21COMF25_TEJASHWINI A original (1).pdf

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INTERNSHIP REPORT IN MAKE UR DESIGN
Submitting in partial fulfilment of the requirements
for the Award of the Degree of
BACHELOR OF COMMERCE
By
TEJASHWINI A
21COMF25
Under the Guidance of
DR. P. KUMARASAMY
KRISTU JAYANTI COLLEGE (AUTONOMOUS)
K.NARAYANPURA, KOTHANUR POST,
BANGALORE - 560077
2023 – 2024

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CERTIFICATE FROM GUIDE
This is to certify that this internship work titled MAKE UR DESIGN is based on an original study
conducted by TEJASHWINI A (21COMF25) of V semester B.Com under my guidance.
This internship work has not formed the basis for the award of any degree/ diploma by Bangalore
North University or any other university.
Place: Banglore
Date: DR. P. KUMARASAMY

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CERTIFICATE FROM INSTITUTION
This is to certify that this internship work titled MAKE UR DESIGN is based on an original study
conducted by TEJASHWINI A (21COMF25) of V semester B.Com under the guidance of
DR. P. KUMARASAMY.
This internship work is based on original and has not formed the basis for the award of any
degree/diploma by Bangalore North University or any other University.
Head of the Department
Place:Bangalore
Date:

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DECLARATION FROM CANDIDATE
I TEJASHWINI A, hereby declare that this internship work titled MAKE UR DESIGN is based on the
original study conducted by me under the guidance of DR. P. KUMARASAMY.
This has not been submitted earlier for the award of any other degree/diploma from Bangalore
North University or any other University.
Place:Bangalore
Date:
Reg. No: 21COMF25 TEJASHWINI A

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Company Completion Certificate

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TABLE OF CONTENTS
Chapter No. Particulars
Page
No.
1 Introduction 7-8
2 Industry Profile 9-20
3 3 C Analysis – Company, Customer, Competitor 21-39
4 Organizational Structure/ Departments Profile 40-44
5 SWOC Analysis 45-47
6 Learning Outcomes 48-49
7 Conclusion 50-51

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CHAPTER 1
INTRODUCTION:
According to our college we students were assigned to do internship in the field of
Commerce, Finance, Marketing, Financial sector etc.…I have selected marketing so during
internship period I was assigned to the Sales department as Sales executive .It helped me in
gaining practical experience, skill development, learning about the industry…
A sales executive intern is an individual who works in a temporary capacity within a sales
department or team to gain practical experience and knowledge about sales processes,
strategies, and techniques. The role of a sales executive intern is primarily focused on
supporting the sales team and learning the ropes of sales operations. Learning and Training.
Overview of Sales executive :
1. Learning and Training : Sales executive interns typically receive training and
guidance from senior sales team members or managers. They are introduced to the
company's products or services, sales techniques, and processes. The focus is on
developing a solid understanding of the sales cycle, customer relationship
management, and effective communication skills.
2. Sales Support:Interns may assist the sales team in various supportive tasks. This can
include conducting market research, gathering information on potential leads or
clients, preparing sales materials and presentations, and organizing sales data. They
may also participate in team meetings, observe sales interactions, and shadow
experienced sales executives to gain insights into effective sales strategies.
3. Prospecting and Lead Generation:Sales executive interns might be involved in
prospecting activities, such as identifying potential customers, conducting cold calls
or emails, and qualifying leads. They can contribute to building a pipeline of potential
opportunities and assisting with the initial stages of the sales process.
4. Customer Interaction:Interns may have the opportunity to engage with customers or
clients, under supervision, to understand their needs, answer queries, and assist with
basic sales inquiries. This interaction helps interns develop their communication and
interpersonal skills and gain a deeper understanding of customer behavior and
preferences.

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5. Sales Analytics and Reporting:Interns may be involved in analyzing sales data,
preparing reports, and tracking key performance indicators (KPIs). This can include
monitoring sales metrics, evaluating the effectiveness of sales strategies, and
providing insights that contribute to decision-making processes.
6. Collaboration: Interns often work closely with sales executives and other team
members, collaborating on projects and participating in team meetings. This provides
an opportunity to learn from experienced professionals and gain exposure to different
aspects of the sales process.
7. Continuous Learning: Throughout the internship, there is a focus on continuous
learning and skill development. Sales interns are encouraged to seek feedback, ask
questions, and actively participate in training opportunities to enhance their sales
abilities.
8. Skill Development: Throughout the internship, sales executive interns can enhance
their communication, negotiation, and presentation skills. They also learn about time
management, teamwork, and problem-solving in a professional setting.
9. Market Research: They stay informed about market trends, competitor activities, and
customer preferences to identify potential areas for growth and remain competitive.
10. Customer Interaction:Interns may have the opportunity to engage with customers or
clients, under supervision, to understand their needs, answer queries, and assist with
basic sales inquiries. This interaction helps interns develop their communication and
interpersonal skills and gain a deeper understanding of customer behavior and
preferences.
Skills:
1.Strong communication skills
2.Problem-solving abilities
3.Time management
4.Self-motivation
5.Analytical skills
It's important to note that the specific responsibilities of a sales executive intern may vary
depending on the company and industry. Some internships may be more focused on
outbound sales, while others may involve account management or business development

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CHAPTER 2
INDUSTRIAL PROFILE
History of the Industry
Make Ur Design is a chimney showroom is a retail location that specializes in selling
various types of chimneys, fireplace accessories, and related products, such ad wood
burning stoves, gas, fire places, chimney liners, chimney caps, fire place tools . The
Consumer Appliances business consists of a selection of household appliances such as
kitchen appliances: chimneys, built-in hobs, dishwashers, cooktops, built-in ovens,
cooking range, water purifiers and sinks. The business also provides air coolers and
ceiling fans and provides plastic pipes& fittings and overhead water storage tanks
facilities to the customers. It also provides installation and maintenance services for all
the products they sell.
Make Ur Design was established in the year 2015 with an investment of 3,00, 000.It is a
multi -brand showroom of chimneys. It is a retail showroom were the showroom gets
products from multi-brands like Elica, Hindware, Faber, Whirlpool, Crompton, BlowHot
and more. The initial profit for per month was 50,000 during 2015 and the year profit for
2015 was 4,00,000 – 5,00,000 and present profit of 2023 is 2,00,000 per month and the
year profit is 24,00,000. It has 4.9 ratings and positive reviews of the showroom.
Make Ur Design is a showroom is a space designed to showcase products and services to
potential customers so that Customers can physically see, touch, and sometimes test the
products before making a purchase decision.

