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This presentation provides strategies for effectively handling angry customers and maintaining communication. It recommends remaining calm, listening actively, empathizing with customers, using clear and concise language, being patient and polite, repeating important points, and remembering customers may not have the same technical knowledge. The presentation also discusses summarizing conversations and provides an example scenario.
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b2-listening-syllabus-2016-2017
This document provides the syllabus for an English B2 listening course taught by Professor Peter Cullen. The course aims to help students develop marketing plans that could be implemented in real companies. Material for the listening exam is provided through an online blog, and students are encouraged to practice exams on the blog. While attendance is not mandatory, students who attend class tend to perform better on exams. The course covers topics like marketing objectives and strategies, integrated marketing communications plans, and sales plans. It includes simulations, practice exams, and presentations of marketing plans to a client company.
Abstract-paper-idea-bulb-PowerPoint-Templates.pptx
The document provides an overview of a sales and customer care training program being conducted by Tilmaan Consulting Firm. The 4-session training will help employees improve their sales and customer care skills to increase customer satisfaction and revenue. Key topics that will be covered include identifying customer needs, handling complaints, building long-term relationships, and effective communication techniques. The training is scheduled to take place over 4 Fridays in July 2023, with each 1-hour session focusing on a different topic area.
Sust marketing strategy 3.1
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MILAN KANTI MAHATO SIP.doc
This document is a thesis submitted by Milan Kanti Mahato to Integral University in partial fulfillment of an MBA degree. It examines the product promotion strategies of UPL, an agrochemical company, in Gorakhpur District, Uttar Pradesh, India. The thesis contains declarations signed by Mahato and his advisor, as well as acknowledgements, table of contents, and the beginning of the introduction chapter, which provides background on UPL, including its manufacturing, R&D, customer support, product development, and environmental practices.
Communication Strategy
This document provides a summary of a research paper on communication strategies for targeting early adopters of new products and technologies.
[1] It begins with an introduction that defines early adopters, explains their importance to brands, and outlines the objectives and research questions of the paper.
[2] The analysis section then examines early adopters as a strategic target, providing details on who they are and how they differ from mass consumers. It also explores appealing advertising approaches and the benefits early adopters provide.
[3] Several case studies of products like the iPhone, Windows Vista, and Airbus 360 are presented to illustrate campaigns that targeted early adopters.
[4] The paper concludes by emphasizing
For this assessment, you will develop an 8-14 slide PowerPoint p.docx
For this assessment, you will develop an 8-14 slide PowerPoint presentation with thorough speaker's notes designed for a hypothetical in-service session related to the improvement plan you developed in Assessment 2.
As a practicing professional, you are likely to present educational in-services or training to staff pertaining to quality improvement (QI) measures of safety improvement interventions. Such in-services and training sessions should be presented in a creative and innovative manner to hold the audience’s attention and promote knowledge acquisition and skill application that changes practice for the better. The teaching sessions may include a presentation, audience participation via simulation or other interactive strategy, audiovisual media, and participant learning evaluation.
The use of in-services and/or training sessions has positive implications for nursing practice by increasing staff confidence when providing care to specific patient populations. It also allows for a safe and nonthreatening environment where staff nurses can practice their skills prior to a real patient event. Participation in learning sessions fosters a team approach, collaboration, patient safety, and greater patient satisfaction rates in the health care environment (Patel & Wright, 2018).
As you prepare to complete the assessment, consider the impact of in-service training on patient outcomes as well as practice outcomes for staff nurses. Be sure to support your thoughts on the effectiveness of educating and training staff to increase the quality of care provided to patients by examining the literature and established best practices.
You are encouraged to explore the AONE Nurse Executive Competencies Review activity before you develop the Improvement Plan In-Service Presentation. This activity will help you review your understanding of the AONE Nurse Executive Competencies—especially those related to competencies relevant to developing an effective training session and presentation. This is for your own practice and self-assessment, and demonstrates your engagement in the course.
Demonstration of Proficiency
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
· Competency 1: Analyze the elements of a successful quality improvement initiative.
o Explain the need for and process to improve safety outcomes related to a specific organizational issue.
o Create resources or activities to encourage skill development and process understanding related to a safety improvement initiative.
· Competency 4: Explain the nurse’s role in coordinating care to enhance quality and reduce costs.
o List the purpose and goals of an in-service session for nurses.
o Explain to the audience their role and importance of making the improvement plan successful.
· Competency 5: Apply professional, scholarly, evidence-based strategies to communicate in a manner that supports safe and.
Fu.docx
Full Feasibility Analysis
From “Preparing Effective Business Plans” by Bruce R. Barringer
Note:
All fields can be expanded to provide additional space to respond to the questions. A copy of this template, along with each of the assessment tools, is also available in PDF format at the authors’ Web site at www.prenhall.com/entrepreneurship.
Introduction
A.
Name of the proposed business- Financial Fitness
B.
Name of the founder (or founders)- Tyvon Holmes
C.
