The work I am really proud of

1. PORTFOLIO
Prashant Gandhi

2. a bit about me
13+ years
into creating meaningful
relationships
Digital first
mindset and approach
Together
is better
style of leadership
360°
execution & expertise
First in
last out
passion that inspires

3. what others say - my mentors
I met Prashant a long long time ago and
the first thing that struck me was his
determination. Here was a person with
talent, brains and patience that were all
fuelled by this unwavering passion to
succeed.
We have worked together as part of the
creative team at Iris Worldwide. Here he
displayed his creative talent in
numerous ways. He brought a good
heady mix of rational thinking and
creative leaps to the table. Always
leading from the front and supporting
the teams that worked alongside.
Over the years our paths have crossed
and every time we have met I have
seen that nothing has changed.
Prashant remains the same. Eager to
take charge, shoulder responsibility and
lead a team.
Prashant is a brilliant co-worker to
have. One of the key attributes for a
writer is the ability to decipher briefs
- to separate the marketing problem
and fashion a communication
response. Prashant did this with
aplomb. He would engage the
servicing team in dialogues on
strategy and uplift their level of
thinking and get a better brief from
them, according to me, this was his
reason for doing better work. It also
showcases his leadership ability.
According to me, leadership is not
just about designations but about
how you take yourself and your
team higher. Prashant would do it
almost on a daily basis. He was
ever smiling, indefatigable and ever
enthusiastic about creating great
communication. He is someone
who is a game changer in the team.
Murali Gopal
Wunderman
Kenneth
Augestine
Iris Worldwide

4. what others say - my art partners
A great copy partner to work
with. A very warm, with never
say die attitude towards work,
has energy levels that could
surpass anyone. An amazing
strategic presenter, who can
win hearts, and businesses,
w i t h h i s p o w e r f u l
presentations. Someone, who
writes ‘Dil Se’. A foodie. A
bicyclist. A lover of dogs. His
daughters Hero. Someone
whom you miss throughout.
All the best Prashant. Shine
wherever you go.
I worked with Prashant for around
two years and all I can say is that
he's a brilliant example of amazing
attitude at work & off it. He's quick
to come up with ideas/solutions
whenever needed. His proactive
approach towards brands makes
him every creatives favourite. His
integrated approach and solid
digital background makes him an
ever relevant creative partner. His
constant effort to evolve and make
things better makes him and
endearing team player. I wish
Prashant all the very best. Cheers
Ravinder
Matharu
NCPL
Hirendra
Madhukar
Iris Worldwide

5. what others say - my subordinates
An amazing leader, Prashant
energises his entire team
efficiently. The confidence he
put in me and others helped
us crack some really tough
briefs. In that process,
wonderful pieces were
created to adorn everybody's
portfolio.
Besides that, there's never a
dull moment with him and
work becomes fun. He also
backs his team professionally
and personally. It was a
pleasure learning the trade
from him and I wish him the
very best.
Prashant is a man who focuses
on creating leaders. His
creativity, ideas and taking
everything to the next level is
always spot on. Known for
creating a healthy, friendly
atmosphere at work place, he
believes in guiding everyone
and finding the potential and
best in every individual. His
appreciating and motivating
people to level up with their
work has ensured we all put in
that extra effort. I personally
recognise him as one of my
best mentors in the creative
field, who helped me to find my
quality of taking responsibilities
and become a lead.
Akul Sharma
Pulp Strategy
Tapas K
Baruah
Pulp Strategy

6. what others say - my client facing team
Prashant has been one of the most
proactive, energetic and well articulated
creative people I have ever worked with.
Bubbling with energy and ideas, his
presence in the discussion room is
infectious.
He has an ability to understand problem
situations, is quick with ideas and is open to
discussions. He has, so many times,
inspired me to think differently. He definitely
is one person you would like to go and
bounce of your problems and ideas to get a
meaning full perspective.
It was a pleasure working with Prashant. I
will always cherish the appreciations for the
excellent work we have produced as a team.
Prashant is an amazing person to
work with. Despite being at a very
senior level, he still keeps himself
available to such an extent that
anybody can reach out to him with
their queries, ideas and suggestions
& he welcomes them with such great
respect and enthusiasm.
His interpretations are really exciting
and out of the box which usually
surprises people because of how
differently he puts things into
perspective without loosing the
actual sense of it. It has been a
pleasure working with him so far and
I look forward to learn even more
from him.
Sonal Gupta
NCPL
Koshiha Lal
Pulp Strategy

