Case Study presenting the generic drivers of Willingness to Recommend that apply to every situation, how to quantify them, and how to use them to predict your future NPS performance
Why Predictive Analytics Should Be Part of Your 2015 Strategy FinalJoe Brandenburg
This document discusses how predictive analytics should be part of business intelligence strategies in 2015. It begins with an introduction of the speaker, Joe Brandenburg, and his experience with predictive analytics. The rest of the document discusses what predictive analytics is, why it is important for companies to stay competitive, how it can help decision makers improve business decisions, how organizations can incorporate it into their BI strategies to reduce costs, how technologies make implementation easier, and real-world examples of significant ROI from predictive analytics.
Having data doesn't solve any business problem. Finding actionable insights and stories and implementing them to optimize business processes does.
This presentation was created by Sundeep Reddy Mallu for a virtual session with people at Indian School of Business (ISB) - Institute of Data Science.
The slides talk about how to create data stories and what parameters to keep in mind while creating one. With real-time case-studies and use cases of data storytelling, this presentation talks about how business leaders can identify Big, Useful, and surprising insights from big data sets.
Make money with big data by organizing your company around your customers. I presented this deck at the Cybera Big Data #cybersummit 2012 in Banff, Canada. In it, I talk about customer loyalty, how to use driver and linkage analysis to sort out both what's important to your customers and what will drive sustainable revenue for your business. Case studies include a SaaS software company, and U.S. Hospital patient experience data based on HCAHPS patient surveys from 4,610 health care facilities nationwide.
Most organizations have moved toward or plan to move toward centralized and standardized business intelligence technologies. While over 40% rate the success of their BI implementations positively, many are still in the early lifecycle stages. The top benefit cited is using real-time data to make better decisions. However, the greatest challenges are the cost of relevant software and licenses as well as a lack of end-user training.
Navigating the alphabet soup of survey methodologiesClicktools
See this handy guide to available survey methodologies including ACSI, CES, CXi, CSAT and others to determine which one best suits your business processes and customer feedback management goals.
Combining Linear and Non Linear Modeling Techniques Salford Systems
This document discusses how EMB America and Salford Systems can leverage their combined strengths in predictive modeling for the insurance industry. EMB specializes in insurance predictive modeling applications using their EMBLEM tool, while Salford Systems provides tree-based modeling techniques. The document outlines case studies where they have used both EMBLEM and CART (Classification and Regression Trees) models to identify important factors, interactions, and segments in large insurance datasets. Combining the approaches helped reduce modeling time and improve predictive performance for applications like customer retention modeling.
Measuring Performance in a Future Media WorldOrigami Logic
As brands expand their use of digital media and adtech to engage and build relationships with consumers, the ability to translate performance data into meaningful insights about what’s working and what’s not has become an essential part of marketing success. According to a new report published by Brand Innovators and Origami Logic, however, only 3 out of 10 marketers currently excel in their efforts to extract insights from their marketing performance data. We’ll dive into the survey findings and explore why 80% of marketers are putting more focus on measuring performance in 2017. You’ll walk away with practical tips about how your organization can improve its measurement effectiveness.
Technology Buying for Marketers:Best Practices for Picking the Right VendorsAudienceScience
As marketing goes increasingly digital, marketers are tasked with buying more marketing technology than ever before. But for many marketers today, vetting, selecting and onboarding new technologies can be a complicated, time-consuming, costly process – and one that doesn’t always end with ideal results. Still, there’s a better way for marketers to approach buying technology. By using enterprise best practices honed over decades by colleagues in IT and procurement, marketers can create a better, quicker, and more cost-effective buying process.
Key points will include:
- Why marketers need to engage IT early in the technology buying process and what risks come from delaying IT involvement.
- What role finance, procurement and other enterprise stakeholders can best play in the buying process and how marketers can make the most of their expertise.
- How to best gather business and technology requirements and how to craft an effective RFP template.
Why Predictive Analytics Should Be Part of Your 2015 Strategy FinalJoe Brandenburg
This document discusses how predictive analytics should be part of business intelligence strategies in 2015. It begins with an introduction of the speaker, Joe Brandenburg, and his experience with predictive analytics. The rest of the document discusses what predictive analytics is, why it is important for companies to stay competitive, how it can help decision makers improve business decisions, how organizations can incorporate it into their BI strategies to reduce costs, how technologies make implementation easier, and real-world examples of significant ROI from predictive analytics.
