DDMA Email Summit 2014 | Essentiële tips voor een goede e-mailCampagne
Ruben Zantingh-Bozic (www.marketingenzym.nl) neemt je mee langs de belangrijkste aspecten van een goede e-mail. Wat is de beste subject line en hoe krijg je meer opens? Een speedcursus e-mailmarketing!
Maar... reken niet op simpele te kopiëren feiten. Want wat werkt voor een ander werkt niet per definitie voor jou. Ga aan de slag met het mantra DENK SIMPEL MENS en de vijf gouden handvatten die je krijgt aangereikt.
La Luna solía bajar a la Tierra todos los lunes para jugar, pero un día mientras dormía una vaca la lamió y le quitó un pedazo de la cabeza. Desde entonces la Luna se puso triste y no quiso volver a la Tierra, dejando ver el pedazo que le falta.
The document introduces six families that will be part of a new Prosperous BACC (Build A Community Challenge) simulation called Alcinen Heights. The families were determined randomly and include the Passion family (the catalyst for starting the town), the Elephantes family who lost the father, the Ghoti family who also lost a parent, the Tales family whose mother disappeared, the Supernova alien family, and the dog-obsessed Canines family. The creator notes they won't count houses until earning enough points for each family to avoid an early population advantage. Play has begun for the first rotation and notes are being carefully kept to track the simulation's progress.
The document provides a series of short poems and stories with imaginative scenarios involving animals, nature, and people. It describes a magical squirrel that can fly, a girl who gets stuck in a tree with a bee, a bat and rat who think they are cats, and a woman who watches birds from her window while feeling sad. The poems explore themes of friendship, imagination, and emotional struggles through lighthearted and sometimes surreal imagery.
CMC Teacher Education SIG Presentation; AntoniadouCmcTchrEdSIG
This document summarizes a teacher development program that used online collaboration to help student teachers develop their pedagogical skills. The program used Second Life, emails, Skype and other tools for social interaction. This allowed student teachers to work in their zone of proximal development as they constructed knowledge through discussion and feedback. Analysis of online transcripts showed examples of multivoicedness as student teachers engaged in shared knowledge construction and reflected on their teaching practices. Overall the program helped align the student teachers' skills with established teaching criteria through meaningful online collaboration.
DDMA Email Summit 2014 | Essentiële tips voor een goede e-mailCampagne
Ruben Zantingh-Bozic (www.marketingenzym.nl) neemt je mee langs de belangrijkste aspecten van een goede e-mail. Wat is de beste subject line en hoe krijg je meer opens? Een speedcursus e-mailmarketing!
Maar... reken niet op simpele te kopiëren feiten. Want wat werkt voor een ander werkt niet per definitie voor jou. Ga aan de slag met het mantra DENK SIMPEL MENS en de vijf gouden handvatten die je krijgt aangereikt.
La Luna solía bajar a la Tierra todos los lunes para jugar, pero un día mientras dormía una vaca la lamió y le quitó un pedazo de la cabeza. Desde entonces la Luna se puso triste y no quiso volver a la Tierra, dejando ver el pedazo que le falta.
The document introduces six families that will be part of a new Prosperous BACC (Build A Community Challenge) simulation called Alcinen Heights. The families were determined randomly and include the Passion family (the catalyst for starting the town), the Elephantes family who lost the father, the Ghoti family who also lost a parent, the Tales family whose mother disappeared, the Supernova alien family, and the dog-obsessed Canines family. The creator notes they won't count houses until earning enough points for each family to avoid an early population advantage. Play has begun for the first rotation and notes are being carefully kept to track the simulation's progress.
The document provides a series of short poems and stories with imaginative scenarios involving animals, nature, and people. It describes a magical squirrel that can fly, a girl who gets stuck in a tree with a bee, a bat and rat who think they are cats, and a woman who watches birds from her window while feeling sad. The poems explore themes of friendship, imagination, and emotional struggles through lighthearted and sometimes surreal imagery.
