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YES WE DID Strategic insights from the campaign that redefined modern politics Rahaf Harfoush © Rahaf Harfoush 2008 11/30/08
About me © Rahaf Harfoush 2008 11/30/08
The Road to Chicago  © Rahaf Harfoush 2008 11/30/08
Three Differences ,[object Object],[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08
Overall Funds Raised Obama McCain  © Rahaf Harfoush 2008 11/30/08
Overall Funds Raised ,[object Object],Obama McCain  © Rahaf Harfoush 2008 11/30/08
Overall Funds Raised ,[object Object],Obama McCain  Obama $639 million © Rahaf Harfoush 2008 11/30/08
Obama Fundraising September 2008 $150 Million  © Rahaf Harfoush 2008 11/30/08
Deconstructing the Elements © Rahaf Harfoush 2008 11/30/08
Social Networking Numbers © Rahaf Harfoush 2008 11/30/08 3, 279,102 friends 620,359 friends 1,043, 850 friends 218,172 friends 1,824 videos uploaded  Channel Views: 20,024,491 330 videos uploaded  Channel Views: 2,221,268  137, 206 followers  4, 848 Followers
Email ,[object Object],[object Object],[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08
Text Messaging & Mobile ,[object Object],[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08
iPhone Application  © Rahaf Harfoush 2008 11/30/08
iPhone Application  © Rahaf Harfoush 2008 11/30/08
MyBO Numbers ,[object Object],[object Object],[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08
MyBO Dashboard © Rahaf Harfoush 2008 11/30/08
Activity Index  © Rahaf Harfoush 2008 11/30/08
Personal Fundraising Page © Rahaf Harfoush 2008 11/30/08
MyBO Find an Event Near You © Rahaf Harfoush 2008 11/30/08
Neighbor to Neighbor © Rahaf Harfoush 2008 11/30/08
Voter Script & Reporting Screen © Rahaf Harfoush 2008 11/30/08
Before we begin… © Rahaf Harfoush 2008 11/30/08
© Rahaf Harfoush 2008 11/30/08
1. Give New Media A Seat at the Table ,[object Object],[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08
© Rahaf Harfoush 2008 11/30/08
2. Tools are useless without a blueprint ,[object Object],[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08
Hope. Change. Action. © Rahaf Harfoush 2008 11/30/08
Hope. Change. Action. © Rahaf Harfoush 2008 11/30/08
Hope. Change. Action. © Rahaf Harfoush 2008 11/30/08
Hope. Change. Action. © Rahaf Harfoush 2008 11/30/08
Hope. Change. Action. © Rahaf Harfoush 2008 11/30/08
Hope. Change. Action. © Rahaf Harfoush 2008 11/30/08
Hope. Change. Action. © Rahaf Harfoush 2008 11/30/08
Apple © Rahaf Harfoush 2008 11/30/08
3. Know the lay of the land ,[object Object],[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08
Questions to Ask ,[object Object],[object Object],[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08
A good fit… ,[object Object],[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08
4. Build Relationships ,[object Object],[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08
© Rahaf Harfoush 2008 11/30/08
Twitter © Rahaf Harfoush 2008 11/30/08
© Rahaf Harfoush 2008 11/30/08
5. Call to Action  ,[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08
MyBO Action  ,[object Object],[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08
© Rahaf Harfoush 2008 11/30/08
6. Give up control ,[object Object],[object Object],[object Object],© Rahaf Harfoush 2008 11/30/08
© Rahaf Harfoush 2008 11/30/08
Thank You www.rahafharfoush.com [email_address] www.twitter.com/rahafharfoush © Rahaf Harfoush 2008 11/30/08

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Yes We Did: Strategic Insights from the campaign that redefined modern politics