Created by Kaitlyn Davis, VCT 4670 Spring 2013

1. Final Client Project
Kaitlyn Davis
VCT 4670 – Spring 2013

2. Company Overview
• Kelly Graphicsis a small business located in
Milan, Ohio
• Provides graphic design, printing, screen
printing, and embroidery services to customers
• Is known for their “spirit wear” designed for
local schools
• Supplies apparel to sports teams and clubs for
more than ten schools and many businesses in
the area
• Offers custom design services, ranging from a
single custom order to an order for several
hundred items

3. Problem
• Kelly Graphics relies on active
Facebook page for sales and updates
• People often ask if there is a website to
see available services and pricing
• Once people come into the store, they
often ask about available services,
pricing options, and design ideas

4. Current Conditions
• Kelly Graphics currently has no website
• Relies on active Facebook page
– New designs and projects are posted
regularly
– However, is limited with ability to post
available services and pricing

5. Desired Condition
• The desired condition is to have a website
that showcases available services for
customers
– Should include design and embroidery
services for local businesses and individual
customers
– Must include pricing and contact information
• A business card, pricing guide and sample
design booklet will help the customers’
experience when shopping in-store

6. Deliverables
• Fully functional website
• Pricing guide
• Sample design booklet
• Business card

7. Existing Graphics Standards
• Doesn’t have any existing standards for
branding or a color scheme
• Typically uses a standard font for the
logo (in varying colors)
• Facebook has a logo that matches
merchandise price tags, but doesn’t
match the business cards
• Business cards are out of date with an
old, unused email address

8. Implementation
• Work will begin with designing the website
– Color schemes, font choices, and layout
established by the website will be used
throughout all print materials
• Once website is finished, use the
information to complete the print materials
– Pricing guide, sample design booklet, and
business card will all have similar layout and
color scheme as the website
• Upon completion, all materials will have a
similar look and will create a cohesive
branding identity

9. Color Scheme
• Based on darker colors, including black
and shades of gray
• Warm colors will be featured as accents
and headers

10. Font Choices
• Romance Fatal Serif - used for Kelly
Graphics lettering
• Futura- Website headers &navigation
• FuturaCondensed Medium - print
headers
• Century Gothic - body text on
website and print pieces

11. Sitemap

12. Homepage Wireframe

13. Concept Sketches
Sketch for Kelly Graphics’ pricing
guide, cover and back page, 4 page
booklet
Sketch for sample design booklet, cover
and back page, 12 page booklet

14. Concept Sketches continued
Three versions of Kelly Graphics’
business card, using yellow and orange
pattern from website header

15. Concept Mockups
The comp Kelly
Graphics selected for
the website home
page
*Note, images and
text are placeholders

16. Concept Mockups continued
Front and back
page template
for pricing guide
and sample
design booklet.

17. Final Products
Screenshot of website
homepage
*Note – the site is still
undergoing several
changes before it goes
live, so I do not have
the final link at this time

18. Final Products continued
Screenshot of
“Schools” page
*Note – the site is still
undergoing several
changes before it
goes live, so I do not
have the final link at
this time

19. Final Products continued
Screenshot of “Edison
Chargers” page, linked from
the “Schools” page
*Note – the site is still
undergoing several changes
before it goes live, so I do not
have the final link at this time

20. Final Products continued
Pricing
Guide,
front and
back
pages

21. Final Products continued
Sample
Design
Booklet, f
ront and
back
pages

22. Final Products continued
Business card with updated
email and website address

23. Challenges
• Keeping up with the project along with
my other class work
• Being patient when it took longer to
receive information from Kelly Graphics
• Creating the website, as I have never
made a site of this scale
• Working out changes to the site to
make it more compatible with all
internet browsers

24. Conclusion
• I learned a great deal about planning,
setting and maintaining deadlines, and
becoming a better critic of my work
• The overall positive reaction to the website
design, colors, and images has helped me
to feel more confident in my web design
skills
• Positive feedback from the evaluation and
surveys have showed me that this project
was successful