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Indian KitchenAppliances MarketGrowth Analysis:
India kitchen appliances market size reached US$ 5.1 Billion in 2022. Looking forward,
IMARC Group expects the market to reach US$ 8.8 Billion by 2028, exhibiting a growth rate
(CAGR) of 9.56% during 2023-2028.
India kitchen appliances market has been growing well for the past few years and is expected
to grow in double digits in the coming future based on the increasing consumer consumption
trends and the rise in the per capita income and growing population across various regions of
the states. Increased demand for branded products from rural areas (nearly 70% of Indian
population still resides in rural areas), owing to the rural population’s better awareness of
higher quality and durability, serves as one of the key drivers for the growth of the Indian
kitchen appliances market. The large kitchen appliances segment holds a majority share of
about 48% in the overall market. This is mainly driven by the increasing disposable incomes
and the changing lifestyle, which instigate an inclination toward sophistication of kitchens,
seeking to carry out the cooking experience with ease and a sense of comfort, especially for
the growing working women population. Growing online retailing is giving newer impetus
for the market to venture into this strongly emerging channel of distribution to capture
maximum sales, and, in turn, meet the consumer demand effectively.
Major player of the market are:
 LG
 Elica
 Crompton
 Whirlpool

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Indian Kitchen Appliances Industry Segmentation:
A complete background analysis of the India Kitchen Appliances Industry, which includes an
assessment of the national accounts, economy, and emerging market trends by segments,
significant changes in the market dynamics .
According to International Marketing Analysis Research and Consulting group (IMARC)
provides an analysis of the key trends in each sub-segment of the India kitchen appliances
market report, along with forecasts at the country and regional level from 2023-2028. Our
report has categorized the market based on product type, structure, fuel type, distribution
channel and application.
Breakup by Product Type:
 Refrigerators
 Microwave Owens
 Induction Stoves
 Dishwasher
 Water Purifiers
 Others
Breakup by Structure:
 Built in
 Free Stand
Breakup by Fuel Type:
 Electricity
 Others
Indian Kitchen Appliances Market Trends:
 Growing Urbanization is Driving the market: The market’s expansion was supported
by ongoing urbanization, which contributed to an expanding middle class and a
growing demand for convenience amid hectic urban lifestyles. Demand for kitchen
appliances is seen more in the urban market especially in high-tier cities. Growing
urbanization and product up-gradation are also some of the key factors for the growth
of the kitchen appliances market. Rising urbanization levels drive demand for luxury
and premium apartments, building a positive outlook for premium kitchen appliances.
An increase in surplus money and the growing number of working populations in the

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urban societies is anticipated to drive the demand for kitchen appliances. High-income
groups are a potential target segment for lifestyle products.
 Increasing Online Sales is Driving the Market for Kitchen Appliances :
The growth in the online sales of these appliances is expected to increase further in
the future, due to the rising competition among the store-based retail outlets and the
increased amount of time spent by the general population on the internet. Also, the
easy financing options and the numerous discounts offer given online by the
eCommerce giants, such as Flipkart and Amazon, are further propelling consumers to
prefer this channel over the traditional in-store purchases. Online shopping has
become an important retail channel for all consumer purchases. Shopping online for

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kitchen appliances enables consumers to explore a wide range of features and pricing
options across a variety of retailers in less time and with just a few clicks.’
India Kitchen Appliances Industry Overview :
The current Indian competitive landscape for the kitchen appliances market is a fragmented,
wherein different companies lead in different categories. LG continues to remain the market
leader in the Microwave segment, while Faber Heatkraft leads in freestanding cooker hoods.
Besides, companies have ensured the availability of low-cost kitchen appliances in tier II and
tier III cities, which will continue to help the kitchen appliance industry through 2025.

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India Kitchen Appliances Market Leaders :
 LG Electronics India Pvt. Ltd.
 Samsung India Electronics Pvt Ltd
 Bajaj Electricals Ltd
 Whirlpool of India
 TTK Prestige
 Haier
COVID – 19 Impact
The COVID – 19 pandemic negatively impacted the growth of various industries across
the world. Businesses navigated the pandemic’s challenges while addressing their
customer’s needs. They focused on implementing agile operations, accelerating digital
transformation, and establishing variable cost structures to emerge stronger from the
pandemic.
 The COVID – 19 crisis also resulted in supply chain disruptions, and consumer
behavior changes, significantly impacting the industry’s growth . As a result ,
companies started focusing on optimizing their resilience and assessing
opportunities for growth to survive in the market.
 Various countries across the globe imposed lockdowns and travel and
transportation restrictions in 2020 to curb the spread of the virus. This factor
resulted in the lack of raw material supply and the temporary closure of
manufacturing plants which delayed the production and supply of kitchen
appliances.
 Furthermore, the temporary closure of electronic stores, supermarket,
hypermarkets affected product sales, mostly in 2020. In addition ,consumers were
reluctant to purchase expensive products due to business losses and
unemployment, further hampering the product demand.
Market leaders:
Whirlpool:The parent company is headquartered at Benton Harbor, Michigan, USA with a
global presence in over 170 countries and manufacturing operation in 13 countries with 11

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major brand names such as Whirlpool, KitchenAid, Roper, Estate, Bauknecht, Laden and
Ignis.
Whirlpool Corporation is an American multinational manufacturer and marketer of home
appliances.The Fortune 500 company has annual revenue of approximately $21 billion,
78,000 employees, and more than 70 manufacturing and technology research centers globally.
The company markets its namesake flagship brand Whirlpool alongside other brands as well,
including Maytag, KitchenAid, Jenn Air, Amana, Gladiator Garage Works, Inglis, Estate,
Brastemp, Bauknecht, Ignis, Indesit, Consul, and, in Europe, Hotpoint (in the Americas, the
Hotpoint brand is controlled by Haier)
Eswar's appointment is for a period of five years starting from April 4, 2023, subject to
necessary approvals and formalities," Whirlpool of India” said. He has around 30 years of
experience and has worked mostly with brands such as Procter & Gamble, and then Reckitt
Benckiser in leadership roles.
Whirlpool of India is a subsidiary of US-based Whirlpool Corporation and its portfolio here
ranges from washing machines and refrigerators to air conditioners and kitchen appliances.
The company owns three manufacturing facilities at Faridabad, Puducherry and Pune.
The home appliance company Whirlpool Corporation reported an operating loss of around
1.06 billion U.S. dollars in 2022. This is the highest loss Whirlpool has recorded in at least
the past ten years. Whirlpool is popular in its home market
American multinational company Whirlpool is a leader in sales for household appliances
worldwide. Around 17 percent of households with a washing machine own a Whirlpool
washing machine, according to the 2023 Statista Global Consumer Survey. The Whirlpool
Corporation has proven to be a highly successful enterprise and enjoys a high position in the

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Fortune 500 list. Whirlpool is one of the best-known and trusted brands in the household
appliances market.
Haier:
Haier Group Corporation is a Chinese multinational home appliances and consumer
electronics company headquartered in Qingdao, Shandong. It designs, develops,
manufactures and sells products including refrigerators, air conditioners, washing machines,
dryers, microwave ovens, mobile phones, computers, and televisions. The home appliances
business, namely Haier Smart Home, has seven global brands – Haier, Casarte, Leader, GE
Appliances, Fisher & Paykel, Aqua and Candy.
HAIER APPLIANCES (INDIA) PRIVATE LIMITED
Haier Appliances (India) Private Limited is a non-government company, incorporated on 24
Feb, 2003. It's a private unlisted company and is classified as 'company limited by shares'.
Company's authorized capital stands at Rs 90000.0 lakhs and has 75.17905% paid-up capital
which is Rs 67661.14 lakhs. Haier Appliances (India) Private Limited last annual general
meet (AGM) happened on 30 Jun, 2018. The company last updated its financials on 31 Dec,
2017 as per Ministry of Corporate Affairs (MCA).
Haier Appliances (India) Private Limited is majorly in Business Services business from last
20 years and currently, company operations are active.
The company also won the prestigious ‘Make in India Award for Excellence under the
consumer durables category in the year 2015 for its contribution to the growth of the
country’s economy. Haier’s headquarters in India is located in New Delhi.
Haier Appliances India Pvt Ltd has 1590 employes.
It has successfully incubated 5 unicorn companies and 90 gazelle companies. Moreover,
Haier has deployed 10+N innovation ecosystems, 29 industrial parks, 122 manufacturing

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centers, and nearly 240,000 sales networks, reaching 160 countries and regions and serving 1
billion + user families around the world.
TTK Prestige: TTK Prestige Limited is an Indian company that manufactures kitchen
appliances and cookware, under the "Prestige" and "Judge" brand. The company is best
known for its pressure cookers.
TTK Prestige was incorporated as a private limited company on October 22, 1955, in Madras
(now Chennai) under the name TT Private Limited. It began manufacture of pressure cookers
in 1959 with technical collaboration from Prestige Group of the United Kingdom. The
company went public in 1988, and changed to its present name in 1994. It is known for its
innovative marketing strategy, be it distributing pamphlet from the exchange helicopter in the
fifties or introducing scheme. It has achieved Awards like Power Brand Award etc.
Prestige products:
 Chopper & Grater.
 Tawas.
 Kadhai
 Gas Stoves.
 Knives.

