Presentatie Hanneke Bruggeman / NPCF
•Download as PPT, PDF•
0 likes•348 views
UMOZ 1 november 2011 (Uw Mening Onze Zorg); Zoek, vind & waardeer ZorgkaartNederland.nl
Recommended
More Related Content
Viewers also liked
Viewers also liked (20)
Similar to Presentatie Hanneke Bruggeman / NPCF
Similar to Presentatie Hanneke Bruggeman / NPCF (20)
More from NPCF
More from NPCF (13)
Presentatie Hanneke Bruggeman / NPCF
- 1. zoek, vind & waardeer Een initiatief van de Nederlandse Patiënten Consumenten Federatie en Bohn Stafleu van Loghum MIXE MARKETINGFESTIVAL 23 06 2011
- 3. The arena can be brutal
- 4. Let’s introduce... Uw nieuwe kwaliteitsmanager
- 14. Status - Mooie landelijke spreiding
- 15. Status - social & mobiele services Medio maart 2011 Medio september 10.100 I-phone app users Medio september 2011 widgets actief op 580 praktijk websites Medio september 2011 1984 followers
- 16. Een veilige omgeving Een veilige omgeving..
- 18. Redactionele processen en protocollen
- 20. What’s Next? En verder
- 24. Profiel + dashboard voor zorginstellingen
- 25. Mogelijkheid actieve monitoring en analyse
- 26. Mogelijkheid voor proactief handelen
- 28. Review revolution! benut de nieuwe kansen
- 29. Be good and let others tell about it
- 30. Doe en denk mee Richard? Denk en doe mee!
Editor's Notes
- www.trendwatching.com
- www.trendwatching.com
- www.trendwatching.com
- www.trendwatching.com
- Entertainment Control is a human need, but so is being entertained. There are times that consumers just want to lean back, relax, and be entertained. Surprise Too much information, too much control, too much planning can suck the excitement out of even the potentially most special moments and experiences. Even infolusty consumers will occasionally want to explore, go on adventures, be surprised. Now, one of the responses to consumers’ growing need to (now and then) SURRENDER could be to become a curator and / or cultivate an OPENLY OPAQUE brand. Not for the faint of heart (one of the implications is that you outperform anything and anyone in order to get consumers to fully trust you, foregoing their desire to be somehow 'involved'), but worth studying. More insights on OPENLY OPAQUE on the next slide: www.trendwatching.com
- So… why trends to begin with? In a nutshell, tracking consumer trends is a crucial way to understand what consumers are doing now and may be doing next. Which ideally should inspire you to dream up new goods, services and experiences for and with your customers, to meet and anticipate their needs. Which brings us to having a point of view about the world around you. The more trends you track, and the more skilled you are at putting these trends into context, the more guidance you'll have. When you have a broad point of view, even tiny observations start to make sense. Back to harsh reality, though: how many marketers do you know who could give you a concise answer (or any answer at all!) if asked about, let’s say, the Future of Consumerism? How many business execs do you know who are capable of explaining the main ten (or five, or even three) trends shaping not only their industry but the entire business arena? And how many CEOs can comfortably lay out a kick-ass plan of attack based on their understanding of the ‘New Consumer’? (No, Steve Jobs doesn’t count! ;-) Reports like this, and ultimately your time and additions, aim to change that. It’s worth it. As fellow trend watcher Michael Tchong once said: ‘ Better catch the next wave before it catches you ’. And yes, knowing and understanding trends is an excellent way to make money. Having a point of view should lead to inspiration, which should lead to innovation, which should lead to dreaming up profitable new goods, services and experiences for (or even better, with) your customers. <Continued on next slide> www.trendwatching.com
- Waarom deelnemen aan Zorgkaart Nederland?