One paragraph summary of the business-
Financial Fitness Youth Center is a business that is catered to teaching children about being financially responsible. Being able to start financial responsibility at a young age is important. It will allow children to learn why it is important to manage the money. When you start teaching financial responsibility at a young age there is a greater potential of that child being able to handle their finances as an adult. The Goal is if you start early on in life with teaching this, it will in turn help out the economy in the long run.
Part 1: Product/Service Feasibility
Issues Addressed in This Part
A.
Product/service desirability
B.
Product/service demand
Assessment Tools
Concept Statement Test
· Write a concept statement for your product/service idea. Show the concept statement to 5 to 10 people. Select people who will give you informed and candid feedback.
I will be starting a Youth Center which specializes in teaching children about financial responsibility. The company will provide a place for children to go after school or during summer breaks to continue to grow their education. The unique part about this youth center is that we are going to be able to further children education as well versus just helping them with their school work. My commitment is to help grow the community and help us improve our local economy.
· Attached a blank sheet to the concept statement, and ask the people who read the statement to (1) tell you three things they like about your product/service idea, (2) provide three suggestions for making it better, (3) tell you whether they think the product or service idea is feasible (or will be successful), and (4) share any additional comments or suggestions.
· Summarize the information you obtain from the concept statement into the following three categories:
*
Strengths of the product or service idea—things people who evaluated your product or service concept said they “liked” about the idea.
All of the people that I presented my idea with liked it. They were impressed that there are people out there trying to grow the community with giving the youth somewhere to go.
*
Suggestions for strengthening the idea—suggestions made by people for strengthening or improving the idea.
I didn’t get a lot of feedback on suggestions to help improve the idea, but the one that someone told me was I shouldn’t just limit it to helping the youth, I need to help everyone because there are a lot of adults out there that hasn’t been ta ...
MKT101A Assessment 1 Brief 20191111 Page 1 of 8 ASSESSM.docx
MKT101A Assessment 1 Brief 20191111 Page 1 of 8
ASSESSMENT 2 BRIEF
Subject Code and Title MKT101A - Marketing Fundamentals
Assessment Marketing Report
Individual/Group Individual
Length 2000 words (+/- 10%)
Learning Outcomes Addressed a) Describe the marketing concept
b) Outline and apply the elements of the marketing
process.
c) Identify and explain the macro and micro
environmental factors impacting the marketing of a
business or industry.
d) Demonstrate an ability to incorporate new trends to
solve marketing problems and apply communication
skills.
Submission By 11:55pm AEST/AEDT Sunday of Module 5.1
Weighting 45%
Total Marks 100 marks
Context
Following from the Assessment 1 brief you need to develop a marketing report for the same
client. The focus of this marketing report is to review and analyse your client’s marketing
strategies. This includes identifying a target market, creating a positioning statement as well
as a marketing mix analysis. Then utilising the information gained from the Assessment 1
situational analysis, combined with applying the marketing principles you have learned in
the subject, develop a concise outline of marketing strategy recommendations to assist your
client in growing the business.
MKT101A Assessment 1 Brief 20191111 Page 2 of 8
Instructions:
Develop a marketing report based on the following sections:
a. Cover Page including:
▪ Business name
▪ Student Identifier (name and number)
▪ Subject code and name
▪ Date of submission
▪ Facilitator name
b. Table of contents
c. Brief introduction
d. Target Market Profile. Develop a target market profile applying two (2) variables for
each of the following segmentation elements: demographic, geographic,
psychographic and behavioural elements. Note: Your business may target more than
one market and if so, focus on what you think is the largest target market.
e. Positioning Statement. Develop a positioning statement for the client highlighting
the values and benefits offered by the brand to consumers. This may be derived
from evaluating the client’s website and marketing communications in order to
complete the “Moore positioning statement” (template below):
For: (target customers)
Who must: (solve a specific problem or fulfil a need)
Our product is a: (describe product or solution)
That provides: (key breakthrough benefit which solves the problem and/or a
reason to believe)
Unlike: (reference direct competitors)
Our product /solution offers: (describe the key point of competitive
differentiation)
f. Analysis of the Current Marketing Mix. Analyse the variables that include
applications of:
i. Product strategy:
▪ Identification/suggestion of the three levels of product
▪ Product classification
▪ Identification/suggestion of the product portfolio (width, depth and lines)
MKT101A Assessment 1 Brief 20191111 Page 3 of 8
ii. Prici.
Recommended
b2-listening-syllabus-2016-2017
This document provides the syllabus for an English B2 listening course taught by Professor Peter Cullen. The course aims to help students develop marketing plans that could be implemented in real companies. Material for the listening exam is provided through an online blog, and students are encouraged to practice exams on the blog. While attendance is not mandatory, students who attend class tend to perform better on exams. The course covers topics like marketing objectives and strategies, integrated marketing communications plans, and sales plans. It includes simulations, practice exams, and presentations of marketing plans to a client company.