CMC Teacher Education SIG Presentation; AntoniadouCmcTchrEdSIG
This document summarizes a teacher development program that used online collaboration to help student teachers develop their pedagogical skills. The program used Second Life, emails, Skype and other tools for social interaction. This allowed student teachers to work in their zone of proximal development as they constructed knowledge through discussion and feedback. Analysis of online transcripts showed examples of multivoicedness as student teachers engaged in shared knowledge construction and reflected on their teaching practices. Overall the program helped align the student teachers' skills with established teaching criteria through meaningful online collaboration.
This summary provides the key details from the multi-paragraph document in 3 sentences:
Hollie tells Thai that she is pregnant with their second child. Thai proposes marriage to Hollie, which she joyfully accepts. Meanwhile, Anna and her family prepare for the girls to start their first year of college while dealing with Tara Kody's continued unwanted presence and influence attempts in their home.
The document summarizes the main parts of the respiratory system including the lungs, trachea, larynx, bronchi, alveolus, pharynx, and nose. The lungs are large organs that take up most of the chest cavity. The trachea enters the chest opposite the upper border and transports air. The larynx is made of cartilage to prevent collapse while breathing. Bronchi branch within the lungs to distribute air to the alveolus, which are involved in gas exchange. The pharynx serves as an air and food passageway in the throat. The nose allows for smell and contributes to taste.
Este documento presenta el programa del XX Encuentro Nacional de Educadores de Nivel Inicial que se llevará a cabo del 25 al 28 de octubre en Alta Gracia, Córdoba. El programa incluye conferencias, talleres y actividades culturales sobre temas relacionados a la educación inicial divididos en dos sedes durante dos días. El acto de clausura contará con la presencia de autoridades y la entrega de certificados a los participantes.
The document describes a day in the life of the Cooke family in the Sims game. It discusses the family moving to a new larger home with their three children after the birth of their third child. The family works to establish their business and take care of the home and children.
The document contains menus from the JHSHotel including room service, appetizers, vegetarian options, breakfast, lunch, dinner, children's menu, and beverages. The appetizer menu includes baked brie, escargot, and shrimp cocktail priced between $7-8. The vegetarian menu contains salads, pasta, side dishes, soups, and desserts. The breakfast menu offers items like eggs benedict and pancakes/waffles for $8-8.50. Lunch items include a turkey sandwich, mac and cheese, and lobster chowder for $10-14. Dinner options consist of scampi, pork chop, filet mignon, and duck
The summary provides an overview of the ninth season/chapter of the Cooke family in Arbor Watch. Last rotation, Maria, Sandra, and Jeremiah were born, bringing the total of kids in the household to seven. Julian starts a bakery called J&J Bakery to help earn income for the large family. Sandy then gives birth to triplets - Jason, James, and Jebediah. The house is renovated to better accommodate the family of 12. The rotation ends with Sandy aging into an elder.
The document summarizes a Sims gameplay session where the player controls Julien Cooke and his new wife Sandy through their winter season. Some key events include:
1) Julien proposes to Sandy after she moves in, and they have a wedding.
2) The player remodels Julien's business More Than Food to include an indoor bakery, improving its profits.
3) Sandy gets pregnant and later gives birth to twins, a boy named Julian and a girl named Amanda.
4) The business earns several rewards and reaches the next level due to increased customers at the new indoor location.
5) The season ends with the Cookes welcoming their newborn twins and having earned
The document summarizes a Sims gameplay session where the player controls Julien Cooke and his growing family in the winter season. Some key events include: Julien marries Sandy Bruty, who moves in and brings $16,000; they have a wedding and Sandy becomes pregnant with twins; Julien remodels his bakery business to be indoors and gets a good review, raising its level; the twins, Julian and Amanda, are born at the end of the week. The family's funds increase to $509 by the end of the gameplay rotation.
