. is present:
29
Mobile Capabilities of Wix Website
• Also, I encourage you to look at the website
on your mobile device. Notice how beautiful
the site also appears on your mobile browser!
The call feature even works!
30
Lab Submission
• To receive full points, ensure that you have all of the
following:
• A screenshot of your appointment confirmation that was
sent to your email
• A working link to your website
• A working YouTube link on your lab motivation page
• A summary paragraph explaining what you learned with
Wix website creator
• Add the screenshot, website link, and summary

25. paragraph to a document and submit to Canvas
31
END
Business Intelligence at Blackrock
By
Emmanuella Omeife, Oluwatobi Elugbadebo,
Muthu Krishnan Selvam & Rakesh Reddy
Agenda
Introduction
Blackrock Overview
Business Intelligence Overview
Blackrocks Database
Results
Next Steps
Summary
Blackrock Overview

26. Blackrock Overview
Organization Overview: Blackrock is a major Asian food chain
established in 2001 with over 100+ restaurant locations in the
United States
Current Challenge: Blackrock’s leadership team is interested in
learning how they can harness their data to make better business
decisions
Research Question:
How can Blackrock utilize Microsoft PowerBI to compare the
popularity between Soba, Ramen & Pho ?
To help blackrock, we helped them to solve on their major
challenges which is to compare popularity between soba , etc
Business Intelligence Overview
Definition: Process by which businesses analyze current and
historical data using technological tools in enhancing strategic
decision-making and staying ahead of the competition.
Purpose: Business intelligence tools have made it easier which
process big data sets from many sources and deliver insights in
visual representations that are easy to grasp and distribute.
Example of BI Tools: Power BI, Tableau, Datephine, Google
Studio, Microstrategy, Zoho Analytics
Business Intelligence

27. Brand Positioning: Organizations can Identify trends that might
enable them make effective decisions on their brand
Efficiency: Business Intelligence supports more effective
decision making by relying on data-driven strategies and
insights
Competitive Advantage: Business Intelligence supports
knowledge sharing and organizational innovation, which can
enable organizations develop a competitive advantage.
(Eidizadeh et al., 2017)
Business Intelligence Benefits
For example, you can look at when your restaurant is busiest,
change your staffing plan, and deal with the demand increase.
Blackrocks Database
Assessment: Blackrock’s current database contains over
100,000 customer and marketing data.
Next Steps: To show Blackrock how business intelligence tools
can support them, we decided to solve an ongoing problem the
team was having in comparing the popularity between Soba,
Ramen, and Pho

28. Current Database Assessment
For example, you can look at when your restaurant is busiest,
change your staffing plan, and deal with the demand increase.
Inputs: Google Trends search history on Pho, Ramen, and Soba
Tool: Microsoft's Power BI.
Benefits of Power BI: Rich features, superior accessibility,
user friendly and embeddable attributes
Application
Results
Results and Findings
This graphic was extracted from our final Power BI report. It
compares the number of times Pho, Ramen, and Soba were
searched every year since 2016.
Here are some of the findings:

29. Ramen is consistently the most searched category amongst the
three categories
Soba is the least searched category
Ramen and Pho are more popular in the united states than Soba
Results and Findings
This graphic was also extracted from our final Power BI report.
It compares the number of times Pho, Ramen, and Soba were
searched since 2016.
Its findings are consistent with our first graphic. It shows that;
Ramen is consistently the most searched category amongst the
three categories
Soba is the least searched category.
Ramen and Pho are more popular in the united states than Soba.
Next Steps & Summary
Next Steps

30. Integrate Power BI to Blackrock’s database
Provide change management training to managers to encourage
adoption of this tool
Summary
Blackrock’s leadership was interested in comparing the
popularity between Pho, Soba, and Ramen
Power BI, a business intelligence tool, was used to determine
the popularity of these meal categories
The findings revealed that Ramen was the most popular
category, followed by Pho
By incorporating BI tools such as Power BI, Blackrock can
easily understand trends and make more effective business
decisions
Thank you
References

31. Eidizadeh, R., Salehzadeh, R., & Esfahani, A. C. (2017).
Analysing the role of business intelligence, knowledge sharing
and organisational innovation on gaining competitive
advantage. Journal of Workplace Learning.
Blackrock’s company basically sells primarily Asian foods and
it is focusing on the revamping their menus through the
business intelligence tools which needs to be applied in the
company. The company is one of the growing companies in
conglomerate food, restaurant in the US. It requires the access
to information about their operational performance in order to
help it to be sustainable in a briskly changing turbulent
environment. The company aids in incorporating the business
intelligence tools in order to bring better improvements in its
operations and helps in advancing in its service delivery in food
industry. The paper will provide some explanations on the
benefits of our current databases and provide recommendations
on how one can leverage it to the development of competitive
advantage.
The company will focus on applying business intelligence tools
which will help in increasing the ability of the organization to
develop competitive advantage in the market. The current
company databases needs to be advanced in order to capture the
pace of the other companies who are in te field as this will help
them to merger competitive in the market. The company is
working on making sure that its database has lots of information
that will help in revamping in their menus and also increasing
more on the sales and ways of evading unhealthy competition.
Some of the recommendations on how to you can leverage it to
develop a competitive advantage include promoting strengths
and competitive advantage the company in respect to product
quality, price, promotion, location and distribution. Some of the
ways of developing competitive advantage includes, creating a