Having data doesn't solve any business problem. Finding actionable insights and stories and implementing them to optimize business processes does.
This presentation was created by Sundeep Reddy Mallu for a virtual session with people at Indian School of Business (ISB) - Institute of Data Science.
The slides talk about how to create data stories and what parameters to keep in mind while creating one. With real-time case-studies and use cases of data storytelling, this presentation talks about how business leaders can identify Big, Useful, and surprising insights from big data sets.
Make money with big data by organizing your company around your customers. I presented this deck at the Cybera Big Data #cybersummit 2012 in Banff, Canada. In it, I talk about customer loyalty, how to use driver and linkage analysis to sort out both what's important to your customers and what will drive sustainable revenue for your business. Case studies include a SaaS software company, and U.S. Hospital patient experience data based on HCAHPS patient surveys from 4,610 health care facilities nationwide.
Most organizations have moved toward or plan to move toward centralized and standardized business intelligence technologies. While over 40% rate the success of their BI implementations positively, many are still in the early lifecycle stages. The top benefit cited is using real-time data to make better decisions. However, the greatest challenges are the cost of relevant software and licenses as well as a lack of end-user training.
Navigating the alphabet soup of survey methodologiesClicktools
See this handy guide to available survey methodologies including ACSI, CES, CXi, CSAT and others to determine which one best suits your business processes and customer feedback management goals.
Combining Linear and Non Linear Modeling Techniques Salford Systems
This document discusses how EMB America and Salford Systems can leverage their combined strengths in predictive modeling for the insurance industry. EMB specializes in insurance predictive modeling applications using their EMBLEM tool, while Salford Systems provides tree-based modeling techniques. The document outlines case studies where they have used both EMBLEM and CART (Classification and Regression Trees) models to identify important factors, interactions, and segments in large insurance datasets. Combining the approaches helped reduce modeling time and improve predictive performance for applications like customer retention modeling.
Measuring Performance in a Future Media WorldOrigami Logic
As brands expand their use of digital media and adtech to engage and build relationships with consumers, the ability to translate performance data into meaningful insights about what’s working and what’s not has become an essential part of marketing success. According to a new report published by Brand Innovators and Origami Logic, however, only 3 out of 10 marketers currently excel in their efforts to extract insights from their marketing performance data. We’ll dive into the survey findings and explore why 80% of marketers are putting more focus on measuring performance in 2017. You’ll walk away with practical tips about how your organization can improve its measurement effectiveness.
Technology Buying for Marketers:Best Practices for Picking the Right VendorsAudienceScience
As marketing goes increasingly digital, marketers are tasked with buying more marketing technology than ever before. But for many marketers today, vetting, selecting and onboarding new technologies can be a complicated, time-consuming, costly process – and one that doesn’t always end with ideal results. Still, there’s a better way for marketers to approach buying technology. By using enterprise best practices honed over decades by colleagues in IT and procurement, marketers can create a better, quicker, and more cost-effective buying process.
Key points will include:
- Why marketers need to engage IT early in the technology buying process and what risks come from delaying IT involvement.
- What role finance, procurement and other enterprise stakeholders can best play in the buying process and how marketers can make the most of their expertise.
- How to best gather business and technology requirements and how to craft an effective RFP template.
Conversion Rate Optimization for Business GrowthReapDigital
Conversion rate optimization is often limited to testing elements of a website. Button colors, button sizes, images and image placements are few common elements that are tested for optimization. Conversion Rate Optimization can be easily used to optimize beyond website elements to optimize business outcomes.
In this webinar, we will discuss how psychological theories, behavioral insights, research insights and insights through usability testing can be used to build hypothesis for testing. We will also discuss how these hypotheses can be effectively tested and implemented to gain optimum business outcomes.
Learn how you can drive your business forward with confidence by making decisions based on actionable insights gained from organizational data in real-time.