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 Sauce Pots & Fry Pans.
 Cookware Utensils & Combo
Regulatory Framework of the Company :Regulators in the context of home appliances
typically refer to control mechanisms or devices that govern the operation, settings, and
functions of these appliances. These regulators are responsible for managing various aspects
such as temperature, speed, time, power, and other functionalities to ensure proper
functioning and user convenience. Here are some common types of regulators used in home
appliances:
 Financial Regulators: These entities oversee the financial industry, including banks,
insurance companies, securities firms, and other financial institutions. These
regulators play a crucial role in maintaining a fair and well-functioning economy,
ensuring that industries operate within the legal and ethical boundaries, and
safeguarding the interests of consumers and the public at large.
 Environmental Regulators: These agencies are responsible for enforcing
environmental laws and regulations, monitoring pollution levels, and promoting
sustainable practices.
 Energy Regulators: Energy regulators oversee the electricity, natural gas, and oil
sectors, ensuring fair competition, setting tariffs, and regulating safety and
environmental standards.
 Telecommunications Regulators: These agencies monitor and regulate the
telecommunications industry, including internet service providers, mobile carriers,
and broadcasting companies.
 Healthcare Regulators: Healthcare regulators oversee the healthcare industry, ensuring
the safety and quality of medical products and services.
 Transportation Regulators: These agencies oversee transportation industries such as
aviation, railways, and maritime, setting safety standards and ensuring compliance.
 Consumer Protection Regulators: These bodies focus on protecting consumers from
unfair business practices and ensuring product safety.
 Labor Regulators: Labor regulators oversee employment laws, workers' rights, and
labor relations in various industries.

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These regulators play a crucial role in maintaining a fair and well-functioning economy,
ensuring that industries operate within the legal and ethical boundaries, and safeguarding the
interests of consumers and the public at large.
Framework :
 Technology and Innovation: The industry's framework is influenced by technological
advancements and innovations that drive product development, production processes,
and market competition. Industries that embrace and adapt to new technologies tend
to thrive.
 Supply Chain and Distribution Channels: The supply chain outlines the flow of goods
and services from raw material suppliers to end consumers. Understanding the
distribution channels and logistics involved is crucial for the success of an industry.
 Consumer Behavior: Understanding consumer preferences, behavior, and buying
patterns is essential for companies operating within the industry to develop products
and marketing strategies that meet customer demands.
 Economic Factors: Economic factors, such as inflation, interest rates, economic
growth, and unemployment, have a significant impact on the industry's performance
and growth Competitive Landscape: Analyzing the competitive landscape helps
identify rivalries and assess the level of competition within the industry. This includes
analyzing pricing strategies, market share, and competitive advantages of various
players.
 Globalization and Trade: The industry's framework may be influenced by
international trade, import-export policies, tariffs, and global market dynamics.
Globalization can open up new opportunities and challenges for industry players.
 Industry Associations and Standards: Many industries have associations or
organizations that establish standards, codes of conduct, and best practices, which can
help shape the overall framework and promote industry growth and professionalism.
 Environmental and Social Impact: Increasingly, the industry's framework includes
considerations for sustainability, environmental impact, and corporate social
responsibility (CSR) as consumers and governments prioritize eco-friendly and
socially responsible practices.
The framework of an industry is dynamic and subject to continuous changes due to
market forces, technological advancements, regulatory developments, and shifts in

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consumer preferences. Businesses operating within an industry must continually adapt
and strategize to thrive in this ever-evolving landscape.
Recent Developments:
The basic principles of chimneys for ventilation, exhaust, and flue gases have
remained relatively unchanged for many years. They are essential components in
various applications, including residential, commercial, and industrial settings, for
expelling smoke, fumes, and other byproducts of combustion safely.
 Smart Home Appliances: The integration of smart technology into home appliances
was a major trend in recent years. Many Indian manufacturers started offering smart
refrigerators, washing machines, air conditioners, and other appliances that could be
controlled and monitored through mobile apps. These appliances often featured AI-
driven capabilities like energy optimization and personalized settings.
 Energy Efficiency: Energy efficiency continued to be a key focus in the Indian home
appliances industry. Manufacturers were striving to design and produce appliances
that consumed less power, thereby reducing the electricity bills of consumers and
contributing to environmental sustainability.
 Environment-friendly Initiatives: Several home appliance manufacturers in India were
adopting more eco-friendly practices. This included using eco-friendly refrigerants,
reducing plastic usage in packaging, and implementing recycling programs to reduce
the environmental impact of their products.
 Increase in Online Sales: The Indian home appliances industry witnessed a surge in
online sales. E-commerce platforms became a popular choice for consumers to buy
home appliances due to the convenience, competitive pricing, and access to a wide
range of products.

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CHAPTER -3
3 C ANALYSIS -COMPANY, CUSTOMER, COMPETITOR.
Company History :
Make Ur Design is a chimney showroom is a retail location that specializes in selling various
types of chimneys, fireplace accessories, and related products, such ad wood burning stoves,
gas, fire places, chimney liners, chimney caps, fire place tools. The Consumer Appliances
business consists of a selection of household appliances such as kitchen appliances:
chimneys, built-in hobs, dishwashers, cooktops, built-in ovens, cooking range, water purifiers
and sinks. The business also provides air coolers and ceiling fans and provides plastic pipes&
fittings and overhead water storage tanks facilities to the customers. It also provides
installation and maintenance services for all the products they sell.
Make Ur Design was established in the year 2015 with an investment of 3,00, 000.It is a
multi -brand showroom of chimneys. It is a retail showroom were the showroom gets
products from multi-brands like Elica, Hindware, Faber, Whirlpool, Crompton, BlowHot and
more. The initial profit for per month was 50,000 during 2015 and the year profit for 2015
was 4,00,000 – 5,00,000 and present profit of 2023 is 2,00,000 per month and the year profit
is 24,00,000. It has 4.9 ratings and positive reviews of the showroom.
Make Ur Design is a showroom is a space designed to showcase products and services to
potential customers so that Customers can physically see, touch, and sometimes test the
products before making a purchase decision.
They provide appliances which helps customers which make their work easy which are
significant appliances that are utilized in our homes for a variety of daily tasks such as
cooking, cleaning, fitness, purifying, and preservation of food. The number of domestic
appliances is huge equipment that is found in bedrooms, bathrooms, hallways, and kitchens.
Home appliances have become more user-friendly as a result of technological advancements
and inventions, allowing household tasks to be completed as swiftly as possible.
 They provide various types of home appliances based on consumers choice:
1. Small, large, important, and minor appliances are among the various varieties of
home appliances available.