7. what others say - the clients
‘Ridiculously creative’ is the
phrase that comes to mind
when I think about Prashant.
He helped us launch the
Reboot Life brand to a global
audience.
I was always in awe of his
ability to understand the
consumer psyche and get
people on board with ideas—
even people who were initially
on different pages. As a brand
strategist and creative head
for any consumer brand, new
or old, Prashant earns my
highest recommendation.
I had a chance to interact with
Prashant, who at that time was the
Creative Director of the Digital
Marketing agency I was dealing with to
create a Digital Marketing strategy for
one of the liquor brands I was working
upon. His understanding on the
brand's personality was bang on, and
it was because of him and his
expertise in delivering the brand
communication with unique yet
creative campaigns that we were able
to tap into our target audience and
draw their attention towards the brand.
Prashant is your one stop shop for all
the creative needs. I would love to
collaborate with him in the near future.
Aditya
Khandelwal
Golfer’s Shot
Alcobrew
Nitin Sawhney
Reboot Life

8. THE WORKS
Building brands, ground up | Reinvigorating brands | Events, Exhibitions & more

9. Building brands
ground up

10. Creative Challenge
Launch the first ever
two-in-one laptop by
Samsung.
Solution
Created a unique
Customisable video that
lets advocate,
BreakMilaNahi (a nod to
the popular Advocate Ram
Jethmalani) fight your case
to Break Free using just
your Facebook Account.
The video would play with
the new laptop at the
centre of all the evidence.
This video was the
beginning of the Break
Free Campaign that
extended to the complete
range and created a lot of
interest and excitement
SAMSUNG
Launch film
Facebook App & website
Apps created
Website Banners

11. Creative Challenge
In the competitive health
supplement market, create
a preference for an Indian
brand where the market
perception favoured
international brands.
Solution
While other brands
focussed on the core
heavy lifters, we chose to
have conversations with
the larger Fitness
Enthusiasts Community.
Instead of body building,
we created conversations
around Protein deficiency.
Hence, we came up with
#DeshKaProtein
Campaign. From myth-
busting to trends-jacking,
we did it all on every
relevant platforms
- on store, eCommerce
(A+ Content), online
and in-mobile (WhatsApp).
Results
Within the span of two
years, we were able to
capture the imagination of
the audience and were
awarded, Most Admired
Brand of 2018
Play Case Study
Proburst
Facebook Live Session
Launching influencer
Built product branding & amplified online
Offer-led posts
Launch video of an Influencer reached more than 2 M views

12. Trends jacking Moments marketing Launch video of Limited Edition pack
Moments marketing Behaviour focussed Created the festive design for White & Blue
Moments hacking
Moments hacking
Solution
As Whisky drinking is
extremely individualistic,
crafted a unique blend
of communication that
would be relatable and
delectable.
With the campaign line
#TheGoodLife, we explored
the many manifestations of
the phrase. To some it is a
way to liberate themselves
from the comforts of their
designations, to others it is
a time of relaxation and
find new ways to connect
with friends
Creative Challenge
With a highly regulated
market, capture the niche
audiences’ interest
and improve the brand
recall and ultimately
improve sales
Golfer’s Shot

13. Category launch Category launch
Launch video of the brand
Moments marketing Trends jacking Created the responsive website
Moments hacking
Moments hacking Brand website development
Product focussed GIF
Creative Challenge
Deliver a clutter-breaking
brand launch that brings
out the core USP of the
brand
Solution
We deep dived into the
consumer mindset and
realised that most buyers
are looking for maximum
features at minimum costs.
The campaign hence
showcases how Agaro
#BridgesTheGap between
your wants and needs.
Next, we came up with an
exciting back to college
campaign, Turn On that
ensured we broke all sales
records.
Agaro