32. corporate culture which attracts suitable talents, rewarding
behaviors which support corporate mission and value and also
incorporating business intelligence tools in the company.
.
In order to be sustainable in a briskly changing turbulent
environment, organizations need to have access to information
about their operational performance (Chugh & Grandhi, 2013).
In this paper, we will provide you with some explanations on
the benefits of our current database and provide
recommendations on how you can leverage it to develop a
competitive advantage. (needs to more specific)
Problem Statement
When it comes to the number of internet searches for these two
culinary products over the last five years, Pho and Ramen have
been neck and neck. This type of data can assist Asian cuisine
restaurants in determining which foods are likely to be in great
demand. With Business intelligence, restaurants can detect
trends and adjust as needed. Restaurants like BlackRock may
use business intelligence to discover patterns and make
necessary adjustments such as what dishes to add and exclude
from the menu.
Business Intelligence enables organizations to make more
effective decisions by analyzing present and historical data.
Business intelligence can increase an organization's
performance and will allow them to develop a competitive
advantage in the market. As a real estate management and
investment firm, your organization’s database lacks company-
wide adoption and isn’t measuring a lot of the right indicators.
It is also currently costly, which has caused a lot of our
executives to struggle with justifying its ROI.
Research Question
How can Blackrock utilize Microsoft PowerBI to convey the
popularity between Soba, Ramen & Pho to make better business

33. decisions?
Review
Our team conducted a research and found a number of the
articles that explained on the value of business intelligence
tools in the food industry. According to Eidizadeh, Salehzadeh,
& Esfahani, (2017), stated that the role of business intelligence
in business helps in the providing knowledge sharing and
organizational innovation on value of gaining a competitive
advantage. This is very crucial in that it will help our business
in advancing in its activities and incorporating the val ue of
knowledge sharing in the company. The author stated that the
knowledge sharing, it impacts the gaining competitive
advantage positively as this helps business expand into new
localities. With this information, it is really ideal to mention
that incorporating the business intelligence into our company
will help in gaining of the competitive advantage.
As pointed out by Jayakrishnan, Mohamad, Azmi, & Abdullah,
(2018), information systems is very crucial concept that exploits
business intelligence in a company. This is very important in
that it helps running of the business to be effective and operate
smoothly. The author mention that through the incorporation of
the business intelligence in the various businesses, it helps them
in coming up with better decisions which will help them in
gaining competitive advantage. In this case, this adoption will
also help in stimulating the assimilation of the environmental
factors which helps in persuading knowledge integration among
the various information technology experts and decisions
makers. The author also stated that there is need for studying on
the knowledge from organizing big data and to use the business
intelligence together in order to get the suitable analysis that
will impart knowledge to the business governance. Additionally,
this will help in providing some insights into the decisions
making process of the various businesses as it affects the
operation and gaining of the competitive advantage.

34. (This requires literary references that give background on our
topic/field under Business Intelligence our paper) - factual
information that makes the reader think that this was a good
idea( Here is what the rest of the world is doing)
Methodology
For this research, we started by reviewing Blackrock's
current database to select data that could be utilized to convey
the popularity between Soba, Ramen & Pho. Although
Blackrock barely had data on these meals, we found a google
trends dataset that showed popularity between these three meals
since 2004 worldwide. Our team filtered the data to focus on
data points since 2016 to focus our research on more recent and
relevant information. We also narrowed down the data to focus
on the United States since Blackrock is based in the US
geography. The data points were collected from the Google
Trends website and is based on total searches in the selected
geography and time range.
After collecting our data, we conducted research on
potential Business Intelligence tools that would be well suited
for Blackrock's operations. We selected PowerBI as our BI tool
due to its unique benefits, which we believe will be beneficial
to Blackrocks. For example, PowerBI seamlessly integrates with
existing applications, which means it could be easily paired
with Blackrocks's databases to inform their decision-making.
PowerBI's lack of speed and space constraints will also allow
Blackrock to access and analyze data quickly. Most importantly,
PowerBI does not require specialized technical expertise,
making it a great fit for Blackrock's limited technical expertise.
To analyze and import the data, we copied and pasted the
dataset into PowerBI's Create tab. Using the create tab, we were
able to create a report of the dataset on PowerBI automatically.
We were immediately directed to the Power BI dashboard,
which included numerous data visualizations tools like bars,
charts, maps, etc. Due to the nature of our selected dataset, we
utilized bar charts to effectively compare the popularity of the

35. three meals. We used two bar charts that we believed would be
easy to analyze and understand; one shows total searches of
each meal since 2016, and one compares the number of searches
each year since 2016.
Findings
The images below were taken from our final PowerBI
report. The two graphs compare the popularity of three Asian
meals since 2016. By using PowerBI as a BI tool, our team
created bar charts using data collected from Google trends
graphically.
Figure 1 shows the number of google searches conducted
for Soba, Ramen, and Pho. As a result, it compares the
popularity of these three meals. The bar chart conveys the
unpopularity of Soba compared to Ramen and Pho. Ramen is the
most popular of these three, followed by Pho. Figure 2 shows
the google searches of these three meals every year since 2016.
Ramen has consistently been the most popular search, followed
by Pho. Soba has had the lowest number of google searches
each year.
The bar chart below answers our research questions and shows
us how Power BI can be used to convey the popularity between
Soba, Ramen, and Pho. Blackrock can utilize this information to
make better decisions for its customers and stakeholders.
Figure 1
Figure 2
Conclusion
In conclusion, with PowerBI data visualizations tools,
Blackrock executives can make data-driven decisions to provide
more value for their consumers. This would enable them to
create a competitive advantage, increase their revenues and
overall performance. Business intelligence tools allow business
leaders to identify inefficiencies and find ways to increas e
customer satisfaction quickly.

36. References
Chugh, R., & Grandhi, S. (2013). Why Business Intelligence?
International Journal of E-Entrepreneurship and Innovation,
4(2), 1–14. https://doi.org/10.4018/ijeei.2013040101