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2. Each type of appliance has a specific use case. You can use tiny appliances for
compact cooking activities and bigger appliances being utilized for cooking or
frying.
3. Smaller appliances are less expensive than larger appliances, however, they
require periodic replacement.
4. Smaller appliances are less expensive than larger appliances, however, they
require periodic replacement.
5. Built-in household appliances that are updated rarely are known as major
appliances. They are more costly, bulkier, and frequently necessary in everyday
life.
 They focus on mainly:
Home appliances are used to fulfil a task around your house. These are some of the functions
of household appliances like drying clothes, washing clothes, making coffee, refrigerating
food, blending ingredients, cutting ingredients, heating food, washing dishes, baking food
items and frying ingredients. A smart device or an energy-efficient technology can be added
to a home appliance. Kitchen appliances, laundry machines, cleaning appliances, and
entertainment products are all common household appliance categories.
Products Offeredby The Industry:
It offers different types of Chimneys from different brands to the customers:
 Hindware
 Elica
 BlowHot

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 Crompton
 Whirlpool
 Faber
Hindware:
Hindware Appliances is a Consumer Appliances brand by Hindware, a flagship brand of
SHIL which is renowned for their trustworthiness for over 60 years.
Hindware has made their mark nationwide with their excellent quality control and
commitment to customers. They strive to bring superlative design, innovation & unbeatable
quality into the lives of all their consumers with their aesthetically crafted, disruptively
designed and technologically advanced range of consumer products. Hindware has made their
mark nationwide with their excellent quality control and commitment to customers. They
strive to bring superlative design, innovation & unbeatable quality into the lives of all their
consumers with their aesthetically crafted, disruptively designed and technologically
advanced range of consumer products. Global headquarters for Hindware is located in
Gurgaon, India. It is classified as a public limited company and is located in Kolkata, West
Bengal. Its authorized share capital is INR 15.00 crore and the total paid-up capital is INR
9.89 crore. Hindware Limited's operating revenues range is Over INR 500 crore for the
financial year ending on 31 March, 2022.
 Faber:
FRANKE FABER INDIA Private Limited leading kitchen appliances manufacturer with
Italian origin and has been a household name for the past 25 years. With its headquarter and

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plant in Pune, and India being an important market, the plant will use futuristically designed
state-of- the art equipment and will be the export hub for Asia Pacific and Middle East
regions.
Faber’s India vision and mission is to offer solutions in which aesthetics and practice of use
are always combined. Most importantly the mission is to be the ideal partner to our customers
while maintaining maximum attention to issues concerning Quality, Safety, and Environment.
Faber is a popular brand when it comes to home appliances such as chimneys. It enjoys
positive reviews and high ratings because of its quality products. The operating revenue of
FRANKE FABER INDIA PRIVATE LIMITED is in the range of Over INR 500 crore for the
financial year ending on 31 March, 2022.
 Elica:
Elica is an Italian company established in 1970 that designs and manufactures kitchen hoods,
induction hobs, and boilers. Elicia is chaired by Francesco Casoli and led by CEO Antonio
Recinella, it has been listed since 2006 at the Stock Exchange of Milan. Elica is one of the
best chimney brands in the world. Elica chimneys come in a variety of sizes and suction
capacities, offering features like silent operation, Motion Sensor, Filter less and Auto-Clean
technology, making them a popular and reliable choice. Elica was founded by Ermanno
Casoli in Fabriano in 1970. After Ermanno died of a heart attack in 1978, leadership passed
first to his wife, and then to his son, Francesco.
Over the years, through acquisitions and a focus on design, the company grew to operate
seven factories in Italy, Poland, Mexico, India and China with a production of over 21 million
hoods.
In June 2018, the company sold 33% of Elica India to Whirlpool of India.

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As of 31 December 2013, the Elica group had a consolidated turnover of around €391.8
million and a consolidated net profit of around €1.4 million.In 2017, revenues reached €479.3
million, an increase of 9.1% compared to the previous year. Elica group consists of
approximately 4,800 employees.
 Crompton:
Crompton Greaves Consumer Electricals Limited (also known as Crompton) is an Indian
electrical equipment company based in Mumbai, India. The company has lighting and
electrical consumer durables including LED lighting, fans, pumps, and household appliances
like water heaters, air coolers, and kitchen appliances.
The company was established in 1937 as Crompton Parkinson Works Limited, a wholly-
owned subsidiary of Crompton Parkinson. In 1947, it was acquired by Karam Chand Thapar.
The company was established in 2016 as an outcome of the demerger of Crompton Greaves
Limited which separated the latter's consumer goods business from the power and industrial
systems segment. The demerger plan was announced in July 2014 and it was completed in
2016 with the creation of CG Power and Industrial Solutions and Crompton Greaves
Consumer Electricals Limited. At the time of demerger, Gautam Thapar, the former chairman
of combined Crompton Greaves Limited, sold his 34% stake in CGCEL to Advent
International and Temasek Holdings for ₹2000 crore.
Crompton's operation is divided into two segments: one is Electrical consumer durables
(ECD) which include fans, appliances, and pumps. The other one is Lightings which includes
LED and Non-LEDs products. Under the ECD, the company is considered a market leader in
fans business with a 26% market share.

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Crompton’s taglineis “Let’s Hangout Ghar Pe”. With a powerful suction capacity of 1620 hr,
this Crompton chimney ensures efficient smoke and Odor removal. Further, its baffle filter
effectively traps oil, smoke and grease, helping you maintain a clean and healthy kitchen
environment.
Itsales different types of Hobs from different brands:
 Blow Hot
 Butterfly
 Pigeon
 Prestige
 Blow Hot:
Blow HOT Kitchen Appliances Private Limited is a non-govt company, incorporated on 02
March, 1963. It's a private unlisted company and is classified as company limited by shares.
Company's authorized capital stands at Rs 25.0 lakhs and has 100.0% paid-up capital which
is Rs 25.0 lakhs. Blow HOT Kitchen Appliances Private Limited last annual general meet
(AGM) happened on 20 Sep, 2017. The company last updated its financials on 31 Mar, 2017
as per Ministry of Corporate Affairs (MCA).
Blow HOT Kitchen Appliances Private Limited is in the business from last 60 years and
currently, company operations are active. Current board members & directors are
BALKISHAN GORANI, MANJU GORANI, SANJAY GORANI and ANIL GORANI.
Company is registered in Gwalior (Madhya Pradesh) Registrar Office.

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 Butterfly:
Gandhi Mathi Appliances, owners of the 'Butterfly' brand, is the leading manufacturer of
home appliances in India. Its products include kitchen appliances that are at par with
excellence in quality and durability.
Butterfly is one of the most popular mixer grinder brands in India, and for good reason. A
powerful 750W mixer grinder by Butterfly can help you with all your mixing and blending
needs, making your cooking tastier and more flavourful.
The company weas originally incorporated as a Private Limited Company on 24th February
''86 and was converted into a Public Limited Company on 25th April, 1990. The company
started business in the year 1986 mainly as a trading concern. The commercial production of
LPG stoves and Geysers started in October 1987.
 Pigeon:
Pigeon India Private Limited is an unlisted private company incorporated on 15 October,
2009. It is classified as a private subsidiary of a foreign company and is located in Gurgaon,
Haryana. Its authorized share capital is INR 75.00 crore and the total paid-up capital is INR

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75.00 crore. Pigeon India Private Limited's operating revenues range is INR 1 crore - 100
crore for the financial year ending on 31 March, 2022. It's EBITDA has decreased by -200.10
% over the previous year. At the same time, it's book net worth has decreased by -390.16 %.
Other performance and liquidity
The last reported AGM (Annual General Meeting) of Pigeon India Private Limited, per our
records, was held on 30 September, 2022.
Pigeon India Private Limited has three directors - Yusuke Nakata, Chandan Kumar Biswal,
and others.
They offer different types of Geysers;
 AO Smith
 KENSTAR
 Havells
 V -Guard
 Bajaj
 Ao Smith:
Carrying our rich legacy of more than 145 years, in India, our journey began in 2008 and
since then we’ve been at the forefront of innovations, be it water heaters or water purifiers.
We established an impressive manufacturing facility. A. O. Smith became the first U.S. water
heater company to enter the Indian market in 2008 and, two years later, opened a world-class
manufacturing plant on 20 acres in the KIADB Industrial Area, Harohalli. In 2014, the

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company added on to the original facility to provide expanded capacity for the manufacture
of water purification products, creating a 297,000 square foot operation.
 KENSTAR:
Ken star’s long list of innovations have transformed lifestyles in over 25 countries across the
world. In India, we were the first to introduce branded air coolers, tumble top washing
machines, microwave ovens and many more. Today, our range includes air coolers, food
preparation and cooking appliances, fabric care products and heating solutions. Every Ken
star product aims to make premium quality accessible to all who desire it, and carries the
signature of high quality, attractive style and trusted durability. Our products use advanced
technology like IoT and connected devices to
smoothly fit into and enhance the ‘always on’ lifestyle of today. Where work and play, friends
and family, comfort and practicality all blend into one another. Come, say goodbye to
monotony and give each moment a fresh new start.