14. Culture exchangePain point focussed
Celebrating the moments Experience focussed Prospects were then targeted with eDMs and Newsletters
Creative Challenge
Launch Reboot Life to the
Global audience of
travellers, remote workers
and Tech nomads who
would love to explore
12 months traveling to 12
exotic destinations across
the world
Solution
Each of our posts were
crafted to be a visual
delight and an opportunity
to explore the Reboot Life.
The prospects were
then targeted with monthly
Newsletters and follow-up
mails.
Working from anywhere in
the world and soaking in
the cultures while you are
at it, is what Reboot Life
was all about. To depict
this unique blend of
business and leisure, our
communications were
designed to tickle the
travel bug within.
Reboot Life

15. Creative Challenge
Build awareness about the
contraceptive pills and
burst the myths around it,
within 7 seconds of a pre-
roll non-skippable Ad
format.
Solution
Keeping the Tier II & III
audience in mind, we
created a series of videos
that was inspired by the
daily life moments.
ShopsPlus

16. Click on the picture to visit the Website
Created Logo Design, Brand Assets & Marketing Collaterals
Native Ad promoting mobile download
eMail marketing
USP focused
Moments marketing
Creative Challenge
Devise a comprehensive
go to market
communication plan for an
online solution that lets US
residents send cards,
letters to inmates, army
and anyone else they wish
to connect with
Solution
While deciding on the
logo, we deep dived into
the minds of the
consumer. He/She is
writing to someone who is
long absent from their
lives. Hence, the logo
depicts this coming full
circle and reconnecting
people through our
services.
The website as well as the
overall communication
was kept as simple as can
be, to enable more and
more people to use the
services
InCom Mail

17. Pump Co-brandingLogo revelation
Uniform design Created the responsive website
Creative Challenge
Deliver a brand identity
and brand story that
enthuse true essence
while being as simple to
be executed across the
platforms - Web, on the
uniform and CNG stations
Solution
As their 360 degree
partners, we delved
deeper than how we are
better alternative and what
we offer. We strived to
answer the ‘why’, hence
we came up with the logo
design that showcases the
complete circle of services
with a promise of ‘making
clean air accessible to all’
Think Gas
Launch video

18. Movie Review Websites
Sports Websites
Job Search Websites
Creative Challenge
For 15 years, Shiela Dikshit
had been at the helm of
transformation of Delhi.
Bring a fresh face like Dr.
Harsh Vardhan and contest
an election, where Am Aadmi
Party had already taken the
core conversation points
Solution
Geo-target the first time
voters (1.5 million) on their
favourite websites and
deliver hard-hitting
messages and take them
to Dr. Harsh Vardhan’s site.
Results
With over 2 million hits on the
website in just 15 days, we were
able to change the conversation.
Some Ad reviews:
https://twitter.com/rahulgrover88/
status/404690343368478720/
photo/1
https://twitter.com/asraghunath/
status/402872549429616640
https://www.reddit.com/r/india/
comments/1rd908/
arguably_bjps_best_online_ad_till
_date/?
https://twitter.com/tinucherian/
status/401206811342016512
https://twitter.com/rahulgrover88/
status/404690343368478720/
photo/1
Refer campaign results:
http://en.wikipedia.org/wiki/
Delhi_Legislative_Assembly_elect
ion,_2013
BJP

19. Geo targetted
Contexual Ads
Creative Challenge
Deliver a clutter-breaking
product launch of paid
Dish TV App (only for
Dish Users) when the
App world was flooded
with free TV Apps.
Solution
Delivered a mix of
contextual ads with a
heady mix of Memes (first-
ever use of Memes in
marketing).
Sharp copy ensured that
the message reached and
action was taken on
impulse.
DISH TV
Results
Got 2 million downloads in
just 7 days. Blew all KPIs Some memes
created
for Social

20. Creative Challenge
Launch the Origo brand
on WhatsApp and Social
Platforms
Solution
Using WhatsApp for
Business, we engaged
farmers, stockists and
brand owners. Through
the messages the USPs
of storing at the premises
were highlighted.
Origo