This document provides an overview and agenda for a fire safety training session for seniors living in high-rise apartments. The 90-minute training will cover major causes of fires, cooking fire safety, using a fire extinguisher, and fire emergency procedures. It includes slides on kitchen fire statistics, safety tips for cooking, heating, smoking and what to do in the event of a fire. Participants will learn to identify fire hazards, practice using a fire alarm and fire extinguisher. The goal is to help seniors stay safe from fire in their apartments.
This chapter continues the story of Charrie and her family. Charrie's triplets Squirtle, Wartortle and Blastoise have their birthday party. Pony remains concerned about Rizzi and warns Charrie about the potential dangers of the witch Tara Kody. Squirtle enjoys her first day of school. Later, Pony hints to Charrie about the legacy's potential power but says they will discuss it more later.
Ethan Smithe adopts two dogs, Buffy and Mia, for his family. His daughter Cassie hits it off with Thomas but also flirts with his brother Jay. Lilly gives birth to a boy named Richard. Cassie goes on dates with Jay and they share their first kiss. Lilly also becomes pregnant again unexpectedly. The Smithe family business, The Toy Chest, expands after a successful work day.
Cloud flare jgc bigo meetup rolling hashesCloudflare
Rolling and extendable hashes allow efficiently updating hash values when a string or data is extended. Cyclic redundancy checks (CRCs) are commonly used as rolling hashes due to their fast computation. Rabin-Karp hashes also allow efficient rolling updates through arithmetic modulo a prime value. Both CRCs and Rabin-Karp hashes enable fast searching for substrings in a string by sliding the hash along the string and comparing values. Rsync utilizes a similar rolling hash approach along with MD5 hashes to efficiently synchronize files between systems.
Two of the major concerns for serving information over the
internet are latency and security. Reducing latency improves
response times, making content delivery seem more
instantaneous and improving user experience. The most
common approach to improving security is TLS, where data is sent over an authenticated encryption tunnel between a server and a client. The Internet’s architecture and the physical realities of how networks are spread geographically can cause these two goals to be competitive. This talk introduces a model to deal with private key security in this situation.
This document provides an overview of Chapter 1 of the "A Fishy Dualacy" legacy story. It introduces the founder, Axolotl Salt, and their family which includes wife Mary and daughter Azure. The family lives in a small crowded house as they adjust to having a new baby. Ax works while Mary cares for Azure with some help from Aunt Lupe. The chapter also touches on Azure's first birthday, her beginning school, and the expansion of the family home.
CMC Teacher Education SIG Presentation; MitchellCmcTchrEdSIG
The document discusses a study on the use of wikis for collaborative academic writing assignments. Students were assigned roles like content expert, organizational mastermind, and language editor. The study found that roles affected the frequency and types of revisions students made. Most revisions were formal or stylistic. Students felt the wiki improved their writing, especially organization, and that their groups collaborated well. The teacher provided guidance but did not directly edit student work. Future research could explore encouraging equal participation and assessing collaborative writing.
CMC Teacher Education SIG Presentation; KurekCmcTchrEdSIG
This document discusses frameworks for classifying language competencies in computer-mediated communication. It examines taxonomies proposed by Salmon (2000), Hempel & Stickler (2005), and Desjardins & Peters (2007). The author suggests their own taxonomy of online teaching skills, separating them into technical literacy, receptive literacy, and authoring literacy. They raise questions about how to balance general and specific skills, and whether language deficiencies can seriously hinder successful computer-mediated communication.
Flora gave birth to twins Ginger and Geranium. Her oldest children Chamomile, Borage, and Dill worked hard to save money for college by fixing up cars. They were able to sell the cars and earn enough for college. Flora was proud to see her eldest children leave for their first semester at a dorm. Meanwhile, Euca earned money through dating and found pirate treasure, which she shared with her siblings. On the twins' birthday, Flora threw a party and said goodbye to the oldest kids as they left for college. Shortly after, Flora gave birth to another daughter named Heather.
This summary provides the key details from the multi-paragraph document in 3 sentences:
Hollie tells Thai that she is pregnant with their second child. Thai proposes marriage to Hollie, which she joyfully accepts. Meanwhile, Anna and her family prepare for the girls to start their first year of college while dealing with Tara Kody's continued unwanted presence and influence attempts in their home.