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 Havells:
Havells India Limited is a Fast-Moving Electrical Goods (FMEG) Company with an
extremely strong global presence, thanks to our philosophy of Make in India, extensive
distribution network and world class quality.
Havells India Limited is a leading Fast Moving Electrical Goods (FMEG) Company and a
major power distribution equipment manufacturer with a strong global presence. Havells
enjoys enviable market dominance across a wide spectrum of products, including Industrial
& Domestic Circuit Protection Devices, Cables & Wires, Motors, Fans, Modular Switches,
Home Appliances, Air Conditioners, Electric Water Heaters, Power Capacitors, Luminaires
for Domestic, Commercial and Industrial Applications.
, Havells owns some of the most prestigious brands like Havells, Lloyd, Crabtree and
Standard. Its network constitutes of 4000 professionals, over 14000 plus dealers and 35
branches in the country. Our products are available in 60 plus countries. The company has 14
state-of-the-art manufacturing plants in India located at Haridwar, Baddi, Sahibabad,
Faridabad, Alwar, Neemrana and Ghiloth manufacturing globally acclaimed products,
synonymous with excellence and precision in the electrical industry. Havells along with its
brands, have earned the distinction of being the preferred choice of electrical products for
discerning individuals and industrial consumers both in India and abroad. Havells offers same
quality products for both Indian and International markets. It is committed to keep powering
the world with its state-of-the-art innovations and energy-efficient solutions. Currently over
90% of its product offerings are energy efficient and manufactured in-house.

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Services Offered by Industry :
 Product Display: Showrooms showcase a wide range of kitchen appliances from
various brands, allowing customers to see, touch, and experience the products in
person.
 Product Sales: Showrooms offer appliances for sale, allowing customers to make
direct purchases on-site.
 Expert Advice: Knowledgeable staff or appliance experts are often available to assist
customers with product information, features, and comparisons between different
models.
 Demonstrations: Some showrooms provide live demonstrations of how certain
appliances work, helping customers understand the functionality and ease of use.
 Installation Services: Many showrooms offer installation services for the appliances
they sell. This can include setting up large appliances like refrigerators, ovens, or
dishwashers.
 Customization: Some showrooms may offer customization options, especially for
built-in appliances, to fit the specific needs and design preferences of customers.
 Product Repairs and Maintenance: In some cases, showrooms might have a repair and
maintenance center to service appliances, either under warranty or for post -warranty
repairs.
 Financing Options: Showrooms may provide financing plans or payment options to
make purchasing appliances more affordable for customers.
 Trade-ins and Recycling: Some showrooms might offer trade-in programs where
customers can exchange their old appliances for discounts on new ones. They may
also have recycling services for old appliances.
 Delivery Services: Showrooms often provide delivery options to transport purchased
appliancesIt's essential to contact specific showrooms or check their websites to get
up-to-date and detailed information about the services they offer to the customer's
home.
 Smart Connectivity: Many modern home appliances are equipped with smart
technology that allows them to connect to the internet and be controlled remotely
through smartphones or other smart devices. This feature enables users to monitor and
manage their appliances from anywhere, providing greater convenience and energy-
saving possibilities.

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 Energy Efficiency: A growing number of home appliances are designed to be energy-
efficient, consuming less power while performing their tasks effectively. Energy-
saving features may include low-power modes, auto shut-off, and advanced sensors to
optimize performance based on usage.
 Self-Cleaning: Some appliances, like ovens and certain robot vacuums, offer self-
cleaning capabilities. This feature saves users time and effort by reducing the need for
manual cleaning.
 Adjustable Settings and Customization: Many appliances, such as washing machines,
refrigerators, and air conditioners, offer adjustable settings and customization options
to cater to individual preferences and specific needs.
 Built-in Water and Air Filtration: Some appliances, like refrigerators and air purifiers,
come with built-in water and air filtration systems, providing users with clean,
purified water and improved indoor air quality.
 Noise Reduction: Manufacturers often work on reducing the noise levels of home
appliances, especially in dishwashers, washing machines, and air conditioners, to
minimize disturbances in the household.
 Smart Diagnostics and Maintenance Alerts: Smart appliances may include diagnostic
systems that can identify potential issues and provide maintenance alerts. These
notifications help users troubleshoot problems or prompt them to schedule
maintenance before a major breakdown occurs.
 Multi-Cooking and Cooking Presets: Modern ovens, microwaves, and pressure
cookers often come with multiple cooking modes and preset options, making it easier
for users to prepare a variety of dishes with minimal effort.
 Delay Start and Timer Functions: Many appliances, such as washing machines,
dishwashers, and ovens, offer delay start and timer functions, allowing users to
schedule tasks at their convenience.
 App Integration and Voice Control: Smart home appliances can integrate with various
home automation systems and voice assistants, enabling users to control them using
voice commands or through dedicated smartphone apps.
The evolution of technology continues to bring new features and extra services to
home appliances, making them more intelligent, efficient, and user-friendly.

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Customers:
In a home appliances showroom, you can encounter various types of customers, each
with their specific needs, preferences, and behaviour’s. Here are some common types
of customers you might come across:
 The Bargain Hunter: This customer is always on the lookout for the best deals and
discounts. They may compare prices across different brands and stores to get the most
value for their money.
 The Tech Enthusiast: This customer is interested in the latest technology and features.
They will likely ask detailed questions about the specifications and capabilities of
various appliances.
 The Impulsive Buyer: This customer makes quick decisions and is prone to impulse
purchases. They might be easily swayed by special offers or persuasive sales pitches.
 The Window Shopper: This customer is not necessarily looking to buy immediately
but is merely browsing and gathering information. They might be researching options
for a future purchase.
 The Eco-Conscious Customer: Environmentally-conscious customers prioritize
energy-efficient appliances and sustainable practices. They may inquire about the eco-
friendly features of different products.
 The Brand Loyalist: Some customers are loyal to specific brands and are unlikely to
consider products from other manufacturers. They trust the reliability and reputation
of their favourite brand.
 The Design-Oriented Customer: This customer prioritizes aesthetics and wants
appliances that blend seamlessly with their home decor. They may ask about colour
options and design elements.
 The DIY Homeowner: These customers enjoy tackling home improvement projects
themselves and may seek advice on installation and maintenance.
 The Perfectionist: This type of customer seeks appliances that perfectly match their
requirements. They may take their time comparing options and might have specific
needs that must be met.
 The Reluctant Shopper: Some customers may feel overwhelmed or disinterested in
the buying process. They might require more assistance and guidance to find the right
products.