Shaheen Parks - Metrics for Measuring the ROI of Sales TechnologyInsideSales.com
Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/shaheen-parks
Session Overview
This session is going to provide ideas and typical metrics for measuring the value of sales technology in quantifiable ways. We’ll discuss specific ways to identify and quantify positive impact and how to build a compelling business case.
This document discusses applications of artificial intelligence in call centers. It describes how AI can be used to analyze large amounts of call data to gain insights. Specifically, it discusses using AI to predict customer emotions and behaviors during calls in order to improve business performance and outcomes. The document provides examples of AI applications in areas like predictive modeling, agent performance, customer loyalty, and new hire assessment. It emphasizes capturing the feelings and emotions behind customer and agent conversations to better understand experiences.
I. Customer Experience Rises, but Not Enough to Greatly Improve Profitable Customer Behavior
a. Retail banks improved their position on Capgemini’s Customer Experience Index by 2.9 points, registering advances across broad portions of the globe and through every channel. However, this overall rise in CEI translated into only marginal gains in profitable customer behavior.
b. Younger customers registered lower levels of customer experience, raising concerns about banks' ability to meet higher expectations of this important segment.
c. Despite the overall rise in CEI, profitable customer behavior improved only marginally, and was especially low in terms of additional purchases, pointing to the need for banks to continue improving customer experience,
Statistics can provide valuable insights for businesses. Some key areas where statistical analysis can be applied include:
1. Sales and marketing to predict customer purchasing behavior based on variables like past purchases, contact preferences, and advertisements. This allows targeting high-value customers.
2. Project management to correlate actual costs with estimates and factors like contractors, budgets, and timelines. This improves cost predictions and identifies inefficient processes.
3. Developing new offerings by benchmarking clients and suppliers to find cost inefficiencies and opportunities. Statistical modeling reveals areas for improved performance.
Why is Sales and Operations Planning So Hard?Lora Cecere
Sales and Operations Planning processes are not a panacea. Just because an organization has a process, does not automatically mean that the company will drive value.
In the past decade, company progress moved backwards with fewer and fewer companies believing that they are successful. The reasons? Lack of definition of supply chain excellence, the need for design, clear delineation of governance, clarity of the role of the financial budget and the organizational tension in reconciliation with the market, and the lack of organizational alignment.
The document summarizes Pranav Mistry's SixthSense device, a wearable gestural interface consisting of a camera, colored markers, and projector worn around the neck along with a smartphone. The camera tracks the movement of the colored markers using algorithms to recognize hand gestures. The projector then projects stored data or applications onto surfaces based on the gestures. Some examples of gestures include taking a photo by making a frame with hands or projecting a digital clock by drawing a circle on the wrist. Potential applications include use in medical procedures or rehabilitation techniques.
El sabio egipcio vivía en un cuarto simple con solo una mesa y un banco, mientras que el turista estadounidense se sorprendió de su falta de muebles. El sabio preguntó dónde estaban los muebles del turista, señalando que la vida en la tierra es temporal para todos. El sabio concluyó que el valor de las cosas no está en su duración sino en la intensidad con que se experimentan, y que por eso existen momentos y personas inolvidables.
Draven sat writing in his journal at a cemetery when a girl named Emma approached him. Though initially annoyed by the interruption, Draven's curiosity was piqued when he noticed Emma writing poems nearby. They began meeting daily to write together, and an attraction developed between them. One evening, overcome by his feelings for Emma, Draven kissed her. Though shocked at first, Emma kissed him back, and they realized it was both of their first kiss.
O poema narra o encontro entre uma lavadeira e um caçador numa ribeira, onde o caçador pergunta à lavadeira se viu sua perdigueira e revela estar apaixonado por ela. A lavadeira aconselha o caçador a procurar outra ocupação para não perder sua caçadeira e sua vida por amor a ela.
Marketing For CEOs: Death or Glory in the Digital Age by Ben LeggMarketing For CEOs
Ben Legg is a global chief executive, engineer, marketing leader, entrepreneur, keynote speaker and author.
In 2016, Ben wrote a book entitled Marketing for CEOs: Death or Glory in the Digital Age that focuses on helping C-suite executives understand the changing landscape of marketing.
