2. 5 FORCES
ANALYSIS
Rivaly
among
existed
competitor
Threat of new
entrant
Bargaining
power of
Buyer
Threat of
subtitute
product
Bargaining
power of
Supplier
- Varian makanan pd
industri restoran
- Pizza instant
- Price sensitive cust. Yg
tidak peduli kualitas
3. 5 FORCES
ANALYSIS
Rivaly
among
existed
competitor
Threat of new
entrant
Bargaining
power of
Buyer
Threat of
subtitute
product
Bargaining
power of
Supplier
MEDIUM
- Produk pizza instant
- Restoran pizza murah
- Restoran pizza besar
jarang (modal & harga
bahan baku)
4. 5 FORCES
ANALYSIS
Rivaly
among
existed
competitor
Threat of new
entrant
Bargaining
power of
Buyer
Threat of
subtitute
product
Bargaining
power of
Supplier
TINGGI
- Restoran pizza
multinasional
- Peraturan Pemerintah
(lokasi, kesehatan,
kebersihan)
5. 5 FORCES
ANALYSIS
Rivaly
among
existed
competitor
Threat of new
entrant
Bargaining
power of
Buyer
Threat of
subtitute
product
Bargaining
power of
Supplier
TINGGI
- Customer bisa ke kompetitor
yang menawarkan lebih banyak
promosi
- Price-sensitivity customer