The document summarizes the main parts of the respiratory system including the lungs, trachea, larynx, bronchi, alveolus, pharynx, and nose. The lungs are large organs that take up most of the chest cavity. The trachea enters the chest opposite the upper border and transports air. The larynx is made of cartilage to prevent collapse while breathing. Bronchi branch within the lungs to distribute air to the alveolus, which are involved in gas exchange. The pharynx serves as an air and food passageway in the throat. The nose allows for smell and contributes to taste.
Este documento presenta el programa del XX Encuentro Nacional de Educadores de Nivel Inicial que se llevará a cabo del 25 al 28 de octubre en Alta Gracia, Córdoba. El programa incluye conferencias, talleres y actividades culturales sobre temas relacionados a la educación inicial divididos en dos sedes durante dos días. El acto de clausura contará con la presencia de autoridades y la entrega de certificados a los participantes.
The document describes a day in the life of the Cooke family in the Sims game. It discusses the family moving to a new larger home with their three children after the birth of their third child. The family works to establish their business and take care of the home and children.
The document contains menus from the JHSHotel including room service, appetizers, vegetarian options, breakfast, lunch, dinner, children's menu, and beverages. The appetizer menu includes baked brie, escargot, and shrimp cocktail priced between $7-8. The vegetarian menu contains salads, pasta, side dishes, soups, and desserts. The breakfast menu offers items like eggs benedict and pancakes/waffles for $8-8.50. Lunch items include a turkey sandwich, mac and cheese, and lobster chowder for $10-14. Dinner options consist of scampi, pork chop, filet mignon, and duck
The summary provides an overview of the ninth season/chapter of the Cooke family in Arbor Watch. Last rotation, Maria, Sandra, and Jeremiah were born, bringing the total of kids in the household to seven. Julian starts a bakery called J&J Bakery to help earn income for the large family. Sandy then gives birth to triplets - Jason, James, and Jebediah. The house is renovated to better accommodate the family of 12. The rotation ends with Sandy aging into an elder.
The document summarizes a Sims gameplay session where the player controls Julien Cooke and his new wife Sandy through their winter season. Some key events include:
1) Julien proposes to Sandy after she moves in, and they have a wedding.
2) The player remodels Julien's business More Than Food to include an indoor bakery, improving its profits.
3) Sandy gets pregnant and later gives birth to twins, a boy named Julian and a girl named Amanda.
4) The business earns several rewards and reaches the next level due to increased customers at the new indoor location.
5) The season ends with the Cookes welcoming their newborn twins and having earned
The document summarizes a Sims gameplay session where the player controls Julien Cooke and his growing family in the winter season. Some key events include: Julien marries Sandy Bruty, who moves in and brings $16,000; they have a wedding and Sandy becomes pregnant with twins; Julien remodels his bakery business to be indoors and gets a good review, raising its level; the twins, Julian and Amanda, are born at the end of the week. The family's funds increase to $509 by the end of the gameplay rotation.
This document provides an overview and agenda for a fire safety training session for seniors living in high-rise apartments. The 90-minute training will cover major causes of fires, cooking fire safety, using a fire extinguisher, and fire emergency procedures. It includes slides on kitchen fire statistics, safety tips for cooking, heating, smoking and what to do in the event of a fire. Participants will learn to identify fire hazards, practice using a fire alarm and fire extinguisher. The goal is to help seniors stay safe from fire in their apartments.
This chapter continues the story of Charrie and her family. Charrie's triplets Squirtle, Wartortle and Blastoise have their birthday party. Pony remains concerned about Rizzi and warns Charrie about the potential dangers of the witch Tara Kody. Squirtle enjoys her first day of school. Later, Pony hints to Charrie about the legacy's potential power but says they will discuss it more later.