Abstract-paper-idea-bulb-PowerPoint-Templates.pptx
The document provides an overview of a sales and customer care training program being conducted by Tilmaan Consulting Firm. The 4-session training will help employees improve their sales and customer care skills to increase customer satisfaction and revenue. Key topics that will be covered include identifying customer needs, handling complaints, building long-term relationships, and effective communication techniques. The training is scheduled to take place over 4 Fridays in July 2023, with each 1-hour session focusing on a different topic area.
Sust marketing strategy 3.1
We continue with the 5 step sustainability marketing strategy development process and take time to practice stakeholder mapping as a key part of the first step: Screening Issues and Actors.
MILAN KANTI MAHATO SIP.doc
This document is a thesis submitted by Milan Kanti Mahato to Integral University in partial fulfillment of an MBA degree. It examines the product promotion strategies of UPL, an agrochemical company, in Gorakhpur District, Uttar Pradesh, India. The thesis contains declarations signed by Mahato and his advisor, as well as acknowledgements, table of contents, and the beginning of the introduction chapter, which provides background on UPL, including its manufacturing, R&D, customer support, product development, and environmental practices.
Communication Strategy
This document provides a summary of a research paper on communication strategies for targeting early adopters of new products and technologies.
[1] It begins with an introduction that defines early adopters, explains their importance to brands, and outlines the objectives and research questions of the paper.
[2] The analysis section then examines early adopters as a strategic target, providing details on who they are and how they differ from mass consumers. It also explores appealing advertising approaches and the benefits early adopters provide.
[3] Several case studies of products like the iPhone, Windows Vista, and Airbus 360 are presented to illustrate campaigns that targeted early adopters.
[4] The paper concludes by emphasizing
For this assessment, you will develop an 8-14 slide PowerPoint p.docx
For this assessment, you will develop an 8-14 slide PowerPoint presentation with thorough speaker's notes designed for a hypothetical in-service session related to the improvement plan you developed in Assessment 2.
As a practicing professional, you are likely to present educational in-services or training to staff pertaining to quality improvement (QI) measures of safety improvement interventions. Such in-services and training sessions should be presented in a creative and innovative manner to hold the audience’s attention and promote knowledge acquisition and skill application that changes practice for the better. The teaching sessions may include a presentation, audience participation via simulation or other interactive strategy, audiovisual media, and participant learning evaluation.
The use of in-services and/or training sessions has positive implications for nursing practice by increasing staff confidence when providing care to specific patient populations. It also allows for a safe and nonthreatening environment where staff nurses can practice their skills prior to a real patient event. Participation in learning sessions fosters a team approach, collaboration, patient safety, and greater patient satisfaction rates in the health care environment (Patel & Wright, 2018).
As you prepare to complete the assessment, consider the impact of in-service training on patient outcomes as well as practice outcomes for staff nurses. Be sure to support your thoughts on the effectiveness of educating and training staff to increase the quality of care provided to patients by examining the literature and established best practices.
You are encouraged to explore the AONE Nurse Executive Competencies Review activity before you develop the Improvement Plan In-Service Presentation. This activity will help you review your understanding of the AONE Nurse Executive Competencies—especially those related to competencies relevant to developing an effective training session and presentation. This is for your own practice and self-assessment, and demonstrates your engagement in the course.
Demonstration of Proficiency
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
· Competency 1: Analyze the elements of a successful quality improvement initiative.
o Explain the need for and process to improve safety outcomes related to a specific organizational issue.
o Create resources or activities to encourage skill development and process understanding related to a safety improvement initiative.
· Competency 4: Explain the nurse’s role in coordinating care to enhance quality and reduce costs.
o List the purpose and goals of an in-service session for nurses.
o Explain to the audience their role and importance of making the improvement plan successful.
· Competency 5: Apply professional, scholarly, evidence-based strategies to communicate in a manner that supports safe and.
Fu.docx
Full Feasibility Analysis
From “Preparing Effective Business Plans” by Bruce R. Barringer
Note:
All fields can be expanded to provide additional space to respond to the questions. A copy of this template, along with each of the assessment tools, is also available in PDF format at the authors’ Web site at www.prenhall.com/entrepreneurship.
Introduction
A.
Name of the proposed business- Financial Fitness
B.
Name of the founder (or founders)- Tyvon Holmes
C.
One paragraph summary of the business-
Financial Fitness Youth Center is a business that is catered to teaching children about being financially responsible. Being able to start financial responsibility at a young age is important. It will allow children to learn why it is important to manage the money. When you start teaching financial responsibility at a young age there is a greater potential of that child being able to handle their finances as an adult. The Goal is if you start early on in life with teaching this, it will in turn help out the economy in the long run.
Part 1: Product/Service Feasibility
Issues Addressed in This Part
A.
Product/service desirability
B.
Product/service demand
Assessment Tools
Concept Statement Test
· Write a concept statement for your product/service idea. Show the concept statement to 5 to 10 people. Select people who will give you informed and candid feedback.