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 The Bulk Buyer: These customers may be purchasing appliances for commercial
purposes or multiple properties and are likely to negotiate for bulk discounts.
 The Informed Shopper: This customer has already done extensive research and comes
well-prepared with knowledge about the products they want to see and test.
 The Homeowner: These customers are looking to purchase a chimney system for their
home. They may have specific requirements based on the size, design, and
functionality that best suits their house.
 The New Home Buyer: Customers who have recently purchased a new house or are in
the process of buying one may be interested in installing a chimney for the first time.
 The Upgrader: These customers already have a chimney system in place but are
looking to upgrade to a newer, more efficient, or aesthetically pleasing model.
 The Renovator: Customers who are renovating their homes may want to replace an
existing chimney or install a new one as part of their remodellingproject .
 The Eco-Conscious Customer: Environmentally-conscious customers may be
interested in energy-efficient and eco-friendly chimney options to reduce their
environmental impact.
 The Tech Savvy: Customers who are interested in smart home technology may inquire
about chimney systems that can be integrated with smart devices and controlled
remotely.
 The Design Enthusiast: Some customers prioritize the design and aesthetics of the
chimney, seeking a model that complements their interior decor.
 The Traditionalist: These customers prefer classic or vintage-style chimneys, and they
might be interested in models that evoke a nostalgic feel.
 The Commercial Customer: In some cases, commercial customers, such as restaurants
or hotels, may require industrial-grade chimneys for their kitchen or cooking areas.
 The Budget Shopper: Customers with budget constraints may seek affordable
chimney options that still meet their functional needs.
 The Researcher: Some customers may be in the early stages of the buying process and
visit the showroom to gather information and compare different chimney models.
 The Troubleshooter: These customers might have issues with their existing chimney
and are looking for expert advice or replacement parts.
 Consumers: These are everyday people who buy home appliances for personal use in
their homes. They can be homeowners or renters looking to equip their living spaces

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with essential appliances such as refrigerators, washing machines, ovens, microwaves,
air conditioners, etc.
 Commercial Customers: Businesses, companies, and organizations that purchase
home appliances for office spaces, employee lounges, break rooms, or other
commercial purposes. They may buy appliances like coffee machines, refrigerators,
water coolers, etc.
 Builders and Developers: Construction companies, home builders, and real estate
developers may purchase appliances in bulk to install in new homes or apartments
they construct or renovate.
 Hospitality Industry: Hotels, resorts, and other hospitality establishments require a
large number of home appliances to furnish their guest rooms and common areas,
such as TVs, mini-fridges, coffee makers, and more.
 Institutions: Educational institutions, hospitals, assisted living facilities, and similar
establishments may buy home appliances for various purposes, including dormitories,
staff rooms, and patient rooms.
 Interior Designers: Professionals in the interior design industry may recommend and
purchase home appliances for their clients as part of home remodelling or renovation
projects.
 Government and Non-Profit Organizations: Public agencies, NGOs, and other
organizations may acquire home appliances for public facilities, community centres,
or low-income housing initiatives.
 Online Retailers and Brick-and-Mortar Stores: Appliances are sold through various
retail channels, including both physical stores and online marketplaces, catering to a
wide range of customers.
As a showroom representative, understanding the needs and preferences of each type
of customer can help you provide personalized recommendations and ensure
customersatisfaction. Listening to their requirements and offering suitable solutions
will contribute to a positive shopping experience for them.

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Competitors:
Competition is important to your business because it enables you to identify your specific and
unique traits that are appealing to customers. Identifying and harnessing these traits will
enable you to market your business more effectively and bring in new customers.
 Girias: GIRIAS INVESTMENT PRIVATE LIMITED
Girias Investment Private Limited is an unlisted private company incorporated on 08 April,
1999. It is classified as a private limited company and is located in Bangalore, Karnataka. Its
authorized share capital is INR 5.00 crore and the total paid-up capital is INR 4.50 crore.
Girias Investment Private Limited's operating revenues range is Over INR 500 crore for the
financial year ending on 31 March, 2022. It's EBITDA has increased by 4.48 % over the
previous year. At the same time, it's book net worth has increased by 6.57 %.The company
operates as a consumer durables retailer. It offers air conditioners, air coolers, and
accessories; entertainment product.
products & Services: air conditioners, air coolers, and accessories; entertainment products,
including home theatres, televisions, audio systems, DVD players, accessories, and set-top-
boxes; washing machines; refrigerators; and microwave ovens
The current status of Girias Investment Private Limited is - Active.
The last reported AGM (Annual General Meeting) of Girias Investment Private Limited, per
our records, was held on 30 September, 2022.
Girias Investment Private Limited has 19 directors - Rishab Giria, Manish Giria, and others.

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 UNILET:
UNILET STORES BANGALORE was Instituted in 2005, Unilet Appliances Pvt Ltd is a
multi-brand consumer electronic retail chain in Karnataka. Headquartered in Bangalore,
the retail chain is a one-stop shop focusing on lifestyle technology products with a
continuous and innovative multi-brand product range. We aim to offer a unique retailing
experience to help customers “Live Product Experience”. With over 15 years since its
inception, Unilet has established its reputation on precise, dependable and consistent
customer experience. Unilet Appliances Pvt Ltd operates 8 exclusive LG premium brand
Shoppes across Bangalore. All stores consist of various lifestyle electronic products that
LG has to offer including a wide range of OLEDs, UHDs, LEDs, Washing Machines,
Refrigerators, Audio Systems, along with new products like water purifiers and Ceiling
fans, making it a one stop shop for all LG products. LG’s approach towards offering its
customers quality products and services, along with exciting offers, is in line with that of
Unilet’s, thereby creating a strong partnership.
 PAI:
Pai International is a story of successful brand in retailing Electronics, Appliances,
Mobiles, Laptops & more. A saga that dates back to the year 2000 when Pai International
was launched as a single store and never looked back. Today we have outlets across
Karnataka & Telangana. We have outlets in Bangalore, Hyderabad, Hassan, Chikmagalur,
Shimoga, Mangalore, Udupi, Kundapur, Bhatkal, Hubli, Belgaum, Chitradurga, Mysore

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& Mandya. Pai International is one of the most-sought-after retailers for all global brands
enjoying privileged goodwill and loyalty among the customers of Electronics, Home
Appliances, Mobile & IT products.
 KAFF:
Kaff Appliances (India) Private Limited is an unlisted private company incorporated on 10
October, 2007. It is classified as a private limited company and is located in West Delhi,
Delhi. Its authorized share capital is INR 3.50 crore and the total paid-up capital is INR 1.50
crore.
Kaff Appliances (India)'s operating revenues range is INR 100 crore - 500 crore for the
financial year ending on 31 March, 2022. It's EBITDA has increased by 98.89 % over the
previous year. At the same time, it's book net worth has increased by 29.87 %. The company
is engaged in manufacturing of kitchen appliances and Kitchen accessories such as detergent
rack, dish rack etc.