- And there's always more! Courtesy of a YouTube vid (&quot; Social Media Revolution &quot;): Social Media has overtaken porn as the number one activity on the Web. 1 out of 8 couples that married in the US last year met via social media. Years to reach 50 million users: Radio (38 years), TV (13 years), Internet (4 years), iPod (3 years). The number of iPhone applications hit 1 billion in 9 months. If Facebook were a country, it would be the world’s 4th largest between the United States and Indonesia. Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this). A 2009 US Department of Education study revealed that on average, online students outperformed those receiving face-to-face instruction. 1 in 6 higher education students are enrolled in online curriculum. The fastest growing segment on Facebook is 55-65 year-old females. Generation Y and Z consider e-mail passé…In 2009, Boston College stopped distributing e-mail addresses to incoming freshmen. The second largest search engine in the world is YouTube. Facebook users translated the site from English to Spanish via a Wiki in less than 4 weeks, at a cost of 0 USD to Facebook. 25% of search results for the World’s Top 20 largest brands are links to user-generated content. 34% of bloggers post opinions about products & brands. 90% of people that can TiVo ads, do. 24 of the 25 largest newspapers are experiencing record declines in circulation, because consumers no longer search for the news, the news finds them. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook… daily. Last but not least, watch the total number of tweets, in real time, at Gigatweet (http://popacular.com/gigatweet). Last time we looked, the counter was at 10.8+ billion. Oh, and more to follow...forever. In the meantime, if you're looking for innovations that blend OFF and ON in novel ways, check out the next slides, covering OFF = ON. <Continued on next slide> www.trendwatching.com
- And there's always more! Courtesy of a YouTube vid (&quot; Social Media Revolution &quot;): Social Media has overtaken porn as the number one activity on the Web. 1 out of 8 couples that married in the US last year met via social media. Years to reach 50 million users: Radio (38 years), TV (13 years), Internet (4 years), iPod (3 years). The number of iPhone applications hit 1 billion in 9 months. If Facebook were a country, it would be the world’s 4th largest between the United States and Indonesia. Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this). A 2009 US Department of Education study revealed that on average, online students outperformed those receiving face-to-face instruction. 1 in 6 higher education students are enrolled in online curriculum. The fastest growing segment on Facebook is 55-65 year-old females. Generation Y and Z consider e-mail passé…In 2009, Boston College stopped distributing e-mail addresses to incoming freshmen. The second largest search engine in the world is YouTube. Facebook users translated the site from English to Spanish via a Wiki in less than 4 weeks, at a cost of 0 USD to Facebook. 25% of search results for the World’s Top 20 largest brands are links to user-generated content. 34% of bloggers post opinions about products & brands. 90% of people that can TiVo ads, do. 24 of the 25 largest newspapers are experiencing record declines in circulation, because consumers no longer search for the news, the news finds them. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook… daily. Last but not least, watch the total number of tweets, in real time, at Gigatweet (http://popacular.com/gigatweet). Last time we looked, the counter was at 10.8+ billion. Oh, and more to follow...forever. In the meantime, if you're looking for innovations that blend OFF and ON in novel ways, check out the next slides, covering OFF = ON. <Continued on next slide> www.trendwatching.com
- And there's always more! Courtesy of a YouTube vid (&quot; Social Media Revolution &quot;): Social Media has overtaken porn as the number one activity on the Web. 1 out of 8 couples that married in the US last year met via social media. Years to reach 50 million users: Radio (38 years), TV (13 years), Internet (4 years), iPod (3 years). The number of iPhone applications hit 1 billion in 9 months. If Facebook were a country, it would be the world’s 4th largest between the United States and Indonesia. Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this). A 2009 US Department of Education study revealed that on average, online students outperformed those receiving face-to-face instruction. 1 in 6 higher education students are enrolled in online curriculum. The fastest growing segment on Facebook is 55-65 year-old females. Generation Y and Z consider e-mail passé…In 2009, Boston College stopped distributing e-mail addresses to incoming freshmen. The second largest search engine in the world is YouTube. Facebook users translated the site from English to Spanish via a Wiki in less than 4 weeks, at a cost of 0 USD to Facebook. 25% of search results for the World’s Top 20 largest brands are links to user-generated content. 34% of bloggers post opinions about products & brands. 90% of people that can TiVo ads, do. 24 of the 25 largest newspapers are experiencing record declines in circulation, because consumers no longer search for the news, the news finds them. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook… daily. Last but not least, watch the total number of tweets, in real time, at Gigatweet (http://popacular.com/gigatweet). Last time we looked, the counter was at 10.8+ billion. Oh, and more to follow...forever. In the meantime, if you're looking for innovations that blend OFF and ON in novel ways, check out the next slides, covering OFF = ON. <Continued on next slide> www.trendwatching.com
- www.trendwatching.com
- www.trendwatching.com