Ethan Smithe adopts two dogs, Buffy and Mia, for his family. His daughter Cassie hits it off with Thomas but also flirts with his brother Jay. Lilly gives birth to a boy named Richard. Cassie goes on dates with Jay and they share their first kiss. Lilly also becomes pregnant again unexpectedly. The Smithe family business, The Toy Chest, expands after a successful work day.
Cloud flare jgc bigo meetup rolling hashesCloudflare
Rolling and extendable hashes allow efficiently updating hash values when a string or data is extended. Cyclic redundancy checks (CRCs) are commonly used as rolling hashes due to their fast computation. Rabin-Karp hashes also allow efficient rolling updates through arithmetic modulo a prime value. Both CRCs and Rabin-Karp hashes enable fast searching for substrings in a string by sliding the hash along the string and comparing values. Rsync utilizes a similar rolling hash approach along with MD5 hashes to efficiently synchronize files between systems.
Two of the major concerns for serving information over the
internet are latency and security. Reducing latency improves
response times, making content delivery seem more
instantaneous and improving user experience. The most
common approach to improving security is TLS, where data is sent over an authenticated encryption tunnel between a server and a client. The Internet’s architecture and the physical realities of how networks are spread geographically can cause these two goals to be competitive. This talk introduces a model to deal with private key security in this situation.
This document provides an overview of Chapter 1 of the "A Fishy Dualacy" legacy story. It introduces the founder, Axolotl Salt, and their family which includes wife Mary and daughter Azure. The family lives in a small crowded house as they adjust to having a new baby. Ax works while Mary cares for Azure with some help from Aunt Lupe. The chapter also touches on Azure's first birthday, her beginning school, and the expansion of the family home.
CMC Teacher Education SIG Presentation; MitchellCmcTchrEdSIG
The document discusses a study on the use of wikis for collaborative academic writing assignments. Students were assigned roles like content expert, organizational mastermind, and language editor. The study found that roles affected the frequency and types of revisions students made. Most revisions were formal or stylistic. Students felt the wiki improved their writing, especially organization, and that their groups collaborated well. The teacher provided guidance but did not directly edit student work. Future research could explore encouraging equal participation and assessing collaborative writing.
CMC Teacher Education SIG Presentation; KurekCmcTchrEdSIG
This document discusses frameworks for classifying language competencies in computer-mediated communication. It examines taxonomies proposed by Salmon (2000), Hempel & Stickler (2005), and Desjardins & Peters (2007). The author suggests their own taxonomy of online teaching skills, separating them into technical literacy, receptive literacy, and authoring literacy. They raise questions about how to balance general and specific skills, and whether language deficiencies can seriously hinder successful computer-mediated communication.
Flora gave birth to twins Ginger and Geranium. Her oldest children Chamomile, Borage, and Dill worked hard to save money for college by fixing up cars. They were able to sell the cars and earn enough for college. Flora was proud to see her eldest children leave for their first semester at a dorm. Meanwhile, Euca earned money through dating and found pirate treasure, which she shared with her siblings. On the twins' birthday, Flora threw a party and said goodbye to the oldest kids as they left for college. Shortly after, Flora gave birth to another daughter named Heather.
Workshop E-mailmarketing Marketingdag Voor De Podiumkunsten 09 maart 2009Campagne
Hoe houd je mensen op een relevante manier betrokken bij je podium? En hoe kun je er online voor zorgen dat je meer bezoekers trekt? Hoe speel je in op de wensen, eisen en verwachtingen die iemand vandaag de dag heeft? En belangrijker nog: waarom zou je verder moeten gaan dan alleen een e-mailnieuwsbrief? Deze workshop gaat over e-mailmarketing anno 2009. Het jaar waarin het niet langer gaat om zenden, maar vooral om de dialoog en wederzijds vertrouwen. Want zonder vertrouwen geen goede relatie. Je hoort de laatste trends, ziet succesvolle cases, belangrijke do’s en dont’s en wordt vooral geïnspireerd om meer uit je database te halen. Met als resultaat dankbaar publiek en volle zalen.