I will be starting a Youth Center which specializes in teaching children about financial responsibility. The company will provide a place for children to go after school or during summer breaks to continue to grow their education. The unique part about this youth center is that we are going to be able to further children education as well versus just helping them with their school work. My commitment is to help grow the community and help us improve our local economy.
· Attached a blank sheet to the concept statement, and ask the people who read the statement to (1) tell you three things they like about your product/service idea, (2) provide three suggestions for making it better, (3) tell you whether they think the product or service idea is feasible (or will be successful), and (4) share any additional comments or suggestions.
· Summarize the information you obtain from the concept statement into the following three categories:
*
Strengths of the product or service idea—things people who evaluated your product or service concept said they “liked” about the idea.
All of the people that I presented my idea with liked it. They were impressed that there are people out there trying to grow the community with giving the youth somewhere to go.
*
Suggestions for strengthening the idea—suggestions made by people for strengthening or improving the idea.
I didn’t get a lot of feedback on suggestions to help improve the idea, but the one that someone told me was I shouldn’t just limit it to helping the youth, I need to help everyone because there are a lot of adults out there that hasn’t been ta ...
MKT101A Assessment 1 Brief 20191111 Page 1 of 8 ASSESSM.docx
MKT101A Assessment 1 Brief 20191111 Page 1 of 8
ASSESSMENT 2 BRIEF
Subject Code and Title MKT101A - Marketing Fundamentals
Assessment Marketing Report
Individual/Group Individual
Length 2000 words (+/- 10%)
Learning Outcomes Addressed a) Describe the marketing concept
b) Outline and apply the elements of the marketing
process.
c) Identify and explain the macro and micro
environmental factors impacting the marketing of a
business or industry.
d) Demonstrate an ability to incorporate new trends to
solve marketing problems and apply communication
skills.
Submission By 11:55pm AEST/AEDT Sunday of Module 5.1
Weighting 45%
Total Marks 100 marks
Context
Following from the Assessment 1 brief you need to develop a marketing report for the same
client. The focus of this marketing report is to review and analyse your client’s marketing
strategies. This includes identifying a target market, creating a positioning statement as well
as a marketing mix analysis. Then utilising the information gained from the Assessment 1
situational analysis, combined with applying the marketing principles you have learned in
the subject, develop a concise outline of marketing strategy recommendations to assist your
client in growing the business.
MKT101A Assessment 1 Brief 20191111 Page 2 of 8
Instructions:
Develop a marketing report based on the following sections:
a. Cover Page including:
▪ Business name
▪ Student Identifier (name and number)
▪ Subject code and name
▪ Date of submission
▪ Facilitator name
b. Table of contents
c. Brief introduction
d. Target Market Profile. Develop a target market profile applying two (2) variables for
each of the following segmentation elements: demographic, geographic,
psychographic and behavioural elements. Note: Your business may target more than
one market and if so, focus on what you think is the largest target market.
e. Positioning Statement. Develop a positioning statement for the client highlighting
the values and benefits offered by the brand to consumers. This may be derived
from evaluating the client’s website and marketing communications in order to
complete the “Moore positioning statement” (template below):
For: (target customers)
Who must: (solve a specific problem or fulfil a need)
Our product is a: (describe product or solution)
That provides: (key breakthrough benefit which solves the problem and/or a
reason to believe)
Unlike: (reference direct competitors)
Our product /solution offers: (describe the key point of competitive
differentiation)
f. Analysis of the Current Marketing Mix. Analyse the variables that include
applications of:
i. Product strategy:
▪ Identification/suggestion of the three levels of product
▪ Product classification
▪ Identification/suggestion of the product portfolio (width, depth and lines)
MKT101A Assessment 1 Brief 20191111 Page 3 of 8
ii. Prici.
MKT101A Assessment 1 Brief 20191111 Page 1 of 8 ASSESSM.docx
MKT101A Assessment 1 Brief 20191111 Page 1 of 8
ASSESSMENT 2 BRIEF
Subject Code and Title MKT101A - Marketing Fundamentals
Assessment Marketing Report
Individual/Group Individual
Length 2000 words (+/- 10%)
Learning Outcomes Addressed a) Describe the marketing concept
b) Outline and apply the elements of the marketing
process.
c) Identify and explain the macro and micro
environmental factors impacting the marketing of a
business or industry.
d) Demonstrate an ability to incorporate new trends to
solve marketing problems and apply communication
skills.
Submission By 11:55pm AEST/AEDT Sunday of Module 5.1
Weighting 45%
Total Marks 100 marks
Context
Following from the Assessment 1 brief you need to develop a marketing report for the same
client. The focus of this marketing report is to review and analyse your client’s marketing
strategies. This includes identifying a target market, creating a positioning statement as well
as a marketing mix analysis. Then utilising the information gained from the Assessment 1
situational analysis, combined with applying the marketing principles you have learned in
the subject, develop a concise outline of marketing strategy recommendations to assist your
client in growing the business.