21. THE WORKS
Building brands, ground up | Reinvigorating brands | Events, Exhibitions & more

22. Reinvigorating brands
through pathbreaking concepts

23. Creative Challenge
Enable brand to have
conversations post
Covid19 lockdown
Solution
Research showed that
mothers were extremely
concerned about their
child’s immunity due to the
Covid19 and the upcoming
monsoon season. So, we
came up with an
interesting campaign that
delivered to the KPIs set
by the client in just one
week with a simple
concept of raising the
#PowerOfImmunity
Groviva
Launch Video of the Freedom Sale Product postsUSP focussed concepts Carousal Ads to ensure push

24. Creative Challenge
Flite Footwear is a
quintessential family brand.
As lockdown brought
people back to home, we
wished to turn this moment
up for the brand
Solution
While the whole world was
reeling under the
Lockdown we chose a
positive take on the same.
Instead of chorusing the
negative sentiments, we
asked people to enjoy
more of the we time that
they are enjoying together.
Flite
Launch Video of COVID19 Campaign Adding a bit of positive in every day
Moments captured Owning the Social day

25. Creative Challenge
Manforce launched a new
TVC with Sunny Leone that
was launched in the
beginning of the COVID19
Lockdown. We turned the
TVC idea to match the
current sentiment
Solution
As the Lockdown took
over, Manforce launched
their new TVC. Taking the
cue of the lone time most
lovebirds had, we chose to
ask them to #UpYourGame
during the lockdown.
Media Forums lit up calling
this a masterstroke of
sorts over Durex.
Manforce
Launch TVC of Manforce Moments captured Owning conversations
Festured on all popular forums

26. Creative Challenge
While the brand was here
for a while, they were not
considered anything
beyond the ‘dabba’ that
was loved by the Indian
progressive moms. Can
we play a bigger role?
Solution
Crisp concepts with
oodles of consumer insight
made the brand stand out.
The idea was simple,
create conversations
around core family values
and build them around our
products. Within two
years, we broke all sale
records and ensured 300%
increase in engagement.
Tupperware
Play Case Study
Launch Video of the Freedom Sale
Launch Video of the #MakeLifeEasy Campaign
Launch Video of the #LongestTable Campaign
Award winning news jacking through
Social Listening
Award winning ‘live tile’ video
innovation
Offer that started a movement

27. Play Case Study
Trends jacking
USP focused
USP focused
Geo-targeted content
Creative Challenge
Cheap Chinese
eScooters had flooded
and disseminated the
market. Make Electric
Scooting trend again.
Solution
Delivered a mix of
contextual ads with a
heady mix of smart social
posts. Made the Scooter
look good, both visually
and feature-wise
Hero Electric

28. Creative Challenge
Build brand presence
online with an aim to
create affinity with
miners, truckers, fleet
owners, farmers and two
wheeler drivers
Solution
Taking the 25 years legacy
forward, we created a
campaign that would
resonate with the masses.
Birla Tyres are popular with
off road heavy duty
vehicles. So, even when
roads were not there, Birla
Tyres were building the
nation. With this insight,
we developed the central
theme – Birla Tyres –
JisParDeshChaltaHai.
Through this campaign we
began our journey towards
building resonance and
emotional connect.
Birla Tyres
Product USP
Skip-able YouTube banner innovation
Created sharable WhatApp Series for fleet owners that was also shared on Facebook
Launch Video
Play Case Study

29. Creative Challenge
Create new ways to
connect with the Gen Zs
and engage better with
the Avon Community
Solution
Crafted insight driven
creative pieces that would
resonate better with the
current as well as the
prospective Gen Zs.
Avon
Engaging Reps and enabling their growth
Moments marketing with a twist
Created AR filters with visual programming
Live session to launch the new-face of Avon True – Parineeti Chopra
USP focused
Play Case Study