Presentatie" Webinar 'het beste verzendmoment voor e-mail marketing'Basedriver
"Het verzendmoment heeft veel invloed op de openratio van campagnes. Als je de resultaten van campagnes en nieuwsbrieven wilt verbeteren, dan kan je het verzendmoment niet laten liggen! "
In dit webinar laat Peter van der Schaar van Basedriver zien hoe je het beste verzendmoment bepaalt voor jouw campagnes.
Je krijgt praktische voorbeelden uit onze eigen praktijk, op basis van onze eigen nieuwsbrief en een analyse van 20.000.000 verzonden e-mail berichten.
Wil je het hele webinar terugkijken? Dat kan via deze link:
https://www.basedriver.com/e-mailmarketing/terugkijken-webinar-het-beste-verzendmoment-voor-e-mail-marketing/
Deze powerpointpresentatie hoort bij de workshop Marketing & Promotie voor Non profit. Door het volgen van deze workshop (van 1 dag) leren maatschappelijke organisaties hoe zij hun doelgroep (cliënten, donateurs/sponsors, vrijwilligers) het best kunnen bereiken. Deelnemers schrijven zelf een persbericht, bekijken hun huidige communicatie kritisch en leren welke social media ze moeten inzetten voor welke doelgroep. Gewaardeerd met een 8,3 ook door het hoge "doe" gehalte.
Van het sturen van een wekelijkse nieuwsbrief naar een gehele database, naar gepersonaliseerde, geautomatiseerde e-mailcampagnes die zijn afgestemd op de customer journey. Een jaar optimaliseren levert Warmteservice 200 procent omzetgroei uit e-mailmarketing op! In deze presentatie laten Bernedien Verburg en Patrick van Wattum uit hoe zij dit hebben aangepakt.
2. • Opgericht in 1978 te Alkmaar
• 100% familiebedrijf
• Omzet € 28 miljoen in 2012
• 168 medewerkers in vaste dienst
• 20.000 m2 opslag- en productieruimte
• 2.700 m2 kantoorruimte
• 175 miljoen poststukken per jaar
Bedrijfsprofiel
3. Direct Mail
• Sealen
• Couverteren
• Adresseren
1 op 1 communicatie
• Persoonlijke aanbiedingen
• Op koopgedrag gestuurd
E-Fulfilment
• Logistieke afhandeling webwinkels
Portobemiddeling
Kernactiviteiten
17. Cityboard
Adverteren op golflocaties
• ChannelFORE
TV scherm met commercial
• FOREcards
Golfdisplay met ansichtkaarten
Landelijk bereik golfend Nederland
Aanvullende activiteiten
25. DM 56% 44%
HAH 65%35%
E-mail 33% 67%
TV 19% 81%
Reclamebereik Waste
Direct Mail wordt nog steeds goed bekeken en gelezen
26. In welke maand is traditioneel de maildruk het hoogst?
Januari
Maart
September
December
27. In welke maand is traditioneel de maildruk het hoogst?
December
jan feb maart apr mei jun jul aug sept okt nov dec
28. Op welke dag valt DM het vaakst op de deurmat?
Zaterdag
Vrijdag
Donderdag
Dinsdag
29. Bron: Nielsen Media Research
Dinsdag
17%
Woensdag
15%
Donderdag
15%
Vrijdag
18%
Zaterdag
35%
Op welke dag valt DM het vaakst op de deurmat?
Zaterdag
30. Hoeveel effectiever is een mailing als deze naar de beslisser in een
huishouden wordt gestuurd?
Respons gaat van 4% naar 5%
Respons gaat van 4% naar 6%
Respons gaat van 4% naar 8%
Respons gaat van 4% naar 10%
31. Hoeveel effectiever is een mailing als deze naar de beslisser in een
huishouden wordt gestuurd?