This presentation based on the book is packed with useful frameworks and how-to guides that let you get the best from your marketing investments. This book will explain the complexity of Marketing ROI metrics, understanding and maximizing LTV, how to build an effective marketing department in a complex organization.
This document discusses the importance of being rooted in Jesus Christ. It provides several Bible passages from Colossians that explain why we need to be rooted in Jesus. Colossians 1:15-17 describes Jesus as the exact likeness of God, the creator of all things visible and invisible. Colossians 1:18-20 states that Jesus is the head of the church and through his death on the cross God made peace and brought all things back to himself. Colossians 1:21-23 says that without Jesus we were separated from God as enemies, but through his death we have been made holy and brought back to God without flaw through faith in Jesus. The document emphasizes staying rooted in Jesus rather than following other
I remember during my freshman year at college, I worked at a retail store, and it was the evening of Thanksgiving, so I was napping right before my shift. This to me meant that I would be going to work at the stroke of midnight to deal with the huge sales. I remember thinking to myself, “I’m glad I took a nap before driving to work.” However, I wondered what about my fellow workers who just had an energy drink or some other form of caffeine. How are they feeling?
Used Car - deezBudget constraints can force a commuter to purchase a used car instead of rolling away from a lot with a new one. When I first purchased my 2006 Nissan Altima in 2010, my vehicle had 80,000 miles on it
Conversion Rate Optimization for Business GrowthReapDigital
Conversion rate optimization is often limited to testing elements of a website. Button colors, button sizes, images and image placements are few common elements that are tested for optimization. Conversion Rate Optimization can be easily used to optimize beyond website elements to optimize business outcomes.
In this webinar, we will discuss how psychological theories, behavioral insights, research insights and insights through usability testing can be used to build hypothesis for testing. We will also discuss how these hypotheses can be effectively tested and implemented to gain optimum business outcomes.
Learn how you can drive your business forward with confidence by making decisions based on actionable insights gained from organizational data in real-time.
Shaheen Parks - Metrics for Measuring the ROI of Sales TechnologyInsideSales.com
Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/shaheen-parks
Session Overview
This session is going to provide ideas and typical metrics for measuring the value of sales technology in quantifiable ways. We’ll discuss specific ways to identify and quantify positive impact and how to build a compelling business case.
This document discusses applications of artificial intelligence in call centers. It describes how AI can be used to analyze large amounts of call data to gain insights. Specifically, it discusses using AI to predict customer emotions and behaviors during calls in order to improve business performance and outcomes. The document provides examples of AI applications in areas like predictive modeling, agent performance, customer loyalty, and new hire assessment. It emphasizes capturing the feelings and emotions behind customer and agent conversations to better understand experiences.
I. Customer Experience Rises, but Not Enough to Greatly Improve Profitable Customer Behavior
a. Retail banks improved their position on Capgemini’s Customer Experience Index by 2.9 points, registering advances across broad portions of the globe and through every channel. However, this overall rise in CEI translated into only marginal gains in profitable customer behavior.
b. Younger customers registered lower levels of customer experience, raising concerns about banks' ability to meet higher expectations of this important segment.
c. Despite the overall rise in CEI, profitable customer behavior improved only marginally, and was especially low in terms of additional purchases, pointing to the need for banks to continue improving customer experience,
Statistics can provide valuable insights for businesses. Some key areas where statistical analysis can be applied include:
1. Sales and marketing to predict customer purchasing behavior based on variables like past purchases, contact preferences, and advertisements. This allows targeting high-value customers.
2. Project management to correlate actual costs with estimates and factors like contractors, budgets, and timelines. This improves cost predictions and identifies inefficient processes.
3. Developing new offerings by benchmarking clients and suppliers to find cost inefficiencies and opportunities. Statistical modeling reveals areas for improved performance.
Why is Sales and Operations Planning So Hard?Lora Cecere
Sales and Operations Planning processes are not a panacea. Just because an organization has a process, does not automatically mean that the company will drive value.
In the past decade, company progress moved backwards with fewer and fewer companies believing that they are successful. The reasons? Lack of definition of supply chain excellence, the need for design, clear delineation of governance, clarity of the role of the financial budget and the organizational tension in reconciliation with the market, and the lack of organizational alignment.