MKT101A Assessment 1 Brief 20191111 Page 2 of 8
Instructions:
Develop a marketing report based on the following sections:
a. Cover Page including:
▪ Business name
▪ Student Identifier (name and number)
▪ Subject code and name
▪ Date of submission
▪ Facilitator name
b. Table of contents
c. Brief introduction
d. Target Market Profile. Develop a target market profile applying two (2) variables for
each of the following segmentation elements: demographic, geographic,
psychographic and behavioural elements. Note: Your business may target more than
one market and if so, focus on what you think is the largest target market.
e. Positioning Statement. Develop a positioning statement for the client highlighting
the values and benefits offered by the brand to consumers. This may be derived
from evaluating the client’s website and marketing communications in order to
complete the “Moore positioning statement” (template below):
For: (target customers)
Who must: (solve a specific problem or fulfil a need)
Our product is a: (describe product or solution)
That provides: (key breakthrough benefit which solves the problem and/or a
reason to believe)
Unlike: (reference direct competitors)
Our product /solution offers: (describe the key point of competitive
differentiation)
f. Analysis of the Current Marketing Mix. Analyse the variables that include
applications of:
i. Product strategy:
▪ Identification/suggestion of the three levels of product
▪ Product classification
▪ Identification/suggestion of the product portfolio (width, depth and lines)
MKT101A Assessment 1 Brief 20191111 Page 3 of 8
ii. Prici.
21COMF25_TEJASHWINI A original (1).pdf
The document is an internship report submitted by Tejashwini A for their Bachelor of Commerce degree. It provides an overview of their internship at Make Ur Design, a chimney showroom. The report includes details about the history and growth of Make Ur Design. It also provides information on the kitchen appliances industry in India such as key segments, trends, impact of COVID-19, and major players like Whirlpool, Haier, and TTK Prestige. The internship helped Tejashwini gain experience in sales and marketing and learn about the kitchen appliances industry.
TitleABC123 Version X1Marketing Plan Outline and Time
Title
ABC/123 Version X
1
Marketing Plan Outline and Timeline
1Marketing Plan Outline and Timeline
Marketing Plan
You are expected to develop a marketing plan, according to the outline below, for a product or service of your choosing. The product or service must be identified by the end of Week 1. The product or service you select is used to develop the assignments for Weeks 2 through Week 6. References must be included for each section.
There are no defined standards for the length of the marketing plan; however, your plan must disclose complete marketing strategies and provide reliable and valid references and data supporting the strategies to convince the target audience. The plan must be written in plain language that would be easily understood by stakeholders.
Marketing Plan Outline
Your final marketing plan must consist of the following sections. Refer to the timeline for due dates for each section and subsection. Assignments may include modifications to these lists. Please use lists provided in assignments only.
· Executive Summary:
· Strategic Objectives
· Products or Services
· Resources Needed
· Projected Outcomes
· Situational Analysis:
· Vision, Mission, Strategic objectives, Values
· Internal Analysis
· Strengths/Weaknesses
· Capability/Capacity
· Competitor’s Strengths/Weaknesses
· Technological Competency
· Product or Service Analysis
· Market Segments
· Research
· Primary Research
· Secondary Research
· Consumer Analysis
· Customer Profile
· Continuous Consumer Monitoring & Research
· Environmental Scanning
· Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
· Current Opportunities
· Potential Future Opportunities
· Current Threats
· Potential Future Threat
· Target Market(s):
· Demographics
· Psychographics
· Ethical Issues
· Legal Issues
· Social Issues
· Product, Place/Distribution, Promotion, and Price Strategies:
· Product Descriptions and Product/Service Mix Strategies
· Product/Service Determinants
· Creating a Brand Image
· Maintaining Brand Image
· Branding Concerns
· Distribution Strategies
· Channels, Mass, Selective, Exclusive
· Promotion/Integrated Marketing Communication
· Advertising Strategy/Objectives
· Push and Pull
· Media Strategy
· Advertising Execution
· Sales Promotion
· Direct Marketing
· Public Relations/Strategies
· Positioning
· Dynamic/Static Pricing Strategies
Marketing Plan Timeline
Week 1: Marketing Plan Topic
· Consider your company and product or service selection in Week 1. You may select an existing type of product or service or a new product or service but it must be global or multi-regional. Once you have selected your product or service, you must define the size and type of company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. ...
Pillsbury-Perception Map
This document summarizes a marketing analysis project for Pillsbury cookies in the Canadian market. It includes the following key points:
The goals are to increase market share and sales growth in Canada by understanding differences between US and Canadian consumers. Perceptual mapping techniques will be used to understand customer perceptions. An analysis of customer surveys found that convenience is a key benefit for current and lapsed users but not for non-users, so advertising should highlight benefits beyond just being convenient. Multiple potential uses and recipes should also be communicated since few use the package recipes. Issues like being seen as unnecessary or "cheating" must also be addressed through repositioning the brand's messaging.