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Products & Services: Cooker Hoods, Built in Hobs, Built - in Ovens, Baskets & Fitments,
Corner Storage System, Pull out Ladder Systems
The current status of Kaff Appliances (India) Private Limited is - Active.
Kaff Appliances (India) Private Limited has two directors - Deepak Anand and Malvika
Anand.
While many brands are available, Kaff is one brand that is known for its high-performing
chimneys. The brand is particularly known for its filter-less chimneys that come with
powerful suction to keep your kitchen free from smoke and dirt particles.
 GLEN: GLEN INDIA LIMITED
Glen India Limited is a non-government company, incorporated on 29 Dec, 1998. It's a public
unlisted company and is classified as company limited by shares.
Company's authorized capital stands at Rs 100.0 lakhs and has e paid-up capital which is Rs
62.5 lakhs.
Glen India Limited is majorly in Manufacturing (Machinery &Equipment’s) business from
last 25 years and currently, company operations are active. It is classified as a private limited
company and is located in Faridabad, Haryana. Its authorized share capital is INR 2.25 crore
and the total paid-up capital is INR 1.62 crore. Glen Appliances Private Limited's operating
revenues range is INR 100 crore - 500 crore for the financial year ending on 31 March, 2022.
Glen Industries is rated 4.4 out of 5, based on 7 reviews by employees on Ambition Box.
Glen Industries is known for Work Satisfaction which is rated at the top and given a rating of
4.5. However, Job Security is rated the lowest at 4.0 and can be improved. The Glen gas stove
is consistently ranked as one of the most popular options in India. Gas cooktops from the
Glen brand are widely considered to be the most dependable and trustworthy available.
When a market is competitive, businesses will have greater incentives to lower prices, to
improve the quality of their products and services, and to provide buyers with more options.
That is, businesses will need to innovate to make their products different and better than the
rest.

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CHAPTER -4
ORGANISATIONAL STRUCTURE / DEPARTMENTAL PROFILE.
The organizational structure of a chimney showroom can vary depending on the size and
complexity of the business.
 Owner/Managing Director: The top-level position responsible for overall business
strategy, decision-making, and financial management.
 General Manager: Oversees the day-to-day operations of the showroom, manages various
departments, and reports directly to the owner.
Sales Department:
 Sales Manager: Responsible for leading the sales team and achieving sales targets.
 Sales Representatives: Engage with customers, provide product information, and close
sales.
Customer Service Department:
 Customer Service Manager: Oversees the customer service team and ensures excellent
customer experiences.
 Customer Service Representatives: Assist customers with inquiries, complaints, and after-
sales support.
Marketing Department:
 Marketing Manager: Develops marketing strategies to promote the showroom and its
products.
 Marketing Executives: Implement marketing campaigns, manage social media, and
coordinate advertising.
Inventory and Procurement Department:
 Inventory Manager: Manages inventory levels, orders, and stock control.
 Procurement Officer: Sources products from suppliers and negotiates deal.
Installation and Service Department:
 Service Technicians: Handle chimney installations, repairs, and maintenance.

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Finance and Administration Department:
 Finance Manager: Manages financial aspects of, including budgeting and accounting.
 Administrative Staff: Provides general administrative support, handles paperwork,
and office management.
Warehouse and Logistics:
 Warehouse Manager: Oversee the storage and organization of chimney products.
 Logistics Coordinator: Coordinates shipping, delivery, and transportation of products.
Quality Control and Technical Support:
 Quality Control Manager: Ensures the products meet quality standards.
 Technical Support Specialists: Provide technical assistance to customers and staff.
Human Resources Department:
 HR Manager: Manages recruitment, employee relations, training, and development.
Smaller businesses may have a flatter organizational structure with fewer layers,
while larger businesses may have more departments and management levels.
Product Development Department:
 Product Development Manager: Coordinates the design and development of new
kitchen appliances.
 Design Engineers: Create product prototypes and designs.
 Research and Development Specialists: Conduct market research and gather customer
feedback.

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Manufacturing Department:
 Manufacturing Manager: Oversees the production process and ensures quality and
efficiency.
 Production Supervisors: Manage assembly lines and production teams.
 Quality Control Inspectors: Ensure the products meet quality standards.
Sales and Marketing Department:
 Sales Manager: Leads the sales team and sets sales targets.
 Sales Representatives: Engage with retailers, distributors, and customers to promote and
sell products.
 Marketing Team: Develops marketing campaigns, handles advertising, and manages
online presence.
Customer Service Department:
 Customer Service Manager: Ensures excellent customer support and satisfaction.
 Customer Service Representatives: Assist customers with inquiries, complaints, and
after-sales service.
 Distribution Manager: Organizes product distribution to retailers and wholesalers.
 Logistics Coordinator: Handles shipping, warehousing, and transportation.
Supply Chain and Procurement:
 Supply Chain Manager: Manages the supply chain, inventory, and demand
forecasting.
 Procurement Officer: Sources raw materials and components from suppliers.
Quality Assurance and Testing:
 Quality Assurance Manager: Ensures products meet safety and quality standards.
 Testing Engineers: Conduct rigorous testing on appliances.

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Finance and Accounting Department:
 Finance Manager: Oversees financial transactions, accounting, and financial
reporting.
Human Resources Department:
 HR Manager: Handles recruitment, training, employee relations, and HR policies.
IT and Technical Support:
 IT Manager: Manages the company's technology infrastructure and software systems.
 Technical Support Specialists: Provide technical assistance to customers and internal
staff.
The showroom is designed to create a pleasant and user-friendly shopping experience for
customers. The layout is divided into different sections, including:
 Display Area: This section showcases various chimney and hob models, allowing
customers to see and evaluate the products up close.
 Demo Area: Equipped with functioning chimneys and hobs, the demo area provides
live demonstrations to customers, illustrating product features and performance.
 Customer Service Desk: A dedicated desk staffed by knowledgeable professionals
who can assist customers in choosing the right chimney and hob combination for their
kitchen.
 Support and After-Sales Service: The showroom provides information on warranties,
service centres, and maintenance support for the products they sell.
 Consultation Area: For customers requiring more personalized solutions, the
showroom offers a consultation area where they can discuss their kitchen
requirements with experts.

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 Vision:
To create a value and become a leader in the consumer durable industry whilst focusing on
customer satisfaction by offering a wide variety of products from the best brands. To become
the most trusted and sought-after destination for kitchen chimneys and hobs, providing
customers with cutting-edge technology and exceptional service. To be the most Trusted,
Respected and Preferred brand, and most importantly to become role model to others.
 Mission:
Strive to make a one stop shop with the best brands through efficient, effective and improve
kitchen aesthetics, and maintain a healthy cooking environment, and good customer experience
that goes beyond satisfaction. To create the best place to work where employees are
empowered, cared, developed and provided unlimited opportunities.
 Values:
Values are the set of guiding principles and fundamental beliefs that help a group of people
together as a team and work towards a common business goal.
These values are often related to business relationships, customer relationships, and company
growth.
We are Responsible.
We are Creative.
We work for experience.

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CHAPTER -5
SWOC ANALYSIS.
The home appliances industry all over the world has been witnessing steady growth over the
years, with an increasing number of households owning a range of appliances. With this
trend, home appliances stores have popular destination for their homes. The retail model is
one of the most common and successful business models adopted by manufacturers and
suppliers at wholesale prices and selling at wholesale prices and selling them at markup to
customers. SWOC Analysis helps us to understand the strengths, weaknesses, opportunities
and challenges. Internal factors refer to strengths, weaknesses and External factors refers to
opportunities challenges.
1. Strengths:
 Diverse product offerings: A home appliances store that carries a wide range of products
can appeal to a broader customer base and increase sales.
 Opportunities for add-on services: Offering installation and repair services can increase
revenue and provide an additional service that customers may value.
 Profit margins: Retailing appliances can be a profitable business model due to the
markup that can be added to wholesale prices.
 Promotion and discounts: Offering periodic sales, promotions, and financing options
can attract customers and increase sales.
 Online presence: Integrating e-commerce into the business model can expand the
customer reach and increase sales.
2. Weaknesses:
 Competition: There are many home appliances stores all over the world and
competition can be tough. It can be challenging for a store to stand out and attract
customers.
 Inventory Costs: Buying inventory at wholesale prices can be expensive, which can put
strain on a store’s finances. If the store doesn’t sell its inventory quickly enough, it may
have to discount items to move them, which could impact profitability.
 Logistics: Appliances are often large and bulky, which can make shipping and
transportation difficult and costly. This may limit a stores ability to offer delivery and
installation charges.