The document summarizes Pranav Mistry's SixthSense device, a wearable gestural interface consisting of a camera, colored markers, and projector worn around the neck along with a smartphone. The camera tracks the movement of the colored markers using algorithms to recognize hand gestures. The projector then projects stored data or applications onto surfaces based on the gestures. Some examples of gestures include taking a photo by making a frame with hands or projecting a digital clock by drawing a circle on the wrist. Potential applications include use in medical procedures or rehabilitation techniques.
El sabio egipcio vivía en un cuarto simple con solo una mesa y un banco, mientras que el turista estadounidense se sorprendió de su falta de muebles. El sabio preguntó dónde estaban los muebles del turista, señalando que la vida en la tierra es temporal para todos. El sabio concluyó que el valor de las cosas no está en su duración sino en la intensidad con que se experimentan, y que por eso existen momentos y personas inolvidables.
Draven sat writing in his journal at a cemetery when a girl named Emma approached him. Though initially annoyed by the interruption, Draven's curiosity was piqued when he noticed Emma writing poems nearby. They began meeting daily to write together, and an attraction developed between them. One evening, overcome by his feelings for Emma, Draven kissed her. Though shocked at first, Emma kissed him back, and they realized it was both of their first kiss.
O poema narra o encontro entre uma lavadeira e um caçador numa ribeira, onde o caçador pergunta à lavadeira se viu sua perdigueira e revela estar apaixonado por ela. A lavadeira aconselha o caçador a procurar outra ocupação para não perder sua caçadeira e sua vida por amor a ela.
Marketing For CEOs: Death or Glory in the Digital Age by Ben LeggMarketing For CEOs
Ben Legg is a global chief executive, engineer, marketing leader, entrepreneur, keynote speaker and author.
In 2016, Ben wrote a book entitled Marketing for CEOs: Death or Glory in the Digital Age that focuses on helping C-suite executives understand the changing landscape of marketing.
This presentation based on the book is packed with useful frameworks and how-to guides that let you get the best from your marketing investments. This book will explain the complexity of Marketing ROI metrics, understanding and maximizing LTV, how to build an effective marketing department in a complex organization.
This document discusses the importance of being rooted in Jesus Christ. It provides several Bible passages from Colossians that explain why we need to be rooted in Jesus. Colossians 1:15-17 describes Jesus as the exact likeness of God, the creator of all things visible and invisible. Colossians 1:18-20 states that Jesus is the head of the church and through his death on the cross God made peace and brought all things back to himself. Colossians 1:21-23 says that without Jesus we were separated from God as enemies, but through his death we have been made holy and brought back to God without flaw through faith in Jesus. The document emphasizes staying rooted in Jesus rather than following other
I remember during my freshman year at college, I worked at a retail store, and it was the evening of Thanksgiving, so I was napping right before my shift. This to me meant that I would be going to work at the stroke of midnight to deal with the huge sales. I remember thinking to myself, “I’m glad I took a nap before driving to work.” However, I wondered what about my fellow workers who just had an energy drink or some other form of caffeine. How are they feeling?
Used Car - deezBudget constraints can force a commuter to purchase a used car instead of rolling away from a lot with a new one. When I first purchased my 2006 Nissan Altima in 2010, my vehicle had 80,000 miles on it
Este documento resume las principales características de las Web 1.0, 2.0 y 3.0, así como de las principales redes sociales como Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, SlideShare, YouTube, Tumblr y Foursquare. También analiza las ventajas e inconvenientes de las redes sociales y los principales aspectos jurídicos relacionados como la protección de datos personales, el derecho a la privacidad e intimidad, el derecho de honor e imagen, y la legislación aplicable a las redes sociales.
Net Promoter Score - A 10 Slide IntroductionGenroe
We talk to lots of people about Net Promoter Score and there are many mis-conceptions about it. So we put together this brief introduction to answer the questions we hear most often.
Preparing for ERP? 9 Steps to Minimizing Mistakes and Maximizing ROIJeff Carr
When looking for a new ERP system, your organization should take the time to evaluate software vendors and their systems to find the best fit for your needs. Equally important is to look internally and evaluate the level of readiness for ERP among your project team and throughout your company. This informative webinar helps companies jump-start their efforts when considering an ERP project.