Dme 2017
The document provides guidelines for submitting an assignment for the Discovering Marketing Essentials course. It includes a checklist for students to confirm they have followed all requirements. The assignment marking scheme lists the criteria that will be used to evaluate assignments out of 100 total marks. Key criteria include addressing the purpose of the assignment, clarity of expression, use of examples, critical analysis, and following assignment guidelines. Finally, the document provides the contents page for the assignment submission.
Báo cáo: Chiến lược Marketing tại trung tâm tiếng anh Espeed
Báo cáo: Chiến lược Marketing tại trung tâm tiếng anh EspeedDịch Vụ viết thuê trọn gói. ZALO/TELE 0973287149
Download báo cáo thực tập ngành ngôn ngữ anh với đề tài: Chiến lược Marketing tại trung tâm tiếng anh Espeed, cho các bạn có thể tham khảoBusiness Research. Farm house
This only for study purpose. Copyright .
No any offensive with any kind of company's right.
This for student to learn...
Peer Editing – Annual Report Analysis1. Clear, assertive tri-par.docx
Peer Editing – Annual Report Analysis
1. Clear, assertive tri-part thesis with each of the 3 strategy claims addressing “how,” “what,” and “why”
2. Assertive topic sentences (first of each body paragraph) that echo thesis (“how,” “what,” and “why”)
3. Paragraphs focus on only topic sentence claim – NO TOPIC DRIFT.
4. Evidence strongly supports claims and is accurate and specific—Minimum 3 precise evidential examples per body paragraph
5. Argumentative evidence, not narrative. It does not simply repeat or agree with the report’s messages
6. Correct grammar and punctuation are used
7. Writing is clear. Minimal awkward sections
8. Writing is concise, and not wordy or descriptive
Employee Portfolio
MGT/311 Version 2
2
University of Phoenix Material
Employee Portfolio
Complete one matrix for each employee.
Employee name: _Luis Baez_______
Self Assessment
Results Summary
Strengths
Weaknesses
How Satisfied Am I with My Job?
98/100
Being happy with his job
Low satisfaction with the payment
Am I Engaged?
32/45
Engaged with his studies
Not good with challenges
How Are You Feeling Right Now?
38/50
What’s My Affect Intensity?
29/50
What’s My Emotional Intelligence Score?
26/50
Am I A Deliberate Decision Maker?
22/35
Management recommendations:
Employee name: __Iris Otero____
Self Assessment
Results Summary
Strengths
Weaknesses
How Satisfied Am I with My Job?
68/100
Am I Engaged?
31/45
How Are You Feeling Right Now?
38/50
What’s My Affect Intensity?
29/50
What’s My Emotional Intelligence Score?
30/50
Am I A Deliberate Decision Maker?
24/35
Management recommendations:
Employee name: _Odalys Navarro______
Self Assessment
Results Summary
Strengths
Weaknesses
How Satisfied Am I with My Job?
95/100
Am I Engaged?
42/45
How Are You Feeling Right Now?
30/50
What’s My Affect Intensity?
22/50
What’s My Emotional Intelligence Score?
15/50
Am I A Deliberate Decision Maker?
24/35
Management recommendations:
Analyzing the Annual Report Evaluation Rubric—100 points
Revised 10/1/2014
Content Requirements:
· You must choose an Annual Report of a Fortune 500 Company, full of visuals (e.g., photos, colorful charts, and videos) and verbals (e.g., lots of descriptive, powerful language) that clearly and powerfully describes the company, its mission, and its business.
· Reads and analyzes the annual report deeply—asserting and giving evidence of the most powerful VISUAL, VERBAL, and/or AURAL strategies/techniques used in the report
· Clearly identifies the intended audience of the Annual Report and gives specific examples of how the Annual Report targets that audience using the strategies/techniques
· Uses well-chosen details, data, and specifics to make points—you must give clear, detailed evidence for your claims about the strategies/techniques
· Considers how the language of the Annual Report is used. Considers how the visuals are used.
· Tells us what “story” is being told in the Annual Report (what overall impression is .
FGBMFI
This document outlines a presentation on client management essentials for business growth. It discusses five essential client management functions: 1) developing an effective organizational communication culture, 2) achieving excellent service standards, 3) understanding customer expectations, 4) internalizing service excellence, and 5) management quality. For each function, it provides details on why they are important and advantages they provide to businesses. It also discusses principles for total quality management and outlines eight quality management principles for businesses to follow.
AGRICULUTURAL MARKETING AND MANAGEMENT
The purpose of this introductory chapter
is to present the marketing management
process and outline what marketing managers must
manage if they are to be effective. In doing so, it will also present
a framework around which the remaining chapters are organized.
Our first task is to review the organizational philosophy
known as the marketing concept, since it underlies much of the
thinking presented in this book. The remainder of this chapter
will focus on the process of strategic planning and its relationship
to the process of marketing planning
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This document provides an overview of traditional and contemporary marketing approaches as well as key concepts related to marketing services. It discusses:
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2) Contemporary approaches like relationship marketing, industrial/business-to-business marketing, and social marketing that focus more on understanding customer needs.