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 Customer Service: The home appliance industryis known for its complex productsand
services, which can make it challenging to provide adequate customer support. The
store must have knowledgeable and well- trained employees to assist their customers.
 Seasonal Demand: Consumer demand for appliances tends to be seasonal, with more
purchases happening during holidays and special events. This can be challenging for
stores that need to maintain steady sales throughout the year.
3. Opportunities:
 Expansion into E- commerce: With the growing trend of online shopping, integrating
e-commerce into the business model can attract a wider customer base and increase
sales.
 Offering Installation and Repair Services: Providing installation and repair services and
generate an additional revenue stream and set the store apart from competitors who do
not offer these services.
 Partnerships with Manufacturers and Suppliers: Collaborating with manufacturer and
suppliers can result in exclusive discounts, promotions, and access to new products not
offered by competitors.
 Diversifying Product Offerings: Adding arrange products beyond appliances, such as
home décor and furnishings, can attract new customers and generate more sales.
 Advancements in Technology: Keeping up with technological advancements in the
industry, such as smart home appliances, can set the store apart from competitors and
attract customers.
4. Challenges:
 Competition: There is strong competition in the home appliance store business, which
many retail chains and online stores are offering for customers. This can make it
difficult to attract and retain customers.
 Regulation and compliance: Stricter environment regulations may require changes in
manufacturing processes.
 Economic downturn: Economic recessions and slowdowns can cause consumers to cut
back on spending, which can hurt sales for home appliances stores.
 Changing consumer preferences: Consumers may shift towards purchasing online or
preferring certain brand over others, which may affect in sales and inventory
management.

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 Price wars: Price wars between different stores can hurt profit margins and lead to race
to the bottom.
 Technological advancements; As technology advance consumers may opt for smart
appliances that are more sustainable and energy efficient.
It is important for home appliances stores to anticipate and address challenges through
strategic planning and adaptation.
Conclusion:
In conclusion, conducting a SWOT analysis can provide a valuable assessment of the current
state of home appliance store business. It is important to identify the strengths, weaknesses,
opportunities and challenges of the business to make prior decisions regarding its future growth
and success.
One of the key strengths of a home appliance store business is the demand for the products,
particularly as homeowners seek to upgrade or replace their existing appliances. However the
industry is highly competitive, and business must be able to differentiate themselves from their
competitors to succeed.
Weaknesses of home appliance stores include fluctuating profit margins, inventory
management, challenges and the need to stay up-to -date with evolving technologies and trends
to remain relevant in the market.
Opportunities for home appliance stores include leveraging online sales channels and
incorporating smart home technologies into their product offerings. However, challenges to the
industry include the rise of e-commerce giants, economic downturns, and impact of natural
calamities on consumer purchasing behaviour.
 Ultimately, a thorough SWOC analysis can help a home appliance store business to
develop strategies that capitalize on its strengths, address its weaknesses, take
advantage of opportunities, and mitigate any challenges to its success. By identifying
the internal and external factors that impact the business, owners and managers can
make informed decisions that promote long term growth and profitability.
Therefore, it is important duty or task of business owners and managers to conduct regular
SWOC analysis to stay ahead of changing market trends and to ensure that their businesses
continuously gain success and growth with higher profit.

48
CHAPTER -6
LEARNING OUTCOMES
The main focus was on mainly developing essential skills and knowledge to improve in
sales industry. The learning outcomes of an internship as a sales intern includes:
 Understanding sales processes: Gaining insight into various stages of the sales cycle,
such as prospecting, lead generation, and closing deals.
 Product knowledge: Learning about the company's products or services in-depth to
effectively communicate their value to potential customers.
 Sales techniques: Acquiring practical skills in sales techniques, negotiation, and
handling objections to enhance persuasive abilities.
 Customer relationship management: Developing strategies for building and maintaining
strong relationships with clients.
 Communication skills: Improving verbal and written communication skills to convey
information clearly and professionally.
 Time management: Learning how to prioritize tasks and manage time efficiently to
achieve sales targets.
 Data analysis: Understanding sales data and metrics to evaluate performance and make
informed decisions.
 Teamwork: Collaborating with colleagues and departments to achieve collective goals
and contribute to the company's success.
 Adaptability: Navigating real-world challenges and adapting sales approaches to
diverse customer needs and situations.
 Professional growth: Gaining exposure to a professional work environment, enhancing
problem-solving abilities, and fostering a sense of responsibility and accountability etc.
 Developing strong communication and interpersonal skills to interact effectively with
customers.
 Market Research: Understanding the importance of market research and how to gather
relevant information to identify potential leads and market trends.
 Sales Reporting: Learning to track and analyse sales data, understanding key
performance indicators, and making data-driven decisions.
 Gaining a better understanding of the products or services being sold.

49
 Learning how to identify and meet customer needs and preferences.
 Improving sales and persuasion techniques to enhance the customer's shopping
experience.
 Building confidence in approaching and engaging with different types of customers.
 Developing problem-solving skills to handle customer inquiries and concerns.
 Learning to work as part of a team to achieve sales goals and provide excellent
customer service.
 Enhancing time management and organizational skills to prioritize tasks efficiently.
 Understanding the importance of product knowledge and staying updated on industry
trends.
 Cultivating resilience and adaptability in a fast-paced retail environment.
Typical learning outcomes for a sales intern might include improved communication and
skills, understanding of sales processes and strategies, ability to build and maintain
relationships with customers, and gaining practical experience in a sales environment.

50
CHAPTER-7
CONCLUSION
In conclusion, my internship in a sales department provided me with valuable hands-on
experience in the retail industry. I developed strong communication and customer service
skills, which were crucial in building relationship with customers and driving sales.
Throughout my time, I learned the importance of product knowledge and effective sales
techniques in achieving targets. Overall, this internship has been a rewarding and insightful
experience that has prepared me for a future career in sales and building good relation with
customers.
My internship as a Sales Executive has been an enriching and transformative experience.
Over the course of this program, I have gained a comprehensive understanding of the sales
process and learned various skills in various aspects of the role. During my internship, I
actively participated in sales meetings, collaborated with the sales team, and engaged in
customer interactions. This hands-on experience allowed me to apply theoretical knowledge
to real-world scenarios, enhancing my problem-solving abilities and adaptability.
Throughout the internship, I consistently met and exceeded sales targets, showcasing my
ability to identify opportunities, negotiate effectively, and close deals. Moreover, I embraced
constructive feedback and continuously sought ways to improve my performance, ultimately
contributing to the company's success. As a Sales intern, I also learned the importance of
building strong relationships with clients, ensuring customer satisfaction, and fostering long-
term partnerships. My exceptional communication and interpersonal skills played a crucial
role in establishing trust and credibility with clients, enhancing the overall sales process.
This internship has not only provided me with practical knowledge and skills but also
instilled in me a deep appreciation for the sales profession. It has reaffirmed my passion for
building connections, helping others, and driving business growth through sales. I am grateful
for the guidance and mentorship I received from my supervisors and colleagues, as they
played a significant role in shaping my professional development. Their support and

51
encouragement motivated me to excel and strive for excellence. In conclusion, my time as a
Sales intern has been invaluable. It has equipped me with the confidence, expertise, and
determination to pursue a successful career in sales. I look forward to leveraging these
experiences and skills as I embark on the next chapter of my professional journey.
I extend my sincere gratitude to everyone involved in making this internship a remarkable
and rewarding experience.

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21COMF25_TEJASHWINI A original (1).pdf