7. “You never change things
by fighting existing reality.
To change something,
build a new model that
makes the existing model
obsolete”
R. Buckminster Fuller
18. $
$$$$$
population size
drugprice
DRUG
PRICE
R&D EXPENSES
= TARGET POPULATION
~
traditional
model
personalized
healthcare
max price
market will bear
*assuming ability to reduce R&D expenses
proportionally to reduction in target population
21. June 14, 2015 • by Liz Szabo
October 31, 2016 • by Carolyn Y. Johnson
22. June 14, 2015 • by Liz Szabo
October 31, 2016 • by Carolyn Y. Johnson
A Look at Major Drug-Pricing Proposals
by Katie Thomas
May 29, 2017
23. March 15, 2016
by Kim Janssen
June 14, 2015 • by Liz Szabo
October 31, 2016 • by Carolyn Y. Johnson
A Look at Major Drug-Pricing Proposals
by Katie Thomas
May 29, 2017
24. March 15, 2016
by Kim Janssen
December 31, 2015
by Joseph Walker
June 14, 2015 • by Liz Szabo
October 31, 2016 • by Carolyn Y. Johnson
A Look at Major Drug-Pricing Proposals
by Katie Thomas
May 29, 2017
57. “You never change things
by fighting existing reality.
To change something,
build a new model that
makes the existing model
obsolete”
R. Buckminster Fuller
71. Higher Price
Transparency
Lower Price
Transparency
HIGH TECH
LOW TECH
Status Quo
• Price inflation continues at
current pace
• New innovative products enter
the market at premium prices
• Fewer R&D efficiencies from
technology
http://www.expressbpd.com/pharma/it-at-pharma/digitizing-drug-development-how-much-can-it-save/384883/
72. Higher Price
Transparency
Lower Price
Transparency
HIGH TECH
LOW TECH
Status Quo
• Price inflation continues at
current pace
• New innovative products enter
the market at premium prices
• Fewer R&D efficiencies from
technology
http://www.expressbpd.com/pharma/it-at-pharma/digitizing-drug-development-how-much-can-it-save/384883/
73. Higher Price
Transparency
Lower Price
Transparency
HIGH TECH
LOW TECH
Status Quo Doomsday
• Price inflation continues at
current pace
• New innovative products enter
the market at premium prices
• Fewer R&D efficiencies from
technology
• Public pressure and
government action forces put
downward pressure on drug
prices as the system moves to
fee for value
• Increased transparency into
R&D costs
• Margins contract
http://www.expressbpd.com/pharma/it-at-pharma/digitizing-drug-development-how-much-can-it-save/384883/
74. Higher Price
Transparency
Lower Price
Transparency
HIGH TECH
LOW TECH
Rainbow’s End
Status Quo Doomsday
• Innovation continues to be
rewarded with premium
pricing
• Core basket of drugs continues
inflating at high double digits
• Innovation in biology and
technology leads to R&D
efficiencies and better drugs
• Price inflation continues at
current pace
• New innovative products enter
the market at premium prices
• Fewer R&D efficiencies from
technology
• Public pressure and
government action forces put
downward pressure on drug
prices as the system moves to
fee for value
• Increased transparency into
R&D costs
• Margins contract
http://www.expressbpd.com/pharma/it-at-pharma/digitizing-drug-development-how-much-can-it-save/384883/
75. Higher Price
Transparency
Lower Price
Transparency
HIGH TECH
LOW TECH
Rainbow’s End
Status Quo
Balancing Act
Doomsday
• Innovation continues to be
rewarded with premium
pricing
• Core basket of drugs continues
inflating at high double digits
• Innovation in biology and
technology leads to R&D
efficiencies and better drugs
• Price inflation continues at
current pace
• New innovative products enter
the market at premium prices
• Fewer R&D efficiencies from
technology
• Public and government put
downward pressure on drug
prices and increases
transparency for R&D costs
• Innovation in biology & tech
leads to better drugs & R&D
efficiencies to offset pricing
pressures
• Public pressure and
government action forces put
downward pressure on drug
prices as the system moves to
fee for value
• Increased transparency into
R&D costs
• Margins contract
http://www.expressbpd.com/pharma/it-at-pharma/digitizing-drug-development-how-much-can-it-save/384883/
76. Higher Price
Transparency
Lower Price
Transparency
HIGH TECH
LOW TECH
Rainbow’s End
Status Quo
Balancing Act
Doomsday
• Innovation continues to be
rewarded with premium
pricing
• Core basket of drugs continues
inflating at high double digits
• Innovation in biology and
technology leads to R&D
efficiencies and better drugs
• Price inflation continues at
current pace
• New innovative products enter
the market at premium prices
• Fewer R&D efficiencies from
technology
• Public and government put
downward pressure on drug
prices and increases
transparency for R&D costs
• Innovation in biology & tech
leads to better drugs & R&D
efficiencies to offset pricing
pressures
• Public pressure and
government action forces put
downward pressure on drug
prices as the system moves to
fee for value
• Increased transparency into
R&D costs
• Margins contract
?http://www.expressbpd.com/pharma/it-at-pharma/digitizing-drug-development-how-much-can-it-save/384883/