The document discusses using scents to positively impact the mental state of elderly people in a rest home. It proposes researching the fears of elderly residents and testing whether certain scents can alleviate fears and improve mood. A proposed method is interviewing elderly residents and staff, followed by co-designing and prototyping scent-based interventions to stimulate cognition, memory and positive experiences.
My last lecture of ELE3701; innovation and entreprenurship. Task: develop and pitch a strategic innovation strategy for Moods of Norway and Coolburst.
Tools:
Paper....
Business model canvas
Innovation Pyramid
Lego
Coffee
Dirbtinio intelekto taikymai verslo procesų valdymuiDarius Dilijonas
Ar didžiosios kompiuterinės smegenys gali numatyti mūsų elgseną perkant prekes, skirti mums ar neskirti kreditą banke, prognozuoti mūsų ligas ir sveikatos būklę?
Presentation charles spence sensory marketing with permission to www.intothem...pnschwab
This presentation was given by Charles Spence, Professor at the University of Oxford, at EMAC2010 in Copenhagen, Denmark.
Professor Spence gave the authorization to IntoTheMinds to comment and reproduce his presentation on the blog http://blog.IntoTheMinds.com
Case studies carried out on the subject of sensory marketing, more specifically, scent marketing. Facts published in this presentation demonstrate the importance of sensory marketing for every brand. For more information click on www.storemedia.eu
My last lecture of ELE3701; innovation and entreprenurship. Task: develop and pitch a strategic innovation strategy for Moods of Norway and Coolburst.
Tools:
Paper....
Business model canvas
Innovation Pyramid
Lego
Coffee
Dirbtinio intelekto taikymai verslo procesų valdymuiDarius Dilijonas
Ar didžiosios kompiuterinės smegenys gali numatyti mūsų elgseną perkant prekes, skirti mums ar neskirti kreditą banke, prognozuoti mūsų ligas ir sveikatos būklę?
Presentation charles spence sensory marketing with permission to www.intothem...pnschwab
This presentation was given by Charles Spence, Professor at the University of Oxford, at EMAC2010 in Copenhagen, Denmark.
Professor Spence gave the authorization to IntoTheMinds to comment and reproduce his presentation on the blog http://blog.IntoTheMinds.com
Case studies carried out on the subject of sensory marketing, more specifically, scent marketing. Facts published in this presentation demonstrate the importance of sensory marketing for every brand. For more information click on www.storemedia.eu
Maximizing the business value from social computingSocialKwan
Social computing is an important strategic platform for increasing workplace collaboration and knowledge management, and a strategic platform for modernizing enterprise applications to connect collaboration with business processes and transactions, thereby achieving tangible productivity gains and customer value.
There are concrete steps organizations can take today in order to address both parts of the enterprise opportunity around social computing in terms of “horizontal” strategic knowledge management and innovation functions and “vertical” mission-critical business applications. Addressing both parts of this equation is key to success and to unlocking the full potential of social computing in the enterprise.
Designing for the senses is becoming more widespread. Done well, it can be very engaging and increase revenues, brand experience and loyalty. Done badly, it can be overwhelming and drive customers away. Top 10 mistakes in sensory branding as viewed by Vetyver.
SCENT-I-MENTAL
We live in a world that functions on sharp reflexes, instant reactions and instantaneous judgements hence it becomes imperative for guys and gals to master the art of making a good first impression. I consider the most important, desired and essential skill for one to function in this day and age.
A series of recent studies for Personality and Social Psychology showed that ‘’Appearance affects everything – from liking someone to trustworthiness...etc”.
Our first impression has the power to override what we already know about a person just by looking at them. The SCENT of a man is a noteworthy part of the first impression that he builds and that too in 7 seconds to make a good one.
SCENT-I-MENTAL
We live in a world that functions on sharp reflexes, instant reactions and instantaneous judgements hence it becomes imperative for guys and gals to master the art of making a good first impression. I consider the most important, desired and essential skill for one to function in this day and age.
A series of recent studies for Personality and Social Psychology showed that ‘’Appearance affects everything – from liking someone to trustworthiness...etc”.
Our first impression has the power to override what we already know about a person just by looking at them. The SCENT of a man is a noteworthy part of the first impression that he builds and that too in 7 seconds to make a good one.
Maximizing the business value from social computingSocialKwan
Social computing is an important strategic platform for increasing workplace collaboration and knowledge management, and a strategic platform for modernizing enterprise applications to connect collaboration with business processes and transactions, thereby achieving tangible productivity gains and customer value.
There are concrete steps organizations can take today in order to address both parts of the enterprise opportunity around social computing in terms of “horizontal” strategic knowledge management and innovation functions and “vertical” mission-critical business applications. Addressing both parts of this equation is key to success and to unlocking the full potential of social computing in the enterprise.
Designing for the senses is becoming more widespread. Done well, it can be very engaging and increase revenues, brand experience and loyalty. Done badly, it can be overwhelming and drive customers away. Top 10 mistakes in sensory branding as viewed by Vetyver.
SCENT-I-MENTAL
We live in a world that functions on sharp reflexes, instant reactions and instantaneous judgements hence it becomes imperative for guys and gals to master the art of making a good first impression. I consider the most important, desired and essential skill for one to function in this day and age.
A series of recent studies for Personality and Social Psychology showed that ‘’Appearance affects everything – from liking someone to trustworthiness...etc”.
Our first impression has the power to override what we already know about a person just by looking at them. The SCENT of a man is a noteworthy part of the first impression that he builds and that too in 7 seconds to make a good one.
SCENT-I-MENTAL
We live in a world that functions on sharp reflexes, instant reactions and instantaneous judgements hence it becomes imperative for guys and gals to master the art of making a good first impression. I consider the most important, desired and essential skill for one to function in this day and age.
A series of recent studies for Personality and Social Psychology showed that ‘’Appearance affects everything – from liking someone to trustworthiness...etc”.
Our first impression has the power to override what we already know about a person just by looking at them. The SCENT of a man is a noteworthy part of the first impression that he builds and that too in 7 seconds to make a good one.
Our customer experience and decisions we make first of all depends of our feelings and our sensory perception. That means the best thing you could do with your product and brand - the right sensory mix and sensory positioning among other products and brands.
1. Introduction The Art and Science of Perfume.pptxRosiesGifts
Unveiling the Secrets: The Psychology of Perfume - A Journey into the World of RosiesGifts." Join us as we unravel the fascinating psychology behind perfume and explore the captivating world of
Success, Health & Happiness by MindfulnessAshok Jaswani
Can Mindfulness alone give us Success, Health & Happiness! How?
Let us first understand the Mind and its functioning. What is Mindfulness and how mindful Working can give us the best of success, health and happiness.
Emotions are the spice of our life but do we really need that spice in our business life? Do those spices taste differently in different countries? And aren't women always too emotional? Should they avoid or endure emotions? Neither especially female engineers should use them wisely. This presentation summarizes the concept of Emotional Intelligence and how to use it to build a successful engineering career. Real life examples will provide guidance on how to overcome emotional challenges when working internationally.
4. sensory marketing the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products
5. interests aromas emotions smell perfume scent associations observe remember feelings state of mind stronger unconscious the memory memories sense of smell train memory anosm intenser impulse
7. focus on memories sense of smell scent state of mind the memory unaware train memory fear
8. facts - problems °Fear is one of the most powerful emotions. °Aging produces physical changes throughout the body. °The sense of smell tends to diminish.
10. facts - problems ° Bad smells can cause depressions. ° Memories help maintaining the mental status. ° Elderly have less appetite and are less vital.