Respons gaat van 4% naar 10%
Bij beslissers:
• Is de betrokkenheid bij het product groter
• Is het reclamebereik hoger (ze hebben vaker de mailing gezien)
• Is de herinnering 2x zo hoog
32. Wat heeft de meeste invloed op het succes van een mailing?
Goede vormgeving
Juiste aanbod
Juiste persoon
Juiste tijdstip / moment
33. Wat heeft de meeste invloed op het succes van een mailing?
Juiste persoon
Moment5%
15% Aantal contacten
15% Aanbod
15% Vormgeving
50%Juiste persoon
Lester Wunderman
41. Er is een vaste kijkvolgorde
• Beelden winnen van tekst
• Vorm voor inhoud
Dit is onbewust gedrag
P
Parkeren linksaf
42.
43.
44. Vast kijkgedrag
In maximaal 2 seconden
ziet de ontvanger
maximaal 10 fixatiepunten
5 fixatiepunten naar lay-out
1. Logo
2. NAW
3. Aanhef
4. Handtekening
5. Naam ondertekenaar
Nic. Oud Direct Mail
Newtonstraat 46
1704 SB Heerhugowaard
Geachte heer Jansen
Ronald Bot
1
2
3
4
5
45. 10 Fixatiepunten
• 5 voor lay-out
• 5 kansen voor de boodschap:
Kopzin
2 of 3 aandachtspunten
Eventueel: PS
Tip: benut de fixatiepunten
Wim van der Mark
Ommerbos 38
1234 AA AMSTERDAM
Nieuw: Sneller en makkelijkerInternettenn
Geachte heer Van der Mark,
Dat is voor 60% van de gezinnen zoals het uwe mogelijk.
U heeft namelijk een hypotheek die al langer dan 10 jaar
loopt en in 60% van de gevallen valt er dan € 200,- per
maand te besparen
U bespaart tijd en geld
Uw monteurs hebben perfecte instructies
De klant is sneller op de hoogte
U maakt een betere marge
Na gaan hoeveel u bespaart, kost hooguit een half uur
van uw tijd. Want in een half uur kan onze adviseur
samen met u na gaan hoeveel kansen uw situatie biedt.
Stuur de antwoordkaart vandaag nog op, of bel Marieke
de Winter voor het maken van een afspraak. Dan weet u
volgende week al hoeveel u kunt besparen.
Met vriendelijke groet,
Willem de Marker
P.S. Doe het vandaag nog, dan maakt u ook nog eens
kans op een gratis digitale fotocamera
kopzin
Aandacht 1
Aandacht 2
Aandacht 3
46. De kijkvolgorde bij folders
Eerst pag. 1
Achterkant pag. 4
Bovenkant pag. 3
Rechterkant pag. 2
Onderkant pag. 3
32
41
49. De kracht van Direct Mail
de voordelen op een rijtje
Direct mail….
1. is selectief – u besteedt uw tijd en geld alleen aan mensen die voor u interessant zijn
2. is doelgericht – u kunt uw boodschap haarscherp afstemmen op de ontvanger
3. is zichtbaar - Fysieke post wordt bijna altijd geopend. Zes op de tien ontvangers leest
een direct mailing daadwerkelijk
4. creëert secundair bereik - Post wordt ook vaak bewaard én doorgegeven omdat het
interessant is voor anderen
5. valt op - u heeft de keuze uit diverse materialen, druktechnieken en formaten
50. Direct mail….
6. zet aan tot actie – communiceer een actie en u ontvangt respons. U creëert dus verkoop
7. versterkt uw klantrelatie – uw klant voelt zich erkend/ gewaardeerd met persoonlijke post
8. is testbaar – voordat u uw mailing verstuurt, kunt u deze testen bij een kleine groep. De
resultaten van uw test kunt u vervolgens gebruiken om uw boodschap te optimaliseren
9. is meetbaar – of u nu gebruikmaakt van een responsmogelijkheid via een
website, telefoonnummer, antwoordkaart of een combinatie, u weet precies wie er heeft gereageerd
10. is te combineren – een mix van verschillende communicatiemiddelen vergroot de impact van
uw boodschap. Stuur bijvoorbeeld een digitale reminder. Binnenkomen via verschillende kanalen
werkt responsverhogend