Presentasi Jurnalisme Online untuk Kampus
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Materi presentasi jurnalisme daring ini biasa saya gunakan saat memberikan pengajaran dan panduan cara membuat tulisan yang SEO (Search Engine Optimization Friendly) di berbagai kampus, antara lain STIE Prasetiya Mulya, Universitas Trisakti dan Universitas Kristen Petra Surabaya. Semoga presentasi ini berguna bagi siapa pun yang mempelajari dan mempraktikkannya. Terima kasih, Andika Priyandana
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Presentasi Jurnalisme Online untuk Kampus
- 1. Why Every Scholar Should Learn Online Journalism Skills (www.pbs.org) ๏ผ Scholars need to know how to be intelligent consumers of digital media ๏ผ Scholars need to know how to be skillful creators of digital media ๏ผ Scholars need to know how to search intelligently ๏ผ Scholars need to know how to read and write for the web, more than know how to use social media checking their friends ๏ผ Businesses want to work with scholars who have these skills
- 2. Benefits โข SEO marketing knowledge โข Content marketing knowledge โข Working experience โข Searchable name due to professional works
- 3. Digital is a content-driven industry
- 4. Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. (Content Is King โ Bill Gates (1/3/1996) )
- 6. Tips to Suit Your Content Clear expectation Specific target audience Audience data should be as accurate as possible
- 7. Google has the highest traffic in Indonesia
- 8. Use Keyword Tool to Estimate The Numbers
- 9. Emphasized Points When You Write an Article The Inverted Pyramid style Be netizen-friendly: - F-Model Article, - use bullet points with information-carrying words, - shorter is better, - one topic per article, - easy to read, - one can underline important information. If you use Wordpress, remember to fill โFocus Keywordโ and โSEO Titleโ
- 10. Example of SEO-Based-Article 1st Step ๏ Type โNeuromarketing to Womenโ on Google and click โGoogle Searchโ to search.
- 11. Example of SEO-Based-Article 2nd Step๏ Once Google gives result, check at the top of page 1 and find article titled โNeuromarketing โ from Casanovaโs perspectiveโ in www.markethings.net. Click and open the link.
- 12. Example of SEO-Based-Article 3rd Step๏ Take a look at the article. Learn deeply about F-Model, bullet points with information-carrying words, short sentences, focus topic and passages.
- 13. End of Section 1 Once you get the idea of online writing or online journalism, we will practice this skill to sharpen our knowledge. Before that, check for: - PDF titled โPanduan Penulisan Konten Marketingcoidโ, - Wordpress as a tool of practice, Any questions?