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Why digital marketing is different to advertising
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BlaBlaCar is a long distance car sharing community, connecting drivers with empty seats and people looking for a ride. Our website and mobile apps allow drivers to publish a planned journey. Passengers can then search available offers, and get in touch with the driver of their choice. We provide a range of features to create a secure, reliable, trust-based community and easy connections between drivers and passengers. For instance, members specify how chatty they are on the scale “Bla”, “BlaBla” and “BlaBlaBla”, hence the name BlaBlaCar. Members rate one another after travelling together, allowing them to build trusted reputations in the community, and contact details are verified. BlaBlaCar is currently used by more than 500,000 people every month across Europe. The community, already numbering 2.5 million members, has been growing rapidly since 2009, in great part due to rising fuel costs and expensive rail fares. http://www.blablacar.com
Europas BlaBlaCar pitch
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Europas BlaBlaCar pitch
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Marketing today requires doing a little bit of everything from creative writing to HTML to light Photoshopping. There are a ton of free tools to make those tasks easier and scalable. Originally presented at Suffolk University's Bridging the Gap Conference--April 18th, 2014. WEB APPS http://zapier.com https://ifttt.com/ http://twitterfeed.com/ http://gaggleamp.com http://landerapp.com/ https://support.google.com/analytics/answer/1033867?hl=en http://99designs.com/ http://visual.ly http://www.alexa.com/ http://www.hubspot.com/blog-topic-generator http://www.wordle.net/ www.inboundwriter.com http://litmus.com/ http://www.inboundwriter.com/ https://www.optimizely.com/ http://thenounproject.com/ http://fortawesome.github.io/Font-Awesome/ https://www.facebook.com/help/459892990722543/ http://ads.twitter.com https://plzadvize.com/ DESKTOP APPS https://itunes.apple.com/us/app/caffeine/id411246225?mt=12 http://jumpcut.sourceforge.net/ http://www.gifgrabber.com/ http://www.gimp.org/ EMAIL TOOLS http://getsignals.com http://www.yesware.com/ http://www.boomeranggmail.com/ http://rapportive.com/ http://www.wisestamp.com/ http://verify-email.org MOBILE APPS https://play.google.com/store/apps/details?id=com.xuchdeid.clear https://itunes.apple.com/us/app/cardmunch-business-card-reader/id478351777?mt=8 BROWSER PLUGINS https://chrome.google.com/webstore/detail/omnidrive/gpnikbcifngfgfcgcgfahidojdpklfia?hl=en-US https://addons.mozilla.org/en-US/firefox/addon/klout/ LEARNING PLATFORMS http://www.google.com/analytics/learn/ http://www.codecademy.com/ http://teamtreehouse.com/ https://generalassemb.ly/ http://www.intelligent.ly/ http://smarterer.com/
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You studied several copywriting books. And read blog post after blog post about writing. But writing your own web copy? It’s a struggle. You know the grammar is fine. But the copy sounds bland. Perhaps even a little too salesy. You read, and re-read your copy. You can’t quite put your finger on it. What’s wrong? How can you improve it? And persuade more people to buy? Today I’ve assembled 17 examples of yucky copy. And I tell you exactly what’s wrong, and how to improve it. Enjoy
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I’ve been privileged to work with brands from all over the world in the last few years. Through this work, I’ve also had a chance to meet, become friends with, work with and collaborate with some of the best content marketers in the world. Some of these marketers have their faces plastered in magazines while others keep it low key and aren’t anything close to household names. When I first started my career, I made it my mission to learn from the best. I studied and read books from the advertising greats and consumed every blog post I could fine from the top modern day marketers I could fine. Through discussions, research and studying the craft, I’ve been able to identify and uncover a few common traits that are found in the best content marketers today. If you want to be a great content marketer, you need to know what it takes to be considered such. Here’s a few traits that differentiate the best content marketers from the rest.
What REALLY Differentiates The Best Content Marketers From The Rest
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These are some ideas I talk about in my Time Management training sessions. Try to approach each of them and develop in a new habit, in order to increase your productivity and manage your time better. Don't forget to share if you find them useful!
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What REALLY Differentiates The Best Content Marketers From The Rest
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How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
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40 Tools in 20 Minutes: Hacking your Marketing Career
40 Tools in 20 Minutes: Hacking your Marketing Career
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