3) Key differences between services and tangible goods like intangibility, perishability, inseparability, and variability.
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anjana kumari project.pdf
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MKT101A Assessment 1 Brief 20191111 Page 1 of 8 ASSESSM.docx
MKT101A Assessment 1 Brief 20191111 Page 1 of 8
ASSESSMENT 2 BRIEF
Subject Code and Title MKT101A - Marketing Fundamentals
Assessment Marketing Report
Individual/Group Individual
Length 2000 words (+/- 10%)
Learning Outcomes Addressed a) Describe the marketing concept
b) Outline and apply the elements of the marketing
process.
c) Identify and explain the macro and micro
environmental factors impacting the marketing of a
business or industry.
d) Demonstrate an ability to incorporate new trends to
solve marketing problems and apply communication
skills.
Submission By 11:55pm AEST/AEDT Sunday of Module 5.1
Weighting 45%
Total Marks 100 marks
Context
Following from the Assessment 1 brief you need to develop a marketing report for the same
client. The focus of this marketing report is to review and analyse your client’s marketing
strategies. This includes identifying a target market, creating a positioning statement as well
as a marketing mix analysis. Then utilising the information gained from the Assessment 1
situational analysis, combined with applying the marketing principles you have learned in
the subject, develop a concise outline of marketing strategy recommendations to assist your
client in growing the business.
MKT101A Assessment 1 Brief 20191111 Page 2 of 8
Instructions:
Develop a marketing report based on the following sections:
a. Cover Page including:
▪ Business name
▪ Student Identifier (name and number)
▪ Subject code and name
▪ Date of submission
▪ Facilitator name
b. Table of contents
c. Brief introduction
d. Target Market Profile. Develop a target market profile applying two (2) variables for
each of the following segmentation elements: demographic, geographic,
psychographic and behavioural elements. Note: Your business may target more than
one market and if so, focus on what you think is the largest target market.
e. Positioning Statement. Develop a positioning statement for the client highlighting
the values and benefits offered by the brand to consumers. This may be derived
from evaluating the client’s website and marketing communications in order to
complete the “Moore positioning statement” (template below):
For: (target customers)
Who must: (solve a specific problem or fulfil a need)
Our product is a: (describe product or solution)
That provides: (key breakthrough benefit which solves the problem and/or a
reason to believe)
Unlike: (reference direct competitors)
Our product /solution offers: (describe the key point of competitive
differentiation)
f. Analysis of the Current Marketing Mix. Analyse the variables that include
applications of:
i. Product strategy:
▪ Identification/suggestion of the three levels of product
▪ Product classification
▪ Identification/suggestion of the product portfolio (width, depth and lines)
MKT101A Assessment 1 Brief 20191111 Page 3 of 8
ii. Prici.
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TitleABC123 Version X1Marketing Plan Outline and Time
Title
ABC/123 Version X
1
Marketing Plan Outline and Timeline
1Marketing Plan Outline and Timeline
Marketing Plan
You are expected to develop a marketing plan, according to the outline below, for a product or service of your choosing. The product or service must be identified by the end of Week 1. The product or service you select is used to develop the assignments for Weeks 2 through Week 6. References must be included for each section.
There are no defined standards for the length of the marketing plan; however, your plan must disclose complete marketing strategies and provide reliable and valid references and data supporting the strategies to convince the target audience. The plan must be written in plain language that would be easily understood by stakeholders.
Marketing Plan Outline
Your final marketing plan must consist of the following sections. Refer to the timeline for due dates for each section and subsection. Assignments may include modifications to these lists. Please use lists provided in assignments only.
· Executive Summary:
· Strategic Objectives
· Products or Services
· Resources Needed
· Projected Outcomes
· Situational Analysis:
· Vision, Mission, Strategic objectives, Values
· Internal Analysis
· Strengths/Weaknesses
· Capability/Capacity
· Competitor’s Strengths/Weaknesses
· Technological Competency
· Product or Service Analysis
· Market Segments
· Research
· Primary Research
· Secondary Research
· Consumer Analysis
· Customer Profile
· Continuous Consumer Monitoring & Research
· Environmental Scanning
· Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
· Current Opportunities
· Potential Future Opportunities
· Current Threats
· Potential Future Threat
· Target Market(s):
· Demographics
· Psychographics
· Ethical Issues
· Legal Issues
· Social Issues
· Product, Place/Distribution, Promotion, and Price Strategies:
· Product Descriptions and Product/Service Mix Strategies
· Product/Service Determinants
· Creating a Brand Image
· Maintaining Brand Image
· Branding Concerns
· Distribution Strategies
· Channels, Mass, Selective, Exclusive
· Promotion/Integrated Marketing Communication
· Advertising Strategy/Objectives
· Push and Pull
· Media Strategy
· Advertising Execution
· Sales Promotion
· Direct Marketing
· Public Relations/Strategies
· Positioning
· Dynamic/Static Pricing Strategies
Marketing Plan Timeline
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Peer Editing – Annual Report Analysis