30. Creative Challenge
Launch Barco India on
Digital Platforms.
Solution
We began with creating
their Social presence,
ground up. To build
relevance in each industry
vertical, we used news-
jacking and shared the
Use Cases as a means of
showing how Barco
differentiated in delivering
positive outcomes, across
the world. Second, we
moved away from the
regular, boring
conversations around the
offerings and instead
created interactive content
that delivered the message
in fun, interesting way. The
Leads through the
campaigns were then
followed up by an emailer
campaign until the close of
sales. On-ground
activations and
participation in exhibitions
were also amplified
digitally.
Barco
Play Case Study
Building brand awareness
Product USP showcase
Live Session with Global CEO
Product USP Product USP

31. Creative Challenge
Create a campaign that
would educate B2B
Sellers as well as Buyers
the perils of using
counterfeit software.
Solution
Businessmen, small or
large, tend to do these
interesting ‘Totkas’ that
save them from bad luck.
Using Counterfeit Software
is a simple way to
harbinger bad luck, hence,
we came up with the
campaign; ‘Lucky You’
Microsoft
Poster
eMailers were created
Handouts were distributed

32. Creative Challenge
Deliver clutter-breaking
communication that
would make B2B
prospects sit up and
check out Sessions on
Cloud Computing
Solution
In India, while the
awareness about cloud
computing solutions was
low, businesses had
started realising its
importance. Oracle had to
find a way to educate the
consumers about their
products and garner leads
at the same time. Gone are
the days when B2B
communication was a
series of boring emailers
and a hamper of your
product samples. Oracle
realised this early on and
began to give their
communication an
interesting twist. Their
open rates shot up to 9%.
Oracle
Play Case Study

34. FU’s
Creative Challenge
Relaunch FU’s jeans.
Create a campaign that
transcends B2B
audience and the final
consumers

35. THE WORKS
Building brands, ground up | Reinvigorating brands | Events, Exhibitions & more

36. Events, Transit Activations &
Exhibitions

37. Creative Challenge
Create hype around the
new season of
Comicstaan amongst the
college goers with an
exclusive pre-screening
event.
Solution
We began with building
the momentum with pre-
hype in the college
campus which included
photo-ops, giveaways
and cool contests. On
the day of the screening
three of the judges and
two new contestants
graced the occasion.
Bigger giveaways and
cool contests made the
event even more brighter.
Amazon
Comicstaan 2
Play Case Study

38. Nestle
Creative Challenge
Nestle was relaunching the
Slim Milk that had all the
goodness of milk, but 15
times less fat. The
challenge was to find a
way to WOW the fitness
enthusiasts and tell them
that the milk is as good as
it can be, yet less in fat.
Solution
As most Indians drink milk
in a glass, we created a
visual where the glass
looked like it had toned up
and become stronger.
Armed with a Dietician and
Milk samples, we created
a Fitness Tracking Drive.
The team checked BMI of
people and recommended
the Milk. As a giveaway,
these Abs glasses were
given out to the prospects
too for better recall.

39. Creative Challenge
Excite the college going
students to join Truly
Madly, a dating APP for
the Single, ready to
mingle.
Solution
To create the excitement,
we came up with a unique
contest, My Truly Madly
DP Contest. The
contestants were to click a
really truly madly DP
(Display Picture) that
would be put up on their
profile. The one who gets
the maximum likes, wins
an iPhone. This way, we
initiated them into our
Truly Madly App and into
the database for other
singles to meet with them
Results
6,00,000 students
participated in the Contest
500% more Downloads
than the target
Truly Madly

40. Microsoft
Creative Challenge
Reach out to key
decision makers of the
SME audience and
demonstrate latest
technology solutions
from Microsoft
Solution
Instead of asking the
audience to come to a
neutral venue, we chose to
go to their doorstep and
showcase the offerings.
Results
15+ cities covering close
to 50 key SME clusters
across north, south and
west zones of our nation
ensured comprehensive
success.

41. We brought to life
the Dil Electric Hai
idea through the
marvellous curved
LED that told the
Hero Electric Story to
the world. The
unique design
delivered clean open
areas with that edgy,
electric look. The
Welcome Desk had a
live scooter standing
tall to claim the
spotlight the brand
needed in the first-
ever Auto-Expo stint.
Hero Electric
Play Case Study

42. THE WORKS
Building brands, ground up | Reinvigorating brands | Events, Exhibitions & more

43. Thank you for your time.