Get the details on avoiding common pitfalls when preparing for ERP including:
- Project Management Strategies
- Executive Alignment
- Data Conversion
- Future State Visioning
In today’s changing digital landscape a key challenge is instilling the up to date skills and expertise within your organisation to embrace and leverage these changes. Choosing the right supplier to help you bridge this skills and expertise gap is crucial in helping you cope. In this discussion we cover some criteria that you should consider when assessing your options.
This document discusses how successful marketing requires better measurement and analytics. It notes that consumers leave massive data footprints across channels that can provide insights if analyzed. Many organizations have too much data but lack the right questions or analytics to gain insights. The document outlines trends in analytics adoption, including how predictive analytics is gaining interest from marketers. It also discusses how cross-channel attribution helps marketers understand the true impact of campaigns across channels. The presentation emphasizes empowering analytics by connecting all customer data, using a mix of techniques to drive growth, and deploying analytics models to continuously deliver customer value.
Selecting the Right Vendor/Partner for Finance Department Software and Buildi...Proformative, Inc.
View on Proformative.com: http://www.proformative.com/resources/presentation-selecting-right-vendorpartner-finance-department-software-building-solid
When it comes to buying software, the Office of Finance has multiple options in a broad range of categories covering every aspect of financial management. Today’s applications can substantially improve the performance of Finance. Yet, the software selection process is complicated and the stakes are high. Too often, companies find they made the wrong choice or put off making a decision because there are too many lingering questions. This workshop focuses on the “how-to” aspects of software selection. After surveying the landscape of Office of Finance software the session will cover:
* The basic questions you need to answer about the project
* Understanding the what’s possible with today’s software
* Identifying the most appropriate vendors and implementation partners.
* Building an effective business case for the investment
Speaker: Robert D. Kugel, SVP & Research Director, Ventana Research Robert D. Kugel, SVP & Research Director, Ventana Research
Loras College 2014 Business Analytics Symposium | Daniel Rebella, Phil Pillsb...Cartegraph
Learn about monetizing big data financials, performance insights and performance management in the cloud.
For more information on the Loras College 2014 Business Analytics Symposium, the Loras College MBA in Business Analytics or the Loras College Business Analytics Certificate visit www.loras.edu/mba or www.loras.edu/bigdata.
This document discusses challenges facing finance professionals in government and business and the need to transform finance functions to both increase efficiency and provide more strategic business insights. It provides examples of IBM's own finance transformation, where they standardized processes, integrated data and increased analytical capabilities. The document advocates that finance organizations operate more efficiently through standards and integration while also generating deeper business insights through advanced analytics. This allows them to create more value by advising on strategy, managing risks and providing transparency. It also notes the skills finance professionals require are evolving from core accounting to more consultative and analytical roles.
Epinion is a market research agency that delivers digital solutions to address clients' business issues. It has developed a strong framework and product portfolio relying on digital capabilities to create long-lasting impact and satisfy clients' needs for speed and flexibility. Epinion works with clients using data collection, reporting, and consultation to provide actionable recommendations and ensure data translates to impact. It has experience working with various industries in Vietnam and internationally.
1. The document discusses tips and tools for conducting effective Voice of the Customer (VOC) research to better listen to and understand customers.
2. It outlines trends in VOC, common research methodologies like Net Promoter Score, and tools for text analytics, crowdsourcing, mobile surveys, and real-time action alerts.
3. The presentation provides best practices for using VOC research to drive innovation, growth, and customer retention.
Adaptive apps as the name suggests, anticipate and adapt to the needs of each customer to deliver more relevant and profitable interactions. By combining predictive analytics, big data, and APIs, they deliver individualized experiences that build strong, lasting relationships with customers. Adaptive apps promise to revolutionize how we imagine, design, and build apps and APIs for a wide variety of use cases.
In this track keynote, we’ll introduce the concept of a adaptive app, describe the opportunities they present, and discuss how you can start taking advantage of predictive analytics and APIs to accelerate your business.
The drive towards digital transformation begins with the customer and extends far into the company, impacting every area of the organization from vision and strategy to architecture, technology, operations, and culture. While not insurmountable, these changes can be challenging.
