Philip Crosby was a businessman and author known for his contributions to quality management practices. He believed quality should be built into the fabric of an organization through prevention rather than appraisal of defects. Crosby developed the "four absolutes of quality management" and a 14 step process for organizations to continuously improve quality. His innovative approach aimed to achieve zero defects by ensuring processes were designed to get it right the first time.

1. Leadership
Guru
“Quality has to be caused not
controlled.”
-Philip Crosby
Philip Bayard Crosby Presented by:
1926- 2001
Akelia Onafowokan

2. “Quality is the result of a carefully constructed cultural environment. It has to
be the fabric of the organization, not part of the fabric.”
- Philip Crosby
 Philip Crosby, was a businessman and author.
 Crosby contributed to management theory and quality management
practices.
 Crosby believed it is less expensive to “do things right the first time” and
that the achievement of quality is relatively easy.
 Quality is the key to success!

3. Who is Philip Crosby?
 Began his career as a quality professional in 1952 after serving in World
War 11 and the Korean War.
 Vice president for the international Telephone Telegraph, world-wide
responsibilities for quality.
 1979, he founded Winter Park-based Philip Crosby Associates Inc.,
 13 books, all of which were best sellers.
 “Creator of zero defects”
His innovative thinking and creative outlook on quality management have
been the inspiration for thousands of companies around the world.

4. Contribution
 Quality Improvement Process
Four Absolutes of Quality Management
Quality has to be defined as conformance to
requirements, not as goodness or elegance.
The system for assuring quality is prevention, not
appraisal.
The performance standard must be zero defects,
not “that‟s good enough.”
The measurement of quality is the price of
nonconformance.

5. Quality Improvement Process
 14 Steps to Implementing Quality Improvements in an
Organization
1. Management commitment
2. Quality improvement team
3. Quality measurement
4. Cost of quality
5. Quality awareness
6. Corrective action
7. Zero defects planning
8. Supervisor training
9. Zero defects day
10. Goal setting
11. Identify the cause of errors and remove
12. Employee recognition
13. Quality councils
14. Repeat the cycle of improvements

6. Conclusion
Quality means different things to different
people and in different situations.
Crosby approach aims to achieve quality by
organizing every process to get the product „right the
first time‟ and prevent mistakes from ever happening.