Proses Produksi Digital Kreatif Game

1. Karya Digital Kreatif
Berbasis Experience
Adhicipta R. Wirawan
@adhicipta
CEO Mechanimotion Entertainment
Animation & Game Production

3. Adhicipta Raharja Wirawan
S1 Jurusan Akuntansi - Fakultas
Ekonomi Universitas Surabaya
S2 Magister Akuntansi – Fakultas Ekonomi
& Bisnis Universitas Airlangga
Pendidikan Profesi Akuntansi –
Universitas Surabaya
Intellectual Properties for Creative
Industry – Ministry of Economy, Trade, &
Industry Japan

4. PRESTASI & PENGHARGAAN
Mechanimotion Entertainment
1. 1st place TELKOM Indigo fellowship, 2010 – ANIMO
(ANImation MOtivation)
2. 2nd place EDUNIMASI 2011 – Ministry of Education RI
3. 1st place TELKOM Indigo fellowship 2011 – Adventures of
Anoman (Now, The Adventures of Wanara)
4. Telkom Indigo Venture 2012 – The Adventures of
Wanara
5. 1st place INAICTA 2013 – Ministry of Information &
Telecommunication RI
6. 1st place INCREFEST 2013 – Game Category – Ministry
of Industry RI
7. 2nd place ACCFEST 2013 – KPK (Komisi Pemberantasan
Korupsi)
8. Nominator Game Terbaik INAICTA 2014
9. 1st
place INCREFEST 2014 – Game Category
10.1st
place PROTOWAR 2014 – General Category

5. Kami membangun EXPERIENCE
Bukan Sekadar Karya Digital Kreatif

6. Mengapa?

7. Karena EXPERIENCE
Adalah BRAND

9. Graham Brown, 2015

10. Graham Brown, 2015

11. Konsumen Membeli karena Emosi
Logika membenarkan Keputusan Mereka

12. Selamat Datang di
ERA BRAND EXPERIENCE

13. Bagaimana Membangun
Karya Digital Kreatif Berbasis
EXPERIENCE?

14. Graham Brown, 2015

15. Graham Brown, 2015

16. Lakukan Riset Pasar
& Riset Perilaku Konsumen
=
Experience yg Diharapkan Konsumen

17. Riset
Berbasis Experience
Hasil Prototype
Playtest
(Experience)
Evaluasi & Revisi
ProduksiPlaytestRilis
Adhicipta R. Wirawan, 2015
Alur kerja produksi produk kreatif game

18. Studi Kasus Waroong Wars

19. Alur Produksi Game Waroong Wars (1)
Rise
t
Prototype

20. Alur Produksi Game Waroong Wars (2)
Play Test
1
Play Test
2 ......

21. Alur Produksi Game Waroong Wars (3)
Production
Card Game
Production
Augmented
Reality

22. Alur Produksi Game Waroong Wars (4)
Playtest Eksebisi

23. Waroong Wars menjadi Juara 1 Board Game Challenge

24. Kunjungi Fan Page
Waroong Wars

25. Komunitas Papan Dolanan Arek Suroboyo - PADAS

26. Karya Digital Kreatif
Berbasis Experience
Adhicipta R. Wirawan
@adhicipta
CEO Mechanimotion Entertainment
Animation & Game Production