1. Clear, assertive tri-part thesis with each of the 3 strategy claims addressing “how,” “what,” and “why”
2. Assertive topic sentences (first of each body paragraph) that echo thesis (“how,” “what,” and “why”)
3. Paragraphs focus on only topic sentence claim – NO TOPIC DRIFT.
4. Evidence strongly supports claims and is accurate and specific—Minimum 3 precise evidential examples per body paragraph
5. Argumentative evidence, not narrative. It does not simply repeat or agree with the report’s messages
6. Correct grammar and punctuation are used
7. Writing is clear. Minimal awkward sections
8. Writing is concise, and not wordy or descriptive
Employee Portfolio
MGT/311 Version 2
2
University of Phoenix Material
Employee Portfolio
Complete one matrix for each employee.
Employee name: _Luis Baez_______
Self Assessment
Results Summary
Strengths
Weaknesses
How Satisfied Am I with My Job?
98/100
Being happy with his job
Low satisfaction with the payment
Am I Engaged?
32/45
Engaged with his studies
Not good with challenges
How Are You Feeling Right Now?
38/50
What’s My Affect Intensity?
29/50
What’s My Emotional Intelligence Score?
26/50
Am I A Deliberate Decision Maker?
22/35
Management recommendations:
Employee name: __Iris Otero____
Self Assessment
Results Summary
Strengths
Weaknesses
How Satisfied Am I with My Job?
68/100
Am I Engaged?
31/45
How Are You Feeling Right Now?
38/50
What’s My Affect Intensity?
29/50
What’s My Emotional Intelligence Score?
30/50
Am I A Deliberate Decision Maker?
24/35
Management recommendations:
Employee name: _Odalys Navarro______
Self Assessment
Results Summary
Strengths
Weaknesses
How Satisfied Am I with My Job?
95/100
Am I Engaged?
42/45
How Are You Feeling Right Now?
30/50
What’s My Affect Intensity?
22/50
What’s My Emotional Intelligence Score?
15/50
Am I A Deliberate Decision Maker?
24/35
Management recommendations:
Analyzing the Annual Report Evaluation Rubric—100 points
Revised 10/1/2014
Content Requirements:
· You must choose an Annual Report of a Fortune 500 Company, full of visuals (e.g., photos, colorful charts, and videos) and verbals (e.g., lots of descriptive, powerful language) that clearly and powerfully describes the company, its mission, and its business.
· Reads and analyzes the annual report deeply—asserting and giving evidence of the most powerful VISUAL, VERBAL, and/or AURAL strategies/techniques used in the report
· Clearly identifies the intended audience of the Annual Report and gives specific examples of how the Annual Report targets that audience using the strategies/techniques
· Uses well-chosen details, data, and specifics to make points—you must give clear, detailed evidence for your claims about the strategies/techniques
· Considers how the language of the Annual Report is used. Considers how the visuals are used.
· Tells us what “story” is being told in the Annual Report (what overall impression is .
FGBMFI
This document outlines a presentation on client management essentials for business growth. It discusses five essential client management functions: 1) developing an effective organizational communication culture, 2) achieving excellent service standards, 3) understanding customer expectations, 4) internalizing service excellence, and 5) management quality. For each function, it provides details on why they are important and advantages they provide to businesses. It also discusses principles for total quality management and outlines eight quality management principles for businesses to follow.
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The purpose of this introductory chapter
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3) Key differences between services and tangible goods like intangibility, perishability, inseparability, and variability.
4) The distinctions between needs, wants, and market demand and how they relate to potential, latent, and current demand.
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CapTechTalks Webinar Slides June 2024 Donovan Wright.pptx
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptx
Presentation (1)(f).pptx
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- 2. Handling Angry Customers and Effective Communication This presentation provides strategies for handling angry customers and maintaining effective communication. It explains techniques for calming sown customers and providing solution to their issues as well as strategies for clear and concise communication.
- 3. Handling angry customers • Remain calm and Composed Listen Actively Empathize with the customer
- 5. Effective Communication Strategy 1 Use clear and concise language. 2 Be patient and Polite. 3 Peat Important Points 4 Remember that the customer may not have the same level of technical knowledge.
- 9. Thank Yo ou Committee, T. B. C. C. A. (2015, August 11). Strategies for effective communication. Working in the Food Service Industry. Retrieved February 14, 2023, from https://opentextbc.ca/workinginfoodserviceindustry/chapter/strategies-for-effective- communication/ Committee, T. B. C. C. A. (2015, August 11). Strategies for effective communication. Working in the Food Service Industry. Retrieved February 14, 2023, from https://opentextbc.ca/workinginfoodserviceindustry/chapter/strategies-for-effective- communication/ Mira.pospisil. (2022, December 19). 9 effective ways to handle angry customers (with examples). CloudTalk. Retrieved February 14, 2023, from https://www.cloudtalk.io/blog/9-effective-ways-to-handle-angry-customers-with- examples/ (