Guest speaker Nigel Fenwick, an analyst with Forrester, and Michael Porter, Perficient’s principal strategic advisor, discussed the top 5 barriers to a successful digital transformation, and how some real-world companies have overcome them.
We covered five barriers to digital mastery and how to:
-Overcome functional silos and resource scarcity
-Deal with segregated customer data
-Address technical budgets that are in a downward spiral
-Move from a product-centered to a customer-centered approach to business
-Break down the IT and business barrier
How to Measure What Matters:
What is a KPI and what makes a good one?
Who should be involved in data driven decision making in your business?
What tools do you need to start being data-driven?
What should you measure?
Next Steps & Best Practices
Discover how your in-house transfer pricing function compares with others.
This report helps benchmark tax department's transfer pricing policies, systems, risk management practices, budget, plus much more.
Total Customer Experience Management Overview #TCE #CEM -- The Why, What and HowVishal Kumar
This is a CEM tutorial & TCELab introduction presentation we put together for our TCELab Sales Affiliates and Partners -- explains an overview of Total Customer Experience Management, Why your customer's CEO's will love it, your opportunity, and how TCELab's products and services fit into the CEM / Big Data / Customer Loyalty Space.
A must watch for CEM enthusiast or any business professionals interesting in reducing churn.
Find video at: http://www.youtube.com/watch?v=BFPDmM4Ct1E
Or read it in our corporate blog: http://tce.io/tutecast
Video itinerary:
0:00:07 What is Customer Experience Management (CEM)?
0:02:04 Why do CEO’s care?
0:04:15 Why CEM vendor should be excited?
0:07:15 What does CEM Program looks like?
0:07:45 Design of a CEM Program: CEM Program Components
0:11:20 Design of a CEM Program: Disparate Sources of Business Data
0:14:23 Design of a CEM Program: Data Linkage (connecting data to answer different question)
0:17:17 Design of a CEM Program: Integrating your business data (mapping organization silos with survey type)
0:20:58 Design of a CEM Program: Three ways to grow business… why just NPS is not enough?
0:25:40 TCELab product plug but some cross winds of CEM gold information
0:33:10 TCELab CLAAP Platform but some cross winds of CEM gold information
0:39:00 TCELab product execution process, time-lengths & other relevant information around it (information relevant to affiliate networks)
0:43:30 TCELab product lists (information relevant to affiliate networks)
0:52:40 TCELab case study: Kashoo + lot of good information for SAAS companies CEM program
For More, please visit http://www.tcelab.com
Total Customer Experience Management Overview #TCE #CEM -- The Why, What and HowTCELab LLC
This is a CEM tutorial & TCELab introduction presentation we put together for our TCELab Sales Affiliates and Partners -- explains an overview of Total Customer Experience Management, Why your customer's CEO's will love it, your opportunity, and how TCELab's products and services fit into the CEM / Big Data / Customer Loyalty Space.
A must watch for CEM enthusiast or any business professionals interesting in reducing churn.
Find video at: http://www.youtube.com/watch?v=BFPDmM4Ct1E
Or read it in our corporate blog: http://tce.io/tutecast
Video itinerary:
0:00:07 What is Customer Experience Management (CEM)?
0:02:04 Why do CEO’s care?
0:04:15 Why CEM vendor should be excited?
0:07:15 What does CEM Program looks like?
0:07:45 Design of a CEM Program: CEM Program Components
0:11:20 Design of a CEM Program: Disparate Sources of Business Data
0:14:23 Design of a CEM Program: Data Linkage (connecting data to answer different question)
0:17:17 Design of a CEM Program: Integrating your business data (mapping organization silos with survey type)
0:20:58 Design of a CEM Program: Three ways to grow business… why just NPS is not enough?
0:25:40 TCELab product plug but some cross winds of CEM gold information
0:33:10 TCELab CLAAP Platform but some cross winds of CEM gold information
0:39:00 TCELab product execution process, time-lengths & other relevant information around it (information relevant to affiliate networks)
0:43:30 TCELab product lists (information relevant to affiliate networks)
0:52:40 TCELab case study: Kashoo + lot of good information for SAAS companies CEM program
For More, please visit http://www.tcelab.com
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"